‘It’s All About Screens.’ This is the Daily Diary of Screens. On Friday, October 2, 2015, CBS finished #1 as ‘‘Blue Bloods’‘ was the top program. BBC One #1 in the UK as ‘Have I Got News For You’ was the top program. Seven finished #1 in Australia as ‘Seven News’ was the top program. There are 3.734 Billion Unique Mobile Users as of this quarter, accounting for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS AS AFL CHAMPIONSHIP WERE PLAYED (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Friday, October 2, 2015 (Posted on October 3, 2015)
The Tiffany Network had it power programming block running strong on Friday which resulted into a #1 position for the network on the last work day of the week. At 8P, ‘The Amazing Race’ finished with an average 6.035 million viewers. At 9P, ‘Hawaii Five-0’ in an episode titled ‘Lehu a Lehu’ (‘Ashes to Ashes’)finished with an average 9.04 million viewers, more than 2+ million more viewers than it closest competitor. This program begins the dominating power of Paley’s Pals on Friday. Then at 10P, the powerhouse of the evening, ‘Blue Bloods’, with guest star, Mary Stuart Masterson in an episode titled ‘Absolute Power’, finished #1 on Friday with an average 11.08 million viewers, more than the entire total of other broadcast programming in this time period.
The Alphabet Network Friday finished #2 on Friday. At 8P, ‘Last Man Standing’ finished with an average 6.98 million viewers and finished as the top program of the evening on Disney television. Then at 830P, the series debut of ‘Dr. Ken’ finished with an average 6.67 million viewers. At 9P, ‘Shark Tank’ finished with an average 6.727 million viewers. At 10P, ’20/20′ finished with an average 4.585 million viewers.
The Peacock Network was less than stellar Friday. At 8P, a rerun of the this week’s ‘The Player’ finished with an average 3.505 viewers. In an unusual event, Philip Winchester’s other series, ‘Strike Force’ played against it at the same time on Cinemax. No rating available at this time on that program. At 9P, ‘Dateline’ finished with an average 5.573 million viewers.
The Animal Network of Broadcast finished with ‘Rerun Friday’. At 8P, a rerun of the series premiere of ‘Grandfathered’ finished with an average 2.85 million viewers. At 830P, a rerun of the series premiere of its running companion, ‘The Grinder’ finished with an average 2.30 million viewers. At 9P, a rerun of ‘Scream Queens’ finished with an average 1.355 million viewers.
The Little Network That Couldn’t tried. At 8P, ‘Masters of Illusion’ finished with an average 1.37 million viewers. At 830P, the season finale of ‘Masters of Illusion’ finished with an average 1.39 million viewers. At 9P, in a new position, ‘America’s Next Top Model’ finished with an average 1.055 million viewers.
For The Record
CBS finished #1 Friday with an average 8.72 million viewers. ABC finished #2 with an average 5.96 million viewers. NBC finished #3 on Friday with an average 4.88 million viewers. FOX finished with an average 1.94 million viewers. The CW finished with an average 1.22 million viewers.
Today In TV History
On this date in 1976, the first episode of ‘Quincy, M.E.’, starring Jack Klugman, aired on NBC. It was a 90 minute movie called ‘Go Fight City Hall–To the Death!’. It ran for 8 seasons and 148 episodes. It was one of the earlier dramatic series to use a format like this to further a social agenda.
According to a study of digital coupon use by Forrester Research for RetailMeNot:
• 59 percent said digital coupons are likely to influence their purchase decision
• 55 percent report spending more than they had planned when using a digital coupon
• 63 percent said a coupon will influence a purchase decision if they are wavering
• 68 percent feel digital coupons generate loyalty and build brand awareness
A Google study called From Clipping to Clicking reported that 42% of consumers say they will leave a store without making a purchase if they have left their coupons at home. These are some powerful indicators of consumer preferences.
• Millennials spend 41% of their media time on mobile devices.
• Those in the 35-54 demo, 34% spend their media time on mobile devices.
• Those in the 55+ demographic, 16% spend their media time on mobile devices.
Coming This Weekend
‘Legend’ starring Tom Hardy and Tom Hardy
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Kate Mara, Sean Bean and Kristen Wiig
‘Shanghai’ starring John Cusack, Chow Yun-Fat, Ken Watanabe and Gong Li
‘Freeheld’ starring Julianne Moore, Steve Carell and Ellen Page
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Big One had the big one on Friday as it finished #1 in the UK. At 7P, ‘The One Show’ began the evening, after soaps, with an average 3.43 million viewers (20.5%). Then at 730P, ‘A Question of Sport’ was seen by an average 3.79 million viewers (21.8). At 830P, ‘Still Open All Hours’ finished with an average 3.21 million viewers (16.4%). Then at 9P, Jeremy Clarkson’s long-awaited appearance hosting ‘Have I Got News For You’ as it was Friday’s highest-rated show outside of soaps. The former ‘Top Gear’ host, who was the butt of countless gags and jokes, brought in an average 4.46 million viewers (20.8). At 930P, a new family comedy ‘The Kennedys’ finished with an average 2.58 million viewers (13.2%). Following the news at 10P, ‘The Graham Norton Show’ at 1035P finished with an average 2.85 million viewers (24.1%).
The Independent One went with rugby. ‘The Rugby World Cup’ was seen by an average audience of 3.2 million viewers (16.7%), as it peaked with 4.05 million viewers (20.9%) at 830P.
BBC Two at 730P presented ‘The Great British Menu’ and it attracted an average audience of 1.99 million viewers (11.4%). It was followed at 8P by ‘Mastermind’ which fell a bit with an average 1.81 million viewers (9.2%). At 830P, ‘Gardener’s World’ was seen by an average 2.09 million viewers (10.7%). Then at 9P, ‘Great British Bake Off: Extra Slice’ finished with an average 1.95 million viewers (9.1%).
The Big Four had at 8P, ‘Jimmy Carr does Deal or No Deal’ and it felt an average 680,000 viewers (3.5%). At 9P, ‘Googlebox’ and it was the #1 program on the network Friday with an average 2.87 million viewers (14.0). At 10P, ‘Alan Carr: Chatty Man’ finished with an average 1.04 million viewers (7%).
The Viacom Five decided to had a CBS Monday evening on Friday. At 9P, ‘NCIS: New Orleans’ finished with an average audience of 713,000 viewers (3.5%). AT 10P, ‘NCIS’ increased the audience with an average 808,000 viewers (5.1%). Then at 11P, the CBS Monday hit, ‘NCIS: Los Angeles’ finished with an average 418,000 viewers (4.4%). If they would have moved this entire schedule to begin at 8P, it may have done some real damage to Channel 4.
Seven finished back on top after a two day hiatus as it was #1 on Friday with a 30.4% share of the available audience. And it had the #1 program in the nation, as well as the top newscast with ‘Seven News’ which finished with an average 964,000 viewers. #2 was ‘Better Homes and Gardens’ with an average 953,000 viewers. #3 was ‘Seven News/Today Tonight’ with an average 920,000 viewers. #10 was ‘The Chase Australia’ with an average 550,000 viewers.
Network Nine slipped back into second place on Friday as it drew an average 24.7% share. #4 was ‘Nine News’ with an average 919,000 viewers. #5 was ‘Nine news 6:30’ with an average 880,000 viewers. #7, ‘A Current Affair’ finished with an average 689,000 viewers.
The Third Commercial Network in Australia finished with a 20.1% share of the available audience.
The Alphabet Network in Australia finished #4 Friday with an 18.9% share. ABC had three programs in the Top Ten beginning with #6, ‘ABC News’ with an average 748,000 viewers. #8 was a rerun of ‘Midsomer Murders’ with an average 663,000 viewers. And, #9, ‘7.30’ which drew an average 623,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 5.9% share of the available audience.
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Seven Network had Championship Football on Saturday and it carried the network to #1 with a 32.9% of the available audience as the nation turned out and tuned in. The #1 program was ‘AFL: Grand Final Hawthorn vs West Coast’ as it drew an average 2.635,000 viewers with 1.231 million viewers in Melbourne. Hawthorn defeated West Coast Eagles, 107 points to 61. The #2 program was the ‘Grand Final Presentations’ with 2.205,000 viewers. #3 was the ‘Grand Final: On The Ground’ with an average 2.048 million viewers. Then, #4 was ‘Grand Final: Post Match’ with an average 1.599 million viewers. Taking advantage of this huge viewership, #5 was ‘Seven News Saturday’ with an average 1.368 million viewers. The #6 was ‘Grand Final: Pre Match Entertainment’ which attracted 1.131 million viewers. Then #9 was the movie ‘Star Wars: Episode I The Phantom Menace’ which drew an average 830,000 viewers.
Nine finished second on Saturday with a 25.2% share. It had only one program in the Top Ten which was the #10 program, Nine News Saturday’ which drew an average 745,000 viewers.
The Alphabet Network of Australia finished with a 24.4% share of the available audience. #7 was the second biggest newscast in the nation Saturday as ‘ABC News Saturday’ finished with an average 938,000 viewers. #8 was a rerun of ‘New Tricks’ with an average 882,000 viewers.
The Third Commercial Network in Australia finished #4 with a 11.5% share.
The Special Broadcast Service finished with a 6.0% share of the available audience on Saturday.
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