‘It’s All About Screens.’ This is the Daily Diary of Screens. On Friday, October 23, 2015, CBS finished #1 as ‘Blue Bloods’‘ was the top program. BBC One finished #1 in the UK as ‘Have I Got News For You’ was the top program. Seven finished #1 in Australia as ‘Seven News/Today Tonight’ was the top program. ‘Goosebumps‘ #1 at Cinema weekend 16-18 October 2015 (Domestic) ‘Ant-Man‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, October 23, 2015 (Posted on October 24, 2015)
The Tiffany Network had it dominant schedule for Friday in place and it won again. At 8P, ‘The Amazing Race’ finished #2 in its time slot with an average 5.92 million viewers. But at 9P, Paley’s Pals took over and dominated. ‘Hawaii Five-0’ finished #1 in its time slot in an episode titled ‘Ka ‘Alapahi Nui’ (‘Big Lie’) with an average 8.40 million viewers. This episode had one of the best stunts in the history of television as Five-0 goes after members of a stunt biker gang to locate a killer who escaped by jumping his motorcycle from one rooftop to another. Absolutely Must See TV ON DEMAND. At 10P, ‘Blue Bloods’ finished #1 for the evening with an episode titled ‘Backstabbers’ as Danny helps pursue two escaped convicts because he helped wrongfully imprison one of them finished with an average 10.27 million viewers as the big two programs increased their viewership each half hour to deliver an average 10.34 million to the affiliates for their local news. CBS owns Friday when no special programming is placed against it.
The Alphabet Network had it normal schedule in place and it came in second. At 8P, ‘Last Man Standing’ finished #1 in its time slot with an average 7.16 million viewers. At 830P, ‘Dr. Ken’ also finished #1 in its time slot with an average 6.0 million viewers. At 9P, ‘Shark Tank’ slipped as it finished #2 in its time slot with an average 6.28 million viewers. Then at 10P, ’20/20′ finished a distant second in the time slot with an average 5.28 million viewers.
The Peacock Network has struggled forever on Fridays. This week was no exception. At 8P, ‘Undateable’ was unwatchable as it drew an average 2.63 million viewers. At 830P, ‘Truth Be Told’ did worse. It averaged 2.26 million viewers on its way to extinction, truth be told. At 9P, ‘Dateline’ finished with an average 4.33 million viewers. At 10P, another episode of ‘Dateline’ finished with an average 4.74 million viewers. It was not a good night to be a programmer at Sarnoff Siti.
The Animal Network of Broadcast had the MLB American League Championship Game #6. At 8P, in a superb, but rain delayed game, the audience grew throughout the evening as the Kansas City Royals defeated the Toronto Blue Jays, 4-3, to win their second straight American League Championship and now face the New York Mets in the World Series. The game was full of great defensive plays yet it was a fantastic base running show by Lorenzo Cain who scored on a single from first that was the Pennant decider in Kansas City, Mo. At 8P, it drew an average 1.67 million fans. Then at 9P, it had an average 1.26 million viewers. But at 10P, as the game finished an average 3.16 million viewers watched as it peaked in the 10P half hour with 3.32 million viewers. Great game as Ned Yost managed another victory.
The Little Network That Couldn’t didn’t. They wish it was summer as that lineup was far superior to this one. At 8P, ‘Reign’ finished with an average 930,000 viewers, well below what the summer hit, ‘Illusions of Magic’ did. Then at 9P, ‘America’s Next Top Model’ fell to new depths as it drew an average 725,500 viewers which wasn’t even in the same area code as ‘Penn & Teller: Fool Us’ did in the summer. Time to rethink what Fridays can do for this network.
For The Record
CBS finished #1 on Friday with a strong and dominating average 8.21 million viewers. ABC finished #2 with an average 6.05 million viewers. NBC finished #3 with an average 3.87 million viewers. FOX finished with an average 1.47 million viewers. The CW finished with an average 827,000 viewers.
Today In TV History
On this date in 1965, NBC became the first TV network to carry 30 minutes of nightly news seven days a week.
B2C and B2B Content Marketing Trends, Compared
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America, according to an analysis of the latest annual studies from the Content Marketing Institute and MarketingProfs, and both groups are shifting to more sales-driven efforts. Interestingly, B2C marketers are more apt than their B2B counterparts to believe they’re effective at content marketing (38% and 30%, respectively), and also report spending a greater share of their marketing budgets on content (32% vs. 28%).
With a majority of B2B and B2C content marketers expecting to increase the amount of content creation next year, both segments feel that producing engaging content is their top challenge, and around half of each group will increase their budgets over the next 12 months.
Looking at tactics, social media content is popular among both groups, although Facebook is tops in usage and effectiveness for B2C marketers and LinkedIn leads among B2B respondents. Search engine marketing emerges as the most effective paid advertising method for each group, although promoted posts are more regularly used by B2C content marketers. Overall, in-person events are seen as effective by both B2C and B2B content marketers, joined at the top of the effectiveness list by email newsletters on the B2C side.
68% Social Ad Clicks Are Now Mobile
According to Kenshoo’s research, ‘Digital Marketing Snapshot: Q3 2015’ more than two-thirds are social ad clicks are now made on mobile devices. in BizReport, by Kristina Knight (101915), ‘the social ad spent targeted to mobile devices increased more than 150% from Q3 2014 to Q3 2015; mobile search spending increased 66% YoY.
“Our data shows that mobile continues to be the most exciting area of positive change in both social and search advertising,” said Rob Coyne, Kenshoo’s Managing Director for EMEA. “As consumers spend more of their time on mobile devices, marketers are developing increasingly better optimised campaigns to make the most of the opportunity. Looking ahead, we expect to see these trends continue into the 4th quarter as retailers intensify their digital marketing activity over the holiday shopping season.”
Some interesting findings from the Kenshoo report include:
• Paid social ad spending increased 112% YoY
• Mobile CPC showed a 21% increase YoY
• Mobile CTRs increased 174% YoY
• Paid search spending increased 8% YoY, with search clicks increasing 16%
• Phone clicks increased 100% YoY
• Search CPCs decreased 7% YoY
ESPN Gets Out Of British Open Coverage
ESPN is officially out of the British Open business. NBC Sports announced Monday that it has reached agreement with ESPN to acquire next year’s British Open and related events. Terms of the deal were not announced, but NBC will pay ESPN “an unknown fee” according to Sports Business Journal. The addition of next year’s tournament tacks an extra year onto NBC’s rights deal with British Open organizer the R&A, which was to begin in 2017. It also further shortens ESPN’s 2010 deal to air the event, which was originally supposed to run until 2018. The R&A opted out of the 2017 tournament as part of the agreement with NBC, and now ESPN has opted out of 2016.
Maureen O’Hara, one of the great stars of film’s ‘Golden Age’ has passed to be with her friends and ‘The Duke’. The Tony Award and the Academy of Motion Picture Arts and Sciences ‘Honorary Oscar’ winner will be forever the epitome of the ‘Irish Lass’.
‘Star Wars’ Trailer Overwhelms Digital/Mobile
The trailer of ‘Star Wars: The Force Awakens’ produced 112 million views of the new trailer online in just the first 24 hours, building on top of the nearly 16 million viewers who had access to the preview via the football broadcast on ESPN.
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 35,000 views.
Across The Pond
The Big One finished #1 on Friday in the UK but it did not have the top program. ‘The One Show’ began the evening with an average 3.73 million viewers (20.3%). At 8P, it was followed by ‘A Question of Sport’ with an average 2.7 million viewers (13.9%). Then at 830P, ‘Still Open All Hours’ finished with an average 2.16 million viewers (10.5%). AT 9P, ‘Have I Got News For You’ was seen by an average 3.99 million viewers (19.1%). At 930P, ‘The Kennedys’ dropped to only 1.85 million viewers (9.4%). And at 1035P, ‘The Graham Norton Show’ finished with an average 3.3 million viewers (25.3%).
The Little Two at 7P presented ‘The Great British Bake Off: Masterclass’ and it finished with 1.45 million viewers (7.7%). At 9P, ‘Mastermind’ was seen by 2.07 million viewers (10.3%). At 830P, ‘Gardener’s World’ finished as the network’s top program with 2.27 million viewers (11%). At 9P, ‘Great Continental’ dropped to 1.82 million viewers (9%). Then, ‘QU’ finished with an average 1.34 million viewers (7.9%).
The Independent One should have had a huge audience but made a huge programming mistake by not taking advantage of James Bond fever. First it began the evening with the dumbest lead-in of all time as it aired ‘Diet Fact, Diet Fiction’ which brought in an average 2.73 million viewers (13.6%). Then it decided to run ‘Skyfall’ at 9P for an hour, which drew a positive 3.27 million viewers (16.2%), then skipped to 1045P to air the remainder of the film at 1045P which could only draw an average of 2.03 million viewers. This network blew itself up on Friday.
The Big Four at 8P presented ‘TFI Friday’ and it finished with an average 1.48 million viewers (7.3%). It was followed by ‘Alan Carr’s Chatty Man’ which only drew 1.21 million viewers (7.8%). At 9P, ‘Googlebox’ finished with an average audience of 3.5 million viewers (17.3%).
The Viacom Five had its normal Friday CBS Night. At 915P, ‘NCIS: New Orleans’ brought in an average 584,000 viewers (2.9%). At 10P, ‘NCIS’ finished with an average 621,000 viewers (3.9%). Then at 11P, ‘NCIS: Los Angeles’ drew an average 301,000 viewers (2.9%).
The Second Commercial Network in Australia finished back on top as the #1 network in in the nation on Friday with a 31.1% share of the available audience on a very slow television evening. #1 was ‘Seven News/Today Tonight’ which finished with an average of only 844,000 viewers. #2 was ‘Seven News’ which had 840,000 viewers. #5 was ‘Better Homes and Gardens’ which drew 800,000 viewers.
Network Nine again fell into its comfortable #2 spot as it finished with a 29.3% share. #3 was ‘Nine News’ with 832,000 viewers. #4 was ‘Nine News 6:30’ with 805,000 viewers. #6 was ‘A Current Affair’ with only 666,000 viewers, approximately 300,000 less then normally watch the program.
The Third Commercial Network in Australia finished #3 with a 20.4% share with three programs in the Top Ten. #8 was ‘The Living Room’ which drew an average 583,000 viewers. #9 was ‘Family Feud’ which had an average 534,000 viewers. #10 was ‘The Project 7PM’ which finished with an average 529,000 viewers.
The Alphabet Network in Australia finished with a 15.2% share. The #7 program was ‘ABC News’ which finished with an average 638,000 viewers.
The Special Broadcast Service finished #5 with a 5.0% share.
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 Saturday by edging ahead of Network Nine with a 28.7% share of the available audience. Its highest program was #3, ‘Seven News Saturday’ which finished with an average 797,000 viewers. #4 was ‘Star Wars: Episode IV A New Hope’ which delivered 752,000 viewers.
Network Nine finished #2 with a 28.4% share. #5 was ‘Nine News Saturday’ which finished with an average 730,000 viewers. #6 was the movie, ‘Crocodile Dundee’ which drew 472,000 viewers. #9 was Getaway’ which finished with 334,000 viewers. And, #10 was ‘Moonraker’ with an average 316,000 viewers.
The Alphabet Network in Australia finished with a 21.5% share. The #1 program in Australia was ‘New Tricks’ which finished with 941,000 viewers. #2 was ‘ABC News Saturday’ which finished with 818,000 viewers. #7 was ‘Gardening Australia’ with 442,000 viewers.
The Special Broadcast Service finished #5 with a 8.2% share of the available audience.
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