‘It’s All About Screens.’ This is the Daily Diary of Screens. On Monday, October 12, 2015, ESPN finished #1 but CBS’ ‘‘The Big Bang Theory’‘ was the top program. ITV #1 in the UK but BBC’s ‘Inside Out’ was the top program. Seven finished #1 in Australia as ‘A Current Affair’ was the top programs. There are 3.734 Billion Unique Mobile Users as of this quarter, accounting for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, October 12, 2015 (Posted on October 13, 2015)
ESPN #1 Monday as CBS’ ‘The Big Bang Theory’ top program.
ESPN
The Disney Sports Network had Pro Football on Monday. At 8P, ‘Monday Night Football’ finished with a season-low 8.5 overnight household rating for its game between the Pittsburgh Steelers and San Diego Chargers, peaking with a 10.1 in the final 15 minutes (1130P). The game scored a 35.9 rating in Pittsburgh on ESPN and ABC affiliate WTAE. It also did a combined 33.9 in San Diego on ESPN and KFMB.
NBC
The Peacock Network finished as the #1 Broadcast Network Monday in one of the most competitive nights of television as it edged ABC by a song and a tattooed lady. As Pro Football was on one cable channel and NLCS MLB Baseball was one another, and the season premiere ‘Fargo’ on cable as well, all of which ratings will be posted when available. At 8P, ‘The Voice’ finished with an average 11.96 million viewers and a 7.9 rating/12 share. Then at 10P, ‘Blindspot’ finished with an average 8.45 million viewers and a 5.5/9. It was tied for the #1 program in the broadcast network’s ‘Battle @ 10P’ with NCIS: Los Angeles’.
ABC
The Alphabet Network ran it same powerful lineup on Monday and finished behind 30 Rock. At 8P, ‘Dancing With The Stars’ finished with an average 11.64 million viewers and a 7.8/12, as dancing beat singing on this Monday. At 10P, ‘Castle’ which has lost much of it magic with the two-stars-split-is-a-mystery arc, finished badly with an average 6.78 million viewers and a 4.5/8. With some of the snappy dialog, which made this a fan favorite, is back, the separation of Kate and Rick isn’t working. Once the power of ‘The Battle @ 10P on Monday’ is not working with the two apart. Either this is fixed quickly or the fan base will walk away. Or is that what the suits at Walt’s World want?
CBS
The Tiffany Network has a unique problem on Monday night. At 8P, it has the #1 comedy on television as ‘The Big Bang Theory’ finished with an average 14.96 million viewers and a 9.7/15. But at 830P, the new comedy, ‘Life In Pieces’ is finding it difficult to follow the king as it finished with an average 7.84 million viewers and a 4.9/7, going from 1st to 3rd within an hour. At 9P, ‘Scorpion’ finished with an average 9.40 million viewers and a 6.2/9. At 10P, ‘NCIS: Los Angeles’ finished with an average 8.45 million viewers and a 5.2/9, finished tied for #1 among broadcast network programming in ‘The Battle @ 10’ on Monday.
TBS
Ted’s Baseball System had a glorious Monday as it presented the final two games of a quadruple header. Game 3 of the St. Louis Cardinals/Chicago Cubs National League Division Series drew an average 5.784 million viewers and a 3.8 overnight rating Monday evening, up 171% from Giants/Nationals on MLB Network last year (1.4). The 3.8 is the highest of the series and ties the highest mark for the N.L. playoffs thus far. The Cubs’ win drew a 27.7 rating in St. Louis, the market’s highest Division Series rating since Padres/Cardinals Game 4 on FOX in 2006. It had a 22.3 rating in Chicago, surpassing last week’s Cubs/Pirates Wild Card Game as the top MLB telecast in the market since the White Sox clinched the 2005 World Series.
Beginning at 937P, The Los Angeles Dodgers/New York Mets ‘NLDS Game #3’ had the Mets’ blowout win which delivered an average 3.960 million viewers and a 10.9 rating in New York, the market’s highest for a Mets game since 2012. Ratings in Los Angeles were not available.
FOX
The Animal Network of Broadcast is having trouble finding a running mate for its opening program. At 8P, ‘Gotham’ continues to be a fan favorite as Michael Chiklas made his debut in the cast and finished with an average 4.17 million viewers and a 3.0/5. On Monday, it still had the magic. But at 9P, the freshman entry, ‘Minority Report’ is slipping badly as it finished with an average 2.05 million viewers and a 1.6/2, a drop of nearly 2 million viewers in an hour. Not good, Minions.
The CW
The Little Network That Couldn’t pulled off one of the finest moments in television history Monday. At 8P, the series premiere of the critically acclaimed comedy ‘Crazy Ex-Girlfriend’ exploded onto the small screen and presented one of the finest first 13 minutes in the history of television. It finished with an average 900,000 viewers and an 0.8/1 as sampling was very small on a network starving for a hit. However, a star was born as Rachel Bloom was presented to the world, and magic happened for anyone who ever was in a musical, likes musical comedies, has any musical liking, liked Humorology in Madtown or really wants to witness some of the finest production values ever to hit the television screen. For those who missed it, this was a MUST SEE ON DEMAND TV episode. The big question is, can they keep this up? Absolutely spectacular! Then at 9P, the second season premiere of ‘Jane The Virgin’ finished with an average 1.06 million viewers and an 0.8/1. This network now has two critically acclaimed programs on this night. More people have to see it.
For The Record
NBC finished as the #1 broadcast network on Monday with an average 10.66 million viewers and a 7.1/11. ABC finished with an average 10.27 million viewers and a 6.7/11. CBS finished with an average 9.60 million viewers and a 6.2/10. TBS finished with an average 4.872 million viewers and a 3.9 HH Rating. FOX finished with an average 3.13 million viewers and a 2.3/3. Univision finished with an average 1.700 million viewers and a 1.2/2. Telemundo finished with an average 1.300 viewers and a 0.9/1. The CW finished with an average 999,000 viewers and a 0.8/1.
Today In TV History
On this date in 1971, the first World Series night game was telecast on NBC. Curt Gowdy and Pittsburgh’s Bob Prince were the announcers.
U.S. Adults Major Media Daily Consumption
Television Viewing Still Leads
While there has been much talk about the impending death of television, the fact is that people do invest a considerable amount of team on a daily basis watching television. While dropping slightly from the previous year, the average American adult still watches 4 hours and 11 minutes of television each day. That can mean watching it live and/or DVR or ON DEMAND. That number is down 11 minutes since last year. Mobile is #2, as the average American adult spends 2 hours, 54 minutes spent on mobile. While the average adult uses their mobile devices throughout the day and night, it is for shorter periods. So accumulatively it is less than television. However, this total is up 17 minutes from last year and it will continue to rise, especially as the screens increase in size. The desktop/laptop is #3 with the average American adult spending 2 hours and 12 minutes on these devices. That is down by 2 minutes from the previous year.
The average American adult spend exactly 12 hours a day with major media consumption daily.
Surprising to some is that #4 is radio. The average American adult spends 1 hour 27 minutes daily listening to the radio. Obviously much of that is done during drive time in the morning and in the evening drive times. Regardless, it is a considerable amount of time.
The time spent on print is another matter. #5 is magazine. The average American adult spends 17 minutes a day reading magazines. However, that does not boast well for the fact that ‘Nobody Reads The Newspaper Anymore’ as the average American spends just 13 minutes a day reading the newspaper. To be perfectly clear, this study conducted by eMarketer does not include TV, radio and/or print digested on digital/mobile.
U.S. Adults Major Media Daily Consumption
Television Viewing Still Leads
While there has been much talk about the impending death of television, the fact is that people do invest a considerable amount of team on a daily basis watching television. While dropping slightly from the previous year, the average American adult still watches 4 hours and 11 minutes of television each day. That can mean watching it live and/or DVR or ON DEMAND. That number is down 11 minutes since last year. Mobile is #2, as the average American adult spends 2 hours, 54 minutes spent on mobile. While the average adult uses their mobile devices throughout the day and night, it is for shorter periods. So accumulatively it is less than television. However, this total is up 17 minutes from last year and it will continue to rise, especially as the screens increase in size. The desktop/laptop is #3 with the average American adult spending 2 hours and 12 minutes on these devices. That is down by 2 minutes from the previous year.
The average American adult spend exactly 12 hours a day with major media consumption daily.
Surprising to some is that #4 is radio. The average American adult spends 1 hour 27 minutes daily listening to the radio. Obviously much of that is done during drive time in the morning and in the evening drive times. Regardless, it is a considerable amount of time.
The time spent on print is another matter. #5 is magazine. The average American adult spends 17 minutes a day reading magazines. However, that does not boast well for the fact that ‘Nobody Reads The Newspaper Anymore’ as the average American spends just 13 minutes a day reading the newspaper. To be perfectly clear, this study conducted by eMarketer does not include TV, radio and/or print digested on digital/mobile.
Social Media Research
Adults Use Social Media
Pew Research Center, in an article by David Cohen in Social Times (101215) posted these findings on who uses social media platforms:
. 65% of American Adults use social media
. 35% of Americans 65 and older use social media, up from 11% in 2010 and 2% in 2005.
. 90% of young adults use social networks.
. 68% of all women use social media, versus 62% of all men.
. 56% of those in households earning less than $30,000 per year use social media, compared with 4% in 2005. Those figures are 78% and 12%, respectively, for households earning $75,000 or more.
. 54% of Americans with high-school diplomas or less, 70% with some college and 76% of college degrees use social networks, compared with 4%, 8% and 12%, respectively, in 2005.
. 65% of whites, 65% of Hispanics and 56% of African Americans use social media.
. 58% of rural residents, 68% of suburban residents and 64% of urban residents use social networks.
Why is it important to understand this? The average age of someone purchasing a new car is 56, and the average Mac owner is 54. Nuf said.
Pew Research Center surveyed more than 1,000 teens (aged 13 through 17) to determine the impact of technology on their dating and romantic life, and its findings included:
. 35% are dating or have dated someone, with fewer than one-quarter (8%) having met a significant other online.
. 59% of those with relationship experience (31% of the overall population) say social media makes them feel more connected to what is happening in their significant other’s life—65% of boys and 52% of girls.
. 47% say social media allows them to show how much they care for their significant others.
. 44% say social media helps them feel emotionally closer to their significant others—50% of boys, 37% of girls. However, . . 27% say social media makes them feel jealous or unsure about their relationship.
. 55% of all teens have flirted or spoken with someone in person to let them know they were interested.
. 50%t have done so by friending them on Facebook or other social media sites.
. 47% have expressed attraction by liking, commenting or interacting with their crush on social media.
. 46% have shared something funny or interesting online with their romantic interests.
. 37% of teens with relationship experience have used social media to let their partners know how much they like them in a way that was visible to other people.
. 92% of teens with romantic relationship experience have spent time text messaging with their partners, followed by: talking on the phone (87%), being together in person outside of school hours (86%), social media (70%), instant or online messaging (69%), video chat (55%), messaging applications (49%), email (37%) and talking while playing video games (31%).
. 85% of teens who have been in romantic relationships expect to hear from their significant others at least once per day, and 11% expect to hear from them hourly.
. 88% of teens who have been in romantic relationships said their current or former partners expected to hear from them at least once per day, while 15% said hourly.
. 25% of all teens have unfriended or blocked someone on social media because their flirting was making them feel uncomfortable—35 percent of girls, and 16 percent of boys.
. 11% of teen daters have accessed a current or former partner’s mobile or online accounts.
. 10% have modified their partner’s or ex-partner’s social media profile.
. 10% have impersonated a boyfriend, girlfriend or ex in a message.
. 8% have sent embarrassing pictures of a current or former partner to someone else.
. 4% have downloaded GPS or tracking programs to their partners’ devices without their knowledge.
. 31% of teens with dating experience said current or former partners have checked up on them multiple times per day via the Internet or cell phone.
. 22% say partners have used the Internet or cell phones to call them names, put them down or say mean things to them.
. 21% have had their text messages read without permission.
. 16% have been required by current or former partners to remove exes from their friends lists on Facebook, Twitter or other social networks.
. 15% say current or former partners used the Internet or text messaging to pressure them into engaging in sexual activity that they did not want to have.
. 13% say current or former partners demanded that they share their passwords for email and Internet accounts.
. 11% have been threatened by current or former partners via the Internet or cell phones.
Cinema News
MovieTickets.com is leveraging mobile technology for both moviegoers and studios. The advance ticketing company has pacted with MovieQu to enable ticket purchases within the app and with Mobiquity Networks to provide location-based messaging opportunities for advertisers. Launched on iOS in July, New York City-based MovieQu is like Shazam, only for trailers, using audio-recognition technology to identify movie ads. Users can then add titles to their calendars as well as view additional previews based on their preferences, search for trailers and view what movies their friends on the app are planning to see. Now they’ll be able to go ahead and buy tickets as well right in the app courtesy of MovieTickets.com.
Top Ten Movie Box Office 9-11 October 2015 (Domestic)
#1 The Martian $37,000,000
#2 Hotel Transylvania2 $20,300,000
#3 Pan $15,530,000
#4 The Intern $ 8,660,000
#5 Sicario $ 7,350,000
#6 Maze Runner $ 5,250,000
#7 The Walk $ 3,650,000
#8 Black Mass $ 3,130,000
#9 Everest $ 3,031,600
#10 The Visit $ 2,418,625
Coming Soon
Coming November 20, 2015
Coming December
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 33,000 views.
Across The Pond
ITV #1 in the UK Monday but BBC’s ‘Inside Out’ top program.
ITV
The Independent One had football. At 715P, coverage of England’s final ‘Euro 2016’ qualifier as it defeated Lithuania 3-0 and finished with an average 3.98 million viewers (19.7%).
BBC One
The Big One at 730P had the #1 program of the evening as ‘Inside Out’ finished with an average 4.06 million viewers (21.0%), making it the highest rated program outside of soaps on the night. At 9P, ‘Crimewatch’ was seen by an average 3.14 million viewers (15.5%). But on bigger news, the BBC’s director of television, Danny Cohen, is to leave the Corporation after eight years to pursue “a new leadership challenge”.
BBC Two
The Little Two at 8P presented ‘University Challenge’ and it finished with an average 2.57 million viewers (11.7%). At 830P, ‘Only Connect’ finished with 2.18 million viewers (10.6%).
Channel 4
The Big Four had at 830P, ‘Food Unwrapped’ and it finished with an average 1.62 million viewers (7.9%). Then at 9P, the celebrity edition of ‘First Dates’ finished with a network high for the evening of 1.72 million viewers (8.6%).
Channel 5
The Viacom Five at 9P presented ‘Autopsy: Joan Rivers’ and it finished with an average 1.07 million viewers (5.3%).
FOX
Murdoch’s Brit Pay Net at 9P had the season premiere of ‘The Walking Dead’ and it finished with an average 854,000 viewers, the highest overnight audience ever on a Monday night in the UK. The sixth season premiere was the most-watched Pay TV channel for its timeslot, and is expected to have at least 2 million consolidated viewers as it debuted a day after its US premiere on AMC.
Down Under
Seven #1 in Australia on Monday as Nine’s ‘A Current Affair’ was the top program.
Seven
The Second Commercial Network in Australia took back the #1 spot on Monday with a 29.7% share of the available audience. #4 was ‘Seven News’ which finished with an average 1.022 million viewers. #5 was ‘The X Factor Australia’ as it finished with an average 1.017 million viewers. #6 was ‘Seven News/Today Tonight’ which finished with an average 1.004 million viewers.
Nine
Network Nine finished #2 with a 28.8% share. But, #1 was ‘A Current Affair’ with an average 1.135 million viewers. And, #2 was ‘Nine News 6:30’ with an average 1.072 million viewers. #3 was ‘Nine News’ with an average 1.051 million viewers. #7 was ‘The Block’ which finished like an average 999,000 viewers.
ABC
The Alphabet Network finished with a 20.4% share of the available audience. #8 was ‘Australian Story’ with an average 946,000 viewers. #9 was ‘7.30’ with an average 907,000 viewers. #10 was ‘ABC News’ and it finished with an average 867,000 viewers.
Ten
The Third Commercial Network finished with a 16.3% share.
SBS
The Special Broadcast Service in Australia finished with a 4.7% share of the available audience.
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven #1 in Australia on Tuesday
Seven
Seven #1 Tuesday in Australia as ‘800 Words’ Top program.
The Second Commercial Network in Australia was First with a 32.4% share of the available audience. #1 was ‘800 Words’ which finished with an average 1.082 million viewers. #2 was the nation’s top newscast of the evening, ‘Seven News’ with an average 1.031 million viewers. #4 was ‘Seven News/Today Tonight’ with an average 1.012 million viewers. #6, ‘The X Factor Australia’ finished with an average 982,000 viewers.
Nine
Network Nine finished #2 on Tuesday with an average 27.8% share. #3 was ‘The Big Bang Theory’ which finished with an average 1.018 million viewers, as it was the top comedy of the night in the nation. #5 was ‘Nine News 6:30’ as it drew an average 987,000 viewers. #7, ‘Nine News’ finished with an average 968,000 viewers. And, #8 was ‘A Current Affair’ which finished with an average 962,000 viewers. And, #9 was ‘The Block’ which finished with an average 949,000 viewers.
Ten
The Third Commercial Network in Australia finished #3 with a 17.5% share of the available audience.
ABC
The Alphabet Network in Australia finished #4 with a 16.3% share. #10 was ‘ABC News’ as it finished with an average 796,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 with a 6.1% share of the available audience.
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs, ‘Are You One Of The 3 Blind Mice? 🆕🌎💭💬 – http://bit.ly/AreYouOneOfTheThreeBlindMice’
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’ http://bit.ly/1KslOhR💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Fourplay
OVERTHESHOULDERMEDIA 