NBC #1 Sunday in the U.S. BBC One #1 in the UK. Nine #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Sunday, October 25, 2015, NBC finished #1 but FOX’s ‘NFL Football’‘ was the top program. BBC One finished #1 in the UK as ‘Strictly Come Dancing’ was the top program. Nine finished #1 in Australia as ‘The Block’ was the top program. ‘Goosebumps‘ #1 at Cinema weekend 16-18 October 2015 (Domestic) ‘Ant-Man‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. MONDAY AUSTRALIA OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Sunday, October 25, 2015 (Posted on October 26, 2015)

NBC #1 Sunday but FOX's 'NFL Football' top program in prime time.

NBC #1 Sunday but FOX’s ‘NFL Football’ top program in prime time.


The Peacock Network won again on Sunday with pro football all night long. And it won’t changed next week as two unbeaten teams meet for the first time in NFL history with 6-0 records (Green Bay Packers go to the Denver Broncos). More on that next week. At 7P, ‘Football Night In America’ finished with 7.62 million viewers. Then 8P, ‘NFL Pre-Game’ finished with 15.46 million viewers. At 830P, ‘Sunday Night Football’ as the Carolina Panthers defeated the Philadelphia Eagle, 27-16 to remain unbeaten with an average 19.13 million viewers.


The Tiffany Network finished #2 on Sunday with its regularly scheduled programming. At 7P, ’60 Minutes’ finished with an average 10.23 million viewers and a 6.5/11, down significantly (-25%+) from last week’s NFL overrun lead-in. And at 8P, the new powerhouse drama on Sunday evenings, ‘Madam Secretary’ finished with an average 10.90 million viewers and a 6.8/10. It was up +13.48%. At 9P, in a completely retooled show, ‘The Good Wife’ presented a brilliant episode as it also delivered an increased audience (+9.07%) with an average 8.82 million viewers and a 5.7/9 as it blew away its dramatic competition. Only football beat it. Then at 10P, ‘CSI: Cyber’ finished prime time with an average 6.70 million viewers and a 4.4/8, an increase of +28.58%. What all of this means is that after football, CBS will be the power to beat.


The Animal Network of Broadcast finished third on Sunday because of a huge NFL overrun beginning the prime time evening. At 7P, ‘NFL Football Overrun’ delivered a huge audience of 20.06 million viewers and an 11.8/20, as the New York Giants defeated the Dallas Cowboys, 27-20. At 730P, ‘The OT’ finished with an average 9.98 million viewers and a 6.2/10, slipping to #2 in the time slot behind ’60 Minutes’. At 8P, ‘The Simpsons’ with its Halloween special, ‘Treehouse of Horrors’, finished with an average 6.66 million viewers and a 4.0/6, a huge increase do to the lingering football following. At 830P, ‘Brooklyn Nine-Nine’ finished with one of its highest audiences ever with an average 4.47 million viewers and a 2.6/4. At 9P, the sampling continued as ‘The Family Guy’ finished with an average 3.89 million viewers and a 2.4/4. Then at 930P, ‘The Last Man On Earth’ also finished with an average 3.36 million viewers and a 2.0/3 as NFL football and the traditionally great ‘Simpson’s’ Halloween show pushed the network to new heights on Sunday as many of its programs were sampled and delivered bigger than normal ratings.


The Alphabet Network on Sunday finished #4 as pro football pushed their regularly schedule programming to the bottom. At 7P, ‘America’s Funniest Home Videos’ finished with an average 5.33 million viewers 3.0/5. At 8P, ‘Once Upon A Time’ finished with an average 5.04 million viewers and a 3.0/5. Then at 9P, ‘Blood & Oil’ demonstrated why it is not a match for a Sunday slot as it dropped to a new low of 3.70 million viewers and a 2.5/4. It will be cancelled. At 10P, the rookie ‘Quantico’ built the audience back up but it was too much to overcome as it could only average 5.07 million viewers and a 3.3/6, the biggest share of the night on Disneyville TV. This program needs to be less complicated and bring everything into real-time. The public loves the lead. Now let her carry the show with no more flashbacks.

For The Record

NBC finished #1 Sunday with an average 15.62 million viewers and a 9.3/15. CBS finished #2 with an average 9.16 million viewers and a 5.9/10. FOX finished #3 with an average 8.03 million viewers and a 4.8/8. ABC finished #4 with an average 4.78 million viewers and a 3.0/5. Univision finished with an average 1.70 million viewers and a 1.2/2. Telemundo fell off the board with a 0.5/1.

Today In TV History

On this date in 1990, one of the founders of network television in America, William S. Paley, died at the age of 89. He was the founder of CBS Inc.

Integrated Marketing Research
Millennials Are Cautious, Tech-Savvy Savers
Recovering from the Great Recession has been tough for many, and 57% of Americans reported feeling like they were still in a recession as of the second quarter. According to Nielsen Research, Millennials have been hit particularly hard by the recent turbulence in the economy, but roughly 70% believe their personal finances will be either good or excellent in the next year. They’ve also got their eyes on the future, as they’re most likely to put extra money into savings after they cover their living expenses.

Millennials, defined by Nielsen as consumers born between 1977 and 1995, now account for 24% of the U.S. population. The group is 77 million strong, define themselves by their use of technology, and many have adopted a DIY approach to managing their finances. And when we look at the striations within the Millennial generation, upscale Millennials (those earning more than $75,000/year) represent a notable pocket of opportunity for financial services providers.
discretionary spend
Roughly 27% of Millennials fall into the upscale subset, and 15% of them actually earn more than $100,000 per year. In addition to their high incomes, upscale Millennials have amassed significantly more wealth than the overall generation. In fact, the median liquid wealth value (income producing assets) among upscale Millennials is $157,000, which is more than 11 times that of the generation as a whole.

Upscale Millennials are actively engaged in saving for the future. According to Nielsen Financial Track, these consumers are more than twice as likely as the average consumer to have variable-rate interest money market accounts and CD accounts. They’re also actively saving for retirement, as they’re 60% more likely than the average consumer to have an IRA and 87% more likely than the average consumer to have a 401(k) plan.

It’s also no secret that Millennials are active technology users. About 92% of Millennials own smartphones and roughly 61% own tablets. And because of their connection with technology, Millennials are more likely than the average consumer to bank on their PCs, smartphones and tablets, especially when making trades, opening new accounts, conducting research and making remote deposits. Upscale Millennials are even more engaged with tech for their financial needs, as they’re even more likely than their generation as a whole to conduct their primary banking activities online.

Cinema News
Box Office Top Ten Films 23-25 October 2015 (Domestic Only)

#1 The Martian $15,900,000
#2 Goosebumps $15,500,000
#3 Bridge Of Spies $11,365,000 (See critique:https://www.facebook.com/cinemacritique)
#4 Last Witch Hunter $10,825,000
#5 Hotel Transylvania2 $ 9,000,000
#6 Paranormal Activity $ 8,200,000
#7 Steve Jobs $ 7,267,095
#8 Crimson Peak $ 5,563,260
#9 The Intern $ 3,855,000
#10 Pan $ 2,540,000

Box Office Top Ten Films 23-25 October 2015 (International Only)

#1 The Martian $30,000,000
#2 Ant-Man $22,000,000
#3 Paranormal Activity $18,000,000
#4 Last Witch Hunter $13,400,000
#5 Pan $12,300,000
#6 Hotel Transylvania2 $ 9,000,000
#7T Shaandaar $ 8,000,000
#7T Nouvelles aventures $ 8,000,000
#9T Crimson Peak $ 7,800,000
#9T The Intern $ 7,800,000

Coming Soon

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 35,000 views.

Across The Pond

BBC #1 Sunday in the UK as 'Strictly Come Dancing' top program.

BBC #1 Sunday in the UK as ‘Strictly Come Dancing’ top program.


The Big One had the powerhouse on Sunday. First at 6:30, ‘Countryfile’ finished with a strong 7.05 million viewers (33.8%). Then, at 715P, ‘Strictly Come Dancing’ blew up the evening as it finished with an average 8.66 million viewers (35.8%) to top the night. During the overlap at 730P, ‘Strictly’ was seen by 8.79 million viewers and a whopping 35.8% share of the available audience, while ITV’s ‘X Factor’ was dwarfed with only 4.91 million viewers (20.0%). At 8P, ‘Antiques Roadshow’ finished with an average 5.57 million viewers (23.5%). At 9P, ‘From Darkness’ finished with an average 2.88 million viewers (13.1%).

The Independent One is watching a dying duck with still big numbers floundering. But first at 630P, ‘Jekyll & Hyde’ had its premiere with an average 3.15 million viewers (14.8%). Then at 730P, ‘The X Factor UK’ finished with an average overnight audience of 6.12 million viewers (25.5%), at it represented the second-lowest rated episode of the seasons so far. But at 9P, ‘Downton Abbey’ finished with its second highest rated show of the evening as it drew an average 7.23 million viewers (32.8%) share.

Channel 4

The Big Four at 8P presented ‘Great Canal Journeys’ and it was seen by an average 1.43 million viewers (6.1%). At 9P, Showtime’s ‘Homeland’ drew an average 716,000 viewers (3.4%).


The Little Two at 9P had ‘Britain’s Ultimate Pilot’ and it finished with an average 1.36 million viewers (6.2%).


The IndyBe at 10P had ‘TOWIE’ as it continued with 500,000 viewers (3.3%).

Channel 5

The Viacom Five finished on the bottom of the heap on this Sunday as at 9P, for its best showing of the evening, presented coverage of the ‘MTV EMAs’ and it brought in an average 412,000 viewers (2.3%). Why don’t they just let CBS program this network and be done with it. This network is dying because they don’t understand programming. They got beat by ITVBe!

Down Under

Network Nine #1 Sunday in  Australia as 'The Block' top program.

Network Nine #1 Sunday in Australia as ‘The Block’ top program.


Network Nine finished #1 Sunday in Australia with a 32.8% share of the available audience. #1 was ‘The Block‘ which drew 1.238 million viewers. #2 was ‘Nine News Sunday’ with 1.114 million viewers. #3 was ’60 Minutes’ with an average 1.114 million viewers. #9 was ‘Events That Changes The Noughties’ as it drew an average 593,000 viewers.


The Second Commercial Network in Australia finished with a 29.1% share. #4 was ‘Sunday Night’ with 1.054 million viewers. #5 was ‘Seven News Sunday’ which finished with an average 995,000 viewers. #6, ‘Beach Cops’ finished with an average 776,000 viewers.


The Third Commercial Network in Australia finished #3 on Sunday with a 17.1% share. #8 was ‘TBL Families’ which finished with an average 598,000 viewers. #10 was ‘Ten’s V8 Supercars Round 11: Gold Coast 600 D2 Race’ with 556,000 viewers.


The Alphabet Network in Australia finished #4 with a 14.2% share. #7 was ‘ABC News Sunday’ with an average 730,000 viewers.


The Special Broadcast Service in Australia finished #5 with a 6.9% share of the available audience on Sunday.

Today, for the first time, we are going to measure prime time television programming in Australia, which will NOT include the newscasts. They will be rated separately. This is a measurement of news and entertainment in prime time. Prime time in Australia is officially from 6P to Midnight, following Australian Eastern Standard Time, with the highest ratings normally achieved between 6P to 9P. We will measure the period outside of the newscast windows.


The Second Commercial Network in Australia finished #1 with a 30.1% share of the available audience.


Network Nine finished #2 on Monday in Australia as it delivered a 26.1% share.

The Alphabet Network in Australia finished #3 on Monday with a 20.5% share of the available audience.


The Third Commercial Network in Australia finished #4 with an a 17.8% share on Monday.


The Special Broadcast Service in Australia finished #5 with a 5.6% share of the available audience on Monday.
Monday’s Top Ten non-news Programming in Prime Time
#1 Australian Story ABC 1,027,000 viewers
#2 A Current Affair Nine 1,021,000 viewers
#3 The Block Nine 1,016,000 viewers
#4 The X Factor Seven 1,003,000 viewers
#5 7.30 ABC 935,000 viewers
#6 Home And Away Seven 767,000 viewers
#7 Four Corners ABC 726,000 viewers
#8 You’vePaying Attention? TEN 686,000 viewers
#9 The Big Bang Theory Seven 681,000 viewers
#10 Media Watch ABC 633,000 viewers

Australian Newscast Ranking Monday
#1 Nine News finished with an average 1.095 million viewers. #1 in Melbourne & Brisbane
#2 Nine News 6:30 drew an average 1.073 million viewers. Top Sydney newscast
#3 Seven News finished with an average 1.028 million viewers. Top Adelaide & Perth newscast.
#4 Seven News/Today Tonight finished with an average 1.014 million viewers. Melbourne top mkt
#5 ABC News finished with an average 916,000 viewers. Melbourne top market.

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.

For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens

In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.

Media Notes Briefs, ‘Are You One Of The 3 Blind Mice? 🆕🌎💭💬 – http://bit.ly/AreYouOneOfTheThreeBlindMice’


New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn


Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’ http://bit.ly/1KslOhR💡.@cnasophis


Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

The Vince Guaraldi Trio ‘Bola Sete’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Sunday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s