‘It’s All About Screens.’ This is the Daily Diary of Screens. On Wednesday, October 21, 2015, FOX finished #1 as ‘Empire’‘ was the top program. BBC One #1 in the UK as ‘The Apprentice UK’ was the top program. Seven finished #1 in Australia as ‘Nine News 6:30’ was the top program. ‘Goosebumps‘ #1 at Cinema weekend 16-18 October 2015 (Domestic) ‘Ant-Man‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, October 21, 2015 (Posted on October 22, 2015)
The Animal Network of Broadcast has ‘Empire’. At 8P, one of the best new programs, ‘Rosewood’ finished with an average 5.2 million viewers and a 3.9/6. At 9P, ‘Empire’ finished as the #1 program on Wednesday with an average 12.2 million viewers and an 8.2/13. Both shows will be off next week due to World Series coverage. They will return November 4, 2015.
Ted’s Baseball Station finished with the National League Championship Game on Wednesday. Game #4 of the Mets/Cubs NLCS drew an average 7.932 million viewers and a 5.9 overnight rating on Wednesday night, up 90% from Orioles/Royals on a Wednesday afternoon last year (3.1) and up 34% from Cardinals/Dodgers on a Tuesday night in 2013 (4.4). Compared to Cardinals/Giants Game 4 on Fox Sports 1 last year, which aired in the same Wednesday night timeslot, overnights increased 69% from a 3.5. The Mets’ series-clinching win had the second-highest overnight of the postseason on any network, trailing only Game 3 of the series the previous night (7.0). Overall, the 5.9 ranks as the second-highest overnight for baseball on cable since 2011 — with the six highest overnights over that span taking place this postseason. Locally, Game #4 had an 18.9 rating in Chicago and an 18.8 in New York, both down from Game 3. Earlier in the day, Game 5 of the Royals/Blue Jays ALCS finished with an average 2.577 million viewers and a 2.0 overnight on FS1 — down 43% from Giants/Cardinals last year (3.5) and down 68% from Red Sox/Tigers on FOX in 2013 (6.2), both of which aired on Thursday nights. The four ALCS games on FS1 have ranged between a 1.9 and 2.1 overnight.
The Tiffany Network has finally gotten a solid week with its new Wednesday schedule. At 8P, the ever popular ‘Survivor’ finished with an average 9.0 million viewers and a 5.4/9. At 9P, ‘Criminal Minds’ finished with an average 8.3 million viewers and a 5.4/8. Then at 10P, ‘Code Black’ won its time slot with an excellent episode and finished with an average 7.1 million viewers and a 4.6/8.
The Peacock Network also brought out its fixed Wednesday schedule. At 8P, ‘The Mysteries of Laura’ continues to surprise as it is the #1 program at 30 Rock on Wednesdays. This week in an exceptional episode involving a beaten wife and a powerful publisher, ‘Laura’ drew an average 6.6 million viewers and a 4.6/7. At 9P, ‘Law & Order: SVU’ finished with an average 6.3 million viewers and a 4.1/7. And at 10P, the terrific ‘Chicago PD’ was powerful with an episode that finally ended a long manhunt in a Must See TV ON DEMAND program as it finished with an average 6.2 million viewers and a 4.1/7.
The Alphabet Network mostly comedy night finished as it nearly always does…somewhere toward the bottom of the pack on Wednesday. At 8P, ‘The Middle’ finished with an average 7.1 million viewers and a 4.9/8. At 830P, ‘The Goldbergs’ finished with an average 6.5 million viewers and a 4.3/7. At 9P, ‘Modern Family’, again the top program on the network on Wednesday, finished with an average 7.7 million viewers and a 5.6/9. At 930P, ‘Black-ish’ finished with an average 5.8 million viewers and a 4.0/6. Then at 10P, ‘Nashville’ finished with an average 4.5 million viewers and a 3.2/6.
The Little Network That Couldn’t tried. At 8P, ‘The Arrow’ finished with an average 2.4 million viewers and a 1.7/3. At 9P, ‘Supernatural’ finished with an average 1.6 million viewers and a 1.1/2.
At 1135P, ABC’s ‘Jimmy Kimmel Live’, from Brooklyn, NY, was the #1 late night program on Wednesday as it finished with a 2.5 household rating/7 share. NBC’s rerun of ‘The Tonight Show with Jimmy Fallon’ finished with a 2.2/6. CBS’ rerun of ‘The Late Show with Stephen Colbert’ finished with a 1.8/5. At 1235A, ABC’s ‘Nightline’ finished #1 with a 1.4/5. NBC’s rerun of ‘Late Night with Seth Meyers’ finished with a 1.1/4. CBS’ rerun of ‘Late Late Show with James Corden’ finished with a 0.9/3.
For The Record
FOX finished with an average 8.70 million viewers and a 8.1/10. CBS finished with an average 8.16 million viewers and a 5.1/8. TBS finished as the #1 cable network Wednesday as it finished with an average 7.932 million viewers and a 5.9 HH Ratings. NBC finished with an average 6.40 million viewers 4.3/7. ABC finished with an average 6.03 million viewers and a 4.2/7. The CW finished with an average 1.99 million viewers and a 1.4/2. Univision finished with an average 1.70 million viewers and a 1.2/2. Telemundo finished with an average 1.30 million viewers and a 1.0/2.
Today In TV History
On this date in 1939, the first televised pro football game was telecast from New York. Brooklyn Dodgers defeated Philadelphia Eagles 23-14. The earliest footage of that season is shown above. It is the 1939 NFL Championship Game. Ed Danowski of New York passes but Green Bay intercepts. Cecil Isbell of Green Bay passes to Joe Laws for a TD and 17-0 lead. Arnie Herber of Green Bay completes long pass to Harry Jacunski. Ernie Smith kicks 42 yard field goal. Benton of Green Bay intercepts Giants pass. Jacunski goes to New York one yard line. Jankowski score final Green Bay TD. Crowds on field. It was held on December 10, 1939 at Wisconsin State Fair Park in West Allis near Milwaukee, Wisconsin. This was the seventh NFL championship game played. The Green Bay Packers defeated the New York Giants, 27-0 to win their fifth title—two more than any other franchise at that point. It was the first shutout in NFL Championship history. The Packers moved the game from Green Bay to the larger city of Milwaukee in hopes of increasting attendance. 32,279 would pay to watch. The gross gate receipts of $83,510.35 set a new record. The gate was distributed as follows: The 33 players on the victorious Packers each received $703.97 ($23,231.01 total). The 34 Giants players each got $455.57 ($15,489.38). The Packers franchise took $23,231.06. The Giants received $15,487.37.
B2C and B2B Content Marketing Trends, Compared
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America, according to an analysis of the latest annual studies from the Content Marketing Institute and MarketingProfs, and both groups are shifting to more sales-driven efforts. Interestingly, B2C marketers are more apt than their B2B counterparts to believe they’re effective at content marketing (38% and 30%, respectively), and also report spending a greater share of their marketing budgets on content (32% vs. 28%).
With a majority of B2B and B2C content marketers expecting to increase the amount of content creation next year, both segments feel that producing engaging content is their top challenge, and around half of each group will increase their budgets over the next 12 months.
Looking at tactics, social media content is popular among both groups, although Facebook is tops in usage and effectiveness for B2C marketers and LinkedIn leads among B2B respondents. Search engine marketing emerges as the most effective paid advertising method for each group, although promoted posts are more regularly used by B2C content marketers. Overall, in-person events are seen as effective by both B2C and B2B content marketers, joined at the top of the effectiveness list by email newsletters on the B2C side.
68% Social Ad Clicks Are Now Mobile
According to Kenshoo’s research, ‘Digital Marketing Snapshot: Q3 2015’ more than two-thirds are social ad clicks are now made on mobile devices. in BizReport, by Kristina Knight (101915), ‘the social ad spent targeted to mobile devices increased more than 150% from Q3 2014 to Q3 2015; mobile search spending increased 66% YoY.
“Our data shows that mobile continues to be the most exciting area of positive change in both social and search advertising,” said Rob Coyne, Kenshoo’s Managing Director for EMEA. “As consumers spend more of their time on mobile devices, marketers are developing increasingly better optimised campaigns to make the most of the opportunity. Looking ahead, we expect to see these trends continue into the 4th quarter as retailers intensify their digital marketing activity over the holiday shopping season.”
Some interesting findings from the Kenshoo report include:
• Paid social ad spending increased 112% YoY
• Mobile CPC showed a 21% increase YoY
• Mobile CTRs increased 174% YoY
• Paid search spending increased 8% YoY, with search clicks increasing 16%
• Phone clicks increased 100% YoY
• Search CPCs decreased 7% YoY
ESPN Gets Out Of British Open Coverage
ESPN is officially out of the British Open business. NBC Sports announced Monday that it has reached agreement with ESPN to acquire next year’s British Open and related events. Terms of the deal were not announced, but NBC will pay ESPN “an unknown fee” according to Sports Business Journal. The addition of next year’s tournament tacks an extra year onto NBC’s rights deal with British Open organizer the R&A, which was to begin in 2017. It also further shortens ESPN’s 2010 deal to air the event, which was originally supposed to run until 2018. The R&A opted out of the 2017 tournament as part of the agreement with NBC, and now ESPN has opted out of 2016.
Top Ten Box Office Weekend 16-18 October 2015 (Domestic Only)
#1 ‘Goosebumps’ $23,500,000 in 3,501 theaters
#2 ‘The Martian’ $21,500,000 in 3,701 theaters
#3 ‘Bridge of Spies’ $15,380,000 in 2,811 theaters
#4 ‘Crimson Peak’ $12,850,000 in 2,984 theaters
#5 ‘Hotel Transylvania 2’ $12,250,000 in 3,533 theaters
#6 ‘Pan’ $ 5,860,000 in 3,515 theaters
#7 ‘The Intern’ $ 5,405,000 in 2,707 theaters
#8 ‘Sicario’ $ 4,500,000 in 2,130 theaters
#9 ‘Woodlawn’ $ 4,100,000 in 1,553 theaters
#10 ‘Maze Runner’ $ 2,750,000 in 1,967 theaters
Top Ten Box Office Weekend 16-18 October 2015 (International Only)
#1 ‘Ant-Man’ $43,573,000 in 3 territories
#2 ‘The Martian $37,000,000 in 75 territories
#3 ‘Hotel Transylvania 2’ $30,600,000 in 66 territories
#4 ‘Goodbye Mr. Loser’ $22,000,000 in 4 territories
#5 ‘Crimson Peak’ $13,400,000 in 56 territories
#6 ‘Pan’ $14,400,000 in 53 territories
#7 ‘The Intern’ $11,300,000 in 66 territories
#8 ‘The Little Prince’ $10,000,000 in 10 territories
#9 ‘Walk’ $ 6,700,000 in 71 territories
#10 ‘Sicario’ $ 3,000,000 in 29 territories
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 35,000 views.
Across The Pond
The Big One had a little bit of sugar Wednesday. At 8P, ‘DIY SOS’ finished with an average 5.72 million viewers. But at 9P, ‘The Apprentice’ was back on top last night to witness Lord Alan Sugar’s third brutal firing. The show gained 500,000 viewers from last week to an average overnight audience of 6.07 million viewers (27.5%) as it was the top program in the UK outside of soaps.
The Independent One at 8P had ‘All-Star Mr & Mrs’ and it finished with an average 2.65 million viewers (12.5%). At 9P, ‘Land of the Midnight Sun’ finished with an average 2.28 million viewers (10.3%).
The Big Four at 9P presented ‘Grand Designs’ and it finished a network high of 1.74 million viewers (7.9%).
The Little Two at 730P presented ‘Building Cars Live’ and it finished with an average 1.41 million viewers (6.7%). It was followed at 10P with ‘The Apprentice: You’re Fired!’ with an average 1.72 million viewers (10.1%).
The Viacom Five at 9P had ‘Can’t Pay? We’ll Take It Away’ which drew 1.21 million viewers (5.5%).
The Indy Two at 645P, On Back to the Future Day, had ‘Back To The Future’ which drew an average 1.05 million viewers (5.2%). It was followed at 9P by ‘Keith Lemon’s celebration special’ with 919,000 viewers (4.5%).
The IndyBe at 10P had ‘TOWIE’ as it was seen by an average 386,000 viewers (2.5%).
Murdoch’s Euro Bird at 8P presented The CW’s ‘Arrow’ and it finished with an average 335,000 viewers (1.6%). At 9P, ‘You, Me and the Apocalypse’ finished with an average 152,000 viewers (0.7%).
Seven won again, this time on Wednesday with a 27.2% share. #4 was ‘Seven News’ with an average 1.007 million viewers. #5, ‘Seven News/Today Tonight’ finished with an average 997,000 viewers. #8, ‘Border Security-Australia’s Front Line’ finished with 881,000 viewers.
Network Nine finished second in Australia with a 25.8% share. And for the third straight night, ‘Nine News 6:30’ finished as the #1 program in the nation with an average 1.038 million viewers. #2 was ‘Nine News’ with an average 1.027 million viewers. #6 was ‘A Current Affair’ which finished with an average 935,000 viewers. #10 was ‘The Block’ which finished with an average 801,000 viewers. #9, a rerun of ‘Highway Patrol’ finished with 860,000 viewers.
Ten finished #3 with a 21.6% share. The top non-news program finished #3 as ‘The Bachelorette Australia’ finished with an average 1.026 million viewers.
The Alphabet Network in Australia finished with an 18.6% share. #7 was ‘Gruen’ which drew 904,000 viewers.
The Special Broadcast Service finished with a 6.9% share.
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Third Commercial Network in Australia came out the big winner on Thursday as ‘The Bachelorette’ ruled as it delivered a 27.9% share of the available audience. The #1 program was ‘The Bachelorette Australia-The Final Decision’ as 1.520 million viewers tuned in as Sam and Sasha are not a television couple made in reality. The one thing we know for sure is that will last forever. It drew 555,000 viewers in Melbourne; 453,000 in Sydney; 215,000 in Brisbane; 142,000 viewers in Adelaide and 156,000 viewers in Perth. The #2 program was ‘The Bachelorette Australia’ finale, as it drew 1.241 million viewers. It was the only program in Australia to draw over 1 million viewers on Thursday.
Network Nine again finished #2 with a 25.5% share. #3 was again the top newscast in the nation for the fourth straight day as ‘Nine News 6:30’ finished with an average 986,000 viewers. #5 was ‘Nine News’ with an average 945,000 viewers. #7 was ‘A Current Affair’ which finished with an average 901,000 viewers. And, #9 was ‘RBT’ which finished with an average 749,000 viewers.
The Second Commercial Network in Australia finished #3 with a 25.1% share. The two network newscasts were the only program in the Top Ten on Thursday as no program in prime time on this network finished in the upper echelon. #4 was ‘Seven News’ with an average 947,000 viewers. #6 was ‘Seven News/Today Tonight’ with an average 925,000 viewers.
The Alphabet Network in Australia finished #4 with a 16.4% share. #8 was ‘ABC News’ with 799,000 viewers. And #10 was ‘7.30’ which delivered 748,000 viewers.
The Special Broadcast Service finished #5 with a 5.2% share of the available audience.
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs, ‘Are You One Of The 3 Blind Mice? 🆕🌎💭💬 – http://bit.ly/AreYouOneOfTheThreeBlindMice’
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’ http://bit.ly/1KslOhR💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page