ABC #1 Saturday in the U.S. ITV #1 in the UK. Seven #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Saturday, October 3, 2015, ABC finished #1 as ‘‘Notre Dame vs Clemson Football’‘ was the top program. ITV #1 in the UK as ‘Rugby World Cup 2015’ was the top program. Seven finished #1 in Australia as ‘AFL Grand Final’ was the top program. There are 3.734 Billion Unique Mobile Users as of this quarter, accounting for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Saturday, October 3, 2015 (Posted on October 4, 2015)

ABC #1 Saturday as 'Notre Dame vs Clemson' football finished as the top program.

ABC #1 Saturday as ‘Notre Dame vs Clemson’ football finished as the top program.


The Alphabet Network had ACC Football on Saturday with the nation’s old favorite, Notre Dame, ranked #6 in the nation, playing which Disney TV to the top spot. At 8P, ‘Notre Dame losing to #12 ranked Clemson’, 24-22, finished with an average 7.18 million viewers dominated prime time and won the evening.


The Tiffany Network reran a couple of its season premieres along with its old reliable. At 8P, a rerun of the season premiere of ‘NCIS: New Orleans’ finished with an average 4.02 million viewers. At 9P, a rerun of the series premiere of ‘Code Black’ finished with an average 3.45 million viewers. And at 10P, ’48 Hours’ finished with an average 4.48 million viewers.


The Peacock Network decided to present an all-night special of ‘Saturday Night Live’ whether we wanted to see it or not as it launched the new season of the legendary show at 1130P. At 8P, the special, ‘Live From New York’ for three hours finished with an average 2.73 million viewers.

At 1130P, the 41st season debut of ‘Saturday Night Live’ was presented with host Miley Cyrus. Ratings will be posted when they are made available


The Animal Network of Broadcast had Pac 12 football. At 8P, ‘Arizona State upset of #7 ranked UCLA’, 38-23, drew an average 1.57 million viewers and finished in the basement. All of which means, when it comes to Notre Dame, few teams can match their national popularity.

For The Record

ABC finished #1 with an average 7.18 million viewers. CBS finished #2 with an average 3.983 million viewers. NBC finished with an average 2.73 million viewers. FOX finished with an average 1.57 million viewers.

Today In TV History

On this date in 1990, FOX began airing ‘Beverly Hills 90210’.

Digital/Mobile Research
images-2 copy 4
According to a study of digital coupon use by Forrester Research for RetailMeNot:
• 59 percent said digital coupons are likely to influence their purchase decision
• 55 percent report spending more than they had planned when using a digital coupon
• 63 percent said a coupon will influence a purchase decision if they are wavering
• 68 percent feel digital coupons generate loyalty and build brand awareness

A Google study called From Clipping to Clicking reported that 42% of consumers say they will leave a store without making a purchase if they have left their coupons at home. These are some powerful indicators of consumer preferences.
• Millennials spend 41% of their media time on mobile devices.
• Those in the 35-54 demo, 34% spend their media time on mobile devices.
• Those in the 55+ demographic, 16% spend their media time on mobile devices.
Cinema News

Top At the Box Office This Weekend 2-4 October 2015 (Domestic Only)
#1 The Martian $55.0
#2 Hotel Transylvania 2 $33.0
#3 Sicario $12.1
#4 The Intern $11.6
#5 Maze Runner $7.7

Coming This Weekend
‘Legend’ starring Tom Hardy and Tom Hardy

‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Kate Mara, Sean Bean and Kristen Wiig

‘Shanghai’ starring John Cusack, Chow Yun-Fat, Ken Watanabe and Gong Li

‘Freeheld’ starring Julianne Moore, Steve Carell and Ellen Page

Coming Soon
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 33,000 views.

Across The Pond

ITV #1 in the UK Saturday as 'Rugby World Cup 2015' was the top program.

ITV #1 in the UK Saturday as ‘Rugby World Cup 2015’ was the top program.


The Independent One had the absolutely big one as it postponed ‘The X Factor UK’ on this Saturday as dreams of the British were crushed as Australia defeated England 33-13 Saturday in the ‘Rugby World Cup 2015’. England was eliminated from the tournament in one of the great sporting rivals. It drew an average audience of 7.98 million viewers (36.5%), with a peak of 10.96 million viewers (45.5%) towards the climax of the match at 930P.


The Big One gave it all it had on Saturday. ‘Strictly Come Dancing’ brought in an average 7.92 million viewers (38%) and peaked with 8.95 million viewers (43.1%) at 730P, despite competition from the Rugby World Cup. At 825P, ‘Doctor Who’, with an episode titled ‘Under the Lake’ continued to disappoint as it drew only an average 3.74 million viewers (16.3%). At 925P, ‘Casual+y’ brought the audience level up a bit with an average 3.77 million viewers (17%) with little lead-in help.


The Little Two had reruns of ‘Dad’s Army’ which drew 1.47 million viewers (6.4%) and then a rerun of ‘Cradle to Grave’ which drew 542,000 viewers (2.4%).

Channel 4

The Big Four presented at 7P, ‘Celebrity Benchmark with Paddy McGuinness’ and it didn’t draw well as only 288,000 decided to watch (1.4%). Then, ‘Britain’s Best Loved Sitcoms’ finished with an average 616,000 viewers (2.6%). At 9P, the movie ‘Bridesmaids’ saved the night as it was watched by an average 768,000 viewers (4.3%).

Channel 5

The Viacom Five had little to offer Saturday evening as ‘Now That’s Funny!’ wasn’t so funny as it only drew an average 653,000 viewers (2.8%). Later, ‘Football League Tonight’ couldn’t match rugby as it finished with 302,000 viewers (1.5%).

Down Under

Seven #1 Saturday in Australia as 'AFL Grand Final 2015' top program

Seven #1 Saturday in Australia as ‘AFL Grand Final 2015’ top program


The Seven Network had Championship Football on Saturday and it carried the network to #1 with a 32.9% of the available audience as the nation turned out and tuned in. The #1 program was ‘AFL: Grand Final Hawthorn vs West Coast’ as it drew an average 2.635,000 viewers with 1.231 million viewers in Melbourne. Hawthorn defeated West Coast Eagles, 107 points to 61. The #2 program was the ‘Grand Final Presentations’ with 2.205,000 viewers. #3 was the ‘Grand Final: On The Ground’ with an average 2.048 million viewers. Then, #4 was ‘Grand Final: Post Match’ with an average 1.599 million viewers. Taking advantage of this huge viewership, #5 was ‘Seven News Saturday’ with an average 1.368 million viewers. The #6 was ‘Grand Final: Pre Match Entertainment’ which attracted 1.131 million viewers. Then #9 was the movie ‘Star Wars: Episode I The Phantom Menace’ which drew an average 830,000 viewers.

Network Nine

Nine finished second on Saturday with a 25.2% share. It had only one program in the Top Ten which was the #10 program, Nine News Saturday’ which drew an average 745,000 viewers.


The Alphabet Network of Australia finished with a 24.4% share of the available audience. #7 was the second biggest newscast in the nation Saturday as ‘ABC News Saturday’ finished with an average 938,000 viewers. #8 was a rerun of ‘New Tricks’ with an average 882,000 viewers.


The Third Commercial Network in Australia finished #4 with a 11.5% share.


The Special Broadcast Service finished with a 6.0% share of the available audience on Saturday.


Nine #1 Sunday in Australia as 'RUGBY LEAGUE GRAND FINAL 2015' was the #1 program with over 2.3 million viewers.

Nine #1 Sunday in Australia as ‘RUGBY LEAGUE GRAND FINAL 2015’ was the #1 program with over 2.3 million viewers.


Network Nine overwhelmed the television ratings on Sunday as Rugby was king as the network finished with a 45.2% share of the available audience. With nearly half of the available nation watching, the #1 program was ‘Rugby League Grand Final’ which finished with an average 2.315 million viewers. A whopping 909,000 viewers watched in Sydney while 752,000 viewers watched in Brisbane. 409,000 watched in Melbourne.#2 was the ‘Rugby League Grand Final Presentation’ which drew 2.202 million viewers. #3 was ‘Rugby League Grand Final Entertainment’ which drew 1.308,000. #4 was ‘Nine News Sunday’ which drew 1.265 million viewers. #9 was ‘Rugby League Grand Final 1st Division’ with 499,000 viewers. And finally #10 was ‘The Footy Show Presents-Highway To Happiness-Encore’ with an average 450,000 viewers.


The Second Commercial Network in Australia finished well behind on Sunday to end up second with a 23.9% share. #5 was ‘Seven News Sunday’ with an average 1.038 million viewers. #6 was ‘Sunday Night’ with an average 869,000 viewers.


The Alphabet Network in Australia finished #3 with an average 13.8% share. #7 was ‘Vera’ with an average 648,000 viewers. #8 was ‘ABC News Sunday’ with an average 587,000 viewers.


The Third Commercial Network in Australia finished #4 with a 12.0% share.


The Special Broadcast Service finished #3 with a 5.0% share of the available audience.

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Duke Ellington

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Saturday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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