NBC #1 Sunday in the U.S. BBC One #1 in the UK. Nine #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Sunday, October 11, 2015, NBC finished as the #1 broadcast network as ‘‘Sunday Night Football’‘ was the top program. BBC One #1 in the UK as ‘Strictly Come Dancing’ was the top program. Network Nine finished #1 in Australia as ‘Ten’s V8 Supercars Round 10: Bathhurst D3’ was the top programs. There are 3.734 Billion Unique Mobile Users as of this quarter, accounting for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Sunday, October 11, 2015 (Posted on October 12, 2015)

NBC #1 Sunday as 'Sunday Night Football' top program.

NBC #1 Sunday as ‘Sunday Night Football’ top program.


The Peacock Network finished #1 Sunday as baseball collided with football and CBS regular programming on a big night of television. At 7P, ‘Football Night in America’ finished with an average 8.79 million viewers and a 1.7/3. At 730P, ‘Football Night In America’ finished with an average 10.73 million viewers and a 4.8/8. At 8P, ‘Football Night In America-Pre Game’ finished with an average 14.62 million viewers and a 7.6/13. At 830P, ‘Sunday Night Football’, featuring the comeback victory of the New York Giants victory over the San Francisco 49ers, 30-27, finished with an average 16.13 million viewers and a 13.1/22, down 11% from the previous week.


The Tiffany Network brought out its regularly scheduled programming and it was strong. At 7P, the NFL Fooball overrun finished with an average 22.05 million viewers and a 16.0/29. Pushed back approximately 1/2 hour, at 730P, ’60 Minutes’, with President Obama being interviewed by Steve Kroft, finished with an average 15.24 million viewers and a 11.2/18. At 830P, ‘Madam Secretary’ finished with an average 10.93 million viewers and a 8.1/12. At 930P, ‘The Good Wife’ finished with an average 8.46 million viewers and a 6.4/10. At 1030P, ‘CSI: Cyber’ finished with an average 6.20 million viewers and a 4.4/8. Let’s face it, Ted Danson takes away the freshness of this effort that showed such promise last year. ‘CSI’ was finished with a two hour finished earlier in September. Let Ted find another vehicle. One thing to consider: only ’60 Minutes’ was up over last year in addition to the NFL overrun. All the rest of the programs were down.


The Alphabet Network finished well behind the two. At 7P, ‘America’s Funniest Home Videos’, now hosted by Alfonso Ribeiro, finished with an average 5.37 million viewers and a 3.2/6. At 8P, ‘Once Upon A Time’ finished with an average 5.22 million viewers and a 3.1/5, down a whopping 33% from the previous week. At 9P, ‘Blood & Oil’ finished with an average 3.82 million viewers and a 2.8/4, down 15% from last week. At 10P, ‘Quantico’ finished with an average 5.67 million viewers and a 4.0/7, also was down 15% from the previous week but it was the network’s top program of the evening. ABC finished down 800,000 viewers compared to last year on this comparable date.


The Animal Network of Broadcast finished poorly on Sunday without the strong push of an NFL Football overrun. At 7P, a rerun of ‘The Grinder’ finished with an average 2.61 million viewers and a 1.6/3. At 730P, ‘Bob’s Burgers’ finished with an average 2.24 million viewers and a 1.5/2. At 8P, ‘The Simpsons’ finished as the top program on the network with an average 3.29 million viewers and a 2.0/3. At 830P, ‘Brooklyn Nine-Nine’ finished with an average 2.73 million viewers and a 1.8/3. At 9P, ‘Family Guy’ finished with an average 2.83 million viewers and a 1.9/3. At 930P, ‘Last Man on Earth’ finished with an average 2.67 million viewers and a 1.8/3. Perhaps ‘The Grinder’ should be moved to Sunday to lead off the evening. FOX was down 6.999 million viewers, all due to the NFL Overrun last year.

NOTE: Cable network, AMC, had the sixth season premiere of ‘The Walking Dead’, cable’s most watched program, which aired from 9-1030P. Ratings will be posted when available. Expect this to be extremely disruptive to the broadcast network’s programming block on Sunday. FS1 featured the third game of the ALDS as the Toronto Blue Jays defeated the Texas Rangers Sunday, 5-1 to remain in the dance. Numbers will be posted when available.

For The Record

NBC finished #1 Sunday with an average 14.11 million viewers and a 9.7/16. CBS finished with an average 12.19 million viewers and a 9.0/15. ABC finished with an average 5.02 million viewers and a 3.3/5. FOX finished with an average 2.86 million viewers and a 1.8/3.
Baseball Sunday Results: Game 3 of the Royals/Astros drew a 1.2 overnight on MLB Network. Later on Sunday evening, Game 3 of the Blue Jays/Rangers ALDS earned a 1.7 overnight rating on Fox Sports 1.

Today In TV History
On this date in 1949, the police drama ‘The Plainclothesman’ began airing on the DuMont Network, starring Ken Lynch
with Peter Capell and Neva Patterson. The cops in this series were tough guys in a surprisingly brutal and graphic, as compared to the more popular TV shows of the time. The stories and images were more like TV versions of the popular material in pulp fiction magazines, big city tabloids and darker films like ‘The Naked City’ and ‘The Big Heat’. But what made the show absolutely unique is that ‘The Plainclothesman’ was a live action show, and it saved money by depicting the adventures from the point of view of a never-seen main character (the camera acted as the star). Only a relative handful of DuMont kinescopes are still with us today. Sadly, none can be found for this program.

U.S. Adults Major Media Daily Consumption
Television Viewing Still Leads
While there has been much talk about the impending death of television, the fact is that people do invest a considerable amount of team on a daily basis watching television. While dropping slightly from the previous year, the average American adult still watches 4 hours and 11 minutes of television each day. That can mean watching it live and/or DVR or ON DEMAND. That number is down 11 minutes since last year. Mobile is #2, as the average American adult spends 2 hours, 54 minutes spent on mobile. While the average adult uses their mobile devices throughout the day and night, it is for shorter periods. So accumulatively it is less than television. However, this total is up 17 minutes from last year and it will continue to rise, especially as the screens increase in size. The desktop/laptop is #3 with the average American adult spending 2 hours and 12 minutes on these devices. That is down by 2 minutes from the previous year.

The average American adult spend exactly 12 hours a day with major media consumption daily.

Surprising to some is that #4 is radio. The average American adult spends 1 hour 27 minutes daily listening to the radio. Obviously much of that is done during drive time in the morning and in the evening drive times. Regardless, it is a considerable amount of time.

The time spent on print is another matter. #5 is magazine. The average American adult spends 17 minutes a day reading magazines. However, that does not boast well for the fact that ‘Nobody Reads The Newspaper Anymore’ as the average American spends just 13 minutes a day reading the newspaper. To be perfectly clear, this study conducted by eMarketer does not include TV, radio and/or print digested on digital/mobile.
For an advertiser, one has to look at what their integrated marketing budget must be like as trends continue in favor of mobile with all others forecasted to decrease next years and the years to come. If you are a retailer and still invest a good amount in newspaper, you may be making a fatal mistake. If in fact, ‘Nobody Reads The Newspaper Anymore’, why invest in it to reach those who could, should or would purchase from you when they are not reading it? Or, do you just want to use it as a distribution for your inserts? Problem is, nobody is looking at that either.

Social Media News
LinkedIn Is Making All LinkedIn Groups Private Starting Oct. 14
Launched in 2004, LinkedIn Groups was among the first features of the career-focused social network, intended to create connections and discussion among professionals with common interests. Now, with a roster of more than two million Groups, the company has decided it’s time to revamp the experience.

On Oct. 14, the company will start unveiling those updates, rolling out revamped Groups on the desktop and a standalone iOS app. (An Android app is also in the works.) The app will offer push notifications for Group conversations. The changes are aimed at improving the quality of conversation within a feature that many complain is often filled with spam and self-promotion. LinkedIn says the changes were made after studying internal data and soliciting feedback from thousands of users. The general sentiment: Make Group controls simpler and tighten the reins on membership.

The biggest change — the one that LinkedIn believes will make a qualitative difference — is that all Groups are being made private; only Group members will be able to see the contents of conversations, and only members will be allowed to contribute. LinkedIn also won’t allow search engines to crawl the discussions, another key, it believes, to providing a trusted private space for people to communicate. “Our data has shown that open groups have historically attracted a larger percentage of low-quality conversations,” LinkedIn wrote in a post in its help center. “Members-only groups have created significantly more participation and conversations than others (up to five times more), indicating that members feel more confident contributing in these types of groups.”

Know When To Tweet
If you want to see more retweets to your post, focus on tweeting in the evening hours during weekdays when people are back home from work or relaxing at a bar, reveals a new study. In an article in Business Insider India (100815), When it comes to observing Twitter traffic, nothing much happens in the early morning. Then people get into work and retweet intensely, as they do their morning surfing. And as the day progress, the number of retweets drops with a slight uptick at 5P.

Per William Rand from University of Maryland, it picks up again later “when people get back to their computers after dinner, or are out at a bar or restaurant using their phones.” His team examined the retweeting patterns of 15,000 Twitter followers during two different five week intervals from 6 am to 10 pm.

Retweets are especially valuable to marketers because they help to spread a brand’s message beyond core followers. Monday through Friday follow roughly the same after 5P pattern but Saturday and Sunday show markedly different behaviour, with much smaller morning spikes and less decline during the day.

Retailers Already Paying Out For Black Friday Keywords
Online retailers such as Target, Amazon, Wal-Mart and Groupon started investing in Black Friday keywords, two months before the day itself. Advertisers paid $52,417 during Sept. 27-Oct. 3, whereas last year spending on Black Friday keywords didn’t get underway until Oct. 26.

Digital/Mobile Research
Mobile is key as retailers continue to expand their omnichannel efforts.
One-third of all retail e-commerce transactions will be via tablets and 15% through mobile phones by 2020, Forrester Research predicts. Mobile commerce transactions in the US will exceed $115 billion this year and $142 billion in 2016. Mobile also accounts for about one-third of Web traffic to retail sites.

Make Sure Customers Don’t Get Lost On Your Website
M.J. O’Brien, writing in Manta (100815) bring some very good tips to maintaining your website. We’ve all been there, trying to access a business’ website when suddenly we’re presented with an institutional-looking page declaring that the requested URL cannot be found. There are no helpful links, no useful information—just big, bold letters telling you that you are lost.
To help ensure that customers never lose their way when trying to access your website, always add a custom 404 error page. Here are some things to keep in mind when developing your custom page:

. Always add a link to your home page and links to other pages on your site to help visitors find exactly what they are looking for.

. Make sure all links are evident and work as expected. The last thing you want is for people to encounter another 404 error page.

. Give your 404 error page the same look and feel as the rest of your website. You want visitors to realize that the information they seek is still within reach and that they are still on your website.

Helping visitors find their way by providing them with a custom 404 error page not only improves overall user experience, it also helps reduce bounce rates and increases the time spent on your website. Not to mention, helping the lost find their way is just the right thing to do.

Smartphones The Dominant Device For Millennials, Older Generations
Smartphones are the main device for more than 9 in 10 millennials and large majorities of older generations, according to an international survey by Adobe. It also found that nearly two-thirds of US mobile users are willing to share their e-mail addresses in exchange for ad-supported premium content.

Adobe found that 92% of millennials in the U.S. consider the smartphone to be their primary device. That compares to 84% among GenX’ers, 69% of baby boomers, and 67% of the 70-and-older crowd, per Adobe’s survey of cross-section of 4,000 consumers in the U.S., the U.K., Germany and France (the stats cited here are Adobe’s for the U.S.). Additionally, 38% of those surveyed said they are using mobile devices to watch live sports, well above 9% from Adobe’s study from last year.

And most consumers aren’t shy about registering personal info in order to gain access to ad-supported content. About 63% of U.S. mobile users told Adobe that they provide their email address in exchange for receiving premium content with advertising.

Adobe also found that millennials and GenX respondents perceive personalized experiences to be just as important as “simplification,” a category that includes elements such as recommendations based on viewing history.

Cable TV News
Is Cable TV Dying?
ESPN has lost more than 7% of its subscriber base since 2011. Virtually every single sports-centric cable channel has experienced similar declines over the past few years as more and more people cut the cord, either in favor of skinny bundles like Dish Network’s Sling TV or a smattering of on-demand options like Hulu and Netflix. The number of households paying for TV peaked in 2012. There were 97.6 million US households with TV subscriptions in 2012, but that number declined by about 150,000 in 2013, and another 260,000 in 2014. Non-TV subscribers in the US has been growing since 2010. As of 2014, 22.8 million US households (19% of total) did not have any type of linear TV subscription (Cable, Satellite, or Telco TV).

What is happening in the industry, however, is that actual viewing of cable TV is plummeting. Total TV viewing fell by 10% in the third quarter of 2014 and 9% in the fourth quarter, according to Sanford & Bernstein analysis of Nielsen data. It fell another 12% in Q1 2015. In July, 21 of the top 30 most-watched cable channels saw significant declines in prime-time ratings, according to Nielsen. TNT, the most-watched cable channel in prime time for the month, experienced a 22% drop from July 2014. The Disney Channel lost 19% of its audience, Bravo was down 23% and MTV fell 24%.

The television business is not the newspaper business, or the music business. Many people consume an enormous amount of TV every week, and around 100 million people pay money for TV every month. Will cable be relevant by the end of this decade?

One thing is for certain, people will probably keep watching television, in one form or another, for a long time. The question will be which form.

Cable TV News
‘Fargo’ is back!

Strike Back Series Finale

The Best action adventure series on television ends this weekend on Cinemax. The stars are now the leads in NBC’s ‘Blacklist’ and NBC’s ‘The Player’.

Media Research

Mobile Phone Fact Check
According to research by Time Inc. and Nuance Digital Marketing and Tecmark:
. 98% of women take their phones with them wherever they go, with 87% saying they could not imagine life without their mobile.
. Mobile phones are the first thing that 78% of women look at when they wake up, and the last thing that 73% see before going to bed.
. When women have downtime, such as time spent waiting in a line, they are more likely to turn to their mobile phones than
. During this time, 72% of women use their phones for social media compared to only 64% of men. Women also use their phones to shop online, with 55% using them in this way compared to 46% of men.
. Average user reaches for their phone at 7:31A
. Before they get out of bed, the majority of people check the weather, read the news and send a text to 2 or more friends.
. Average use is 3 hours and 16 minutes each day.
. Average users pick up their mobile smartphones more than 1500 times each week and use them to carry out a staggering 221
tasks every day.
. It’s so much easier checking your phone for Facebook updates rather than waiting for a desktop or laptop computer to load.
It seems we don’t have that much time anymore.
. Four in ten check their emails automatically without thinking.

Instant Messaging
Data released by TNS, based on a survey of more than 60,000 internet users around the world, finds that the popularity of instant messaging has grown over the past year, with daily use rising from 43% of global internet users last year to 55% this year. Daily use of instant messaging, is far lower in the US (35%) than in several emerging markets such as Malaysia (77%), Brazil (73%) and China (69%).

Video Calls On Mobile Big
Almost 1 in 4 (23%) of US adults who own a mobile phone, e-reader or tablet have engaged in a video call on one of those devices in the past 30 days, details GfK, with a strong majority (85%) of those taking part in the call with a mobile phone. The survey findings indicate that mobile video callers skew female (54% share) and young (59% are aged 19-38) and tend to be highly-educated and affluent.

4 In 10 Americans Don’t Trust Mass Media
Trust in the mass media remains at a record low, according to Gallup, with just 40% of American adults surveyed reporting a great deal or fair amount of trust in the mass media – such as newspaper, TV and radio – when it comes to reporting the news fully, accurately and fairly. Trust has fallen from a high of 55% in 1999, with the erosion most significant among Americans aged 18-49, of whom just 36% now trust the mass media.

Broadcast Television News
Sports Are Biggest TV Revenue Attracter & Attractor
Sports accounts for 37% of broadcast TV ad spending. And as seen above, it is pricey. Sports has such an influence on TV that it is a key reason cord-cutters would consider returning to pay-TV, according to a survey from Frank N. Magid Associates. In fact, among consumers surveyed who had cut the cord within the prior 2 years but had expressed an interest in returning, 39% cited sports as a reason to return.

Cinema News

Top Ten Movie Box Office 9-11 October 2015 (Domestic)
#1 The Martian $37,000,000
#2 Hotel Transylvania2 $20,300,000
#3 Pan $15,530,000
#4 The Intern $ 8,660,000
#5 Sicario $ 7,350,000
#6 Maze Runner $ 5,250,000
#7 The Walk $ 3,650,000
#8 Black Mass $ 3,130,000
#9 Everest $ 3,031,600
#10 The Visit $ 2,418,625

Coming Soon

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


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Across The Pond

BBC One #1 Sunday as 'Strictly Come Dancing' top program.

BBC One #1 Sunday as ‘Strictly Come Dancing’ top program.


The Big One had the big dancing show and was #1 in the UK on Sunday. At 615P, ‘Countryfile’ opened the evening with an average 5.68 million viewers (28.5%). At 715P, ‘Strictly Come Dancing’ brought in an audience of 8.09 million viewers and a 33% share of the available audience to make it the #1 program in the UK Sunday, as contestants cha cha’d the evening away for 45 minutes. At 745P, it peaked with 8.33 million viewers. At 8P, ‘Antiques Roadshow’ finished with an average 5.81 million viewers (23.9%). At 9P, ‘From Darkness’, starring Anne-Marie Duff finished with a 3.2 million viewers and a 13% share. Following the news, at 1030P, ‘Sir Alex Ferguson: Secrets of Success’ was seen by an average 1.84 million viewers (16.6%) .


The Independent One put its big singing program opposite the dance show and it came in #2. At 7P, ‘The X Factor UK’ finished with an average 7.14 million viewers and a 30% share. At 9P, ‘Downton Abbey’ finished with a powerful 7.04 million viewers and a 30.3% share of the available audience.

Channel 4

The Big Four presented presented at 7P, the movie ‘Men in Black III’ as it brought in an average 1.39 million viewers (5.8%). Then at 9P, the season premiere of Showtime’s ‘Homeland’ starring Claire Danes as it began its sixth season with 1.4 million viewers and a 6% share.


The Little Two had at 8P the documentary ‘Earth’s Wildest Waters’ and it brought in an average 897,000 viewers (3.7%). It was followed at 9P by ‘Britain’s Ultimate Pilots’ with 1.22 million viewers (5.2%). Then at 10P, FOX’s ‘Family Guy’ finished with an average 1.04 million viewers (5.9%).

Channel 5

The Viacom Five had the movie ‘Parker’ starring Jason Statham, and it brought in 1.17 million viewers (6.5%).


The Indy Be at 10P presented ‘TOWIE’ and it finished with an average 526,000 viewers (3.3%).

Down Under

Nine was #1 in Australia on Sunday as 'Ten's V8 Supercars Round#10 Bathurst D3' top program.

Nine was #1 in Australia on Sunday as ‘Ten’s V8 Supercars Round#10 Bathurst D3’ top program.


Network Nine took back the top spot on Sunday, on a very big TV day in Australia, with a 29.3% share. #2 program on Sunday and the top newscast in the nation was ‘Nine News Sunday’ with an average 1.181 million viewers. #4 was the top reality show on the evening as ‘The Block’ finished with a big 1.156 million viewers. #9 was ’60 Minutes’ which finished with an average 827,000 viewers.

The Second Commercial Network in Australia finished #2 on Sunday with a 28.8% share. #3 was ‘Seven News Sunday’ with an average 1.159 million viewers. #6, ‘Sunday Night’ finished with an average 1.087 million viewers. #7 was ‘Beach Cops’ with an average 1.002 million viewers.

The Third Commercial Network in Australia finished #3 with an 18.7% share of the available audience. #1 was ‘Ten’s V8 Supercars Round 10: Bathhurst D3 Podium’ which drew an average 1.287 million viewers. #5 was ‘Ten’s V8 Supercars Round 10: Bathurst D3 The Race’ drew an average 1.095 million viewers. Then #8 was ‘Ten’s V8 Supercars Round 10: Bathurst D3 Wrap Up’ which drew 966,000 viewers.


The Alphabet Network in Australia finished #4 with a 16.7% share. #10 was the always reliable ‘ABC News Sunday’ which finished with an average 773,000 viewers.


The Special Broadcast Service finished #5 with a 6.5% share of the available audience.


Seven #1 in Australia on Monday as Nine's 'A Current Affair' was the  top program.

Seven #1 in Australia on Monday as Nine’s ‘A Current Affair’ was the top program.


The Second Commercial Network in Australia took back the #1 spot on Monday with a 29.7% share of the available audience. #4 was ‘Seven News’ which finished with an average 1.022 million viewers. #5 was ‘The X Factor Australia’ as it finished with an average 1.017 million viewers. #6 was ‘Seven News/Today Tonight’ which finished with an average 1.004 million viewers.


Network Nine finished #2 with a 28.8% share. But, #1 was ‘A Current Affair’ with an average 1.135 million viewers. And, #2 was ‘Nine News 6:30’ with an average 1.072 million viewers. #3 was ‘Nine News’ with an average 1.051 million viewers. #7 was ‘The Block’ which finished like an average 999,000 viewers.


The Alphabet Network finished with a 20.4% share of the available audience. #8 was ‘Australian Story’ with an average 946,000 viewers. #9 was ‘7.30’ with an average 907,000 viewers. #10 was ‘ABC News’ and it finished with an average 867,000 viewers.


The Third Commercial Network finished with a 16.3% share.


The Special Broadcast Service in Australia finished with a 4.7% share of the available audience.

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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page


This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Sunday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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