‘It’s All About Screens.’ This is the Daily Diary of Screens. On Friday, October 9, 2015, CBS finished as the #1 broadcast network as ‘‘Blue Bloods’‘ was the top program. ITV #1 in the UK as ‘UEFA Euro 2016 Qualifier’ was the top program. Seven finished #1 in Australia as ‘Seven News’ was the top programs. There are 3.734 Billion Unique Mobile Users as of this quarter, accounting for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, October 9, 2015 (Posted on October 10, 2015)
CBS #1 Broadcast Network Friday as ‘Blue Blood’s top drama.
CBS
The Tiffany Network finished on top of the broadcast networks on Friday, as usual. AT 8P, ‘The Amazing Race’ finished with an average 5.89 million viewers. At 9P, ‘Hawaii Five-0’ in a shocking episode titled ‘Ua ‘O’Oloku Ke Anu I Na Mauna’ (‘The Chilling Storm Is on the Mountains’)finished with an average 8.90 million viewers. This was certainly a Must See TV ON DEMAND episode as Catherine never sees the ring. At 10P, ‘Blue Bloods’, in an episode titled ‘All the News That’s Fit to Click’ was once again the top drama of the night with an average 10.47 million viewers as the dinner table discussion took a new turn. Always a Must See TV ON DEMAND program. But it was smack up against the New York Mets vs Los Angeles Dodgers NLDS game #1 on Friday, taking away viewers from the two biggest markets in America. Those ratings will be posted when available.
ABC
The Alphabet Network tried its new regular line up to attack Fridays. At 8P, ‘Last Man Standing’ finished with an average 6.32 million viewers as it finished as the top program of the night on DisneyvilleTV. At 830P, ‘Dr. Ken’, with an episode titled ‘The Seminar’ finished with an average 5.78 million viewers. This show has a lot of promise as it features a real doctor playing a doctor on television. There is a lot going on in the demographic socialeconographic reach of this show. It could be one of the best moves by Walt’s Wonders in a long time. At 9P, ‘Shark Tank’ finished with an average 5.77 million viewers. And at 10P, ’20/20′ finished with an average 4.56 million viewers.
TBS
Ted’s Broadcast Service won big on Friday night as it was the sole hose of the MLB NLDS baseball spectacular. At 8P, ‘Game 1 of the Cubs/Cardinals NLDS earned a 3.3 rating and 5.4 million viewers on TBS Friday night, according to Nielsen fast-nationals — up 50% in ratings and viewership from Cardinals/Dodgers Game 1 on FS1 last year (2.2, 3.6M) and up 22% and 30%, respectively, from Dodgers/Braves Game 2 on TBS in 2013 (2.7, 4.1M). The Cardinals’ win ranks as the highest rated and most-watched Division Series opener in five years — since Yankees/Twins in 2010 (4.3, 6.9M). It also ranks as the top Game 1 of an NLDS since Dodgers/Cubs in 2008 (3.5, 5.4M). The game had a 27.8 rating in St. Louis, up 58% from last year’s Cardinals/Dodgers Game 1 on FS1 (17.6) and the highest for a Division Series opener in the market since at least 1998 (12 telecasts). It also had a 16.8 in Chicago, a 23% drop from Wednesday’s Wild Card game against the Pirates (21.8).
Game 1 of the Mets/Dodgers series drew a 3.0 and 4.7 million later in the night, up 36% in ratings and 38% in viewership from Royals/Angels Game 2 last year (2.2, 3.4M) and up 25% and 32%, respectively, from Tigers/Athletics Game 1 in 2013 (2.4, 3.6M). The Mets’ win earned a 10.1 rating in New York, the team’s highest in the market since 2012. In Los Angeles, it had an 8.1 rating — up 14% from last year’s previously mentioned Cardinals/Dodgers opener on FS1 (7.1).
NBC
The Peacock Network had a battle to revamp their Friday programming for 2015-16 television season. So, at 8P, it marched out ‘Undateable’ which finished with an average 2.7 million viewers. At 830P, another episode of the comedy, ‘Undateable’ finished with an average 2.42 million viewers. Then at 9P, a two-hour episode of ‘Dateline’, with an episode titled, ‘Twisted Tale; The Cosby Accusers Speak’ finished with an average 4.54 million viewers, which finished third in its time slot. Apparently nobody cares about a guy, once the top television star who drugged women for decades to have sex, anymore.
FOX
The Animal Network of Broadcast does what animals do. Go back to the kill until every bit of food has been devoured. At 8P, a rerun of ‘Gotham’ finished with an average 1.66 million viewers. Then at 9P, a rerun of ‘Rosewood’ finished with an average 1.5 million viewers. No much meat left on those bones, Minions. Rethink this schedule.
The CW
The Little Network That Couldn’t brought out its new Friday schedule. At 8P, the season debut of ‘Reign’ finished with an average 1.2 million viewers. Then at 9P, ‘America’s Next Top Model’ finished with an average 990,000 viewers. In other words, not a good sign that this year’s Friday schedule will even come close to the summer schedule of popular programming.
Late Night
At 1135P, NBC’s ‘The Tonight Show with Jimmy Fallon’, with guest Jeff Daniels, finished with a 2.8 ratings and a 7 share. CBS’ ‘The Late Show with Stephen Colbert’, with guest James Corden, finished with a 2.4/6. ABC had a rerun of ‘Jimmy Kimmel Live’ with guest Matt Damon, finished with a 1.8/4. At 1235A, ABC’s ‘Nightline’ finished with a 1.3/4. NBC’s ‘Late Night with Seth Meyers’ finished with an average 1.3/4. CBS ran a rerun of ‘The Late Late Show with James Corden’ and it drew a 1.1/4.
For The Record
CBS finished with an average 8.52 million viewers. ABC finished with an average 5.46 million viewers. TBS finished with an average 5.4 million viewers and a 3.3 HH Rating. NBC finished with an average 3.88 million viewers. Univision finished with an average 1.700 million viewers. FOX finished with an average 1.55 million viewers. Telemundo finished with an average 1.300 million viewers. The CW finished with an average 1.00 million viewers.
Today In TV History
On this date in 1964, nineteen years after the end of World War II, NBC-TV aired the opening ceremonies of the ‘1964 Summer Olympics’ in Tokyo. It was the first live color TV program to be transmitted to the U.S. by satellite.
Social Media News
LinkedIn Is Making All LinkedIn Groups Private Starting Oct. 14
Launched in 2004, LinkedIn Groups was among the first features of the career-focused social network, intended to create connections and discussion among professionals with common interests. Now, with a roster of more than two million Groups, the company has decided it’s time to revamp the experience.
On Oct. 14, the company will start unveiling those updates, rolling out revamped Groups on the desktop and a standalone iOS app. (An Android app is also in the works.) The app will offer push notifications for Group conversations. The changes are aimed at improving the quality of conversation within a feature that many complain is often filled with spam and self-promotion. LinkedIn says the changes were made after studying internal data and soliciting feedback from thousands of users. The general sentiment: Make Group controls simpler and tighten the reins on membership.
The biggest change — the one that LinkedIn believes will make a qualitative difference — is that all Groups are being made private; only Group members will be able to see the contents of conversations, and only members will be allowed to contribute. LinkedIn also won’t allow search engines to crawl the discussions, another key, it believes, to providing a trusted private space for people to communicate. “Our data has shown that open groups have historically attracted a larger percentage of low-quality conversations,” LinkedIn wrote in a post in its help center. “Members-only groups have created significantly more participation and conversations than others (up to five times more), indicating that members feel more confident contributing in these types of groups.”
Know When To Tweet
If you want to see more retweets to your post, focus on tweeting in the evening hours during weekdays when people are back home from work or relaxing at a bar, reveals a new study. In an article in Business Insider India (100815), When it comes to observing Twitter traffic, nothing much happens in the early morning. Then people get into work and retweet intensely, as they do their morning surfing. And as the day progress, the number of retweets drops with a slight uptick at 5P.
Per William Rand from University of Maryland, it picks up again later “when people get back to their computers after dinner, or are out at a bar or restaurant using their phones.” His team examined the retweeting patterns of 15,000 Twitter followers during two different five week intervals from 6 am to 10 pm.
Retweets are especially valuable to marketers because they help to spread a brand’s message beyond core followers. Monday through Friday follow roughly the same after 5P pattern but Saturday and Sunday show markedly different behaviour, with much smaller morning spikes and less decline during the day.
Retailers Already Paying Out For Black Friday Keywords
Online retailers such as Target, Amazon, Wal-Mart and Groupon started investing in Black Friday keywords, two months before the day itself. Advertisers paid $52,417 during Sept. 27-Oct. 3, whereas last year spending on Black Friday keywords didn’t get underway until Oct. 26.
Digital/Mobile Research
Mobile is key as retailers continue to expand their omnichannel efforts.
One-third of all retail e-commerce transactions will be via tablets and 15% through mobile phones by 2020, Forrester Research predicts. Mobile commerce transactions in the US will exceed $115 billion this year and $142 billion in 2016. Mobile also accounts for about one-third of Web traffic to retail sites.
Make Sure Customers Don’t Get Lost On Your Website
M.J. O’Brien, writing in Manta (100815) bring some very good tips to maintaining your website. We’ve all been there, trying to access a business’ website when suddenly we’re presented with an institutional-looking page declaring that the requested URL cannot be found. There are no helpful links, no useful information—just big, bold letters telling you that you are lost.
To help ensure that customers never lose their way when trying to access your website, always add a custom 404 error page. Here are some things to keep in mind when developing your custom page:
. Always add a link to your home page and links to other pages on your site to help visitors find exactly what they are looking for.
. Make sure all links are evident and work as expected. The last thing you want is for people to encounter another 404 error page.
. Give your 404 error page the same look and feel as the rest of your website. You want visitors to realize that the information they seek is still within reach and that they are still on your website.
Helping visitors find their way by providing them with a custom 404 error page not only improves overall user experience, it also helps reduce bounce rates and increases the time spent on your website. Not to mention, helping the lost find their way is just the right thing to do.
Smartphones The Dominant Device For Millennials, Older Generations
Smartphones are the main device for more than 9 in 10 millennials and large majorities of older generations, according to an international survey by Adobe. It also found that nearly two-thirds of US mobile users are willing to share their e-mail addresses in exchange for ad-supported premium content.
Adobe found that 92% of millennials in the U.S. consider the smartphone to be their primary device. That compares to 84% among GenX’ers, 69% of baby boomers, and 67% of the 70-and-older crowd, per Adobe’s survey of cross-section of 4,000 consumers in the U.S., the U.K., Germany and France (the stats cited here are Adobe’s for the U.S.). Additionally, 38% of those surveyed said they are using mobile devices to watch live sports, well above 9% from Adobe’s study from last year.
And most consumers aren’t shy about registering personal info in order to gain access to ad-supported content. About 63% of U.S. mobile users told Adobe that they provide their email address in exchange for receiving premium content with advertising.
Adobe also found that millennials and GenX respondents perceive personalized experiences to be just as important as “simplification,” a category that includes elements such as recommendations based on viewing history.
Cable TV News
Is Cable TV Dying?
ESPN has lost more than 7% of its subscriber base since 2011. Virtually every single sports-centric cable channel has experienced similar declines over the past few years as more and more people cut the cord, either in favor of skinny bundles like Dish Network’s Sling TV or a smattering of on-demand options like Hulu and Netflix. The number of households paying for TV peaked in 2012. There were 97.6 million US households with TV subscriptions in 2012, but that number declined by about 150,000 in 2013, and another 260,000 in 2014. Non-TV subscribers in the US has been growing since 2010. As of 2014, 22.8 million US households (19% of total) did not have any type of linear TV subscription (Cable, Satellite, or Telco TV).
What is happening in the industry, however, is that actual viewing of cable TV is plummeting. Total TV viewing fell by 10% in the third quarter of 2014 and 9% in the fourth quarter, according to Sanford & Bernstein analysis of Nielsen data. It fell another 12% in Q1 2015. In July, 21 of the top 30 most-watched cable channels saw significant declines in prime-time ratings, according to Nielsen. TNT, the most-watched cable channel in prime time for the month, experienced a 22% drop from July 2014. The Disney Channel lost 19% of its audience, Bravo was down 23% and MTV fell 24%.
The television business is not the newspaper business, or the music business. Many people consume an enormous amount of TV every week, and around 100 million people pay money for TV every month. Will cable be relevant by the end of this decade?
One thing is for certain, people will probably keep watching television, in one form or another, for a long time. The question will be which form.
Cable TV News
‘Fargo’ is back!
Strike Back Series Finale
The Best action adventure series on television ends this weekend on Cinemax. The stars are now the leads in NBC’s ‘Blacklist’ and NBC’s ‘The Player’.
Media Research
Mobile Phone Fact Check
According to research by Time Inc. and Nuance Digital Marketing and Tecmark:
. 98% of women take their phones with them wherever they go, with 87% saying they could not imagine life without their mobile.
. Mobile phones are the first thing that 78% of women look at when they wake up, and the last thing that 73% see before going to bed.
. When women have downtime, such as time spent waiting in a line, they are more likely to turn to their mobile phones than
men.
. During this time, 72% of women use their phones for social media compared to only 64% of men. Women also use their phones to shop online, with 55% using them in this way compared to 46% of men.
. Average user reaches for their phone at 7:31A
. Before they get out of bed, the majority of people check the weather, read the news and send a text to 2 or more friends.
. Average use is 3 hours and 16 minutes each day.
. Average users pick up their mobile smartphones more than 1500 times each week and use them to carry out a staggering 221
tasks every day.
. It’s so much easier checking your phone for Facebook updates rather than waiting for a desktop or laptop computer to load.
It seems we don’t have that much time anymore.
. Four in ten check their emails automatically without thinking.
Instant Messaging
Data released by TNS, based on a survey of more than 60,000 internet users around the world, finds that the popularity of instant messaging has grown over the past year, with daily use rising from 43% of global internet users last year to 55% this year. Daily use of instant messaging, is far lower in the US (35%) than in several emerging markets such as Malaysia (77%), Brazil (73%) and China (69%).
Video Calls On Mobile Big
Almost 1 in 4 (23%) of US adults who own a mobile phone, e-reader or tablet have engaged in a video call on one of those devices in the past 30 days, details GfK, with a strong majority (85%) of those taking part in the call with a mobile phone. The survey findings indicate that mobile video callers skew female (54% share) and young (59% are aged 19-38) and tend to be highly-educated and affluent.
4 In 10 Americans Don’t Trust Mass Media
Trust in the mass media remains at a record low, according to Gallup, with just 40% of American adults surveyed reporting a great deal or fair amount of trust in the mass media – such as newspaper, TV and radio – when it comes to reporting the news fully, accurately and fairly. Trust has fallen from a high of 55% in 1999, with the erosion most significant among Americans aged 18-49, of whom just 36% now trust the mass media.
Broadcast Television News
Sports Are Biggest TV Revenue Attracter & Attractor
Sports accounts for 37% of broadcast TV ad spending. And as seen above, it is pricey. Sports has such an influence on TV that it is a key reason cord-cutters would consider returning to pay-TV, according to a survey from Frank N. Magid Associates. In fact, among consumers surveyed who had cut the cord within the prior 2 years but had expressed an interest in returning, 39% cited sports as a reason to return.
Cinema News
Top At the Box Office This Weekend 2-4 October 2015 (Domestic Only)
#1 The Martian $55.0
#2 Hotel Transylvania 2 $33.0
#3 Sicario $12.1
#4 The Intern $11.6
#5 Maze Runner $7.7
Coming Soon
Coming November 20, 2015
Coming December
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
ITV #1 in the UK Friday as England’s victory over Estonia top program
ITV
The Independent One again was the #1 network in the UK on Friday as England’s win over Estonia, 2-0, in the ‘UEFA Euro 2016 Qualifier’ finished with an average audience of 3.97 million viewers (19.8%), the highest program draw of the evening outside of soaps. The match peaked with 4.98 million viewers at 9P.
BBC One
The Big One at 7P had ‘The One Show’ and it finished with an average 3.78 million viewers (21.8%). It was followed at 8P by ‘Would I Lie to You?’ with an average 3.39 million viewers (18.4%). At 830P, ‘Still Open All Hours’ finished with an average 3.06 million viewers (14.9%). Then at 9P, ‘HIGNFY’ with Charlie Brooker hosting, finished with an average 3.50 million million viewers (15.6%). AT 930P, ‘The Kennedys’ dropped significantly with only 1.99 million viewers (9.9%). Following the News, at 1045P, ‘The Graham Norton Show’ finished with an average 2.88 million viewers (23.9%).
Channel 4
The Big Four had at 8P, ‘The Last Leg’ as it had 950,000 viewers (4.6%). Then at 9P, the celebrity edition of ‘Gogglebox’ and it was the networks most watched show last night (October 9). Featuring Jamie Dornan, Nick Frost and Geri Halliwell, it finished with an average audience of 3.26 million viewers (16%). At 1030P, ‘Alan Carr’s Chatty Man’, with guests Sue Perkins and 5 Seconds of Summer, it finished with an average 1.22 million viewers (9.5%).
BBC Two
The Little Two at 7P had ‘Great British Menu’ and it finished with an average 1.97 million viewers (11%). At 8P, ‘Mastermind’ was seen by an average 1.72 million viewers (8.2%). At 830P, ‘Gardener’s World’ finished as the top program on the network on Friday as it finished with an average 2.1 million viewers (10.2%). At 8P, ‘The Great British Bake Off: Extra Slice’ finished with an average 2.14 million viewers (9.5%). It was followed at 930P by ‘Patagonia: Earth’s Secret Paradise’ which finished with an average 1.55 million viewers (8.5%).
Channel 5
The Viacom Five presented at 7P, ‘Cats Make You Laugh Out Loud 2′ and it brought in an average 799,000 viewers (4.5%). At 8P, ’41 Dogs in a 3-Bed Semi’ was seen by an average 1.08 million viewers (5.2%), and finished as the top program of the evening on ViFive. Then a triple-bill of CBS’ NCIS various series as at 9P, ‘NCIS: New Orleans’ finished with an average 806,000 viewers. At 10P, ‘NCIS’ finished with an average 769,000 viewers. And at 11P, ‘NCIS: Los Angeles’ finished with an average 422,000 viewers (4.9%).
Down Under
Seven #1 Friday in Australia as ‘Seven News’ top program.
Seven
The Second Commercial Network in Australia finished back in the #1 position on Friday with a 29.9% share of the available audience. #1 was ‘Seven News’ with an average 925,000 viewers. #2 was ‘Seven News/Today Tonight’ with an average 853,000 viewers. #5 was ‘Better Homes and Gardens’ with an average 796,000 viewers.
Nine
Network Nine finished #2 with a 27.7% share. #3 was ‘Nine News’ with an average 840,000 viewers. #4 was ‘Nine news 6:30’ with an average 818,000 viewers. #8 was ‘A Current Affair’ well below its daily average as it finished with a mere 608,000 viewers.
Ten
The Third Commercial Network in Australia finished #3 with a 19.6% share of the available audience. #9 was ‘The Living Room’ which finished with an average 570,000 viewers.
ABC
The Alphabet Network in Australia finished #4 with 17.3% share. #6 was ‘Agatha Christie’s Partners In Crime’ finished with an average 701,000 viewers. #7 was ‘ABC News’ which finished with an average 679,000 viewers. #10 was ‘7.30’ which finished with an average 552,000 viewers.
SBS
The Special Broadcast Service of Australia finished #5 with a 5.5% share of the available audience.
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven #1 in Australia Saturday but ‘Seven News Saturday’ top program.
Seven
Seven was again #1 in Australia on Saturday as it finished with a 32.7% share of the available audience. While it only had the third most popular newscast and program in the nation, #3 was ‘Seven News Saturday’ with an average 793,000 viewers. But the #3 program was a winner as ‘Star Wars: Episode II Attack of the Clones’ brought in 728,000 viewers. That solidified victory on a very weak Saturday television evening in Australia.
Nine
Network Nine finished #2 again with an average 23.0% share. #2 was ‘Nine News Saturday’ with an average 796,000 viewers. Then #9 was ‘Ocean’s Twelve’ with an average 385,000 viewers.
ABC
The Alphabet Network in Australia finished #3 with a 20.2% share. The #1 program in the nation Saturday was ‘ABC News Saturday’, as the top newscast brought in an average 817,000 viewers. #6 was ‘Saturday Night Crack Up’ which brought in an average 477,000 viewers. #8 was ‘Gardening Australia’ with an average 436,000 viewers. And, #10 was ‘Saturday Night Crack Up LE’ which finished with an average 385,000 viewers.
Ten
The Third Commercial Network in Australia finished with an average 16.2% share. #5 was ‘Ten’s V8 Supercars Round 10: Bathurst D2 Top 10 Shootout’ which finished with an average 627,000 viewers. #7 was ‘Ten’s V8 Supercars Round 10: Bathurst D2 Support’ which finished with an average 440,000 viewers.
SBS
The Special Broadcast System finished with an average 7.9% share.
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Benny Goodman Quartet ‘I’ve Got Rhythm’
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