‘It’s All About Screens.’ This is the Daily Diary of Screens. On Wednesday, October 14, 2015, FOX finished #1 as ‘‘Empire’‘ was the top program. BBC One #1 in the UK as ‘DIY SOS: Homes for Veterans’ was the top program. Nine finished #1 in Australia as ‘Seven News’ was the top programs. There are 3.734 Billion Unique Mobile Users as of this quarter, accounting for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, October 14, 2015 (Posted on October 15, 2015)
FOX #1 on Wednesday as ‘Empire’ top program.
FOX
The Animal Network had the top program of the night and rode it to the top. At 8P, the very good new program, ‘Rosewood’, finished with an average 5.01 million viewers and a 4.4/7. If you haven’t looked into the program yet this year, take a look. You won’t be disappointed with the terrific cast and the character development of the lead, Morris Chestnut. The writers of this show are on top of their game and as an audience looking for that fresh new drama, here is a new twist on an old format. Then at 9P, ‘Empire’ the power of the evening finished #1 on the evening as it delivered an average 12.17 million viewers and a 8.5/13. But ‘Empire’ is falling. Blame it on the programmers. Rather then ending it prematurely last year, it should have continued through the remainder of the season. To let it lay for such a long time, was a major mistake in the modern world of ‘what do you have for me now. I want it now.’ mentality.
CBS
The Tiffany Network had its regular schedule on Wednesday but it was not enough to top FOX. At 8P, ‘Survivor’ finished with an average 9.06 million viewers and a 5.4/9 as the top program on the network Wednesday evening. Then at 9P, the always reliable ‘Criminal Minds’ finished with an average 8.92 million viewers and a 5.4/9. At 10P, the newbie ‘Code Black’ finished with an average 6.92 million viewers and a 4.3/7. The good news was that it finished #1 in its time slot. The bad news about this new program is that it is endlessly in ‘code black’ which means it is a race to keep people alive without a break and the continual references about bad food in vending machines. In fact that was code for ‘I don’t know what else to write as we go about our endless task’. And it is not just a reference on this show.
NBC
The Peacock Network had it old, reliable and steady lineup on Wednesday. At 8P, ‘The Mysteries of Laura’ finished with an average 6.85 million viewers and a 4.6/7 as it too referenced a vending machine which had pork rinds as the topic of bad food. Yet what was important about this program rather than the other vending machine referenced show is that it had better writing and acting. Plus it has those moments of fun which makes this a very unique program. It was the top program on the network Wednesday. Then at 9P, ‘Law & Order:SVU’ finished with an average 6.20 million viewers and a 4.1/6. At 10P, ‘Chicago PD’, one of the best programs on television finished with an average 6.60 million viewers and a 4.4/8. There are few television programs that can continue week after week with great writing, acting and plot twists. But this is one of them. It is Must See ON DEMAND TV at its best.
ABC
The Alphabet Network had the all-comedy evening plus ‘Nashville’. And it finished as it always does. If it weren’t for The CW, it would finished dead last. At 8P, ‘The Middle’ finished with an average 7.06 million viewers and a 4.9/8. At 830P, ‘The Goldbergs’ finished with an average 6.38 million viewers and a 4.3/7. At 9P, the network’s top program on Thursday, ‘Modern Family’ finished with an average 7.82 million viewers and a 5.6/9. At 930P, ‘Black-ish’ finished with an average 5.71 million viewers and a 4.0/6. Then at 10P, ‘Nashville’ finished with an average 4.57 million viewers and a 3.3/6. If Walt’s Wizards don’t fix the1 10P position, ABC will always finished on the bottom on Wednesdays.
The CW
The Little Network That Couldn’t again finished. But that was about it. At 8P, ‘Arrow’ finished with an average million 2.47 viewers and a 1.8/3. At 9P, ‘Supernatural’ finished with an average 1.88 million viewers and a 1.2/2. But the big news at this network was the cancellation of ‘America’s Next Top Model’ after its current 22nd cycle ends. The series finale will air Friday, Dec. 4 at 9P. It premiered in May 2003 on UPN, and was the first series to debut on The CW on Sept 20, 2006. Thus the last UPN program will end years after the network ended. Tyra Banks tweeted fans about the show’s closing: Thinking #ANTM22 should be our last cycle. I truly believe it’s time. May your pics be forever fierce. Keep on Smizing! 💛Tyra
Late Night
At 1135P, NBC’s ‘Tonight Show Starring Jimmy Fallon’, with guests Vin Diesel and Selena Gomez, led the way overall with a 2.9 household rating/8 share in the overnights, followed by CBS’ ‘Late Show with Stephen Colbert’ with guest Jack Black finished with a 2.2/6. ABC’s ‘Jimmy Kimmel Live’ finished with a 1.9/5. At 1235A, NBC’s ‘Late Night with Seth Meyers’ finished with a 1.6/6 in metered-market households. ABC’s ‘Nightline’ finished with a 1.1/4. CBS’s ‘Late Late Show with James Corden’ finished with a 1.0/4. At 135A, NBC’s ‘Last Call with Carson Daly’ finished with a 0.9/4.
For The Record
FOX finished #1 Wednesday with an average 8.59 million viewers and a 6.3/10. CBS finished with an average 8.30 million viewers and a 5.0/8. NBC finished with an average 6.55 million viewers and a 4.4/7. ABC finished with an average 6.02 million viewers and a 4.2/7. The CW finished with an average 2.17 million viewers and a 1.5/2. Univision finished with an average 1.70 million viewers and a 1.2/2. Telemundo finished with an average 1.300 million viewers and a 1.0/2.
Today In TV History
On this date in 1973, the third of the trilogy programs, ‘Tomorrow’ debuted on NBC-TV, following ‘The Today Show’ and ‘The Tonight Show’, all products of Pat Weaver. ‘Tomorrow’ starred Tom Snyder.
Social Media Research
Social Media Trends From Adoption To Demographics
More than three-quarters (76%) of internet-using adults – and almost two-thirds (66%) of American adults overall – use at least one social networking site, according to the latest social media adoption report from the Pew Internet & American Life Project. The 66% of adults using social media represents a slight uptick from 62% over the last couple of years, with increases in adoption seen for the 18-29 and 65+ groups, among others.
The following provides a brief overview of adoption trends by demographic group. The Pew report trends adoption rates back to 2005, when social networking use was nascent at just 7% of adults. However, this article takes a more recent look, measuring adoption trends from 2010 (46% of adults) onwards. (See the relevant charts for full trended data to 2005.)
Adoption by Age Group
There continues to be a strong tilt in adoption towards younger age groups, but the gap has closed over the years. This year, 90% of adults aged 18-29 are social media users, up from 78% in 2010. Not far behind, some 78% of 30-49-year-olds count as social media users, with that figure up from 53% in 2010.
Interestingly, the percentage of 50-64-year-olds who use social networking has been stagnant over the past couple of years. This year, 51% report being social media users, down a point from 52% in 2013 and 2014. Nevertheless, that’s substantially higher than the 33% who reported social media use in 2010.
Meanwhile, the oldest group (65+) has seen the biggest recent spike in usage. This year, 35% of adults aged 65 and older report using social networking sites, a sizable jump from 27% last year, and triple the proportion (11%) from 2010.
Adoption by Gender
While women are often said to be the more active gender on social media, adoption rates among men and women have remained fairly comparable over the years, with the gap in adoption never exceeding 8 percentage points. This year, 68% of female adults report using at least one social networking site, versus 62% of men. Women have consistently – albeit slightly – outpaced men in usage since at least 2008, though men appear to have been the earliest adopters, with slightly higher rates of usage in 2005 and 2006.
Adoption by Education Level
Over the years, Americans with lower levels of education (high school graduate or less) have been less likely to use social networking sites as those with some college or a college degree. In fact, those with college or graduate degrees and those with some college education (or an Associate degree) have been almost equally likely to be social media users since 2008, though a slight gap has opened up this year.
Specifically:
76% of Americans with a college or graduate degree use social media, up from 55% in 2010;
70% of those with some college or an Associate degree use social media, up from 56% in 2010; and
54% of American adults with a high school degree or less use social media, up from 35% in 2010.
Adoption by Household Income
As with the age segmentation, there appears to be a trend in adoption when sorting by household income, with adoption increasing alongside household income.
This year, 78% of adults with household income of at least $75k use social networking sites, up from 58% in 2010. Among those with $50-75k in household income, adoption has grown from 52% to 72% over that period, while among the $30-50k group, social media use has increased from 49% to 69%.
The lowest-income group (less than $30k) actually reports a slight dip in social media usage this year, with the 56% adoption rate down slightly from 58% last year and 57% the year before. While adoption has – unsurprisingly – grown from 39% in 2010, the lowest-income group has consistently been the least likely to use social media over the past decade.
Adoption by Race/Ethnicity
As with the gender segmentation, there are few differences when sorting social media use by race and ethnicity. While Hispanics proved the earliest adopters – in being the most likely to social media from 2005 through 2008 – there have been fewer disparities since then. In 2010, for example, adoption was almost equal among non-Hispanics Whites (46%), Hispanics (45%) and non-Hispanic Blacks (43%).
However, the survey results this year show a dip in usage among non-Hispanic blacks, down 4 percentage points to 56% adoption. That now trails the adoption rate among White non-Hispanics (65%) and Hispanics (65%).
Adoption by Community Type
One demographic segment that has habitually lagged in social media adoption is the rural population. A majority 58% of rural Americans now use at least one social networking site, up from 37% in 2010. However, that trails usage among residents of other community types.
Interestingly, while the percentage of urban residents using social media has been flat over the past couple of years (64% this year, compared to 63% last year and 65% in 2013), adoption rates among suburban Americans has steadily increased. As such, suburban residents are now the most likely to be social media users, with 68% reporting use of at least one social networking site.
Mobile News
New Research Provides Most Important Elements of the Overall Mobile Retail Experience
While loosely tossed around, the term ‘convenience’ is often misused. However when it comes to the mobile retail experience, it turns out that Convenience IS the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps, according to Adobe’s latest annual ‘Mobile Consumer Report’ that’s based on a survey of 1,025 US consumers. Price checking and the ability to achieve goals in a few steps are also important to both the mobile web and app experiences, though personalized content emerged as being a more important element to retail apps than mobile retail websites. The mobile phone was originally built around convenience.
Separately, almost 8 in 10 reported receiving online promotions, specials or coupons on their mobile devices at least monthly, and a similar proportion said they use keyword search for products on their mobile device with that frequency.
Television News
CBS To Delay ‘Angel From Hell’
CBS will hold Jane Lynch’s ‘Angel From Hell’ until midseason, according to Variety. The new sitcom will now premiere in February 2016. The comedy will be replaced on the fall schedule by the long-running ‘2 Broke Girls’ which will now begin with its fifth season during the 930P. time slot on Nov. 12, 2015. ‘Angel From Hell’ was scheduled to premiere after the network’s coverage of ‘Thursday Night Football’ which ends broadcast network coverage on Oct. 29, 2015. By holding ‘Angel From Hell’ until February, CBS will be able to promote the new comedy during the network’s coverage of the Super Bowl on Feb. 7, 2016.
U.S. Adults Major Media Daily Consumption
Television Viewing Still Leads
While there has been much talk about the impending death of television, the fact is that people do invest a considerable amount of team on a daily basis watching television. While dropping slightly from the previous year, the average American adult still watches 4 hours and 11 minutes of television each day. That can mean watching it live and/or DVR or ON DEMAND. That number is down 11 minutes since last year. Mobile is #2, as the average American adult spends 2 hours, 54 minutes spent on mobile. While the average adult uses their mobile devices throughout the day and night, it is for shorter periods. So accumulatively it is less than television. However, this total is up 17 minutes from last year and it will continue to rise, especially as the screens increase in size. The desktop/laptop is #3 with the average American adult spending 2 hours and 12 minutes on these devices. That is down by 2 minutes from the previous year.
The average American adult spend exactly 12 hours a day with major media consumption daily.
Surprising to some is that #4 is radio. The average American adult spends 1 hour 27 minutes daily listening to the radio. Obviously much of that is done during drive time in the morning and in the evening drive times. Regardless, it is a considerable amount of time.
The time spent on print is another matter. #5 is magazine. The average American adult spends 17 minutes a day reading magazines. However, that does not boast well for the fact that ‘Nobody Reads The Newspaper Anymore’ as the average American spends just 13 minutes a day reading the newspaper. To be perfectly clear, this study conducted by eMarketer does not include TV, radio and/or print digested on digital/mobile.
Television Viewing Still Leads
While there has been much talk about the impending death of television, the fact is that people do invest a considerable amount of team on a daily basis watching television. While dropping slightly from the previous year, the average American adult still watches 4 hours and 11 minutes of television each day. That can mean watching it live and/or DVR or ON DEMAND. That number is down 11 minutes since last year. Mobile is #2, as the average American adult spends 2 hours, 54 minutes spent on mobile. While the average adult uses their mobile devices throughout the day and night, it is for shorter periods. So accumulatively it is less than television. However, this total is up 17 minutes from last year and it will continue to rise, especially as the screens increase in size. The desktop/laptop is #3 with the average American adult spending 2 hours and 12 minutes on these devices. That is down by 2 minutes from the previous year.
The average American adult spend exactly 12 hours a day with major media consumption daily.
Surprising to some is that #4 is radio. The average American adult spends 1 hour 27 minutes daily listening to the radio. Obviously much of that is done during drive time in the morning and in the evening drive times. Regardless, it is a considerable amount of time.
The time spent on print is another matter. #5 is magazine. The average American adult spends 17 minutes a day reading magazines. However, that does not boast well for the fact that ‘Nobody Reads The Newspaper Anymore’ as the average American spends just 13 minutes a day reading the newspaper. To be perfectly clear, this study conducted by eMarketer does not include TV, radio and/or print digested on digital/mobile.
Social Media Research
Adults Use Social Media
Pew Research Center, in an article by David Cohen in Social Times (101215) posted these findings on who uses social media platforms:
. 65% of American Adults use social media
. 35% of Americans 65 and older use social media, up from 11% in 2010 and 2% in 2005.
. 90% of young adults use social networks.
. 68% of all women use social media, versus 62% of all men.
. 56% of those in households earning less than $30,000 per year use social media, compared with 4% in 2005. Those figures are 78% and 12%, respectively, for households earning $75,000 or more.
. 54% of Americans with high-school diplomas or less, 70% with some college and 76% of college degrees use social networks, compared with 4%, 8% and 12%, respectively, in 2005.
. 65% of whites, 65% of Hispanics and 56% of African Americans use social media.
. 58% of rural residents, 68% of suburban residents and 64% of urban residents use social networks.
Why is it important to understand this? The average age of someone purchasing a new car is 56, and the average Mac owner is 54. Nuf said.
Pew Research Center surveyed more than 1,000 teens (aged 13 through 17) to determine the impact of technology on their dating and romantic life, and its findings included:
. 35% are dating or have dated someone, with fewer than one-quarter (8%) having met a significant other online.
. 59% of those with relationship experience (31% of the overall population) say social media makes them feel more connected to what is happening in their significant other’s life—65% of boys and 52% of girls.
. 47% say social media allows them to show how much they care for their significant others.
. 44% say social media helps them feel emotionally closer to their significant others—50% of boys, 37% of girls. However, . . 27% say social media makes them feel jealous or unsure about their relationship.
. 55% of all teens have flirted or spoken with someone in person to let them know they were interested.
. 50%t have done so by friending them on Facebook or other social media sites.
. 47% have expressed attraction by liking, commenting or interacting with their crush on social media.
. 46% have shared something funny or interesting online with their romantic interests.
. 37% of teens with relationship experience have used social media to let their partners know how much they like them in a way that was visible to other people.
. 92% of teens with romantic relationship experience have spent time text messaging with their partners, followed by: talking on the phone (87%), being together in person outside of school hours (86%), social media (70%), instant or online messaging (69%), video chat (55%), messaging applications (49%), email (37%) and talking while playing video games (31%).
. 85% of teens who have been in romantic relationships expect to hear from their significant others at least once per day, and 11% expect to hear from them hourly.
. 88% of teens who have been in romantic relationships said their current or former partners expected to hear from them at least once per day, while 15% said hourly.
. 25% of all teens have unfriended or blocked someone on social media because their flirting was making them feel uncomfortable—35 percent of girls, and 16 percent of boys.
. 11% of teen daters have accessed a current or former partner’s mobile or online accounts.
. 10% have modified their partner’s or ex-partner’s social media profile.
. 10% have impersonated a boyfriend, girlfriend or ex in a message.
. 8% have sent embarrassing pictures of a current or former partner to someone else.
. 4% have downloaded GPS or tracking programs to their partners’ devices without their knowledge.
. 31% of teens with dating experience said current or former partners have checked up on them multiple times per day via the Internet or cell phone.
. 22% say partners have used the Internet or cell phones to call them names, put them down or say mean things to them.
. 21% have had their text messages read without permission.
. 16% have been required by current or former partners to remove exes from their friends lists on Facebook, Twitter or other social networks.
. 15% say current or former partners used the Internet or text messaging to pressure them into engaging in sexual activity that they did not want to have.
. 13% say current or former partners demanded that they share their passwords for email and Internet accounts.
. 11% have been threatened by current or former partners via the Internet or cell phones.
Cinema News
MovieTickets.com is leveraging mobile technology for both moviegoers and studios. The advance ticketing company has pacted with MovieQu to enable ticket purchases within the app and with Mobiquity Networks to provide location-based messaging opportunities for advertisers. Launched on iOS in July, New York City-based MovieQu is like Shazam, only for trailers, using audio-recognition technology to identify movie ads. Users can then add titles to their calendars as well as view additional previews based on their preferences, search for trailers and view what movies their friends on the app are planning to see. Now they’ll be able to go ahead and buy tickets as well right in the app courtesy of MovieTickets.com.
Top Ten Movie Box Office 9-11 October 2015 (Domestic)
#1 The Martian $37,000,000
#2 Hotel Transylvania2 $20,300,000
#3 Pan $15,530,000
#4 The Intern $ 8,660,000
#5 Sicario $ 7,350,000
#6 Maze Runner $ 5,250,000
#7 The Walk $ 3,650,000
#8 Black Mass $ 3,130,000
#9 Everest $ 3,031,600
#10 The Visit $ 2,418,625
Coming Soon
Coming November 20, 2015
Coming December
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
BBC One #1 in the UK Wednesday as ‘DIY SOS: Homes For Veterans’ top program.
BBC One
The Big One finished #1 Wednesday behind the Prince and the Prince. At 8P, ‘DIY SOS: Homes for Veterans’ with Prince William and Prince Harry, was the #1 program in the UK on Wednesday with a average 7.0 million viewers (33%). It even beat the soaps on Wednesday and it finished ahead of the eighth season premiere at 9P of ‘The Apprentice UK’ which finished with an average 6.4 million viewers (29%), down about 5% from last year’s season debut on the comparable date.
ITV
The Independent One at 8P presented ‘All Star Mr and Mrs’ and it brought in an average 2.8 million viewers and a 13% share of the available audience. Then at 9P, ‘Alexander Armstrong in the Land of the Midnight Sun’, was watched by 2.7 million viewers and a 12% share.
Down Under
Nine was #1 in Australia on Wednesday but ‘Seven News’ top program
Nine
Network Nine took the crown away and finished #1 on Wednesday with a 27.0% share of the available audience. #2 was ‘Nine News 6:30’ which drew an average 944,000 viewers. Right behind was #3, ‘Nine News’ which finished with an average 934,000 viewers. #8 was ‘A Current Affair’ with an average 877,000 viewers And, #9 was ‘The Block’ which finished with an average 872,000 viewers.
Seven
The Second Commercial Network in Australia finished #2 by a sliver as it finished with a 26.9% share. #1 was ‘Seven News’ as the nation’s top newscast on Wednesday finished with an average 948,000 viewers. #4 was ‘Seven News/Today Tonight’ as it finished with an average 903,000 viewers. A rerun of ‘Highway Patrol’ finished #6 with an average 883,000 viewers. And, #10 was ‘Border Security-Australia’s Front Line’ which drew an average 860,000 viewers.
Ten
The Third Commercial Network finished #3 with a 21.2% share of the available audience. Its top program on Wednesday was ‘The Bachelorette Australia’ with 879,000 viewers.
ABC
The Alphabet Network in Australia finished #4 with a 18.7% share. The top program on the network on Wednesday was ‘Gruen’ which delivered 902,000 viewers.
SBS
The Special Broadcast Service finished #5 with a 6.3% share of the available audience.
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven #1 Thursday in Australia but Ten’s ‘The Bachelorette’ top program.
Seven
The Second Commercial Network in Australia finished #1 Thursday with a 26.4% share of the available audience. And it only had the #3 program to lead the network which was ‘Seven News’ which finished with an average 918,000 viewers. #6 was ‘Seven News/Today Tonight’ with an average 869,000 viewers. And, #10 was ‘Home and Away’ the network’s top prime time program with an average 719,000 viewers.
Ten
Sam Frost sends Alex Cameron home after family visits http://www.smh.com.au/entertainment/tv-and-radio/the-bachelorette-australia-2015-sam-frost-sends-alex-cameron-home-after-family-visits-20151015-gk9mxj.html
The Third Commercial Network in Australia finished second with a 25.7% share. It had the #1 prime time program as ‘The Bachelorette Australia’ finished with an average 930,000 viewers.
Nine
Network Nine finished #3 with a 25.5% share of the available audience even though it finished with five programs in the Top Ten Thursday. #2 was ‘Nine News 6:30’ which was the nation’s leading newscast with an average 925,000 viewers. #4 was ‘Nine News’ with an average 903,000 viewers. #5, ‘A Current Affair’ finished with 898,000 viewers. #7 was a rerun of ‘RBT’ which finished with an average 795,000 viewers. Then #8 was an original airing of ‘RBT’ with an average 755,000 viewers.
ABC
The Alphabet Network in Australia finished fourth with a 15.9% share. It had the #9 program, ‘ABC News’ which delivered 733,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 with an average 6.4% viewers.
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50th Anniversary of Vince Guaraldi Jazz Mass Part One
Sacramento-based pianist Jim Martinez and his quartet lead a 50th anniversary concert presentation of Guaraldi’s Jazz Mass at Grace Cathedral. The Fair Oaks Presbyterian Church Choir, directed by John McDaniel, and several members of the original St. Paul’s Church Choir who performed alongside Guaraldi and his trio in 1965, perform alongside Martinez.
Anatomy of Vince Guaraldi
OVERTHESHOULDERMEDIA 