CBS #1 Saturday in the U.S. ITV #1 in the UK. Seven #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Saturday, September 26, 2015, CBS finished #1 as ‘’48 Hours’‘ was the top program. ITV #1 in the UK as ‘Rugby World Cup’ was the top program. Seven finished #1 in Australia as ‘Rugby League Final Series PF2’ was the top program. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Saturday, September 26, 2015 (Posted on September 27, 2015)

CBS #1 Saturday as '48 Hours: Hannah Graham' top program.

CBS #1 Saturday as ’48 Hours: Hannah Graham’ top program.


The Tiffany Network delivered a combination of new old with new new. At 8P, a rerun of this week’s premiere of ‘Limitless’ finished with an average 4.30 million viewers. At 9P, a new episode of ’48 Hours’ titled ‘Hannah Graham: Deadly Connections’ finished with an average 4.79 million viewers.


The Peacock Network went old-school on Saturday as it brought back prime time boxing. But this time it was from St. Nicholos Arena. At 8P, ‘Premier Boxing Champions in Alabama: Wilder vs Duhaupas’ pulled in an average 1.96 million viewers. Note: Due to the nature of live sports, NBC Boxing is tentative and will be adjusted in the final ratings.


The Animal Network of Broadcasting also made its Saturday night a Pac 12 football evening. At 8P, ‘Utah clobbered Oregon’ in Eugene as it finished with an average 3.40 million viewers. NOTE: Due to the nature of live sports, FOX NCAA Pac12 football is tentative and will be adjusted in the final ratings.


The Animal Network decided to bring the nation Pac 12 football. At 8P, ‘UCLA clobbered Arizona’ in Tucson, as it finished with an average 2.38 million viewers. On ABC, College Football (UCLA/Arizona) scored a preliminary 0.7 adults 18-49 rating. Morale to this story: PAC 12 football is a league of clobbering and nobody cares. NOTE: Due to the nature of live sports, FOX NCAA Pac12 football is tentative and will be adjusted in the final ratings.

For The Record

CBS finished with an average 4.397 million viewers. FOX finished with an average 3.395 million viewers. ABC finished with an average 2.380 million viewers. NBC finished with an average 1.961 million viewers.

Today In TV History

On this date in 1954, ‘The “Tonight!’ show made its debut on NBC-TV with Steve Allen as host.

LIVE+ 3 Day Ratings for last Monday

'I'll watch the programs I want to watch when I want to watch them.'

‘I’ll watch the programs I want to watch when I want to watch them.’

We live in a world of viewer selection of when they want to what what, when and where. Last week’s season premier programming registered the following proof of delayed program viewing in this new age of mobile as ON DEMAND has become a major force in viewing probabilities. For the record:
8P ‘Gotham’: 7.3 million (+61% in delayed viewing)
9P ‘Minority Report’ 7.5 million (+141% in delayed viewing)

8P ‘The Big Bang Theory’ 22.49 million (+24%)
830P’Life In Pieces’ 13.10 million (+10%)
9P ‘Scorpion’ 14.19 million (+28%)
10P ‘NCIS: LA’ 11.01 million (+38%)

10P ‘Blindspot’ 15.2 million (+40%)

10P ‘Castle’ 10.0 million (+32%)

Sepp Blatter
Ahhhh Switzerland, After Four Months, Decides To Target Blatter
The Swiss attorney general’s office Friday targeted Sepp Blatter, FIFA’s longtime president, in a criminal investigation that deals a crippling blow to the close-knit circle that has ruled the world’s most popular sport for decades. A statement was issued by the OAG on Friday stated that Blatter is under “suspicion of criminal mismanagement as well as … on suspicion of misappropriation” of FIFA funds.

The investigation centers on a 2005 contract Blatter signed with the Caribbean Football Union that the OAG deems to be “unfavorable for FIFA,” adding that “Blatter also violated his fiduciary duties and acted against the interest of FIFA and/or FIFA Marketing” in the implementation of the contract.

Also mentioned was what the OAG characterized as “a disloyal payment”—meaning that it ran counter to FIFA’s interests–of about $2 million made to the group’s current vice president, Michel Platini, who is considered the frontrunner to replace Blatter as the soccer organization’s next chief.

Billennials are predominantly Hispanic consumers who are in the millienial age group and bilingual. Hispanics, 57 million strong, represent one of the fastest growing segments of the U.S. population and are projected to fuel the country’s growth. Hispanics are young, bilingual, upwardly mobile, socially engaged and digitally savvy. Latinos represent 22% of the overall millennial population in the U.S. This Billennial target segment is a force.
Did we say they are digitally savvy? Hispanics are leading the way on mobile. As mobile campaigns evolve, it’ will be imperative for mobile advertising to break through. Isabella Sanchez (in MediaLife 092515) stated, ‘Every media plan developed, we joke that it’s mobile, mobile and more mobile. There will be a day soon when folks will ask if we ever even used desktop computers, they’ll be viewed as antiques.’ She added, ‘The best way we’ve found to engage is via online video; Hispanics watch a tremendous amount of video on mobile devices, which leads to stronger engagement.

Hispanic media planning in the past was relatively easy because the audience was fairly concentrated. But now there is fragmentation. The challenge is to continue to reach audiences and follow the consumers wherever they are. And that means ‘MOBILENow’.

Sanchez added, ‘Content creation is ‘now imperative to effectively reach audiences. Last week, the number 1 paid app on iTunes was Crystal, a content blocker for Apple devices. Clearly consumers are getting smarter and are willing to pay to block ads. We need to create content in the right environments. But it needs to be relevant content and done well, otherwise it can be obvious and intrusive. Content must have entertainment or educational value for the consumer. But when it’s not done well, it feels forced and probably has the reverse affect than was intended.’

80% of shoppers say they engage with a retailer or brand through digital/mobile before setting foot inside the store:
Retailers need to shift from face-to-face engagement with consumers to one-on-one engagement through their mobile devices:
Gen X Now Reportedly The Largest Generation of Affluents
Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos’ latest annual survey of affluents in the US. The results are essentially switched from last year, leading Ipsos to declare this “a changing of the generational guard.” Even so, Boomers continue to lead on one important front. Boomer respondents reported a median household net worth of $913,000, almost twice the figure reported by Gen Xers ($552,000). Millennials (18-33), who comprise one-quarter of affluents, reported a median net worth of $516,000, not far behind Gen Xers; Seniors (70+), the smallest group (5% share) of affluents, reported the highest median net worth, of $1.42 million.
The Ipsos survey notes that affluent Gen Xers are far from being a monolithic group, a point that is often mentioned about Millennials, but less so with respect to Gen Xers. Younger Gen Xers (under 40), for example, tend to have similar tastes to Millennials in various areas (such as social media, entertainment trends and organic food), while older Gen Xers share more psychographic traits with Boomers.

Recently, the Pew Research Center revealed that 58% of Gen Xers identify with their generational label, compared to 78% of Boomers. An earlier study from MetLife found that 41% of Gen Xers related most to their own generation, while 28% related most to Baby Boomers. When it comes to the various traits they ascribe to their generation, the Pew survey discovered that Gen Xers are roughly in the middle of Millennials and Baby Boomers (perhaps a function of using averages). The Ipsos survey, for its part, shows that while 54% of Gen Xers aged 34-41 agree that they “like to stand out from others,” only 41% of those aged 42-50 agree.

Overall, the Ipsos study reveals that 23% of American households (and 28% of American adults) qualify as being affluent, on par with last year’s results. Among the $2.7 trillion in annual consumer spending by affluents (which represents an uptick from last year), the largest expenditure categories are:
#1 Automotive
#2 Home and garden
#3 Personal insurance
#4 Travel
#5 Education
#6 Electronics.
These results signify a greater spending role for travel and electronics than in last year’s survey.

Not surprisingly, affluents tend to live in urban areas, with 44% living in 10 major cities. The top 5 cities by share of affluents are:
#1 New York City (10% of affluents)
#2 Los Angeles (7%)
#3 Chicago (5%)
#4 San Francisco (4%)
#5 Washington, DC (4%).

Affluents living in these cities tend to exhibit different characteristics, with those in New York City showing an above-average inclination to value their cultural or ethnic heritage and to have an interest in fashion and luxury. Affluents in San Francisco skew heavily Asian-American (29% of San Francisco affluents versus 8% nationally) and tend to be more liberal, with interests in hybrid vehicles and organic food. By comparison, affluents in Los Angeles have stronger interests in automobiles, luxury, fashion and entertainment.

Affluent Millennials spend 10.4 hours a week with social media, almost twice the affluent average of 5.5 hours per week. Although Facebook and YouTube are the top social platforms for affluents overall and Millennials in particular, the youngest group is more heavily drawn to Instagram (54% using) and Snapchat (35%) than the affluent population as a whole (29% and 13%, respectively), with this likely a reflection of the traditionally younger audience of these platforms.

In other media-related data:
. More than 4 in 5 affluents read print magazines and almost half read national newspapers (with these skewing heavily towards an affluent audience, per a MarketingCharts report)
. Almost all (98%) affluents report having watched TV in the past 7 days and close to 9 in 10 listened to radio (including 73% listening to over-the-air radio)

Mobile News
Mobile Phone Video Viewers Spending Most of Their Time With Short-Form Content
Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length, according to Ooyala’s latest quarterly study. Desktops were also primarily used for short-form content (60% of time), though the same wasn’t true for tablets or connected TVs, for which a majority of viewing time was spent with content in excess of 10 minutes in length. For the quarter, about half of time spent watching video on connected TVs was for content 30 minutes or longer. That was the largest share of any device, with content of that length accounting for only 23% of mobile phone viewing time.

Separately, the report notes that mobile devices accounted for 44% of video plays in Q2.


LEAD ACTOR, COMEDY Jeffrey Tambor, “Transparent”
LEAD ACTRESS, COMEDY Julia Louis-Dreyfus, “Veep”
GUEST ACTOR, COMEDY Bradley Whitford, “Transparent”
GUEST ACTRESS, COMEDY Joan Cusack, “Shameless”
SUPPORTING ACTOR, DRAMA Peter Dinklage, “Game Of Thrones”
SUPPORTING ACTRESS, DRAMA Uzo Aduba, “Orange Is The New Black”
LEAD ACTOR, DRAMA Jon Hamm, “Mad Men”
LEAD ACTRESS, DRAMA Viola Davis, “How to Get Away with Murder”
GUEST ACTOR, DRAMA Reg E. Cathey, “House of Cards”
GUEST ACTRESS, DRAMA Margo Martindale, “The Americans”
LEAD ACTOR, LIMITED SERIES OR MOVIE Richard Jenkins, “Olive Kitteridge”
LEAD ACTRESS, LIMITED SERIES OR MOVIE Frances McDormand, “Olive Kitteridge”
WRITING FOR A COMEDY SERIES Simon Blackwell, Armando Iannucci and Tony Roche for Veep, “Election Night”
WRITING FOR A VARIETY SERIES “The Daily Show With Jon Stewart”
WRITING FOR A DRAMA SERIES David Benioff and D.B. Weiss for Game Of Thrones, “Mother’s Mercy”
DIRECTING FOR A DRAMA SERIES David Nutter for Game Of Thrones, “Mother’s Mercy”
DIRECTING FOR A VARIETY SERIES Chuck O’Neil for The Daily Show With Jon Stewart
DIRECTING FOR A COMEDY SERIES Jill Soloway for Transparent, “Best New Girl”
VARIETY TALK SERIES “The Daily Show With Jon Stewart”

Cinema News
Top Ten at the Box Office This Weekend 18-20 September 2015 (Domestic Only)

#1 ‘Maze Runner: The Scorch Trials’ $30,300,000 in 3,791 theaters
#2 ‘Black Mass’ $23,360,000 in 3,188 theaters
#3 ‘The Visit’ $11,350,000 in 3,148 theaters
#4 ‘The Perfect Guy’ $ 9,640,000 in 2,230 theaters
#5 ‘Everest (2015)’ $ 7,560,000 in 545 theaters
#6 ‘War Room’ $ 6,250,000 in 1,945 theaters
#7 ‘A Walk in the Woods’ $ 2,732,730 in 2,158 theaters
#8 ‘Mission: Impossible-Rogue Nation’ $ 2,250,000 in 2,202 theaters
#9 ‘Straight Outta Compton’ $ 1,970,000 in 1,938 theaters
#10 ‘Grandma (2015)’ $ 1,595,820 in 1,061 theaters

Coming Soon
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 33,000 views.

Across The Pond

ITV #1 Saturday in the UK as 'Rugby World Cup' was top program.

ITV #1 Saturday in the UK as ‘Rugby World Cup’ was top program.


The Independent One had rugby and that took it to #1 on Saturday in the UK. ‘Rugby World Cup’ pulled in an average 8.41 million viewers or a massive 38.3% share of the available audience as Wales stunned England, 28-25. There was nothing else to compete against it, even dancing and a ‘Who’ on Saturday in the UK.


The Big One finished second with a strong lineup but not enough to offset the power of Rugby. At 615P, ‘Strictly Come Dancing’ tried but fell short as it finished with an average 7.66 million viewers (39.7%). At 745P, ‘Doctor Who’ finished with an average of 3.71 million million viewers (16.6%). Later, ‘The National Lottery: In It to Win It’ finished with an average 3.03 million viewers (13.4). And at 9P, ‘Casualty’ finished with an average 3.8 million viewers (17.4%).


The Little Two had a Saturday tradition as it aired a rerun of ‘Dad’s Army;’ which drew 1.6 million viewers (7.3%). At 815P, ‘Midnight’s Children’ dropped to an average 705,000 viewers (3.2%).

Channel 4

The Big Four at 7P presented Paddy McGuinness’s ‘Celebrity Benchmark’ as it drew an average 546,000 viewers (2.7%). Then the movie, ‘Snow White and the Huntsman’ lifted the average to 912,000 viewers (4.1%).

Channel 5

The Viacom Five at 8P had ‘Now That’s Funny!’ as 734,000 viewers (3.2%) laughed away. Then, ‘Football League Tonight’ finished with an average 309,000 viewers (1.4%).

Down Under

Seven #1 in Australia on Saturday as Nine's 'Rugby' was the  top program.

Seven #1 in Australia on Saturday as Nine’s Rugby League Final Series PF2′ was the top program.


The Second Commercial network in Australia finished #1 with a 36.1% share of the available audience. #5 was ‘Seven News Saturday’ which finished with an average 735,000 viewers. #6 was ‘Seven’s AFL: Saturday Night Football Finals’ which finished with an average 682,000 viewers. #9 was ‘Seven’s AFL: Saturday Night Football Finals-Pre Match’ with an average 437,000 viewers.

Network Nine finished #2 with an average 31.7% share. #1 was ‘Rugby League Final Series PF2’ which drew an average 1.065 million viewers. #2 was ‘Nine News Saturday’ with 870,000 viewers. #4 was ‘Rugby League Final Series PF2-Pre Game’ which drew 747,000 viewers.


The Alphabet Network in Australia finished #3 with a 15.9% share of the available audience. #3 was ‘ABC News Saturday’ with an average 794,000 viewers. #7 was a rerun of ‘New Tricks’ which drew 585,000 viewers. #8 was ‘Gardening Australia’ which finished with an average 451,000 viewers.


The Third Commercial Network in Australia finished with a 10.1% share.


The Special Broadcast Service in Australia finished #5 with a 6.2% share of the available audience.



The Second Commercial Network in Australia finished #1 again on Sunday with a 32.2% share of the available audience. #1 program was ‘Seven News Sunday’ with an average 1.126 million viewers. #4 was ‘The X Factor Australia’ with an average 1.011 million viewers. #10 was a rerun of the movie, ‘Pitch Perfect’ which brought in an average 500,000 viewers.


Network Nine finished #2 with a 29.1% share. #2 was ‘The Block’ which finished with an average 1.052 million viewers. #3 was ‘Nine News Sunday’ with an average 1.040 million viewers. #5 was ’60 Minutes’ with an average 868,000 viewers.


The Alphabet Network in Australia finished #3 with a 15.9% share. #6 was ‘ABC News Sunday’ with an average 854,000 viewers. #7 was ‘Vera’ which finished with an average 596,000 viewers. #8 was ‘Doctor Who’ which finished with an average 541,000 viewers.


The Third Commercial Network in Australia finished #4 with a 15.4% share. #9 was ‘Family Feud Sunday’ with an average 508,000 viewers.


The Special Broadcast Service finished #5 with a 7.3% share of the available audience.

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at and on Google+ Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.

For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs, ‘Are You One Of The 3 Blind Mice? 🆕🌎💭💬 –’


New This Week: Mobile Optimized Sites A Must For Local Business 💬 –


Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’💡.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Stan Getz Quartet

Stan Getz & Astrud Gilberto ‘The Girl From Ipanema’

Ruud Brink & Astrud Gilberto

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Saturday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s