‘It’s All About Screens.’ This is the Daily Diary of Screens. On Sunday, October 18, 2015, NBC finished #1 but CBS’ ‘Packers Beat Chargers’‘ was the top program. ITV #1 in the UK but BBC One’s ‘Strictly Come Dancing’ was the top program. Network Nine finished #1 in Australia as ‘The Block’ was the top programs. ‘Goosebumps‘ #1 at Cinema weekend 16-18 October 2015 (Domestic) ‘Ant-Man‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. MONDAY AUSTRALIA OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, October 18, 2015 (Posted on October 19, 2015)
The Peacock Network finished on top of the broadcast network standings Sunday. At 7P, ‘Football Night In America’ Part 1 finished with an average 6.93 million viewers and a 1.8/3. At 730P, ‘Football Night In America’ Part 2 finished with an average 8.54 million viewers and a 3.0/5. At 8P, ‘Football Night In America’ Part 3 finished with an average 15.91 million viewers and an 8.4/13. At 830P, ‘Sunday Night Football’ finished with an average 20.93 million viewers and a 14.6/23. The Week 6 New England Patriots/Indianapolis Colts game rating, a 14.6 overnight rating, was up 26% from Giants/Eagles last year (11.6) and up 7% from Washington/Cowboys in 2013 (13.6). Overnights also increased 7% over last year’s Patriots/Colts SNF game, which took place in Week 11 (13.6). Yet, it was not the top NFL telecast of the day, trailing the national window on CBS (15.5) — which featured the always popular Green Bay Packers victory over the San Diego Chargers. This is the fifth straight week the late doubleheader window has topped ‘Sunday Night Football’. Locally for ‘SNF’, Boston was the top market with a 44.6 rating, its highest on record for a Patriots SNF game. It had a 39.3 in Indianapolis and a 33.5 in Providence, with Denver (19.3) and West Palm Beach (19.1) rounding out the top five.
The Tiffany Network began with a bang. At 7P, the ‘NFL Overrun’ with the Green Bay Packers beating the San Diego Chargers, finished with an average 22.53 million viewers and a 16.5/28. At 730P, the ‘NFL Overrun’ finished with an average 23.36 million viewers and a 16.5/28 as the Packers broke up the game tying touchdown on the goal line. It is the power of the Packers. At 8P, an hour delayed ’60 Minutes’ finished with an average 14.67 million viewers and a 10.2/15. At 9P, an hour delayed ‘Madam Secretary’ finished with an average 9.47 million viewers and a 7.1/11. At 10P, an hour delayed ‘The Good Wife’ finished with an average 7.43 million viewers and a 6.1/10. The ‘CSI:Cyber’ telecast, regularly schedule at 10P was not counted in the prime time ratings due to the huge delay. It ran in its regularly scheduled time slots in the Mountain and Pacific time zones. Data will be supplied when available.
Ted’s Baseball Service did it again on Sunday as it used baseball to finished as the #1 cable network and the #3 network overall. At 8P, ‘Game 2 of the Cubs/Mets NLCS’ earned a 3.8 rating and 6.6 million viewers on TBS Sunday night, per Nielsen fast-nationals, up 46% in ratings and 55% in viewership from Royals/Orioles last year (2.6, 4.3M) and up 73% and 91%, respectively, from Dodgers/Cardinals in 2013 (2.2, 3.4M), both of which aired on a Saturday afternoon. Compared to Game 2 of last year’s Giants/Cardinals NLCS, which aired on Fox Sports 1 in the same Sunday night timeslot, ratings and viewership increased by 46% and 51%, respectively, from a 2.6 and 4.4 million. The Mets’ win, which peaked with 7.5 million viewers from 9-9:15 PM ET, ranks as the most-watched LCS Game 2 ever on TBS and is tied as the highest rated — matching Red Sox/Rays in 2008. Keep in mind most of the previous games aired in afternoon timeslots.
The Alphabet Network finished far behind but there is a sign of a new power program on its schedule. At 7P, ‘America’s Funniest Home Videos’ finished with an average 5.05 million viewers and a 3.1/5. At 8P, ‘Once Upon A Time’ finished with an average 4.81 million viewers and a 3.1/5. At 9P, the soon to be cancelled ‘Blood and Oil’ finished with an average 3.49 million viewers and a 2.4/4. After all, it is a bout ‘Dallas’ in North Dakota. At 10P, ‘Quantico’ finished with an average 5.23 million viewers and a 3.7/6 and was the network’s top program. It has been extended to a full season.
The Animal Network of Broadcast decided to lead off the evening with a rerun of one of its newest shows and it did well. At 7P, a rerun of ‘The Grinder’ finished with an average 5.22 million viewers, well above its original airing meaning that if it gets eyeballs, it has a chance to succeed. It was the top FOX show on Sunday. At 730P, a rerun of ‘The Simpsons’ drew an average 2.63 million viewers. At 8P, the regular time slot of an original ‘The Simpsons’ finished with an average 3.63 million viewers and a 2.4/4. At 830P, ‘Brooklyn Nine-Nine’ finished with an average 2.55 million viewers and a 1.8/3. At 9P, ‘Bob’s Burgers’ finished with an average 2.23 million viewers and a 1.5/2. And at 930P, ‘Last Man On Earth’ finished with an average 2.23 million viewers and a 1.7/3.
For The Record
NBC: 17.01 million viewers and a 10.9 rating and 17 share of the available audience. CBS finished with an average 13.16 million viewers and a 10.0/16. TBS finished with an average 7.5 million viewers and a 3.8 HH Rating. ABC finished with an average 4.66 million viewers and a 3.1/5. FOX finished with an average 3.10 million viewers and a 2.1/3. Univision finished with an average 1.30 million viewers and a 1.0/2. Telemundo finished with an average 0.4/1.
Today In TV History
On this date in 1960, The Shirelles performed “Tonight’s The Night” on ‘American Bandstand’.
68% Social Ad Clicks Are Now Mobile
According to Kenshoo’s research, ‘Digital Marketing Snapshot: Q3 2015’ more than two-thirds are social ad clicks are now made on mobile devices. in BizReport, by Kristina Knight (101915), ‘the social ad spent targeted to mobile devices increased more than 150% from Q3 2014 to Q3 2015; mobile search spending increased 66% YoY.
“Our data shows that mobile continues to be the most exciting area of positive change in both social and search advertising,” said Rob Coyne, Kenshoo’s Managing Director for EMEA. “As consumers spend more of their time on mobile devices, marketers are developing increasingly better optimised campaigns to make the most of the opportunity. Looking ahead, we expect to see these trends continue into the 4th quarter as retailers intensify their digital marketing activity over the holiday shopping season.”
Some interesting findings from the Kenshoo report include:
• Paid social ad spending increased 112% YoY
• Mobile CPC showed a 21% increase YoY
• Mobile CTRs increased 174% YoY
• Paid search spending increased 8% YoY, with search clicks increasing 16%
• Phone clicks increased 100% YoY
• Search CPCs decreased 7% YoY
ESPN Gets Out Of British Open Coverage
ESPN is officially out of the British Open business. NBC Sports announced Monday that it has reached agreement with ESPN to acquire next year’s British Open and related events. Terms of the deal were not announced, but NBC will pay ESPN “an unknown fee” according to Sports Business Journal. The addition of next year’s tournament tacks an extra year onto NBC’s rights deal with British Open organizer the R&A, which was to begin in 2017. It also further shortens ESPN’s 2010 deal to air the event, which was originally supposed to run until 2018. The R&A opted out of the 2017 tournament as part of the agreement with NBC, and now ESPN has opted out of 2016.
Top Ten Box Office Weekend 16-18 October 2015 (Domestic Only)
#1 ‘Goosebumps’ $23,500,000 in 3,501 theaters
#2 ‘The Martian’ $21,500,000 in 3,701 theaters
#3 ‘Bridge of Spies’ $15,380,000 in 2,811 theaters
#4 ‘Crimson Peak’ $12,850,000 in 2,984 theaters
#5 ‘Hotel Transylvania 2’ $12,250,000 in 3,533 theaters
#6 ‘Pan’ $ 5,860,000 in 3,515 theaters
#7 ‘The Intern’ $ 5,405,000 in 2,707 theaters
#8 ‘Sicario’ $ 4,500,000 in 2,130 theaters
#9 ‘Woodlawn’ $ 4,100,000 in 1,553 theaters
#10 ‘Maze Runner’ $ 2,750,000 in 1,967 theaters
Top Ten Box Office Weekend 16-18 October 2015 (International Only)
#1 ‘Ant-Man’ $43,573,000 in 3 territories
#2 ‘The Martian $37,000,000 in 75 territories
#3 ‘Hotel Transylvania 2’ $30,600,000 in 66 territories
#4 ‘Goodbye Mr. Loser’ $22,000,000 in 4 territories
#5 ‘Crimson Peak’ $13,400,000 in 56 territories
#6 ‘Pan’ $14,400,000 in 53 territories
#7 ‘The Intern’ $11,300,000 in 66 territories
#8 ‘The Little Prince’ $10,000,000 in 10 territories
#9 ‘Walk’ $ 6,700,000 in 71 territories
#10 ‘Sicario’ $ 3,000,000 in 29 territories
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Independent One had a shocker at 9P. But first at 7P, ‘The X Factor UK’ with Simon Cowell, finished with an average 7.4 million viewers (31%) for two hours before it unloaded a shocker at 9P. Then came the crazy episode of ‘Downton Abbey’ that everyone is talking about. It drew an average 7.7 million viewers tuned in as ‘you won’t believe what just happened’ took place as it won its time slot. ITV average 7.5 million viewers in prime time Sunday.
The Big One battled all night long on Sunday. At 615P, ‘Countryfile Autumn Special’, with the team taking a hard hitting look at the reality of a new season, resulted in an average 6.9 million viewers and a 36% share. At 715P, ‘Strictly Come Dancing’ pulled in an average 8.8 million viewers and a 36% share saw Daniel getting the boot. At 8P, ‘Antiques Roadshow’ followed with an average 6 million viewers and a 25% share. But at 9P, the third episode of ‘From Darkness’, got overrun by ‘Downton’ as it could only average 3.2 million viewers and a 14% share. BBC One average 5.842 million in prime time (7-10P) Sunday.
Network Nine finished #1 on Sunday with a 31.2% share of the available audience. And #1 was ‘The Block’ which finished with an average 1.140 million viewers. #3 was ‘Nine News Sunday’ which finished with an average 1.050 million viewers. #5 was ’60 Minutes’ which finished with an average 886,000 viewers.
The Second Commercial Network in Australia finished #2 with a 31.0% share. #2 was ‘Seven News Sunday’ which finished with an average 1,054,000. #4 was ‘Sunday Night’ with an average 896,000 viewers. #7, ‘Beach Cops’ finished with 730,000 viewers. #8, the American Broadcast Company’s ‘Quantico’ finished with an average 625,000 viewers.
The Third Commercial finished #3 with a 17.1% share of the available audience. #10 was ‘TBL Families Sunday’ with an average 536,000 viewers.
The Alphabet Network in Australia finished #4 with a 13.9% share. #6 was ‘ABC News Sunday’ finished with an average 798,000 viewers. #9 was ‘The Beautiful Lie’ which had 540,000 viewers.
The Special Broadcast Service finished #5 with a 6.7% share of the available audience.
*MONDAY AUSTRALIA OVERNIGHT TV RATINGS
*MONDAY AUSTRALIA OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 on Monday with a 28.8% share of the available audience. #3 was ‘Seven News’ with an average 1.037 million viewers. #4 was ‘The X Factor Australia’ which finished with an average 1.028 million viewers. #6 was ‘Seven News/Today Tonight’ with an average 989,000 viewers.
Network Nine finished #2 with a 27.3% share. #1 was ‘Nine News 6:30’ with an average 1.091 million viewers. #2 was ‘The Block’ as the top rated non-news program in the nation with an average 1.078 million viewers. #5 was ‘A Current Affair’ with an average 1.014 million viewers. #7 was ‘Nine News’ with an average 984,000 viewers.
The Alphabet Network finished a strong #3 on Monday with a 21.0% share. #8 was ‘ABC News’ with an average 905,000 viewers. #9 was ‘Four Corners’ with an average 855,000 viewers. #10 was ‘7.30’ which finished with an average 852,000 viewers.
The Third Commercial Network finished #4 with a 17.7% share of the available audience.
The Special Broadcast Service finished #5 with a 5.3% share.
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Dave Brubeck Quartet ‘Jazz Gehört und Gesehen in Germany’