ESPN #1 Monday in the U.S. ITV #1 in the UK. Seven #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Monday, October 5, 2015, ESPN finished #1 but CBS’ ‘‘The Big Bang Theory’‘ was the top program. ITV #1 in the UK as ‘Doc Martin’ was the top program. Seven finished #1 in Australia as ‘Seven News’ was the top program. There are 3.734 Billion Unique Mobile Users as of this quarter, accounting for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Monday, October 5, 2015 (Posted on October 6, 2015)

ESPN #1 on Monday but CBS' 'The Big Bang Theory' top program.

ESPN #1 on Monday but CBS’ ‘The Big Bang Theory’ top program.


The Disney Sports Network finished #1 again Monday as it presented the National Fumble League which once again blew a call on the field in Seattle (what a shock) and gave another victory to the home team…by mistake. At 8P, ‘Monday Night Football’ finished with an average 14.403 million viewers a 9.9 HH Rating. The peak was 11.4 from 930-945P. The constant incorrect officiating calls in Seattle now has hit another Central Division NFC team. The first was three years ago when a group of replacement refs incorrectly gave the victory to Seattle. On Monday, it happened again as the Seattle Luckies technically claimed a victory over the Detroit Lions, 13-10. Somebody needs to read the rule book BEFORE the game is played. The game averaged a 24.3 rating in Detroit on ESPN and the local ABC affiliate WXYZ, and a 46.3 combined rating in Seattle on ESPN and independent station KONG. Las Vegas was the top neutral market with a 16.7, with Portland and San Diego rounding out the top five (15.8 in each). Viewership will be posted with available.


The Peacock Network had two powerful programs boost its efforts on Monday. At 8P, ‘The Voice’ finished with an average 12.15 million viewers and an 8.1/12. Then at 10P, the hottest new program of the year, ‘Blindspot’, delivered an average 9.06 million viewers and a 5.9/10 as Jane finally found out who she is. 30 Rock was down 585,000 viewers from the same comparable date last year.


The Alphabet Network had the big dance on Monday. At 8P, ‘Dancing With The Stars’ finished with an average 11.82 million viewers and a 8.1/13. At 10P, ‘Castle’ finished with an average 7.76 million viewers and a 4.7/8, which was 25% below what it did on the comparable date a year ago. However, the writers of this modern ‘Mr & Mrs Smith’ drama bounced back from a horrible last week but it still has to pull the main characters back to gather again if it wants to escape the cellar. Walt’s World finished down 1+ million viewers from the same comparable date last year.


The Tiffany Network has a dilemma. It has one of the most power programs on television leading off the night and a very good line up of quality programming. But it just falls short against reality programming run against it on Monday. At 8P, ‘The Big Bang Theory’ with an episode titled ‘The Bachelor Party Corrosion’, was the top non sport program with an average 15.40 million viewers and a 10.1/16, down 512,000 viewers from the comparative date last year. At 830P, the new comedy, ‘Life In Pieces’ finished with an average 8.91 million viewers and a 5.7/9, which really slips the network back severely. At 9P, ‘Scorpion’ in one of its better episodes of the season, finished with an average 9.95 million viewers and a 6.6/10, down 2 million from the comparable date last year. Then at 10P, ‘NCIS: Los Angeles’ with an episode that was as difficult to follow as a ref’s mind in a Seattle game, finished with an average 7.99 million viewers and a 5.6/9, finishing ahead of ‘Castle’ but behind ‘Blindspot’ in the Battle @ 10P. But it was down 800,000 viewers from the comparable date last year. Compared to last year on the comparable date, Black Rock was down 1.441 million viewers.


The Animal Network of Broadcast thought it had a pretty strong line up on Monday but it falls apart at 9P. At 8P, ‘Gotham’ really got into gear on Monday as one of the fav villains died while another took control of the bad element batmanland. It finished with an average 4.33 million viewers and a 3.2/5. Then at 9P, ‘Minority Report’ finished with an average 2.06 million viewers and a 1.6/2. This is one of the most competitive nights on television. And Murdoch’s Minions are not proving any better than its predecessors last year as they finished down 1.120 million viewers from the same comparable date last year.

The CW

The Little Network That Couldn’t said goodbye to a couple of its Monday programs. At 8P, the season finale of ‘Penn & Teller: Fool Us’ finished with an average 1.36 million viewers and a 1.0/2. At 9P, ‘Whose Line is it Anyway’ finished with an average 1.22 million viewers and a 0.8/1. At 930P, the series finale of sitcom ‘Significant Mother’ finished with 620,000 friends and family with a 0.4/1. No one will miss this program. The CBS/Warner Bros little tiny bitty network finished down 53,000 viewers from the same comparable date last year.

For The Record

ESPN finished #1 Monday with an average 13.368 million viewers and a 9.9 HH Rating. NBC finished #2 but was the top broadcast network on Monday with an average 10.95 million viewers and a 7.4/12. ABC finished #3 with an average 10.30 million viewers and a 7.0/11. CBS finished with a 9.93 million viewers and a 6.7/11. FOX finished with an average 3.25 million viewers and a 2.4/4. Univision finished with an average 1.700 million viewers and a 1.2/2. Telemundo finished with an average 1.300 million viewers and a 0.9/1. The CW finished with an average 1.16 million viewers and a 0.8/1. No broadcast network showed an increase in viewership on this Monday compared to last season’s comparable date as combined broadcast finished down 4.2 million viewers.

Today In TV History

On this date in 2000, the first episode of CBS’s ‘CSI’ aired.

Cable TV News
Is Cable TV Dying?
ESPN has lost more than 7% of its subscriber base since 2011. Virtually every single sports-centric cable channel has experienced similar declines over the past few years as more and more people cut the cord, either in favor of skinny bundles like Dish Network’s Sling TV or a smattering of on-demand options like Hulu and Netflix. The number of households paying for TV peaked in 2012. There were 97.6 million US households with TV subscriptions in 2012, but that number declined by about 150,000 in 2013, and another 260,000 in 2014. Non-TV subscribers in the US has been growing since 2010. As of 2014, 22.8 million US households (19% of total) did not have any type of linear TV subscription (Cable, Satellite, or Telco TV).

What is happening in the industry, however, is that actual viewing of cable TV is plummeting. Total TV viewing fell by 10% in the third quarter of 2014 and 9% in the fourth quarter, according to Sanford & Bernstein analysis of Nielsen data. It fell another 12% in Q1 2015. In July, 21 of the top 30 most-watched cable channels saw significant declines in prime-time ratings, according to Nielsen. TNT, the most-watched cable channel in prime time for the month, experienced a 22% drop from July 2014. The Disney Channel lost 19% of its audience, Bravo was down 23% and MTV fell 24%.

The television business is not the newspaper business, or the music business. Many people consume an enormous amount of TV every week, and around 100 million people pay money for TV every month. Will cable be relevant by the end of this decade?

One thing is for certain, people will probably keep watching television, in one form or another, for a long time. The question will be which form.

Media Research
4 In 10 Americans Don’t Trust Mass Media
Trust in the mass media remains at a record low, according to Gallup, with just 40% of American adults surveyed reporting a great deal or fair amount of trust in the mass media – such as newspaper, TV and radio – when it comes to reporting the news fully, accurately and fairly. Trust has fallen from a high of 55% in 1999, with the erosion most significant among Americans aged 18-49, of whom just 36% now trust the mass media.

Cinema News

Top At the Box Office This Weekend 2-4 October 2015 (Domestic Only)
#1 The Martian $55.0
#2 Hotel Transylvania 2 $33.0
#3 Sicario $12.1
#4 The Intern $11.6
#5 Maze Runner $7.7

Coming Soon
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 33,000 views.

Across The Pond

ITV #1 Monday as 'Doc Martin' top program.

ITV #1 Monday as ‘Doc Martin’ top program.


The Independent One had the Doc and that was enough to be #1 in the UK on Monday. AT 8P, ‘Britain As Seen on ITV’ finished with an average 2.9 million viewers and a 14% share. At 9P, ‘Doc Martin’ finished #1 outside of soaps with an average 5.9 million viewers and a 29% share.


The Big One was just a two on Monday. At 830P, ‘Panorama’ looking into Edward Snowden: Spies and the Law, finished with an average 2 million viewers and a 10% share. At 9P, ‘Rooney: The Man Behind the Goals’ finished with an average 3.3 million viewers and a 16% share.


The Little Two didn’t do so well on Monday. At 8P, ‘University Challenge’ finished with an average 2.8 million viewers. At 830P, ‘Only Connect’ brought in an average 2.1 million viewers. At 9P, ‘The Celts: Blood, Iron and Sacrifice’ with Alice Roberts and Neil Oliver finished with an average 1.6 million viewers and an 8% share.

Channel 4

The Big Four trailed in fourth once again. At 8P, ‘Jamie’s Super Food’ finished with an average 1.1 million viewers. AT 830P, ‘Food Unwrapped’ brought in an average 1.4 million viewers. At 9P, ‘The Catch’ finished with an average 800,000 viewers and 4% share.

Channel 5

The Viacom Five was #5 again. At 9P, ‘Autopsy: The Last Hours of…’, this week delving into the autopsy of Heath Ledger finished with an average 762,000 viewers and a 4% share.

Down Under

Seven #1 on Monday as 'Seven News' top program.

Seven #1 on Monday as ‘Seven News’ top program.


The Second Commercial Network in Australia finished #1 on Monday with a 30.1% share of the available audience. #1 was ‘Seven News’ with an average 1.089 million viewers. #6 was ‘Seven News/Today Tonight’ finished with an average 1.020 million viewers. #8, ‘The X Factor Australia’ finished with an average 910,000 viewers.


Network Nine finished #2 with a 27.3% share. #2 was a tied between the two national Nine newscasts. ‘Nine News 6:30’ with an average 1.068 million viewers and ‘Nine News’ which finished with the same average of 1.068 million viewers. #5 was ‘The Block’ which finished with an average 1.021 million viewers. #7, ‘A Current Affair’ finished with an average 969,000 viewers.


The Alphabet Network finished #3 with an average 20.1% share. #4 was ‘Australia Story’ with an average 1.047 million viewers. #9, ‘7.30’ finished with an average 910,000 viewers. And #10 was ‘ABC News’ with an average 866,000 viewers.


The Third Commercial Network in Australia finished with a 17.2% share.


The Special Broadcast Service finished #5 with a 5.2% share of the available audience.


Seven #1 in Australia on Tuesday as Nine's 'Nine News' was the  top program.

Seven #1 in Australia on Tuesday as Nine’s ‘Nine News’ was the top program.


The Second Commercial Network In Australia finished #1 Tuesday with a 30.9% share of the available audience. #2 was ‘800 Words’ which finished with an average 1.055 million viewers. #6 was ‘Seven News/Today Tonight’ with an average 970,000 viewers. #7 was ‘Seven News’ finished with an average 963,000 viewers. #8 was ‘The X Factor Australia’ which finished with an average 953,000 viewers.


Network Nine finished second again with a 28.0% share. #1 was ‘Nine News’ with an average 1.057 million viewers. #3 was ‘Nine News 6:30’ with an average 1.014 million viewers. #4 was ‘A Current Affair’ with an average 1.010 million viewers. #4 was ‘The Big Bang Theory’ which was the top comedy of the night and finished with an average 974,000 viewers. #9 was ‘The Block’ with an average 924,000 viewers.


The Third Commercial Network in Australia finished #3 with an 18.8% share.


The Alphabet Network of Australia finished #4 with an average 16.6% share. #10 was ‘ABC News’ which finished with an average 857,000 viewers.


5.6% share of the available audience.

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Duke Ellington ‘It Don’t Mean A Thing’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Monday Night TV Ratings, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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