‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, October 22, 2015, CBS finished #1 as ‘Thursday Night Football’‘ was the top program. ITV #1 in the UK as ‘Unforgotten’ was the top program. Ten finished #1 in Australia as ‘The Bachelorette Australia’ was the top program. ‘Goosebumps‘ #1 at Cinema weekend 16-18 October 2015 (Domestic) ‘Ant-Man‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, October 22, 2015 (Posted on October 23, 2015)
The Tiffany Network finished as the #1 network in America on Thursday in prime time. AT 8P, ‘NFL Pre-Kick Off’ finished with an average 10.47 million viewers and a 5.0/9. Then at 830P, ‘NFL Thursday Night Football’, the final night on CBS as it shifts to the NFL Network next week, the Seattle Seahawks beat the San Francisco 49ers in San Francisco 20-3 and brought in an average 11.08 million viewers and a 9.4. Let’s face it, with two losing teams, this was only going to be a moderate success.
The Alphabet Network with its all-female oriented programming countered with a strong evening with each of its programs up over the previous week’s Thursday performances. At 8P, in its 250th episode, ‘Grey’s Anatomy’ finished with an average 8.95 million viewers and a 6.9/11. It was the #1 program in having the largest increase from the pervious week on Thursday. At 9P, ‘Scandal’ finished with an average 8.26 million viewers and a 6.4/10. At 10P, ‘How To Get Away With Murder’ finished with an average 6.93 million viewers and a 5.4/9. The one discordant takeaway from this evenings performance was the slide from 830P to 11P. Once football is over, CBS will put up solid programming to counter. Will it be enough to win?
The Peacock Network finished well behind on Thursday as only ‘The Player’ finished up over last week as the network finished ahead of the comparable date last year. But at 8P, it wasn’t because of ‘Heroes Reborn’, which finished with an average 3.79 million viewers and a 2.6/4, a performance well below the competition and finished as the worst performing show at Sarnoff Siti. At 9P, ‘The Blacklist’ nearly doubled that performance with an average 6.53 million viewers and a 4.7/7 which improved in the second half hour to 4.8/8. This episode was spectacular and is a Must See TV ON DEMAND episode. At 10P, ‘The Player’ has improved a ton as the scripts have tightened and the action is often spectacular. This week proved that if given the time, it can be an asset to 30 Rock. In finished with an average 4.12 million viewers and a 2.8/5. It will need to pull off a miracle if it wants to say past the Fall season. But, despite the ratings, it was also a Must See TV ON DEMAND episode. Finally, it ranked #2 in the biggest increase over the previous week. If it would not have shown that increase, it would have fallen behind FOX on this Thursday.
The Animal Network of Broadcast had one of their most reliable programs on Thursday and another that will hit the graveyard yet finished ahead of last year on the same comparable date. At 8P, the great ‘Bones’, in an exciting episode which showed its wonderful script writing and acting, flowing humor in an out as it finished with an average 5.91 million viewers and a solid 3.5/6 to finished #3 in its time slot. This was a Must See TV ON DEMAND episode as one of the most well liked guest stars in the world, Betty White, made her debut on the series and it may be one of the best in the history of this program. At 9P, ‘Sleepy Hollow’ fell to the bottom with an average 2.94 million viewers and a 1.8/3. It should be cancelled.
The #1 Hispanic Network in America finished ahead of both Telemundo and The CW on Thursday. At 8P, ‘Antes Muerta que Lichita’ finished with a 1.1/2 HH rating At 9P, ‘Lo Imperdonable’ finished as the #1 Hispanic program on Thursday with an average 1.3/2 and at 930P, it increased to a 1.4/2 HH rating. At 10P, ‘Yo no Creo en los Hombres’ finished with a 1.1/2 HH rating.
The Little Network That Couldn’t didn’t. At 8P, ‘The Vampire Diaries’ finished with an average 1.23 million viewers and a 1.0/2, equal to what Telemundo would do. At 9P, ‘The Original’ finished with an average 950,000 viewers and an 0.8/1. How long can the CBS/Warner Bros. put up with this?
At 1135P, ABC’s ‘Jimmy Kimmel Live’ was #1 again on Thursday as it ended its week in Brooklyn, NY, and finished with a 2.5/7. NBC’s rerun of ‘The Tonight Show Starring Jimmy Fallon’ finished with a 2.2/6. In the delay (because of the NFL overrun) of CBS’ rerun of ‘Late Show with Stephen Colbert’ finished with a 1.7/5. At 1235A, ABC’s ‘Nightline’ finished with a 1.6/5 to finished #1 in its time slot. NBC’s ‘Late Night with Seth Meyers’ finished with an average 1.2/4. CBS’ ‘Late Late Show with James Corden’ which finished with a 1.1/4.
For The Record
CBS finished #1 on Thursday with an average 10.98 million viewers and a 8.6 rating and a 14 share of the available audience in prime time. ABC finished with an average 8.05 million viewers and a 6.2/10. NBC finished with an average 4.81 million viewers and a 3.4/6. FOX finished with an average 4.43 million viewers and a 2.7/4. Univision finished with an average 1.70 million viewers and a 1.2/2. Telemundo finished with 1.30 million viewers and a 1.0/2. The CW finished with an average 1.09 million viewers and a 0.9/1. Only FOX and NBC finished ahead of their performance last year on the same comparable date.
Today In TV History
On this date in 1956, NBC broadcasted the first videotape recording. The tape of Jonathan Winters was seen coast to coast in the U.S.
B2C and B2B Content Marketing Trends, Compared
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America, according to an analysis of the latest annual studies from the Content Marketing Institute and MarketingProfs, and both groups are shifting to more sales-driven efforts. Interestingly, B2C marketers are more apt than their B2B counterparts to believe they’re effective at content marketing (38% and 30%, respectively), and also report spending a greater share of their marketing budgets on content (32% vs. 28%).
With a majority of B2B and B2C content marketers expecting to increase the amount of content creation next year, both segments feel that producing engaging content is their top challenge, and around half of each group will increase their budgets over the next 12 months.
Looking at tactics, social media content is popular among both groups, although Facebook is tops in usage and effectiveness for B2C marketers and LinkedIn leads among B2B respondents. Search engine marketing emerges as the most effective paid advertising method for each group, although promoted posts are more regularly used by B2C content marketers. Overall, in-person events are seen as effective by both B2C and B2B content marketers, joined at the top of the effectiveness list by email newsletters on the B2C side.
68% Social Ad Clicks Are Now Mobile
According to Kenshoo’s research, ‘Digital Marketing Snapshot: Q3 2015’ more than two-thirds are social ad clicks are now made on mobile devices. in BizReport, by Kristina Knight (101915), ‘the social ad spent targeted to mobile devices increased more than 150% from Q3 2014 to Q3 2015; mobile search spending increased 66% YoY.
“Our data shows that mobile continues to be the most exciting area of positive change in both social and search advertising,” said Rob Coyne, Kenshoo’s Managing Director for EMEA. “As consumers spend more of their time on mobile devices, marketers are developing increasingly better optimised campaigns to make the most of the opportunity. Looking ahead, we expect to see these trends continue into the 4th quarter as retailers intensify their digital marketing activity over the holiday shopping season.”
Some interesting findings from the Kenshoo report include:
• Paid social ad spending increased 112% YoY
• Mobile CPC showed a 21% increase YoY
• Mobile CTRs increased 174% YoY
• Paid search spending increased 8% YoY, with search clicks increasing 16%
• Phone clicks increased 100% YoY
• Search CPCs decreased 7% YoY
ESPN Gets Out Of British Open Coverage
ESPN is officially out of the British Open business. NBC Sports announced Monday that it has reached agreement with ESPN to acquire next year’s British Open and related events. Terms of the deal were not announced, but NBC will pay ESPN “an unknown fee” according to Sports Business Journal. The addition of next year’s tournament tacks an extra year onto NBC’s rights deal with British Open organizer the R&A, which was to begin in 2017. It also further shortens ESPN’s 2010 deal to air the event, which was originally supposed to run until 2018. The R&A opted out of the 2017 tournament as part of the agreement with NBC, and now ESPN has opted out of 2016.
‘Star Wars’ Trailer Overwhelms Digital/Mobile
The trailer of ‘Star Wars: The Force Awakens’ produced 112 million views of the new trailer online in just the first 24 hours, building on top of the nearly 16 million viewers who had access to the preview via the football broadcast on ESPN.
Top Ten Box Office Weekend 16-18 October 2015 (Domestic Only)
#1 ‘Goosebumps’ $23,500,000 in 3,501 theaters
#2 ‘The Martian’ $21,500,000 in 3,701 theaters
#3 ‘Bridge of Spies’ $15,380,000 in 2,811 theaters
#4 ‘Crimson Peak’ $12,850,000 in 2,984 theaters
#5 ‘Hotel Transylvania 2’ $12,250,000 in 3,533 theaters
#6 ‘Pan’ $ 5,860,000 in 3,515 theaters
#7 ‘The Intern’ $ 5,405,000 in 2,707 theaters
#8 ‘Sicario’ $ 4,500,000 in 2,130 theaters
#9 ‘Woodlawn’ $ 4,100,000 in 1,553 theaters
#10 ‘Maze Runner’ $ 2,750,000 in 1,967 theaters
Top Ten Box Office Weekend 16-18 October 2015 (International Only)
#1 ‘Ant-Man’ $43,573,000 in 3 territories
#2 ‘The Martian $37,000,000 in 75 territories
#3 ‘Hotel Transylvania 2’ $30,600,000 in 66 territories
#4 ‘Goodbye Mr. Loser’ $22,000,000 in 4 territories
#5 ‘Crimson Peak’ $13,400,000 in 56 territories
#6 ‘Pan’ $14,400,000 in 53 territories
#7 ‘The Intern’ $11,300,000 in 66 territories
#8 ‘The Little Prince’ $10,000,000 in 10 territories
#9 ‘Walk’ $ 6,700,000 in 71 territories
#10 ‘Sicario’ $ 3,000,000 in 29 territories
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Independent One finished #1 in the UK Thursday as at 9P, ‘Unforgotten’ topped the night overall outside soaps with an average 3.78 million viewers (18.6%).
The Big One at 8P brought ‘Watchdog’ and appealed to an average 3.55 million viewers (16.7%). It followed at 9P by Frances de la Tour’s ‘Who Do You Think You Are?’ as it finished with an average 3.20 million viewers (15.8%).
The Little Two finished third on Thursday in the UK as at 9P, a new epic series ‘The Last Kingdom’ brought in an average 2.02 million viewers (10.0%). At 10P, ‘Russell Howard’s Good News’ returned with an average 1.07 million viewers (6.6%).
The Tiny Four wowed the UK Thursday as at 830P, CBS’ ‘The Big Bang Theory’s’ big wedding episode brought in over a million viewers as the US comedy’s season nine premiere, attracting an average overnight audience of 1.52 million viewers (6.9%). At 9P, ‘Drifters’ followed with an average 432,000 viewers (2.1%).
The Big Four finished behind its newbie network as at 8P, ‘Amazing Spaces’ brought in 1.34 million viewers (6.3%). It was followed at 9P by documentary ‘My Son the Jihadi’ finished with an average 1.27 million viewers (6.2%). At 10P, ‘First Dates’ finished with an average 1.13 million viewers (7.9%).
The Third Commercial Network in Australia came out the big winner on Thursday as ‘The Bachelorette’ ruled as it delivered a 27.9% share of the available audience. The #1 program was ‘The Bachelorette Australia-The Final Decision’ as 1.520 million viewers tuned in as Sam and Sasha are not a television couple made in reality. The one thing we know for sure is that will last forever. It drew 555,000 viewers in Melbourne; 453,000 in Sydney; 215,000 in Brisbane; 142,000 viewers in Adelaide and 156,000 viewers in Perth. The #2 program was ‘The Bachelorette Australia’ finale, as it drew 1.241 million viewers. It was the only program in Australia to draw over 1 million viewers on Thursday.
Network Nine again finished #2 with a 25.5% share. #3 was again the top newscast in the nation for the fourth straight day as ‘Nine News 6:30’ finished with an average 986,000 viewers. #5 was ‘Nine News’ with an average 945,000 viewers. #7 was ‘A Current Affair’ which finished with an average 901,000 viewers. And, #9 was ‘RBT’ which finished with an average 749,000 viewers.
The Second Commercial Network in Australia finished #3 with a 25.1% share. The two network newscasts were the only program in the Top Ten on Thursday as no program in prime time on this network finished in the upper echelon. #4 was ‘Seven News’ with an average 947,000 viewers. #6 was ‘Seven News/Today Tonight’ with an average 925,000 viewers.
The Alphabet Network in Australia finished #4 with a 16.4% share. #8 was ‘ABC News’ with 799,000 viewers. And #10 was ‘7.30’ which delivered 748,000 viewers.
The Special Broadcast Service finished #5 with a 5.2% share of the available audience.
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished back on top as the #1 network in in the nation on Friday with a 31.1% share of the available audience on a very slow television evening. #1 was ‘Seven News/Today Tonight’ which finished with an average of only 844,000 viewers. #2 was ‘Seven News’ which had 840,000 viewers. #5 was ‘Better Homes and Gardens’ which drew 800,000 viewers.
Network Nine again fell into its comfortable #2 spot as it finished with a 29.3% share. #3 was ‘Nine News’ with 832,000 viewers. #4 was ‘Nine News 6:30’ with 805,000 viewers. #6 was ‘A Current Affair’ with only 666,000 viewers, approximately 300,000 less then normally watch the program.
The Third Commercial Network in Australia finished #3 with a 20.4% share with three programs in the Top Ten. #8 was ‘The Living Room’ which drew an average 583,000 viewers. #9 was ‘Family Feud’ which had an average 534,000 viewers. #10 was ‘The Project 7PM’ which finished with an average 529,000 viewers.
The Alphabet Network in Australia finished with a 15.2% share. The #7 program was ‘ABC News’ which finished with an average 638,000 viewers.
The Special Broadcast Service finished #5 with a 5.0% share.
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