‘It’s All About Screens.’ This is the Daily Diary of Screens. On Wednesday, September 30, 2015, FOX finished #1 as ‘‘Empire’‘ was the top program. BBC One #1 in the UK as ‘The Great British Bake Off’ was the top program. Nine finished #1 in Australia as ‘Seven News’ was the top program. There are 3.734 Billion Unique Mobile Users as of this quarter, accounting for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
The Home Of #dailydiaryofscreens
For Wednesday, September 30, 2015 (Posted on October 1, 2015)
The Animal Network of Broadcast had the big program of the evening and it propelled Murdoch’s Minions to the top spot. At 8P, the new series ‘Rosewood’ finished with an average 6.18 million viewers and a 4.8/8. Then at 9P, ‘Empire’ ruled with the top numbers of the evening as it finished with an average 13.68 million viewers and a 9.0/14, but slipped 15+% from last week as new competition hit the time slot and ended its string of consecutive increases in audiences from week-to-week.
The Tiffany Network rolled out its most anticipated new drama since ‘NCIS: New Orleans’ and Paley’s Pals finished second. At 8P, ‘Survivor’ continued its amazing run as it finished with an average 9.34 million viewers and a 5.4/9. At 9P, the season premiere of ‘Criminal Minds’ finished with an average 9.89 million viewers and a 6.2/10, down 17% from the same comparable season opening episode last year. At 10P, the series debut of ‘Code Black’, starring Marcia Gay Harden, finished with an average 8.54 million viewers and a 5.6/10, easily winning its time slot but finished 7% below last year’s ‘Stalker’ season debut.
The Peacock Network put its veteran Wednesday line up on the line for the first time this season. At 8P, ‘The Mysteries of Laura’ finished as the top program on this evening at 30 Rock with an average 7.17 million viewers and a 5.0/8. At 9P, ‘Law & Order: SVU’ finished with an average 6.69 million viewers and a 4.1/7. And at 10P, the season premiere of ‘Chicago PD’ finished with an average 6.625 million viewers and a 4.2/7. This veteran lineup has some very strong programming. But perhaps the most underestimated is the leadoff which continues to amaze without much support in promos by the network. Debra Messing is a star and people love her. Sarnoff Sity has to get over itself and recognize the star power it has.
The Alphabet Network presented its regular Wednesday programming block for the Fall. At 8P, ‘The Middle’ finished with an average 7.87 million viewers and a 5.4/9. AT 830P, ‘The Goldbergs’ finished with an average 7.39 million viewers and a 4.7/8. At 9P, once again ‘Modern Family’ finished as the network’s top program on Wednesday with an average 8.56 million viewers and a 5.9/9. At 930P, ‘Black-ish’ finished with an average 5.96 million viewers and a 4.1/7. Then at 10P, ‘Nashville’ finished with an average 4.78 million viewers and a 3.4/6.
The Little Network That Couldn’t didn’t. At 8P, And the network capped off the night with part two of ‘The iHeartRadio Music Festival’ and couldn’t draw flies as it finished with an average 1.23 million viewers and a 0.7/1. That is quite an increase over Part 1 which aired yesterday.
At 1135P, NBC’s ‘The Tonight Show with Jimmy Fallon’ finished with a 2.8/7. CBS’ ‘The Late Show with Stephen Colbert’ finished with a 2.6/7. ABC’s ‘Jimmy Kimmel Live’ finished with a 1.9/5. At 1235A, NBC’s ‘Seth Meyers’ finished in a tie for #1 in the time slot with a 1.3/5. CBS’ ‘The Late Late Show with James Corden’ also finished #1 in the time slot with a 1.3/5. ABC’s ‘Nightline finished third in the time slot with a 1.2/4 At 135A, ‘Last Call with Carson Daly’ finished with a 0.7/3.
For The Record
FOX finished with an average #1 Wednesday with an average 9.93 million viewers and a 6.9/11. CBS finished second with an average 9.26 million viewers and a 5.8/10. NBC finished with an average 6.84 million viewers and a 4.4/7. ABC finished with an average 6.56 million viewers and a 4.5/8. Univision finished with an average 1.700 million viewers and a 1.2/2. Telemundo finished with an average 1.300 million viewers and a 0.9/2. The CW finished with an average 1.23 million viewers and a 0.7/1.
Today In TV History
On this date in 1982, NBC aired the first episode of ‘Remington Steele’. World welcomes Pierce Brosnan.
Cable TV News
USA Network Cancels ‘Graceland’
After three seasons, ‘Graceland’ was cancelled by the USA Network. The program followed a group of FBI and DEA agents who went around Southern California and Mexico fight crime undercover. The third season lost its way as regards for what was the duty of Federal Agents seemed to stray significantly with many of the characters. After an initial season where the program averaged approximately 4.5 million viewers, in its final season it battle to finished with an average of 1.5 million viewers. Sometimes riveting but mostly inane, the lives and loves of this household in the third season had more bad habits than a dead nun’s closet.
According to a study of digital coupon use by Forrester Research for RetailMeNot:
• 59 percent said digital coupons are likely to influence their purchase decision
• 55 percent report spending more than they had planned when using a digital coupon
• 63 percent said a coupon will influence a purchase decision if they are wavering
• 68 percent feel digital coupons generate loyalty and build brand awareness
A Google study called From Clipping to Clicking reported that 42% of consumers say they will leave a store without making a purchase if they have left their coupons at home. These are some powerful indicators of consumer preferences.
• Millennials spend 41% of their media time on mobile devices.
• Those in the 35-54 demo, 34% spend their media time on mobile devices.
• Those in the 55+ demographic, 16% spend their media time on mobile devices.
Top Ten Box Office September 25-27 2015 Weekend (Domestic)
1 ‘Hotel Transylvania 2’ $47,500,000 in 3,754 theaters
2 ‘The Intern’ $18,225,000 in 3,305 theaters
3 ‘Maze Runner:The Scorch Trials’ $14,000,000 in 3,792 theaters
4 ‘Everest’ (2015) $13,090,000 in 3,006 theaters
5 ‘Black Mass’ $11,510,000 in 3,188 theaters
6 ‘The Visit’ $ 6,750,000 in 2,967 theaters
7 ‘The Perfect Guy’ $ 4,750,000 in 1,889 theaters
8 ‘War Room’ $ 4,275,000 in 1,920 theaters
9 ‘The Green Inferno’ $ 3,494,000 in 1,540 theaters
10 ‘Sicario’ $ 1,770,000 in 59 theaters
Coming This Weekend
‘Legend’ starring Tom Hardy and Tom Hardy
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Kate Mara, Sean Bean and Kristen Wiig
‘Shanghai’ starring John Cusack, Chow Yun-Fat, Ken Watanabe and Gong Li
‘Freeheld’ starring Julianne Moore, Steve Carell and Ellen Page
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 33,000 views.
Across The Pond
The Big One came back with a roar on Wednesday as it had the big cooking show. At 8P, the semifinal episode of this season of ‘The Great British Bake-Off’ finished with a season high with an average 10.2 million viewers, or a 43.8% share of the available audience. The social world went crazy as the show prompted 74,668 tweets during broadcast. At 9P, ‘Doctor Foster’ finished with an average 6.2 million viewers and a 29.6% share.
The Independent One couldn’t compete on Wednesday. At 8P, ‘All Star Mr and Mrs’, finished with an average 3.1 million viewers, a 12.5% share. At 9P, ‘Midwinter of the Spirit’ finished with an average 1.5 million viewers (6.9%). At 10P, ‘UEFA Champions League Highlights’ finished with an average 1.3 million viewers (8.6%) as the ‘News at Ten’ was moved.
The Big Four at 8P presented ‘Location Location Location’ and it brought in an average 779,000 viewers and a 3.0% share.
Next, Kevin McCloud brought viewers the best ‘Grand Designs’ ever as Angelo Mastropietro created a place from a rocky cave, bringing in an evening network high of 2.1 million viewers and a 10.0% share.
The Viacom Five at 8P had ‘The Nightmare Neighbour Next Door’ and finished with an average 545,000 viewers. At 9P, ‘Can’t Pay? We’ll Take it Away’ (9pm) finished with an evening network high of 1.2 million viewers.
The Little Two didn’t do all that well on Wednesday. At 8P, ‘Welcome to the Mosque’ finished with an average 698,000 viewers and a 3.0% share. At 9P, presented ‘The Face of Britain’ by Simon Schama and it finished with an average 801,000 viewers (3.8%).
Murdoch’s Bird had ‘You, Me and the Apocalypse’ featuring a big-name cast including Rob Lowe, began with 405,000 viewers (2.1%).
Network Nine pulled an upset by finishing #1 Wednesday, breaking Seven’s streak, with a solid 25.6% share of the available audience. #2 was ‘Nine News 6:30’ with an average 1.019 million viewers. #4 was ‘Nine News’ finished with 1.005 million viewers. #6 was ‘A Current Affair’ with an average 954,000 viewers. #10 was ‘The Block’ which finished with an average 776,000 viewers.
The Second Commercial Network slipped to #2 with an average 24.8% share. But it still had the #1 program as ‘Seven News’ was the top newscast in the nation with an average 1.097 million viewers. #3 was ‘Seven News/Today Tonight’ with an average 1.007 million viewers.
The Third Commercial Network finished #3 with an average 23.7% share of the available audience. The #5 program was ‘The Bachelorette Australia’ which finished with an average 992,000 viewers.
The Alphabet Network in Australia finished #4 with a 19.3% share. With three programs in the Top Ten on Wednesday, #6 was ‘Gruen’ with an average 917,000 viewers. #8 was ‘Utopia’ with an average 866,000 viewers. And, #9 was ‘ABC News’ with an average 815,000 viewers.
The Special Broadcast Service finished #5 with a 6.5% share.
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine was #1 in the nation for the second straight night with a strong 35.6% share of the available audience with six programs finishing in the Top Ten on Thursday. The #1 program was ‘The Footy Show’ with an average 987,000 viewers. #3 was ‘Nine News 6:30’ with an average 886,000 viewers. #5 was ‘Nine News’ with an average 860,000 viewers. #7 was ‘A Current Affair’ with an average 815,000 viewers. And, #9 was “RBT’ finished with an average 730,000 viewers. finally, #10 was ‘Kings Cross ER’ with an average 688,000 viewers.
The Second Commercial Network in Australia finished a distant second on Thursday with a 22.2% share. #2 was ‘Seven News’ with an average 907,000 viewers. #6 was ‘Seven News/Today Tonight’ with an average 857,000 viewers.
The Third Commercial Network in Australia finished #4 with a 21.1% share. #4 was ‘The Bachelorette Australia’ as it finished with an average 875,000 viewers.
The Alphabet Network in Australia finished fourth with a 16.1% share. #8 was ‘ABC News’ with an average 766,000 viewers.
The Special Broadcast Service in Australia finished fifth with a 5.0% share of the available audience.
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs, ‘Are You One Of The 3 Blind Mice? 🆕🌎💭💬 – http://bit.ly/AreYouOneOfTheThreeBlindMice’
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’ http://bit.ly/1KslOhR💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page