CBS #1 Thursday in the U.S. ITV #1 in the UK. Nine #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, October 1, 2015, CBS finished #1 as ‘‘Thursday Night Football’‘ was the top program. ITV #1 in the UK as ‘The Daily Mirror Pride of Britain Awards 2015’ was the top program. Nine finished #1 in Australia as ‘The Footy Show’ was the top program. There are 3.734 Billion Unique Mobile Users as of this quarter, accounting for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. FRIDAY AUSTRALIAN OVERNIGHT TV RATIGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Thursday, October 1, 2015 (Posted on October 2, 2015)

CBS #1 Thursday as 'Thursday Night Football' top program.

CBS #1 Thursday as ‘Thursday Night Football’ top program.


The Tiffany Network blew the lid off the ratings table Thursday as pro football ruled the night. At 8P, ‘Thursday Night Football Kick-Off’ finished with an average 10.59 million viewers and a 5.8/10. At 830P, ‘Thursday Night Football’ featuring the Baltimore Ravens overtime victory at the Pittsburgh Steelers, 23-20, finished with an average 14.92 million viewers and a 10.3 ratings and a 17 share of the available audience. Note: Due to the nature of live sports, ratings for NFL Football on CBS are subject to more than typical adjustment


The Alphabet Network ran out its regularly, female target scheduled programming Thursday block and finished second. At 8P, ‘Grey’s Anatomy’ finished with an average 8.45 million viewers and a 6.4/10. At 9P, ‘Scandal’ finished with an average 9.09 million viewers and a 6.7/11. Then at 10P, ‘How To Get Away With Murder’ finished with an average 7.55 million viewers and a 5.8/10. The evening fell 18% from last year at the comparable date. This counter programming move with the ‘Ladies of Disneyville’ is brilliant. When football is done, it will give Black Rock a run for its money.


The Peacock Network finished third on Thursday as it struggled again football and the ladies programming. At 8P, ‘Heroes Reborn’ finished with an average 5.00 million viewers and a 3.4/5. At 9P, the long anticipated season premiere of ‘The Blacklist’ finished with an average 7.60 million viewers and a 5.3/8 as Red and Liz tried to escape from the FBI and nearly everyone else. At 10P, ‘The Player’ finished with an average 4.50 million viewers and a 3.3/6. NBC has a real problem. They have a great program in ‘The Blacklist’ that is buried by bad scheduling (it should have remained anchoring Monday evenings at 10P) and a very poor plot for ‘The Player’. There were again some scenes with Wesley Snipes that were completely non-essential on Thursday. And, who cares about a game where someone is going to be murdered each and ever week? It is ludicrous. The suits that approved this concept are the very reason why television is having such a difficult time in attracting viewers LIVE. This program should be titled ‘Who Cares’!


The Animal Network of Broadcast brought back two veteran shows for Thursdays. At 8P, the season premiere of ‘Bones’ finished #3 in its time slot with an average million viewers and a 3.7/6, down 14% versus last year’s comparable date. At 9P, the season premiere of ‘Sleepy Hollow’ finished with an average million viewers and a 2.2/3. For as good as it was, ‘Bones’ needs to end as 11 years is enough for this breakthrough series. Yes. It still draws a respectable audience. But even the lead actor believes this should be the final season. Let Booth gamble away all of Pru’s money; have a violent argument and leave both of them weeping on what could have been. It may very well finish with a strong third place rating in its time slot because you can always count on 39 Rock’s programmers are still in kindergarten.

The CW

The Little Network That Couldn’t again delayed its season opening until next week. At 8P, a rerun of ‘The Flash’ finished with an average 1.14 million viewers and a 0.8/1. Then at 9P a rerun of ‘Arrow’ finished with an average 870,000 viewers and a 0.5/1. Question: will it matter when they are first run programs? Or are they destined to finish last?

Late Night

The overrun of NFL Football on CBS did not do Stephen Colbert any good. At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished #1 with a 2.7/7; ABC’s ‘Jimmy Kimmel Live’ jumped into the void and finished with a 2.4/6. CBS’ ‘Late Show with Stephen Colbert’ finished with a 2.3/8, delayed by an Baltimore overtime victory over Pittsburgy overrun. At 1235A, ABC’s ‘Nightline’ finished #1 with a 1.5/5. CBS’s ‘Late Late Show with James Corden’ finished #2 with a 1.3/6. NBC’s ‘Late Night with Seth Meyers’ finished last with a 1.3/5 in metered-market households. At 135A, ‘Last Call with Carson Daly’ finished with an 0.8/3. There was a moment in late night television on Thursday which was out of the ordinary and special. James Corden’s plea for sanity at the beginning of his program was brilliant considering the events of the day in Oregon.

For The Record

CBS finished #1 Thursday with an average 14.194 million viewers and a 9.4 rating and a 16 share of the available audience. ABC finished #2 with an average 8.362 million viewers and a 6.3/10. NBC stumbled into third place with an average 5.699 million viewers and a 4.0/7. FOX finished with an average 4.810 million viewers and a 2.9/5. Univision finished with an average 1.700 million viewers and a 1.2/2. Telemundo finished with an average 1.300 million viewers and a 0.9/2. The CW finished with an average 1.007 million viewers and a 0.7/1.

Today In TV History

On this date in 1955, ‘Alfred Hitchcock Presents’ debuted on CBS-TV.

Cable TV News

USA Network Cancels ‘Graceland’
After three seasons, ‘Graceland’ was cancelled by the USA Network. The program followed a group of FBI and DEA agents who went around Southern California and Mexico fight crime undercover. The third season lost its way as regards for what was the duty of Federal Agents seemed to stray significantly with many of the characters. After an initial season where the program averaged approximately 4.5 million viewers, in its final season it battle to finished with an average of 1.5 million viewers. Sometimes riveting but mostly inane, the lives and loves of this household in the third season had more bad habits than a dead nun’s closet.

Digital/Mobile Research
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According to a study of digital coupon use by Forrester Research for RetailMeNot:
• 59 percent said digital coupons are likely to influence their purchase decision
• 55 percent report spending more than they had planned when using a digital coupon
• 63 percent said a coupon will influence a purchase decision if they are wavering
• 68 percent feel digital coupons generate loyalty and build brand awareness

A Google study called From Clipping to Clicking reported that 42% of consumers say they will leave a store without making a purchase if they have left their coupons at home. These are some powerful indicators of consumer preferences.
• Millennials spend 41% of their media time on mobile devices.
• Those in the 35-54 demo, 34% spend their media time on mobile devices.
• Those in the 55+ demographic, 16% spend their media time on mobile devices.
Cinema News

Top Ten Box Office September 25-27 2015 Weekend (Domestic)
1 ‘Hotel Transylvania 2’ $47,500,000 in 3,754 theaters
2 ‘The Intern’ $18,225,000 in 3,305 theaters
3 ‘Maze Runner:The Scorch Trials’ $14,000,000 in 3,792 theaters
4 ‘Everest’ (2015) $13,090,000 in 3,006 theaters
5 ‘Black Mass’ $11,510,000 in 3,188 theaters
6 ‘The Visit’ $ 6,750,000 in 2,967 theaters
7 ‘The Perfect Guy’ $ 4,750,000 in 1,889 theaters
8 ‘War Room’ $ 4,275,000 in 1,920 theaters
9 ‘The Green Inferno’ $ 3,494,000 in 1,540 theaters
10 ‘Sicario’ $ 1,770,000 in 59 theaters

Coming This Weekend
‘Legend’ starring Tom Hardy and Tom Hardy

‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Kate Mara, Sean Bean and Kristen Wiig

‘Shanghai’ starring John Cusack, Chow Yun-Fat, Ken Watanabe and Gong Li

‘Freeheld’ starring Julianne Moore, Steve Carell and Ellen Page

Coming Soon
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


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Across The Pond

ITV #1 in the UK Thursday as 'The Daily Mirror Pride of Britain Awards 2015' was the top program.

ITV #1 in the UK Thursday as ‘The Daily Mirror Pride of Britain Awards 2015’ was the top program.


The Independent One was again #1 in the UK and this time with a tribute. At 8P, ‘The Daily Mirror Pride of Britain Awards 2015’ finished as the top program in the UK with 4.0 million viewers and a 20% share of the available audience.


The Big One finished second on Thursday. At 8P, ‘Eat Well for Less?’ finished with an average 3.9 million viewers (20%). At 9P, ‘Who Do You Think You Are?’, featuring ‘Countryfile’s’ Anita Rani, finished with an average 3.7 million viewers (18%).

Channel 4

The Big Four at 8P had George Clarke’s ‘Amazing Spaces’ as it was watched by 1.4 million viewers (a 7% share). At 9P, ‘Hunted’ finished with an average 1.1 million viewers and a 5% share.


The Little Two at 9P presented East End 70s throwback ‘Cradle to Grave’ finishing with an average 1.4 million viewers and a 7% share. ‘Boy Meets Girl’ finished with an average 882,000 viewers and a 4% share.

Channel 5

The Viacom Five at 8P had ‘Building The London Underground’ was watched by 718,000 viewers and a 4% share. At 9P, ‘Chris Tarrant: Extreme Railway Journeys’ finished with an average 729,000 and a 4% share.

Down Under

Nine was #1 in Australia on Thursday as 'The Footy Show' was the  top program.

Nine was #1 in Australia on Thursday as ‘The Footy Show’ was the top program.


Network Nine was #1 in the nation for the second straight night with a strong 35.6% share of the available audience with six programs finishing in the Top Ten on Thursday. The #1 program was ‘The Footy Show’ with an average 987,000 viewers. #3 was ‘Nine News 6:30’ with an average 886,000 viewers. #5 was ‘Nine News’ with an average 860,000 viewers. #7 was ‘A Current Affair’ with an average 815,000 viewers. And, #9 was “RBT’ finished with an average 730,000 viewers. finally, #10 was ‘Kings Cross ER’ with an average 688,000 viewers.


The Second Commercial Network in Australia finished a distant second on Thursday with a 22.2% share. #2 was ‘Seven News’ with an average 907,000 viewers. #6 was ‘Seven News/Today Tonight’ with an average 857,000 viewers.


The Third Commercial Network in Australia finished #4 with a 21.1% share. #4 was ‘The Bachelorette Australia’ as it finished with an average 875,000 viewers.


The Alphabet Network in Australia finished fourth with a 16.1% share. #8 was ‘ABC News’ with an average 766,000 viewers.


The Special Broadcast Service in Australia finished fifth with a 5.0% share of the available audience.


Seven #1 Friday as 'Seven News' top program.

Seven #1 Friday as ‘Seven News’ top program.


Seven finished back on top after a two day hiatus as it was #1 on Friday with a 30.4% share of the available audience. And it had the #1 program in the nation, as well as the top newscast with ‘Seven News’ which finished with an average 964,000 viewers. #2 was ‘Better Homes and Gardens’ with an average 953,000 viewers. #3 was ‘Seven News/Today Tonight’ with an average 920,000 viewers. #10 was ‘The Chase Australia’ with an average 550,000 viewers.


Network Nine slipped back into second place on Friday as it drew an average 24.7% share. #4 was ‘Nine News’ with an average 919,000 viewers. #5 was ‘Nine news 6:30’ with an average 880,000 viewers. #7, ‘A Current Affair’ finished with an average 689,000 viewers.


The Third Commercial Network in Australia finished with a 20.1% share of the available audience.


The Alphabet Network in Australia finished #4 Friday with an 18.9% share. ABC had three programs in the Top Ten beginning with #6, ‘ABC News’ with an average 748,000 viewers. #8 was a rerun of ‘Midsomer Murders’ with an average 663,000 viewers. And, #9, ‘7.30’ which drew an average 623,000 viewers.


The Special Broadcast Service in Australia finished #5 with a 5.9% share of the available audience.

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This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Thursday Night TV Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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