‘It’s All About Screens.’ This is the Daily Diary of Screens. On Saturday, October 24, 2015, ABC finished #1 as CBS’ ’48 Hours’‘ was the top program. BBC One finished #1 in the UK as ‘Strictly Come Dancing’ was the top program. Seven finished #1 in Australia as ‘New Tricks was the top program. ‘Goosebumps‘ #1 at Cinema weekend 16-18 October 2015 (Domestic) ‘Ant-Man‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, October 24, 2015 (Posted on October 25, 2015)
The Alphabet Network had college football…Big Ten college football and it finished #1 on the evening. At 8P, the #1 ranked Ohio State Buckeyes smashed Rutgers in New Jersey as it drew 5.40 million viewers. It had a peak of 6.18 million viewers at 9P.
The Tiffany Network decided on this Saturday it would be reruns and a bit of mystery. At 8P, a rerun of ‘NCIS’ delivered an average 4.38 million viewers. At 9P, a rerun of ‘Criminal Minds’ delivered an average 3.23 million viewers. Then at 10P, ’48 Hours’ finished with 5.545 million viewers, as it finished as the #1 program on the evening.
The Peacock Network tried but didn’t quite make it as it finished #3 for the evening. At 8P, ‘Dateline’, with an episode titled ‘Secrets on Hot Springs Drive’ finished with an average 4.99 million viewers. At 10P, a rerun of ‘SNL Vintage’ finished with an average 3.02 million viewers.
The Animal Network of Broadcast had one of the big college football upset on Saturday. At 8P, the #3 ranked Utah Utes lost to the mighty University of Southern California Trojans in LA and drew an average 2.39 million viewers. The Pac 12 battle peaked with a 2.59 at 10P.
For The Record
ABC finished #1 Saturday with an average 5.40 million viewers. CBS finished #2 with an average 4.39 million viewers. NBC finished #3 with an average 4.33 viewers. Fox finished #4 with an average 2.39 million viewers.
Today In TV History
On this date in 1982 – The first episode of “Newhart” aired on CBS.
B2C and B2B Content Marketing Trends, Compared
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America, according to an analysis of the latest annual studies from the Content Marketing Institute and MarketingProfs, and both groups are shifting to more sales-driven efforts. Interestingly, B2C marketers are more apt than their B2B counterparts to believe they’re effective at content marketing (38% and 30%, respectively), and also report spending a greater share of their marketing budgets on content (32% vs. 28%).
With a majority of B2B and B2C content marketers expecting to increase the amount of content creation next year, both segments feel that producing engaging content is their top challenge, and around half of each group will increase their budgets over the next 12 months.
Looking at tactics, social media content is popular among both groups, although Facebook is tops in usage and effectiveness for B2C marketers and LinkedIn leads among B2B respondents. Search engine marketing emerges as the most effective paid advertising method for each group, although promoted posts are more regularly used by B2C content marketers. Overall, in-person events are seen as effective by both B2C and B2B content marketers, joined at the top of the effectiveness list by email newsletters on the B2C side.
68% Social Ad Clicks Are Now Mobile
According to Kenshoo’s research, ‘Digital Marketing Snapshot: Q3 2015’ more than two-thirds are social ad clicks are now made on mobile devices. in BizReport, by Kristina Knight (101915), ‘the social ad spent targeted to mobile devices increased more than 150% from Q3 2014 to Q3 2015; mobile search spending increased 66% YoY.
“Our data shows that mobile continues to be the most exciting area of positive change in both social and search advertising,” said Rob Coyne, Kenshoo’s Managing Director for EMEA. “As consumers spend more of their time on mobile devices, marketers are developing increasingly better optimised campaigns to make the most of the opportunity. Looking ahead, we expect to see these trends continue into the 4th quarter as retailers intensify their digital marketing activity over the holiday shopping season.”
Some interesting findings from the Kenshoo report include:
• Paid social ad spending increased 112% YoY
• Mobile CPC showed a 21% increase YoY
• Mobile CTRs increased 174% YoY
• Paid search spending increased 8% YoY, with search clicks increasing 16%
• Phone clicks increased 100% YoY
• Search CPCs decreased 7% YoY
ESPN Gets Out Of British Open Coverage
ESPN is officially out of the British Open business. NBC Sports announced Monday that it has reached agreement with ESPN to acquire next year’s British Open and related events. Terms of the deal were not announced, but NBC will pay ESPN “an unknown fee” according to Sports Business Journal. The addition of next year’s tournament tacks an extra year onto NBC’s rights deal with British Open organizer the R&A, which was to begin in 2017. It also further shortens ESPN’s 2010 deal to air the event, which was originally supposed to run until 2018. The R&A opted out of the 2017 tournament as part of the agreement with NBC, and now ESPN has opted out of 2016.
‘Star Wars’ Trailer Overwhelms Digital/Mobile
The trailer of ‘Star Wars: The Force Awakens’ produced 112 million views of the new trailer online in just the first 24 hours, building on top of the nearly 16 million viewers who had access to the preview via the football broadcast on ESPN.
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Big One finished #1 Saturday as at 8P, ‘Strictly Come Dancing’ dominated all programming in the UK with an average 9.32 million viewers (42.5%) beating its rival, ‘The X Factor’ by nearly 3 million viewers. At 8pm, when the two programs collided directly, ‘Strictly’ had 10.1 million viewers (42.1%) compared to ‘The X Factor’s’ 5.58 million viewers (23.3%). That is called…dominance. later, ‘Doctor Who’ finished with an average 4.39 million viewers (20.2%). Then ‘Casual+y’ finished with an average 3.95 million viewers (18.7%).
The Independent One had ‘The X Factor’ and it got demolished as it finished with an average 6.5 million viewers. At 1025P, ‘The Jonathan Ross Show’ finished with an average 2.33 million viewers (15.1%).
The Indy Two presented ‘The Xtra Factor’ and it drew an average 360,000 viewers (2.4%).
The Little Two had ‘QI XL’ as its top program as it finished with an average 1.13 million viewers (5.3%).
The Big Four had as it biggest program Saturday evening, ‘It Was Alright In’ and it finished with an average 930,000 viewers (4.4%).
The Second Commercial Network in Australia finished #1 Saturday by edging ahead of Network Nine with a 28.7% share of the available audience. Its highest program was #3, ‘Seven News Saturday’ which finished with an average 797,000 viewers. #4 was ‘Star Wars: Episode IV A New Hope’ which delivered 752,000 viewers.
Network Nine finished #2 with a 28.4% share. #5 was ‘Nine News Saturday’ which finished with an average 730,000 viewers. #6 was the movie, ‘Crocodile Dundee’ which drew 472,000 viewers. #9 was Getaway’ which finished with 334,000 viewers. And, #10 was ‘Moonraker’ with an average 316,000 viewers.
The Alphabet Network in Australia finished with a 21.5% share. The #1 program in Australia was ‘New Tricks’ which finished with 941,000 viewers. #2 was ‘ABC News Saturday’ which finished with 818,000 viewers. #7 was ‘Gardening Australia’ with 442,000 viewers.
The Special Broadcast Service finished #5 with a 8.2% share of the available audience.
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine finished #1 Sunday in Australia with a 32.8% share of the available audience. #1 was ‘The Block‘ which drew 1.238 million viewers. #2 was ‘Nine News Sunday’ with 1.114 million viewers. #3 was ’60 Minutes’ with an average 1.114 million viewers. #9 was ‘Events That Changes The Noughties’ as it drew an average 593,000 viewers.
The Second Commercial Network in Australia finished with a 29.1% share. #4 was ‘Sunday Night’ with 1.054 million viewers. #5 was ‘Seven News Sunday’ which finished with an average 995,000 viewers. #6, ‘Beach Cops’ finished with an average 776,000 viewers.
The Third Commercial Network in Australia finished #3 on Sunday with a 17.1% share. #8 was ‘TBL Families’ which finished with an average 598,000 viewers. #10 was ‘Ten’s V8 Supercars Round 11: Gold Coast 600 D2 Race’ with 556,000 viewers.
The Alphabet Network in Australia finished #4 with a 14.2% share. #7 was ‘ABC News Sunday’ with an average 730,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 6.9% share of the available audience on Sunday.
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