‘It’s All About Screens.’ This is the Daily Diary of Screens. On Friday, October 16, 2015, CBS finished #1 as ‘‘Blue Bloods’‘ was the top program. Channel 4 #1 in the UK as ‘Googlebox’ was the top program. Seven finished #1 in Australia as ‘Seven News’ was the top programs. There are 3.734 Billion Unique Mobile Users as of this quarter, accounting for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, October 16, 2015 (Posted on October 17, 2015)
CBS #1 Friday as ‘Blue Bloods’ the top program.
CBS
The Tiffany Network owns Friday. At 8P, one of the most honored reality programs, ‘The Amazing Race’ began the evening in prime time with an average 5.90 million viewers. Then at 9P, after Katherine’s departure, ‘Hawaii Five-0’, in an episode titled ‘Ka Papahana Holo Pono’ (‘Best Laid Plans’) brings its ‘A’ game and increased the viewership substantially as it drew an average 8.89 million viewers as it was a Must See TV ON DEMAND episode and finished #1 in its time slot. Then at 10P, the cornerstone of Friday evenings, ‘Blue Bloods’ with an episode titled ‘With Friends Like These’ finished #1 for the night with Erin and Jamie taking the lead with Frank neutralizing a turf war between the NYPD and the FDNY with big stories as it drew an average 10.345 million viewers and it too was a Must See TV ON DEMAND episode.
FOX
The Animal Network of Broadcast got a boost from Major League Baseball AL Championship Series playoffs. At 8P, the Toronto Blue Jays lost to the Kansas City Royals, 5-0, in Kansas City and drew an average 6.20 million viewers. The game was all KC. The ratings peaked at 7.10 million viewers at 1030P. btw…didn’t they say that it was good not to see the Cardinals (and others) in the playoffs? Wasn’t Joe Buck a former Cardinal announcer?
ABC
The Alphabet Network finished Friday with a whimper. At 8P, ‘Last Man Standing’ finished with an average 6.54 million viewers and finished as the top program on the network Friday. From this point everything went downhill. At 830P, ‘Dr Ken’ finished with an average 5.79 million viewers. At 9P, ‘Shark Tank’ finished with an average 5.74 million viewers. And at 10P, ’20/20′ finished with an average 5.22 million viewers.
NBC
The Peacock Network decided to launch two new programs on Friday. At 8P, the series premiere of ‘Undateable’ finished with an average 3.24 million viewers. If you want a trip back in TV comedy time to say…when a bunch of people went into a bar or any other public place to discuss the day and the social consequences facing each of them with bits of laughs in-between, then this is a show. At 830P, the series premiere of ‘Truth Be Told’ finished with an average 2.63 million viewers. At 9P, ‘Dateline’ finished with an average 4.805 million viewers.
The CW
The Little Network That Couldn’t tried. At 8P, the season premiere of ‘Reign’ finished with a very disappointing average 983,000 viewers. Then at 9P, a rerun of the series premiere of the most inventive new television show in America in years, as ‘The Crazy Ex-Girlfriend’ finished with an average 779,500 viewers, without a substantial lead-in. However, it was one of the few programs to increase its viewership in the second half hour on Friday. That is quite an accomplishment. If you didn’t see this one, it is a Must See ON DEMAND episode. These numbers were all about adding new eyeballs.
Late Night
At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ with Bruce Willis as a guest, finished with 2.8/7. CBS’ ‘Late Show with Stephen Colbert’ with guest Jimmy Kimmel, finished with a 2.4/6. ABC, with a rerun of ‘Jimmy Kimmel Live’ finished with an average 1.9/5. So in total, one could say Jimmy Kimmel was seen by the majority of the audience with a combined 4.3/5. Just sayin. At 1235P, NBC’s ‘Late Night with Seth Meyers’ finished with an average 1.4/4. ABC’s ‘Nightline’ finished with an average 1.3/4. CBS, with a rerun of ‘The Late Late Show with James Corden’ finished with an average 1.1/3.
For The Record
CBS finished #1 with an average 8.40 million viewers. FOX finished #2 with an average 6.20 million viewers. ABC finished with an average 5.71 million viewers. NBC finished #4 with an average 3.91 million viewers. The CW finished with an average 881,000 viewers.
Today In TV History
On this date in 1962, ‘The Beatles’ first appeared on Great Britain’s Grenada TV Network, their first appearance on television. Filmed in August of that year, it was later played on Granada. This performance took place around the time when Brian Epstein, the Beatles manager, successfully got the Beatles a record contract. After they were rejected by nearly all major recording companies in London, Epstein got a meeting with George Martin, then head of EMI’s Parlophone label. (Amazingly, a record executive at Decca dismissed the boys, saying “guitar bands were on their way out” when, in reality, “guitar bands” were just starting to warm up. He is probably the head of programming for NBC today.) Epstein was apparently very persuasive in his belief in the talents of the Beatles, and convinced Martin that the group would become internationally famous.
Social Media Research
Facebook has overtaken Google as the social media outlet that drives most traffic to news sites. What does that mean for social network marketers? Facebook becomes a very important platform where eyeballs will gather in increasing amounts as news breaks. It plans to release Notify, an in-app avenue for genuine news feeds as a dedicated news service.
Social Media Trends From Adoption To Demographics
More than three-quarters (76%) of internet-using adults – and almost two-thirds (66%) of American adults overall – use at least one social networking site, according to the latest social media adoption report from the Pew Internet & American Life Project. The 66% of adults using social media represents a slight uptick from 62% over the last couple of years, with increases in adoption seen for the 18-29 and 65+ groups, among others.
The following provides a brief overview of adoption trends by demographic group. The Pew report trends adoption rates back to 2005, when social networking use was nascent at just 7% of adults. However, this article takes a more recent look, measuring adoption trends from 2010 (46% of adults) onwards. (See the relevant charts for full trended data to 2005.)
Adoption by Age Group
There continues to be a strong tilt in adoption towards younger age groups, but the gap has closed over the years. This year, 90% of adults aged 18-29 are social media users, up from 78% in 2010. Not far behind, some 78% of 30-49-year-olds count as social media users, with that figure up from 53% in 2010.
Interestingly, the percentage of 50-64-year-olds who use social networking has been stagnant over the past couple of years. This year, 51% report being social media users, down a point from 52% in 2013 and 2014. Nevertheless, that’s substantially higher than the 33% who reported social media use in 2010.
Meanwhile, the oldest group (65+) has seen the biggest recent spike in usage. This year, 35% of adults aged 65 and older report using social networking sites, a sizable jump from 27% last year, and triple the proportion (11%) from 2010.
Adoption by Gender
While women are often said to be the more active gender on social media, adoption rates among men and women have remained fairly comparable over the years, with the gap in adoption never exceeding 8 percentage points. This year, 68% of female adults report using at least one social networking site, versus 62% of men. Women have consistently – albeit slightly – outpaced men in usage since at least 2008, though men appear to have been the earliest adopters, with slightly higher rates of usage in 2005 and 2006.
Adoption by Education Level
Over the years, Americans with lower levels of education (high school graduate or less) have been less likely to use social networking sites as those with some college or a college degree. In fact, those with college or graduate degrees and those with some college education (or an Associate degree) have been almost equally likely to be social media users since 2008, though a slight gap has opened up this year.
Specifically:
76% of Americans with a college or graduate degree use social media, up from 55% in 2010;
70% of those with some college or an Associate degree use social media, up from 56% in 2010; and
54% of American adults with a high school degree or less use social media, up from 35% in 2010.
Adoption by Household Income
As with the age segmentation, there appears to be a trend in adoption when sorting by household income, with adoption increasing alongside household income.
This year, 78% of adults with household income of at least $75k use social networking sites, up from 58% in 2010. Among those with $50-75k in household income, adoption has grown from 52% to 72% over that period, while among the $30-50k group, social media use has increased from 49% to 69%.
The lowest-income group (less than $30k) actually reports a slight dip in social media usage this year, with the 56% adoption rate down slightly from 58% last year and 57% the year before. While adoption has – unsurprisingly – grown from 39% in 2010, the lowest-income group has consistently been the least likely to use social media over the past decade.
Adoption by Race/Ethnicity
As with the gender segmentation, there are few differences when sorting social media use by race and ethnicity. While Hispanics proved the earliest adopters – in being the most likely to social media from 2005 through 2008 – there have been fewer disparities since then. In 2010, for example, adoption was almost equal among non-Hispanics Whites (46%), Hispanics (45%) and non-Hispanic Blacks (43%).
However, the survey results this year show a dip in usage among non-Hispanic blacks, down 4 percentage points to 56% adoption. That now trails the adoption rate among White non-Hispanics (65%) and Hispanics (65%).
Adoption by Community Type
One demographic segment that has habitually lagged in social media adoption is the rural population. A majority 58% of rural Americans now use at least one social networking site, up from 37% in 2010. However, that trails usage among residents of other community types.
Interestingly, while the percentage of urban residents using social media has been flat over the past couple of years (64% this year, compared to 63% last year and 65% in 2013), adoption rates among suburban Americans has steadily increased. As such, suburban residents are now the most likely to be social media users, with 68% reporting use of at least one social networking site.
Mobile News
New Research Provides Most Important Elements of the Overall Mobile Retail Experience
While loosely tossed around, the term ‘convenience’ is often misused. However when it comes to the mobile retail experience, it turns out that Convenience IS the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps, according to Adobe’s latest annual ‘Mobile Consumer Report’ that’s based on a survey of 1,025 US consumers. Price checking and the ability to achieve goals in a few steps are also important to both the mobile web and app experiences, though personalized content emerged as being a more important element to retail apps than mobile retail websites. The mobile phone was originally built around convenience.
Separately, almost 8 in 10 reported receiving online promotions, specials or coupons on their mobile devices at least monthly, and a similar proportion said they use keyword search for products on their mobile device with that frequency.
Television News
CBS To Delay ‘Angel From Hell’
CBS will hold Jane Lynch’s ‘Angel From Hell’ until midseason, according to Variety. The new sitcom will now premiere in February 2016. The comedy will be replaced on the fall schedule by the long-running ‘2 Broke Girls’ which will now begin with its fifth season during the 930P. time slot on Nov. 12, 2015. ‘Angel From Hell’ was scheduled to premiere after the network’s coverage of ‘Thursday Night Football’ which ends broadcast network coverage on Oct. 29, 2015. By holding ‘Angel From Hell’ until February, CBS will be able to promote the new comedy during the network’s coverage of the Super Bowl on Feb. 7, 2016.
U.S. Adults Major Media Daily Consumption
Television Viewing Still Leads
While there has been much talk about the impending death of television, the fact is that people do invest a considerable amount of team on a daily basis watching television. While dropping slightly from the previous year, the average American adult still watches 4 hours and 11 minutes of television each day. That can mean watching it live and/or DVR or ON DEMAND. That number is down 11 minutes since last year. Mobile is #2, as the average American adult spends 2 hours, 54 minutes spent on mobile. While the average adult uses their mobile devices throughout the day and night, it is for shorter periods. So accumulatively it is less than television. However, this total is up 17 minutes from last year and it will continue to rise, especially as the screens increase in size. The desktop/laptop is #3 with the average American adult spending 2 hours and 12 minutes on these devices. That is down by 2 minutes from the previous year.
The average American adult spend exactly 12 hours a day with major media consumption daily.
Surprising to some is that #4 is radio. The average American adult spends 1 hour 27 minutes daily listening to the radio. Obviously much of that is done during drive time in the morning and in the evening drive times. Regardless, it is a considerable amount of time.
The time spent on print is another matter. #5 is magazine. The average American adult spends 17 minutes a day reading magazines. However, that does not boast well for the fact that ‘Nobody Reads The Newspaper Anymore’ as the average American spends just 13 minutes a day reading the newspaper. To be perfectly clear, this study conducted by eMarketer does not include TV, radio and/or print digested on digital/mobile.
Television Viewing Still Leads
While there has been much talk about the impending death of television, the fact is that people do invest a considerable amount of team on a daily basis watching television. While dropping slightly from the previous year, the average American adult still watches 4 hours and 11 minutes of television each day. That can mean watching it live and/or DVR or ON DEMAND. That number is down 11 minutes since last year. Mobile is #2, as the average American adult spends 2 hours, 54 minutes spent on mobile. While the average adult uses their mobile devices throughout the day and night, it is for shorter periods. So accumulatively it is less than television. However, this total is up 17 minutes from last year and it will continue to rise, especially as the screens increase in size. The desktop/laptop is #3 with the average American adult spending 2 hours and 12 minutes on these devices. That is down by 2 minutes from the previous year.
The average American adult spend exactly 12 hours a day with major media consumption daily.
Surprising to some is that #4 is radio. The average American adult spends 1 hour 27 minutes daily listening to the radio. Obviously much of that is done during drive time in the morning and in the evening drive times. Regardless, it is a considerable amount of time.
The time spent on print is another matter. #5 is magazine. The average American adult spends 17 minutes a day reading magazines. However, that does not boast well for the fact that ‘Nobody Reads The Newspaper Anymore’ as the average American spends just 13 minutes a day reading the newspaper. To be perfectly clear, this study conducted by eMarketer does not include TV, radio and/or print digested on digital/mobile.
Social Media Research
Adults Use Social Media
Pew Research Center, in an article by David Cohen in Social Times (101215) posted these findings on who uses social media platforms:
. 65% of American Adults use social media
. 35% of Americans 65 and older use social media, up from 11% in 2010 and 2% in 2005.
. 90% of young adults use social networks.
. 68% of all women use social media, versus 62% of all men.
. 56% of those in households earning less than $30,000 per year use social media, compared with 4% in 2005. Those figures are 78% and 12%, respectively, for households earning $75,000 or more.
. 54% of Americans with high-school diplomas or less, 70% with some college and 76% of college degrees use social networks, compared with 4%, 8% and 12%, respectively, in 2005.
. 65% of whites, 65% of Hispanics and 56% of African Americans use social media.
. 58% of rural residents, 68% of suburban residents and 64% of urban residents use social networks.
Why is it important to understand this? The average age of someone purchasing a new car is 56, and the average Mac owner is 54. Nuf said.
Pew Research Center surveyed more than 1,000 teens (aged 13 through 17) to determine the impact of technology on their dating and romantic life, and its findings included:
. 35% are dating or have dated someone, with fewer than one-quarter (8%) having met a significant other online.
. 59% of those with relationship experience (31% of the overall population) say social media makes them feel more connected to what is happening in their significant other’s life—65% of boys and 52% of girls.
. 47% say social media allows them to show how much they care for their significant others.
. 44% say social media helps them feel emotionally closer to their significant others—50% of boys, 37% of girls. However, . . 27% say social media makes them feel jealous or unsure about their relationship.
. 55% of all teens have flirted or spoken with someone in person to let them know they were interested.
. 50%t have done so by friending them on Facebook or other social media sites.
. 47% have expressed attraction by liking, commenting or interacting with their crush on social media.
. 46% have shared something funny or interesting online with their romantic interests.
. 37% of teens with relationship experience have used social media to let their partners know how much they like them in a way that was visible to other people.
. 92% of teens with romantic relationship experience have spent time text messaging with their partners, followed by: talking on the phone (87%), being together in person outside of school hours (86%), social media (70%), instant or online messaging (69%), video chat (55%), messaging applications (49%), email (37%) and talking while playing video games (31%).
. 85% of teens who have been in romantic relationships expect to hear from their significant others at least once per day, and 11% expect to hear from them hourly.
. 88% of teens who have been in romantic relationships said their current or former partners expected to hear from them at least once per day, while 15% said hourly.
. 25% of all teens have unfriended or blocked someone on social media because their flirting was making them feel uncomfortable—35 percent of girls, and 16 percent of boys.
. 11% of teen daters have accessed a current or former partner’s mobile or online accounts.
. 10% have modified their partner’s or ex-partner’s social media profile.
. 10% have impersonated a boyfriend, girlfriend or ex in a message.
. 8% have sent embarrassing pictures of a current or former partner to someone else.
. 4% have downloaded GPS or tracking programs to their partners’ devices without their knowledge.
. 31% of teens with dating experience said current or former partners have checked up on them multiple times per day via the Internet or cell phone.
. 22% say partners have used the Internet or cell phones to call them names, put them down or say mean things to them.
. 21% have had their text messages read without permission.
. 16% have been required by current or former partners to remove exes from their friends lists on Facebook, Twitter or other social networks.
. 15% say current or former partners used the Internet or text messaging to pressure them into engaging in sexual activity that they did not want to have.
. 13% say current or former partners demanded that they share their passwords for email and Internet accounts.
. 11% have been threatened by current or former partners via the Internet or cell phones.
Cinema News
MovieTickets.com is leveraging mobile technology for both moviegoers and studios. The advance ticketing company has pacted with MovieQu to enable ticket purchases within the app and with Mobiquity Networks to provide location-based messaging opportunities for advertisers. Launched on iOS in July, New York City-based MovieQu is like Shazam, only for trailers, using audio-recognition technology to identify movie ads. Users can then add titles to their calendars as well as view additional previews based on their preferences, search for trailers and view what movies their friends on the app are planning to see. Now they’ll be able to go ahead and buy tickets as well right in the app courtesy of MovieTickets.com.
Coming Soon
Coming November 20, 2015
Coming December
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
Channel 4 #1 in the UK Friday as ‘Googlebox’ top program.
Channel 4
The Big Four topped the ratings charts on Friday as it had the #1 program in the UK. The return of ‘TFI Friday’ was seen by an average audience of 1.89 million viewers (9.3%). Featuring guests such as U2 and Steve Coogan, the Chris Evans-hosted show peaked with 2.15 million (10.4%). U2 will do that with a show. It was followed at 9P by ‘Gogglebox’ which was the evening’s highest-rated show outside of soaps with 3.65 million viewers (18.3%). Later, ‘Alan Carr: Chatty Man’ finished with an average 1.19 million (8.1%).
BBC One
The Big One at 7P had ‘The One Show’ and it finished with a strong 3.33 million viewers (18.4%). Next, ‘A Question of Sport’ fell a bit with an average 2.79 million viewers (14.2%). At 830P, ‘Still Open All Hours’ dropped further with an average 2.21 million viewers (10.7%). At 9P, ‘Have I Got News For You’ with the poor lead-in was seen by an average 3.85 million viewers (18.9%). At 930P, ‘The Kennedys’ lost it for BBC One as it dropped to an average 1.64 million viewers (8.4%). Following the News, at 1035, ‘The Graham Norton Show’ finished strong with an average 3.04 million viewers (25.3%).
BBC Two
The Little Two at 7P presented ‘The Great British Bake Off: Masterclass’ which drew an average 1.82 million viewers (9.6%). It was followed by ‘Mastermind’ which drew an average 2.28 million viewers (11.3%). Then ‘Gardner’s World’ finished with an evening high of 2.31 million viewers (11.2%). Later, ‘Great Continental Railway Journeys’ finished with an average 1.78 million viewers (9%). Then, ‘QI’ drew an average 1.57 million viewers (9.4%).
ITV
The Independent One in between episodes of ‘Coronation Street’ presented ‘Cheap Food-What’s the Cost?’ was seen by an average 2.44 million viewers (12%). ‘Piers Morgan’s Life Stories’ with Warwick Davis finished with an average 2.35 million viewers (11.9%).
Channel 5
The Viacom Five had an all-CBS night of NCIS on Friday. ‘NCIS: New Orleans’ finished with an average 864,000 viewers (4.3%). The world’s most watched drama, ‘NCIS’ finished with an average 802,000 viewers (5.2%). Then, ‘NCIS: Los Angeles’ finished with an average 361,000 viewers (3.7%).
Down Under
Seven #1 in Australia on Friday as ‘Seven News’ was the top program.
Seven
The Second Commercial Network moved up to #1 on Friday as it blasted the competition with a 30.5% share of the available audience. Forgetting that it had the #1 program and the nation’s leading newscast on Friday with ‘Seven News’ drawing an average 897,000 viewers on a slow television viewing night, it did have the #1 non-news program as #4 was ‘Better Homes and Gardens’ with an average 818,000 viewers. #5 was ‘Seven News’Today Tonight’ with an average 814,000 viewers. Then #10 was ‘The Chase Australia’ which finished with an average 532,000 viewers.
Nine
Network Nine finished second with a 27.6% share. #2 was ‘Nine News’ which finished with an average 875,000 viewers. #3 was ‘Nine news 6:30’ with an average 832,000 viewers. #6, ‘A Current Affair’ finished with an average 644,000 viewers, some 300,000 less than normal.
Ten
The Third Commercial Network in Australia finished #3 with a 20.1% share of the available audience. It’s top program was ‘The Project 7PM’ which finished with an average 550,000 viewers.
ABC
The Alphabet Network in Australia finished fourth with 15.1% share on Friday. #7 was ‘ABC News’ which finished with an average 623,000 viewers. Also, #8 was ‘The Living Room’ with an average 612,000 viewers.
SBS
The Special Broadcast Service finished #5 with a 6.8% share of the available audience.
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven
The Second Commercial Network in Australia was again #1 on Saturday with a 31.6% share of the available audience. #3 was ‘Seven News Saturday’ which finished with an average 688,000 viewers. #5 was the movie, ‘Star Wars: Episode III Revenge of the Sith’ which finished with an average 630,000 viewers. #9 was the movie, ‘I Am Number Four’ which brought in an average 304,000 viewers.
Nine
Network Nine finished second with a 25.5% share. #3 was ‘Nine News Saturday’ which finished with an average 777,000 viewers. #10 was ‘Getaway’ which finished with an average of 300,000 viewers.
ABC
The Alphabet Network in Australia finished #3 with a 21.4% share of the available audience. It did have the #1 program in the nation as ‘New Tricks’ finished with an average 989,000 viewers. #2 was ‘ABC News Saturday’ with an average 868,000 viewers. #6 was ‘Gardening Australia’ which finished with an average 400,000 viewers. #7 was a rerun of ‘Cilla’ which finished with an average 394,000 viewers.
Ten
The Third Commercial Network in Australia finished with a 14.9% share. #8 was ‘Ten Eyewitness News Saturday’ with an average 341,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 Saturday with a 6.7% share of the available audience.
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50th Anniversary of Vince Guaraldi Jazz Mass Part One
Sacramento-based pianist Jim Martinez and his quartet lead a 50th anniversary concert presentation of Guaraldi’s Jazz Mass at Grace Cathedral. The Fair Oaks Presbyterian Church Choir, directed by John McDaniel, and several members of the original St. Paul’s Church Choir who performed alongside Guaraldi and his trio in 1965, perform alongside Martinez.
Anatomy of Vince Guaraldi
OVERTHESHOULDERMEDIA 