TBS #1 Saturday in the U.S. BBC One #1 in the UK. Seven #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Saturday, October 10, 2015, TBS finished as the #1 broadcast network but CBS’ ‘’48 Hours’‘ was the top program. BBC One #1 in the UK as ‘Strictly Come Dancing’ was the top program. Seven finished #1 in Australia as ‘ABC News Saturday’ was the top programs. There are 3.734 Billion Unique Mobile Users as of this quarter, accounting for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. SUNDAY AUSTRALIA OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Saturday, October 10, 2015 (Posted on October 11, 2015)

CBS #1 Broadcast Network Saturday as '48 Hours' top broadcast network program.

TBS was #1 Saturday but CBS’ ’48 Hours’ top program.


Teds Baseball System finished #1 Saturday as it had the NLDS baseball playoffs. At 8P, Game 2 of the Chicago Cubs/St. Louis Cardinals NLDS drew an average of 4.6 million viewers and a 2.8 rating. The Cubs’ series-tying win ranks as the highest rated and most-watched Division Series game on a weekend since 2010. Locally, Game 2 scored a 23.0 rating in St. Louis, the market’s highest for Game 2 of a Division Series since Cardinals/Dodgers in 2004 (34.7). That came on the heels of the highest rated Game 1 in the market since at least 1998. The game also had a 14.9 in Chicago.

Game 2 of the New York Mets/Los Angeles Dodgers drew an average 4.2 million viewers and a 2.6, up 160% in ratings and 139% in viewership from Cardinals/Dodgers on MLB Network last year (1.0, 1.8M) and up 24% and 27%, respectively, from Tigers/Athletics on TBS in 2013 (2.1, 3.3M). The Dodgers’ series-tying win had a 10.5 rating in New York and a 6.3 in Los Angeles.


The Tiffany Network was again #1 among broadcast networks on Saturday in prime time. But the Major League Baseball division playoffs, on TBS, ate into the viewership for all broadcast networks. At 8P, a rerun of ‘Scorpion’ finished with an average 3.04 million viewers. At 9P, a rerun of ‘Criminal Minds’ finished with an average 3.59 million viewers. Then at 10P, ’48 Hours’, with an episode titled ‘Shadow of Death’ finished as the #1 broadcast program on Saturday with an average 4.70 million viewers.


The Alphabet Network devoted its evening to College Football. At 8P, the ‘University of Miami vs Florida State University’ game in Tallahassee, FL, saw the Seminoles remain undefeated with a 29-24 win over their disliked rival as the game finished with an average 3.25 million viewers.


The Animal Network of Broadcast also devoted its prime time schedule to College Football. At 8P, ‘TCU beat Kansas State’, 52-45 as defense was invisible and it finished with an average 2.74 million viewers. Outside of Michigan’s opening kick-off return against Northwestern Saturday, this game may have had the most electrifying opening play. (see above on the vid clip)


The Peacock Network didn’t rerun old programs nor televise college football. Instead, it decided to air stock car racing. At 8P, ‘Bank of America: 500’ NASCAR race drew an average 1.64 million viewers as the race was washed out due to rain and was rescheduled for Sunday. At 9P, all network programming was turned over to local programming. Safe to say, ‘Saturday Night Live’ did better than this. In fact in overnight ratings ‘SNL’ did pull a 3.9 HH rating and a 10% HH share of the available audience

For The Record

TBS finished #1 Saturday with an average 4.4 million viewers. CBS finished #2 on Saturday evening with an average 3.77 million viewers. ABC finished #3 with an average 3.25 million viewers. FOX finished #4 with an average 2.74 million viewers. NBC finished with an average 1.64 million viewers.

Today In TV History

On this date in 1975, ‘Saturday Night Live’ was broadcast for the first time. The late George Carlin was the guest host. Janis Ian performed “At Seventeen” and “In the Winter” and Billy Preston played “Nothing from Nothing” and “Fancy Lady.” Albert Brooks short film was debuted. And, The Muppets.

Social Media News
LinkedIn Is Making All LinkedIn Groups Private Starting Oct. 14
Launched in 2004, LinkedIn Groups was among the first features of the career-focused social network, intended to create connections and discussion among professionals with common interests. Now, with a roster of more than two million Groups, the company has decided it’s time to revamp the experience.

On Oct. 14, the company will start unveiling those updates, rolling out revamped Groups on the desktop and a standalone iOS app. (An Android app is also in the works.) The app will offer push notifications for Group conversations. The changes are aimed at improving the quality of conversation within a feature that many complain is often filled with spam and self-promotion. LinkedIn says the changes were made after studying internal data and soliciting feedback from thousands of users. The general sentiment: Make Group controls simpler and tighten the reins on membership.

The biggest change — the one that LinkedIn believes will make a qualitative difference — is that all Groups are being made private; only Group members will be able to see the contents of conversations, and only members will be allowed to contribute. LinkedIn also won’t allow search engines to crawl the discussions, another key, it believes, to providing a trusted private space for people to communicate. “Our data has shown that open groups have historically attracted a larger percentage of low-quality conversations,” LinkedIn wrote in a post in its help center. “Members-only groups have created significantly more participation and conversations than others (up to five times more), indicating that members feel more confident contributing in these types of groups.”

Know When To Tweet
If you want to see more retweets to your post, focus on tweeting in the evening hours during weekdays when people are back home from work or relaxing at a bar, reveals a new study. In an article in Business Insider India (100815), When it comes to observing Twitter traffic, nothing much happens in the early morning. Then people get into work and retweet intensely, as they do their morning surfing. And as the day progress, the number of retweets drops with a slight uptick at 5P.

Per William Rand from University of Maryland, it picks up again later “when people get back to their computers after dinner, or are out at a bar or restaurant using their phones.” His team examined the retweeting patterns of 15,000 Twitter followers during two different five week intervals from 6 am to 10 pm.

Retweets are especially valuable to marketers because they help to spread a brand’s message beyond core followers. Monday through Friday follow roughly the same after 5P pattern but Saturday and Sunday show markedly different behaviour, with much smaller morning spikes and less decline during the day.

Retailers Already Paying Out For Black Friday Keywords
Online retailers such as Target, Amazon, Wal-Mart and Groupon started investing in Black Friday keywords, two months before the day itself. Advertisers paid $52,417 during Sept. 27-Oct. 3, whereas last year spending on Black Friday keywords didn’t get underway until Oct. 26.

Digital/Mobile Research
Mobile is key as retailers continue to expand their omnichannel efforts.
One-third of all retail e-commerce transactions will be via tablets and 15% through mobile phones by 2020, Forrester Research predicts. Mobile commerce transactions in the US will exceed $115 billion this year and $142 billion in 2016. Mobile also accounts for about one-third of Web traffic to retail sites.

Make Sure Customers Don’t Get Lost On Your Website
M.J. O’Brien, writing in Manta (100815) bring some very good tips to maintaining your website. We’ve all been there, trying to access a business’ website when suddenly we’re presented with an institutional-looking page declaring that the requested URL cannot be found. There are no helpful links, no useful information—just big, bold letters telling you that you are lost.
To help ensure that customers never lose their way when trying to access your website, always add a custom 404 error page. Here are some things to keep in mind when developing your custom page:

. Always add a link to your home page and links to other pages on your site to help visitors find exactly what they are looking for.

. Make sure all links are evident and work as expected. The last thing you want is for people to encounter another 404 error page.

. Give your 404 error page the same look and feel as the rest of your website. You want visitors to realize that the information they seek is still within reach and that they are still on your website.

Helping visitors find their way by providing them with a custom 404 error page not only improves overall user experience, it also helps reduce bounce rates and increases the time spent on your website. Not to mention, helping the lost find their way is just the right thing to do.

Smartphones The Dominant Device For Millennials, Older Generations
Smartphones are the main device for more than 9 in 10 millennials and large majorities of older generations, according to an international survey by Adobe. It also found that nearly two-thirds of US mobile users are willing to share their e-mail addresses in exchange for ad-supported premium content.

Adobe found that 92% of millennials in the U.S. consider the smartphone to be their primary device. That compares to 84% among GenX’ers, 69% of baby boomers, and 67% of the 70-and-older crowd, per Adobe’s survey of cross-section of 4,000 consumers in the U.S., the U.K., Germany and France (the stats cited here are Adobe’s for the U.S.). Additionally, 38% of those surveyed said they are using mobile devices to watch live sports, well above 9% from Adobe’s study from last year.

And most consumers aren’t shy about registering personal info in order to gain access to ad-supported content. About 63% of U.S. mobile users told Adobe that they provide their email address in exchange for receiving premium content with advertising.

Adobe also found that millennials and GenX respondents perceive personalized experiences to be just as important as “simplification,” a category that includes elements such as recommendations based on viewing history.

Cable TV News
Is Cable TV Dying?
ESPN has lost more than 7% of its subscriber base since 2011. Virtually every single sports-centric cable channel has experienced similar declines over the past few years as more and more people cut the cord, either in favor of skinny bundles like Dish Network’s Sling TV or a smattering of on-demand options like Hulu and Netflix. The number of households paying for TV peaked in 2012. There were 97.6 million US households with TV subscriptions in 2012, but that number declined by about 150,000 in 2013, and another 260,000 in 2014. Non-TV subscribers in the US has been growing since 2010. As of 2014, 22.8 million US households (19% of total) did not have any type of linear TV subscription (Cable, Satellite, or Telco TV).

What is happening in the industry, however, is that actual viewing of cable TV is plummeting. Total TV viewing fell by 10% in the third quarter of 2014 and 9% in the fourth quarter, according to Sanford & Bernstein analysis of Nielsen data. It fell another 12% in Q1 2015. In July, 21 of the top 30 most-watched cable channels saw significant declines in prime-time ratings, according to Nielsen. TNT, the most-watched cable channel in prime time for the month, experienced a 22% drop from July 2014. The Disney Channel lost 19% of its audience, Bravo was down 23% and MTV fell 24%.

The television business is not the newspaper business, or the music business. Many people consume an enormous amount of TV every week, and around 100 million people pay money for TV every month. Will cable be relevant by the end of this decade?

One thing is for certain, people will probably keep watching television, in one form or another, for a long time. The question will be which form.

Cable TV News
‘Fargo’ is back!

Strike Back Series Finale

The Best action adventure series on television ends this weekend on Cinemax. The stars are now the leads in NBC’s ‘Blacklist’ and NBC’s ‘The Player’.

Media Research

Mobile Phone Fact Check
According to research by Time Inc. and Nuance Digital Marketing and Tecmark:
. 98% of women take their phones with them wherever they go, with 87% saying they could not imagine life without their mobile.
. Mobile phones are the first thing that 78% of women look at when they wake up, and the last thing that 73% see before going to bed.
. When women have downtime, such as time spent waiting in a line, they are more likely to turn to their mobile phones than
. During this time, 72% of women use their phones for social media compared to only 64% of men. Women also use their phones to shop online, with 55% using them in this way compared to 46% of men.
. Average user reaches for their phone at 7:31A
. Before they get out of bed, the majority of people check the weather, read the news and send a text to 2 or more friends.
. Average use is 3 hours and 16 minutes each day.
. Average users pick up their mobile smartphones more than 1500 times each week and use them to carry out a staggering 221
tasks every day.
. It’s so much easier checking your phone for Facebook updates rather than waiting for a desktop or laptop computer to load.
It seems we don’t have that much time anymore.
. Four in ten check their emails automatically without thinking.

Instant Messaging
Data released by TNS, based on a survey of more than 60,000 internet users around the world, finds that the popularity of instant messaging has grown over the past year, with daily use rising from 43% of global internet users last year to 55% this year. Daily use of instant messaging, is far lower in the US (35%) than in several emerging markets such as Malaysia (77%), Brazil (73%) and China (69%).

Video Calls On Mobile Big
Almost 1 in 4 (23%) of US adults who own a mobile phone, e-reader or tablet have engaged in a video call on one of those devices in the past 30 days, details GfK, with a strong majority (85%) of those taking part in the call with a mobile phone. The survey findings indicate that mobile video callers skew female (54% share) and young (59% are aged 19-38) and tend to be highly-educated and affluent.

4 In 10 Americans Don’t Trust Mass Media
Trust in the mass media remains at a record low, according to Gallup, with just 40% of American adults surveyed reporting a great deal or fair amount of trust in the mass media – such as newspaper, TV and radio – when it comes to reporting the news fully, accurately and fairly. Trust has fallen from a high of 55% in 1999, with the erosion most significant among Americans aged 18-49, of whom just 36% now trust the mass media.

Broadcast Television News
Sports Are Biggest TV Revenue Attracter & Attractor
Sports accounts for 37% of broadcast TV ad spending. And as seen above, it is pricey. Sports has such an influence on TV that it is a key reason cord-cutters would consider returning to pay-TV, according to a survey from Frank N. Magid Associates. In fact, among consumers surveyed who had cut the cord within the prior 2 years but had expressed an interest in returning, 39% cited sports as a reason to return.

Cinema News

Top At the Box Office This Weekend 2-4 October 2015 (Domestic Only)
#1 The Martian $55.0
#2 Hotel Transylvania 2 $33.0
#3 Sicario $12.1
#4 The Intern $11.6
#5 Maze Runner $7.7

Coming Soon

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 33,000 views.

Across The Pond

BBC One #1 in the UK Saturday as 'Strictly Come Dancing' top program with over 9 million viewers

BBC One #1 in the UK Saturday as ‘Strictly Come Dancing’ top program with nearly 10 million viewers at its peak


The Big One could have danced all night on Saturday as it finished #1 tripping the light fantastic in the UK. ‘Strictly Come Dancing’ enjoyed a series high of nearly 9 million viewers last night (October 10), according to overnight figures. At 620P, the dance competition averaged 8.91 million viewers (43.5%). At 730P, it reached a peak of 9.92 million viewers and a whopping 47.5% share of the available audience. Attention world…that’s nearly one half of all the available TV audiences in the entire UK. Afterwards, ‘Doctor Who’ drew less than half that total as 4.38 million viewers (21.%) watched an episode titles ‘Before the Flood’. Then, ‘Casual+y’ increased the audience as it drew an average 4.42 million viewers (22.6%). ‘The National Lottery Live’ fell to 3.43 million viewers (20.1%).


The Independent One had rugby on Saturday evening. AT 715P, ‘Rugby World Cup’ coverage of England’s match against Uruguay finished with an average 3.49 million viewers (17.3%). Scrum…alicious.


The Little Two understands that if its Saturday it is rerun ‘Dad’s Army’ night. So, to lead things off on this Saturday, a ‘Dad’s Army’ rerun brought in an average 1.71 million viewers (8.4%) who must have seen this episode many times before. Then, ‘Ted Hughes: Stronger Than Death’ was watched by only 404,000 viewers (2.2%). Thus the reason for reruns of ‘Dad’s Army’.

Channel 4

The Big Four at 7P presented ‘Celebrity Benchmark’ and it only had 362,000 friends and family (1.8%) watch it. Then, ‘Britain’s Best Loved Sitcoms’ more than doubled the audience as 851,000 viewers (4.1%) watched. Finally, ‘At Home with Steph and Dom’ finished with an average 1.2 million viewers (6.1%).

Channel 5

The Viacom Five had ‘Now That’s Funny!’ but only 655,000 laughed (3.1%). Then, ‘Football League Tonight’ had even fewer viewers with an average 224,000 viewers (1.1%).

Down Under

Seven #1 in Australia Saturday but 'Seven News Saturday' top program.

Seven #1 in Australia Saturday but ‘Seven News Saturday’ top program.


Seven was again #1 in Australia on Saturday as it finished with a 32.7% share of the available audience. While it only had the third most popular newscast and program in the nation, #3 was ‘Seven News Saturday’ with an average 793,000 viewers. But the #3 program was a winner as ‘Star Wars: Episode II Attack of the Clones’ brought in 728,000 viewers. That solidified victory on a very weak Saturday television evening in Australia.


Network Nine finished #2 again with an average 23.0% share. #2 was ‘Nine News Saturday’ with an average 796,000 viewers. Then #9 was ‘Ocean’s Twelve’ with an average 385,000 viewers.


The Alphabet Network in Australia finished #3 with a 20.2% share. The #1 program in the nation Saturday was ‘ABC News Saturday’, as the top newscast brought in an average 817,000 viewers. #6 was ‘Saturday Night Crack Up’ which brought in an average 477,000 viewers. #8 was ‘Gardening Australia’ with an average 436,000 viewers. And, #10 was ‘Saturday Night Crack Up LE’ which finished with an average 385,000 viewers.


The Third Commercial Network in Australia finished with an average 16.2% share. #5 was ‘Ten’s V8 Supercars Round 10: Bathurst D2 Top 10 Shootout’ which finished with an average 627,000 viewers. #7 was ‘Ten’s V8 Supercars Round 10: Bathurst D2 Support’ which finished with an average 440,000 viewers.


The Special Broadcast System finished with an average 7.9% share.


Nine was #1 in Australia on Sunday as 'Ten's V8 Supercars Round#10 Bathurst D3' top program.

Nine was #1 in Australia on Sunday as ‘Ten’s V8 Supercars Round#10 Bathurst D3’ top program.


Network Nine took back the top spot on Sunday, on a very big TV day in Australia, with a 29.3% share. #2 program on Sunday and the top newscast in the nation was ‘Nine News Sunday’ with an average 1.181 million viewers. #4 was the top reality show on the evening as ‘The Block’ finished with a big 1.156 million viewers. #9 was ’60 Minutes’ which finished with an average 827,000 viewers.

The Second Commercial Network in Australia finished #2 on Sunday with a 28.8% share. #3 was ‘Seven News Sunday’ with an average 1.159 million viewers. #6, ‘Sunday Night’ finished with an average 1.087 million viewers. #7 was ‘Beach Cops’ with an average 1.002 million viewers.

The Third Commercial Network in Australia finished #3 with an 18.7% share of the available audience. #1 was ‘Ten’s V8 Supercars Round 10: Bathhurst D3 Podium’ which drew an average 1.287 million viewers. #5 was ‘Ten’s V8 Supercars Round 10: Bathurst D3 The Race’ drew an average 1.095 million viewers. Then #8 was ‘Ten’s V8 Supercars Round 10: Bathurst D3 Wrap Up’ which drew 966,000 viewers.


The Alphabet Network in Australia finished #4 with a 16.7% share. #10 was the always reliable ‘ABC News Sunday’ which finished with an average 773,000 viewers.


The Special Broadcast Service finished #5 with a 6.5% share of the available audience.

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.

For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens

In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.

Media Notes Briefs, ‘Are You One Of The 3 Blind Mice? 🆕🌎💭💬 – http://bit.ly/AreYouOneOfTheThreeBlindMice’


New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn


Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’ http://bit.ly/1KslOhR💡.@cnasophis


Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Benny Goodman Quartet ‘I’ve Got Rhythm’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Saturday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s