‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, October 13, 2015, CBS finished #1 as ‘‘NCIS’‘ was the top program. BBC One #1 in the UK as ‘River’ was the top program. Seven finished #1 in Australia as ‘800 Words’ was the top programs. There are 3.734 Billion Unique Mobile Users as of this quarter, accounting for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. WEDNESDAY AUSTRALIA OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, October 13, 2015 (Posted on October 14, 2015)
CBS was the #1 Broadcast Network. ‘NCIS’, despite the heavy competition, was again the top program.
CBS
The Tiffany Network took on all comers including the Cubs winning a playoff series, the Dodgers timing their series, the first Democratic Presidential Debate on CNN and all the rest to finished #1 on the evening. At 8P, the world’s most watched drama, ‘NCIS’, in an episode titled ‘Double Trouble’ finished with an average 15.75 million viewers and a 9.9/15. But the story was the crack that developed in its tiffany coating. ‘Who Cares’ could have been the title of this episode as fans just don’t care about what happened. After Jennie built the head of the department as a fan favorite, Rocky Carroll’s character has never been warm and fuzzy with the fans. So when he is framed, ‘Who Cares?’. If there is a single episode that begins the fall, look no further than here. At 9P, ‘NCIS: New Orleans’ finished with an average 12.25 million viewers and a 7.6/12. At 10P, ‘Limitless’ finished with an average 8.10 million viewers and a 5.0/8, taking the top spot in its time slot. NOTE: CNN’s coverage of the 2016 Democratic Party Presidential Debate finished with an extremely strong 10.6/17, which would put it as the #1 network on the evening and the top program. Ratings will be posted when available.
CNN
Ted’s News Network surprised everyone. At 8P, ‘Anderson Cooper 360’ finished with an average 4.662 million viewers. At 930P (ET)/6:30P (PT), Tuesday’s debate on CNN drew a big 15.011 million viewers, the largest-ever crowd for a Democratic debate and the sixth largest non-sports cable audience on record and a 10.6 rating and a 17 share of the available audience. It broke the former broadcast record for a Democratic debate, too, which was 10.7 million total viewers on ABC on April 16, 2008, when Clinton and Barack Obama were jostling for the nomination. On the social media front, CNN live-streamed the debate to CNN.com, its mobile apps and Apple TV, setting an all-time record for peak concurrent streams of a live news event. At 10:20 p.m. ET, usage peaked at 980,000 concurrent streams, topping the 921,000 peak concurrent streams CNN saw of its GOP debate at Reagan Library last month. By comparison, it’s estimates that NBC pulled in 1.3 million peak concurrent streams at the Super Bowl earlier this year. The Democratic debate was easily Tuesday night’s most popular series or special on Twitter, according to Nielsen Social. Roughly 8.9 million people in the U.S. saw one or more of 2.8 million tweets sent about the debate, with the biggest moment coming at 9:50 p.m. ET, when 33,500 tweets were sent following Bernie Sanders’ comment about Hilary Clinton’s emails.
NBC
The Peacock Network finally had its regularly schedule Tuesday lineup as one of its favorites returned. At 8P, ‘Best Time Ever with Neil Patrick Harris’, moving to a new time slot got crushed under the weight of Leroy Jethro Gibbs and friends as it delivered an average 4.48 million viewers and a 3.1/5. At 8P, ‘The Voice’ finished with an average 9.91 million viewers and a 7.0/11, good for #2 in its time slot among broadcast network programming. At 10P, the old favorite, ‘Chicago Fire’ returned for its season premiere with an average 7.37 million viewers and a 5.0/8.
TBS
Teds Baseball Service had another double header with one game leading into prime time and the other smack in the middle of prime time. At 8P, MLB NLDS Game #4 saw the Los Angeles Dodgers defeat the New York Mets in New York 3-1 as Clayton Kershaw shut down the Metropolitans. The game delivered an average 6.347 million viewers and a 4.8 overnight rating and an 8% share of the available audience, up 55% from Giants/Nationals on Fox Sports 1 last year (3.1) and the top overnight of this year’s LDS. The Dodgers’ series-tying win had a 13.5 rating in New York and an 8.9 in Los Angeles. Leading into the game, the Chicago Cubs miraculous year continued as they defeated the St. Louis Cardinals at Wrigley Field in Chicago drew an average of 6.179 million and a 4.2 overnight rating, up 75% from Dodgers/Cardinals on FS1 last year (2.4) and the second-highest overnight of the LDS. The game had a 22.9 rating in St. Louis and a 21.4 in Chicago, both down from Game 3, which aired in a later time slot.
ABC
The Alphabet Network was an also ran on Tuesday. At 8P, ‘The Muppets’ finished in a dead ties for never with an average 4.50 million viewers and a 3.1/5. At 830P, ‘Fresh Off The Boat’ finished with an average 4.08 million viewers and a 3.0/5. At 9P, ‘Marvel’s Agents of SHIELD’ finished even lower with an average 3.72 million viewers and a 2.5/4, down 14% from last week. Then at 10P, a rerun of ‘Shark Tank’, for whatever reason Walt’s Wizzards decided to program a Fall evening in this manner, finished with an average 2.39 million viewers. Bad night for Disneyville. Worse night for Walt’s programmers.
FOX
The Animal Network of Broadcast did worse. At 8P, ‘Grandfathered’ was the top Murdoch program of the evening as it drew an average 3.13 million viewers and a 2.4/4. It finished as the top program on the network Tuesday. At 830P, ‘The Grinder’ got ground up as it had a plot only a repeater could imagine as funny. It was a one-trick pony and it showed as it only drew an average 2.51 million viewers and a 2.0/3. At 9P, ‘Scream Queens’ finished even lower with an average 2.45 million viewers and a 1.9/3.
The CW
The Little Network That Couldn’t didn’t. At 8P, ‘The Flash’ finished ahead of FOX programming in this time slot with an average 3.32 million viewers and a 2.5/4, down 7% from last week.. At 9P, ‘iZombie’ may have bitten into bad blood as it dropped like a rock and finished with an average 1.38 million viewers and a 0.9/1, down 18% from last week.
Late Night
At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished #1 with a 2.7/7; CBS’ ‘Late Show with Stephen Colbert’ with guest Sarah Silverman, finished #2 with a 2.4/6; and ABC’s ‘Jimmy Kimmel Live’ finished with a 1.6/4. At 1235A, NBC’s ‘Late Night with Seth Meyers’ finished #1 with a 1.3/5 in metered-market households; CBS’s ‘Late Late Show with James Corden’ finished tied with a 1.1/4 along with ABC’s ‘Nightline’ also with a 1.1/4. At 135A, NBC’s ‘Last Call with Carson Daly’ averaged an 0.8/4.
For The Record
CBS finished as the #1 broadcast network Tuesday with an average 12.03 million viewers and a 7.5/12. CNN finished as the #1 Cable Network Tuesday and #2 overall with an average 11.821 million viewers. NBC finished #3 with an average 7.25 million viewers and a 5.0/8. TBS finished #4 with an average 6.347 million viewers. ABC finished with an average 3.46 million viewers and a 2.5/4. FOX finished with an average 2.64 million viewers and a 2.0/3. The CW finished with an average 2.35 million viewers and a 1.7/3. Univision finished with an average 1.70 million viewers and a 1.2/2. Telemundo finished with an average 1.30 million viewers and a 1.0/2. Every broadcast network, except for FOX, was down compared to the same comparable date last year due to the baseball and Presidential candidates debate. CBS was down 2.212 million viewers; NBC down 1.426 million viewers; ABC down 715,000 viewers; FOX UP 695,000 viewers and The CW down 810,000 viewers.
Today In TV History
On this date in 1968, the first live telecast to come from a manned U.S. spacecraft was transmitted from Apollo 7. There were six broadcasts during the 11-day mission.
Mobile News
New Research Provides Most Important Elements of the Overall Mobile Retail Experience
While loosely tossed around, the term ‘convenience’ is often misused. However when it comes to the mobile retail experience, it turns out that Convenience IS the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps, according to Adobe’s latest annual ‘Mobile Consumer Report’ that’s based on a survey of 1,025 US consumers. Price checking and the ability to achieve goals in a few steps are also important to both the mobile web and app experiences, though personalized content emerged as being a more important element to retail apps than mobile retail websites. The mobile phone was originally built around convenience.
Separately, almost 8 in 10 reported receiving online promotions, specials or coupons on their mobile devices at least monthly, and a similar proportion said they use keyword search for products on their mobile device with that frequency.
Television News
CBS To Delay ‘Angel From Hell’
CBS will hold Jane Lynch’s ‘Angel From Hell’ until midseason, according to Variety. The new sitcom will now premiere in February 2016. The comedy will be replaced on the fall schedule by the long-running ‘2 Broke Girls’ which will now begin with its fifth season during the 930P. time slot on Nov. 12, 2015. ‘Angel From Hell’ was scheduled to premiere after the network’s coverage of ‘Thursday Night Football’ which ends broadcast network coverage on Oct. 29, 2015. By holding ‘Angel From Hell’ until February, CBS will be able to promote the new comedy during the network’s coverage of the Super Bowl on Feb. 7, 2016.
U.S. Adults Major Media Daily Consumption
Television Viewing Still Leads
While there has been much talk about the impending death of television, the fact is that people do invest a considerable amount of team on a daily basis watching television. While dropping slightly from the previous year, the average American adult still watches 4 hours and 11 minutes of television each day. That can mean watching it live and/or DVR or ON DEMAND. That number is down 11 minutes since last year. Mobile is #2, as the average American adult spends 2 hours, 54 minutes spent on mobile. While the average adult uses their mobile devices throughout the day and night, it is for shorter periods. So accumulatively it is less than television. However, this total is up 17 minutes from last year and it will continue to rise, especially as the screens increase in size. The desktop/laptop is #3 with the average American adult spending 2 hours and 12 minutes on these devices. That is down by 2 minutes from the previous year.
The average American adult spend exactly 12 hours a day with major media consumption daily.
Surprising to some is that #4 is radio. The average American adult spends 1 hour 27 minutes daily listening to the radio. Obviously much of that is done during drive time in the morning and in the evening drive times. Regardless, it is a considerable amount of time.
The time spent on print is another matter. #5 is magazine. The average American adult spends 17 minutes a day reading magazines. However, that does not boast well for the fact that ‘Nobody Reads The Newspaper Anymore’ as the average American spends just 13 minutes a day reading the newspaper. To be perfectly clear, this study conducted by eMarketer does not include TV, radio and/or print digested on digital/mobile.
Television Viewing Still Leads
While there has been much talk about the impending death of television, the fact is that people do invest a considerable amount of team on a daily basis watching television. While dropping slightly from the previous year, the average American adult still watches 4 hours and 11 minutes of television each day. That can mean watching it live and/or DVR or ON DEMAND. That number is down 11 minutes since last year. Mobile is #2, as the average American adult spends 2 hours, 54 minutes spent on mobile. While the average adult uses their mobile devices throughout the day and night, it is for shorter periods. So accumulatively it is less than television. However, this total is up 17 minutes from last year and it will continue to rise, especially as the screens increase in size. The desktop/laptop is #3 with the average American adult spending 2 hours and 12 minutes on these devices. That is down by 2 minutes from the previous year.
The average American adult spend exactly 12 hours a day with major media consumption daily.
Surprising to some is that #4 is radio. The average American adult spends 1 hour 27 minutes daily listening to the radio. Obviously much of that is done during drive time in the morning and in the evening drive times. Regardless, it is a considerable amount of time.
The time spent on print is another matter. #5 is magazine. The average American adult spends 17 minutes a day reading magazines. However, that does not boast well for the fact that ‘Nobody Reads The Newspaper Anymore’ as the average American spends just 13 minutes a day reading the newspaper. To be perfectly clear, this study conducted by eMarketer does not include TV, radio and/or print digested on digital/mobile.
Social Media Research
Adults Use Social Media
Pew Research Center, in an article by David Cohen in Social Times (101215) posted these findings on who uses social media platforms:
. 65% of American Adults use social media
. 35% of Americans 65 and older use social media, up from 11% in 2010 and 2% in 2005.
. 90% of young adults use social networks.
. 68% of all women use social media, versus 62% of all men.
. 56% of those in households earning less than $30,000 per year use social media, compared with 4% in 2005. Those figures are 78% and 12%, respectively, for households earning $75,000 or more.
. 54% of Americans with high-school diplomas or less, 70% with some college and 76% of college degrees use social networks, compared with 4%, 8% and 12%, respectively, in 2005.
. 65% of whites, 65% of Hispanics and 56% of African Americans use social media.
. 58% of rural residents, 68% of suburban residents and 64% of urban residents use social networks.
Why is it important to understand this? The average age of someone purchasing a new car is 56, and the average Mac owner is 54. Nuf said.
Pew Research Center surveyed more than 1,000 teens (aged 13 through 17) to determine the impact of technology on their dating and romantic life, and its findings included:
. 35% are dating or have dated someone, with fewer than one-quarter (8%) having met a significant other online.
. 59% of those with relationship experience (31% of the overall population) say social media makes them feel more connected to what is happening in their significant other’s life—65% of boys and 52% of girls.
. 47% say social media allows them to show how much they care for their significant others.
. 44% say social media helps them feel emotionally closer to their significant others—50% of boys, 37% of girls. However, . . 27% say social media makes them feel jealous or unsure about their relationship.
. 55% of all teens have flirted or spoken with someone in person to let them know they were interested.
. 50%t have done so by friending them on Facebook or other social media sites.
. 47% have expressed attraction by liking, commenting or interacting with their crush on social media.
. 46% have shared something funny or interesting online with their romantic interests.
. 37% of teens with relationship experience have used social media to let their partners know how much they like them in a way that was visible to other people.
. 92% of teens with romantic relationship experience have spent time text messaging with their partners, followed by: talking on the phone (87%), being together in person outside of school hours (86%), social media (70%), instant or online messaging (69%), video chat (55%), messaging applications (49%), email (37%) and talking while playing video games (31%).
. 85% of teens who have been in romantic relationships expect to hear from their significant others at least once per day, and 11% expect to hear from them hourly.
. 88% of teens who have been in romantic relationships said their current or former partners expected to hear from them at least once per day, while 15% said hourly.
. 25% of all teens have unfriended or blocked someone on social media because their flirting was making them feel uncomfortable—35 percent of girls, and 16 percent of boys.
. 11% of teen daters have accessed a current or former partner’s mobile or online accounts.
. 10% have modified their partner’s or ex-partner’s social media profile.
. 10% have impersonated a boyfriend, girlfriend or ex in a message.
. 8% have sent embarrassing pictures of a current or former partner to someone else.
. 4% have downloaded GPS or tracking programs to their partners’ devices without their knowledge.
. 31% of teens with dating experience said current or former partners have checked up on them multiple times per day via the Internet or cell phone.
. 22% say partners have used the Internet or cell phones to call them names, put them down or say mean things to them.
. 21% have had their text messages read without permission.
. 16% have been required by current or former partners to remove exes from their friends lists on Facebook, Twitter or other social networks.
. 15% say current or former partners used the Internet or text messaging to pressure them into engaging in sexual activity that they did not want to have.
. 13% say current or former partners demanded that they share their passwords for email and Internet accounts.
. 11% have been threatened by current or former partners via the Internet or cell phones.
Cinema News
MovieTickets.com is leveraging mobile technology for both moviegoers and studios. The advance ticketing company has pacted with MovieQu to enable ticket purchases within the app and with Mobiquity Networks to provide location-based messaging opportunities for advertisers. Launched on iOS in July, New York City-based MovieQu is like Shazam, only for trailers, using audio-recognition technology to identify movie ads. Users can then add titles to their calendars as well as view additional previews based on their preferences, search for trailers and view what movies their friends on the app are planning to see. Now they’ll be able to go ahead and buy tickets as well right in the app courtesy of MovieTickets.com.
Top Ten Movie Box Office 9-11 October 2015 (Domestic)
#1 The Martian $37,000,000
#2 Hotel Transylvania2 $20,300,000
#3 Pan $15,530,000
#4 The Intern $ 8,660,000
#5 Sicario $ 7,350,000
#6 Maze Runner $ 5,250,000
#7 The Walk $ 3,650,000
#8 Black Mass $ 3,130,000
#9 Everest $ 3,031,600
#10 The Visit $ 2,418,625
Coming Soon
Coming November 20, 2015
Coming December
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
BBC One #1 Tuesday as ‘River’ finished as the top program.
BBC One
The Big One had Stellan Skarsgård and that was enough to make it #1 on Tuesday in the UK. At 9P, BBC the debut of ‘River’ edged ahead of its rivals to top Tuesday night’s ratings outside soaps. It finished with an overnight average audience of 3.88 million viewers (18.7%)
ITV
The Independent One battled the Big One on Tuesday but just fell short. At 8P, ‘Eternal Glory’ finished with an average 1.78 million viewers (8.9%). At 9P, the latest episode of ‘Lewis’ drew an average 3.55 million viewers (17.1%), just 330,000 viewers behind BBC One.
BBC Two
The Little Two presented at 8P, ‘Harvest 2015’ and it brought in an average 2.29 million viewers (11.4%). It was followed at 9P by ‘The Naked Choir’ which fully dressed finished with an average 1.61 million viewers (7.8%).
Channel 4
The Big Four at 8P had ‘Obsessive Compulsive Cleaners’ and as usual it led the network on Tuesday as it finished with an average 1.33 million viewers (6.6%). At 9P, ‘Educating Cardiff’ finished with an average 1.12 million viewers (5.4%). AT 10P, ‘Born in the Wrong Body’ finished with 824,000 viewers (5.8%).
Channel 5
The Viacom Five at 8P presented ‘Yorkshire Vet’ and it brought in an average 1.13 million viewers (5.6%). At 10P, CBS’ ‘CSI: Cyber’ finished with an average 662,000 viewers (4.4%).
Sky 1
Murdoch’s One Bird at 8P brought out the season premiere of The CW’s ‘The Flash’ and it finished with a strong 518,000 viewers (2.6%). At 9P it was followed by the new series of Karl Pilkington’s ‘Moaning of Life’ which increased the average audience with 657,000 viewers (3.2%).
Seven #1 in Australia on Tuesday
Seven
Seven #1 Tuesday in Australia as ‘800 Words’ Top program.
The Second Commercial Network in Australia was First with a 32.4% share of the available audience. #1 was ‘800 Words’ which finished with an average 1.082 million viewers. #2 was the nation’s top newscast of the evening, ‘Seven News’ with an average 1.031 million viewers. #4 was ‘Seven News/Today Tonight’ with an average 1.012 million viewers. #6, ‘The X Factor Australia’ finished with an average 982,000 viewers.
Nine
Network Nine finished #2 on Tuesday with an average 27.8% share. #3 was ‘The Big Bang Theory’ which finished with an average 1.018 million viewers, as it was the top comedy of the night in the nation. #5 was ‘Nine News 6:30’ as it drew an average 987,000 viewers. #7, ‘Nine News’ finished with an average 968,000 viewers. And, #8 was ‘A Current Affair’ which finished with an average 962,000 viewers. And, #9 was ‘The Block’ which finished with an average 949,000 viewers.
Ten
The Third Commercial Network in Australia finished #3 with a 17.5% share of the available audience.
ABC
The Alphabet Network in Australia finished #4 with a 16.3% share. #10 was ‘ABC News’ as it finished with an average 796,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 with a 6.1% share of the available audience.
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine was #1 in Australia on Wednesday but ‘Seven News’ top program
Nine
Network Nine took the crown away and finished #1 on Wednesday with a 27.0% share of the available audience. #2 was ‘Nine News 6:30’ which drew an average 944,000 viewers. Right behind was #3, ‘Nine News’ which finished with an average 934,000 viewers. #8 was ‘A Current Affair’ with an average 877,000 viewers And, #9 was ‘The Block’ which finished with an average 872,000 viewers.
Seven
The Second Commercial Network in Australia finished #2 by a sliver as it finished with a 26.9% share. #1 was ‘Seven News’ as the nation’s top newscast on Wednesday finished with an average 948,000 viewers. #4 was ‘Seven News/Today Tonight’ as it finished with an average 903,000 viewers. A rerun of ‘Highway Patrol’ finished #6 with an average 883,000 viewers. And, #10 was ‘Border Security-Australia’s Front Line’ which drew an average 860,000 viewers.
Ten
The Third Commercial Network finished #3 with a 21.2% share of the available audience. Its top program on Wednesday was ‘The Bachelorette Australia’ with 879,000 viewers.
ABC
The Alphabet Network in Australia finished #4 with a 18.7% share. The top program on the network on Wednesday was ‘Gruen’ which delivered 902,000 viewers.
SBS
The Special Broadcast Service finished #5 with a 6.3% share of the available audience.
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Count Basie and his Orchestra
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