‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, October 20, 2015, CBS finished #1 as ‘NCIS’‘ was the top program. ITV #1 in the UK as ‘Lewis’ was the top program. Seven finished #1 in Australia as ‘Nine News 630’ was the top program. ‘Goosebumps‘ #1 at Cinema weekend 16-18 October 2015 (Domestic) ‘Ant-Man‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, October 20, 2015 (Posted on October 21, 2015)
The Tiffany Network dominates Tuesdays. But not as much as it use to. At 8P, the world’s most watched drama, ‘NCIS’, with an episode titled ‘Lockdown’, was again #1 on the evening as it powered through with an average 17.21 million viewers and a 10.4/17, which was nearly the same exact total as last year on the same comparable date. But at 9P, ‘NCIS: New Orleans’ introduced a potential new flame for the star as it drew an average 12.99 million viewers and a 7.9/12, down 3 million viewers from the comparable date last year, most of it due to the reposition of ‘The Voice’ against it on NBC. It needs a little extra heat as it appears to be slipping from its last year performance. And at 10P, ‘Limitless’ won the time slot with an average 7.90 million viewers and a 5.0/9, but it was severely challenged by NBC’s ‘Chicago Fire’, as it slipped 1.4 million viewers from ‘Person Of Interest’ lead last season on the comparable date. Overall, CBS finished down 1.5 million viewers as stronger competition was available on a once dominating Tuesday in prime time on American television.
Ted’s Baseball System had a very big show on Tuesday as baseball took center stage. At 8P, the ‘MLB NLCS’ featuring the New York Met’s defeating the Chicago Cubs, 5-2, proved the Mets are putting the NLCS out of reach just as it began to reach its ratings potential. Game #3 of the Mets/Cubs National League Championship Series drew an average 9.215 million viewers and a 5.8 overnight rating and a 12 share Tuesday night, up 75% from Royals/Orioles last year (4.0) and up 89% from Cardinals/Dodgers in 2013 (3.7), both of which aired on Monday nights. Compared to Game 3 of last year’s Cardinals/Giants NLCS on Fox Sports 1, which aired on a Tuesday afternoon, overnights increased 233% from a 2.1. The 7.0 overnight is the highest for any MLB Postseason game prior to the World Series since Game 5 of the 2011 Tigers/Yankees ALDS (7.3), the highest for a League Championship Series game since 2010, and the highest for an LCS Game 3 since Red Sox/Indians on FOX in 2007 (7.5). Games 1 and 2 of the series had comparably softer overnights of 5.4 and 4.8, respectively, though those games aired opposite college and pro football. The Cubs’ loss, which put the team in an 0-3 hole, had a 25.1/38 rating in Chicago, the market’s highest MLB rating since the White Sox clinched the 2005 World Series. The game had a 19.0/29 in New York, the highest ever for MLB on TBS in the market. meaning these markets, which make up 9.6% of the U.S. homes in Nielsen’s sample, accounted for 26.9% of the homes watching last night. Keep in mind TBS has aired two ALCS involving the Yankees. Overnights for Tuesday’s other game, Game #4 of the Royals/Blue Jays ALCS on FS1 finished with an average 2.6 million viewers.
The Peacock Network was a combative #2 for most of the evening. At 8P, ‘Best Time Ever with Neil Patrick Harris’ struggled to find it new footing now that it is opposite the biggest drama on television as it could only draw an average 4.81 million viewers and a 3.0/5. But at 9P, ‘The Voice’ came roaring back with a big gain, finishing with an average 11.28 million viewers and a 6.7/10. But to be fair, it dropped 500,000 from last year with it played an hour earlier. Then at 10P, the fan favorite, ‘Chicago Fire’ which drew an average 7.64 million viewers and a 5.0/9, almost winning the time slot, but down 300,000 from last year. Overall, Peacock is catching up with Tiffany. In total, Peacock was down 300,000 viewers from last year. We will all find out how good or bad this schedule is when baseball is competed.
The Alphabet Network went into the old CBS vaults to have a good program. AT 8P, ‘It’s the Great Pumpkin, Charlie Brown’ finished with a very respectable average of 5.98 million viewers and a 3.4/6, counter programming with great family fare, a testimony to the original family fare provider, the founder of Walt’s World. At 830P, ‘Toy Story of Terror!’ didn’t do bad as it finished with an average 5.02 million viewers and a 2.8/4. But at 9P, it began to all fall apart as ‘Marvel’s Agents of SHIELD’ dropped down to an average 3.85 million viewers and a 2.3/3, down 400,000 from the same comparable date last year. Then, in a peculiar position, a rerun of ‘Shark Tank’ finished with an average 2.55 million viewers and a 1.7/3, disappointing all, including the local affiliates. It was down 2.2 million viewers compared to the fantastic ‘Forever’ which was in this time slot last year but the suits at Walt’s World decided to cancel. Let’s see…a rerun of Shark Tank or one of the best dramas on television in a long, long time. Suits at Mouseville say…rerun. It’s cheaper.
The Animal Network of Broadcast may have to rethink its Tuesday schedule. What was a promising schedule on paper, is turning out to be a CW contender. At 8P, ‘Grandfathered’ is falling like its star after a DUI arrest as it averaged 3.33 million viewers and a 2.1/4. Despite its fall, it was still the #1 program on Murdochville. At 830P, ‘The Grinder’ tried to grind out just 2.86 million viewers and a 1.9/3, with both comedies finishing behind The CW’s ‘The Flash’. Good luck with that. At 9P, ‘Scream Queens’ are screaming toward cancellation with only an average of 2.59 million and a 1.6/2. This schedule cannot be compared to last year because FOX ran the World Series against it, which was the #2 network performance on this night a year ago.
The Little Network That Couldn’t almost did. At 8P, ‘The Flash’ hit it ahead of Murdoch’s Minions with an average 3.47 million viewers and a 2.1/3. Then at 9P, ‘iZombie’ played dead with an average 1.29 million viewers and a 0.9/1, limiting the little network’s chance at victory. It let ‘Scream Queens’ beat it. So sad. The network finished down about 300,000 from last year’s comparable date all because of the drop in ‘iZombie’ as ‘The Flash’ was actually up a bit from last season.
The #1 Hispanic Network in America finished behind in some and ahead in some. At 8P, a weak ‘Antes Muerta que Lichita’ finished with a 1.0/2 HH rating and share. But at 9P, ‘Lo Imperdonable’ was the top Hispanic program on Tuesday with a 1.3/2 HH rating and share. At 10P, ‘Yo no Creo en los Hombres’ finished with a 1.1/2 HH rating and share.
Despite NBC & CBS running reruns, ABC cannot win the late night with fresh programming from Brooklyn. At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished with 2.7/7 with a rerun. CBS’ ‘Late Show with Stephen Colbert’ finished in a tie with a rerun and a 2.2/6. ABC’s ‘Jimmy Kimmel Live’ also finished with a 2.2/6 with the only original program in this time slot. At 1235A, NBC’s ‘Late Night with Seth Meyers’ finished with a 1.3/5 in metered-market households with a rerun telecast. ABC’s ‘Nightline’ finished with a 1.3/4. CBS’s rerun of ‘Late Late Show with James Corden’ finished with a 1.1/4. At 135A, NBC’s ‘Last Call with Carson Daly’ finished with a 0.8/3.
For The Record
CBS finished #1 with an average 12.52 million viewers and a 7.8/13. TBS finished as the top cable network on Tuesday and #2 overall with a 7.0 HH Rating. NBC finished with an average 7.84 million viewers and a 4.9/8. ABC finished with a disappointing average 3.98 million viewers and a 2.4/4. FOX finished with a 2.86 million viewers and a 1.8/3. The CW finished with an average 2.47 million viewers and a 1.5/3. Univision finished with an average 1.70 million viewers and a 1.2/2. Telemundo finished with an average 1.30 million viewers and a 1.0/2.
Today In TV History
On this date in 1962, Cliff Richard appeared on the CBS’ ‘Ed Sullivan Show’.
68% Social Ad Clicks Are Now Mobile
According to Kenshoo’s research, ‘Digital Marketing Snapshot: Q3 2015’ more than two-thirds are social ad clicks are now made on mobile devices. in BizReport, by Kristina Knight (101915), ‘the social ad spent targeted to mobile devices increased more than 150% from Q3 2014 to Q3 2015; mobile search spending increased 66% YoY.
“Our data shows that mobile continues to be the most exciting area of positive change in both social and search advertising,” said Rob Coyne, Kenshoo’s Managing Director for EMEA. “As consumers spend more of their time on mobile devices, marketers are developing increasingly better optimised campaigns to make the most of the opportunity. Looking ahead, we expect to see these trends continue into the 4th quarter as retailers intensify their digital marketing activity over the holiday shopping season.”
Some interesting findings from the Kenshoo report include:
• Paid social ad spending increased 112% YoY
• Mobile CPC showed a 21% increase YoY
• Mobile CTRs increased 174% YoY
• Paid search spending increased 8% YoY, with search clicks increasing 16%
• Phone clicks increased 100% YoY
• Search CPCs decreased 7% YoY
ESPN Gets Out Of British Open Coverage
ESPN is officially out of the British Open business. NBC Sports announced Monday that it has reached agreement with ESPN to acquire next year’s British Open and related events. Terms of the deal were not announced, but NBC will pay ESPN “an unknown fee” according to Sports Business Journal. The addition of next year’s tournament tacks an extra year onto NBC’s rights deal with British Open organizer the R&A, which was to begin in 2017. It also further shortens ESPN’s 2010 deal to air the event, which was originally supposed to run until 2018. The R&A opted out of the 2017 tournament as part of the agreement with NBC, and now ESPN has opted out of 2016.
Top Ten Box Office Weekend 16-18 October 2015 (Domestic Only)
#1 ‘Goosebumps’ $23,500,000 in 3,501 theaters
#2 ‘The Martian’ $21,500,000 in 3,701 theaters
#3 ‘Bridge of Spies’ $15,380,000 in 2,811 theaters
#4 ‘Crimson Peak’ $12,850,000 in 2,984 theaters
#5 ‘Hotel Transylvania 2’ $12,250,000 in 3,533 theaters
#6 ‘Pan’ $ 5,860,000 in 3,515 theaters
#7 ‘The Intern’ $ 5,405,000 in 2,707 theaters
#8 ‘Sicario’ $ 4,500,000 in 2,130 theaters
#9 ‘Woodlawn’ $ 4,100,000 in 1,553 theaters
#10 ‘Maze Runner’ $ 2,750,000 in 1,967 theaters
Top Ten Box Office Weekend 16-18 October 2015 (International Only)
#1 ‘Ant-Man’ $43,573,000 in 3 territories
#2 ‘The Martian $37,000,000 in 75 territories
#3 ‘Hotel Transylvania 2’ $30,600,000 in 66 territories
#4 ‘Goodbye Mr. Loser’ $22,000,000 in 4 territories
#5 ‘Crimson Peak’ $13,400,000 in 56 territories
#6 ‘Pan’ $14,400,000 in 53 territories
#7 ‘The Intern’ $11,300,000 in 66 territories
#8 ‘The Little Prince’ $10,000,000 in 10 territories
#9 ‘Walk’ $ 6,700,000 in 71 territories
#10 ‘Sicario’ $ 3,000,000 in 29 territories
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Independent One won on a quiet television night in the UK on Tuesday. At 9P, ‘Lewis’ proved the biggest attraction on Tuesday night outside soaps as the drama brought in an average overnight audience of 3.79 million viewers (17.1%).
The Big One’s big new drama at 9P, ‘River’, lost a million viewers for its second episode, dropping to an average 2.84 million viewers (13.6%). One can’t win the ribbon finishing second. At least the blue ribbon, that is.
The Little Two at 730P, had ‘James May’s Building Cars Live’ and collectively, 2.19 million grease monkeys (10.9%) tuned in. It was followed at 9P by ‘The Naked Choir’ which fell a bit with an average 1.65 million viewers (7.9%).
The Big Four at 8P presented ‘Obsessive Compulsive Cleaners’ and it attracted 1.26 million viewers (6.2%). But at 9P, ’24 Hours in A&E’ boosted the audience considerably for the network to finished fourth on Tuesday as 1.88 million viewers (9.0%) tuned in.
The Viacom Five at 8P had ‘The Yorkshire Vet’ and it had finished with an average 1.33 million viewers (6.6%).
The Little Three at 9P presented ‘Being Gay in Pakistan’. 611,000 viewers (2.9%) watched.
Murdoch’s Pay Bird at 8P had The CW’s ‘The Flash’ and it brought in an average 426,000 viewers (2.1%). It was followed at 9P by ‘The Moaning of Life’ with an average 470,000 viewers (2.3%). It could have been called ‘The Flash and Moan Network’ on Tuesday.
The Tiny Four presented at 9P, FOX’s ‘Empire’ as it finished with an average 320,000 viewers (1.5%).
Seven won again on Tuesday with a 30.2% share. #2 was ‘800 Words’ which was the top non-news program with 1.019 million viewers. #4 was ‘The X Factor’ which drew an average 1.003 million viewers. #6 was ‘Seven News’ with an average 986,000 viewers. #8, ‘Seven News/Today Tonight’ which finished with an average 957,000 viewers.
Network Nine finished second with a 27.7% share. And for the second night in a row, the #1 program was ‘Nine News 6:30’ with an average 1.052 million viewers. In fact it had five of the top ten programs in the nation Tuesday, all with an odd number finish as it traded off with Seven. #3 was ‘A Current Affair’ with an average 1.009 million viewers. #5 had ‘Nine News’ finish with 989,000 viewers. #7 was ‘The Block’ with 969,000 viewers. And #9 was ‘The Big Bang Theory’ with an average 905,000 viewers.
Ten finished #3 with a 18.2% share.
The Alphabet Network of Australia finished #4 with a 17.7% share. #10 was ‘ABC News’ with 802,000 viewers.
SBS finished #5 with a 5.6% share.
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven won again, this time on Wednesday with a 27.2% share. #4 was ‘Seven News’ with an average 1.007 million viewers. #5, ‘Seven News/Today Tonight’ finished with an average 997,000 viewers. #8, ‘Border Security-Australia’s Front Line’ finished with 881,000 viewers.
Network Nine finished second in Australia with a 25.8% share. And for the third straight night, ‘Nine News 6:30’ finished as the #1 program in the nation with an average 1.038 million viewers. #2 was ‘Nine News’ with an average 1.027 million viewers. #6 was ‘A Current Affair’ which finished with an average 935,000 viewers. #10 was ‘The Block’ which finished with an average 801,000 viewers. #9, a rerun of ‘Highway Patrol’ finished with 860,000 viewers.
Ten finished #3 with a 21.6% share. The top non-news program finished #3 as ‘The Bachelorette Australia’ finished with an average 1.026 million viewers.
The Alphabet Network in Australia finished with an 18.6% share. #7 was ‘Gruen’ which drew 904,000 viewers.
The Special Broadcast Service finished with a 6.9% share.
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Gerry Mulligan ‘Satin Doll’