‘It’s All About Screens.’ This is the Daily Diary of Screens. On Friday, September 25, 2015, CBS finished #1 as ‘‘Blue Bloods’‘ was the top program. BBC One #1 in the UK as ‘Strictly Come Dancing’ was the top program. Seven finished #1 in Australia as ‘Rugby League Final Series PF1’ was the top program. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (******SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Friday, September 25, 2015 (Posted on September 26, 2015)
The Tiffany Network rolled out its powerful regularly scheduled programming for Friday and once again was #1. At 8P, the season premiere of ‘The Amazing Race’ finished with an average 5.79 million viewers. At 9P, the season premiere of ‘Hawaii Five-0’ with an episode titled ‘Mai ho`oni i ka wai lana mâlie’ (‘Do Not Disturb the Water That Is Tranquil’), finished with an average 8.10 million viewers as Gabriel is now officially the baddest of the bad guys on television. Then at 10P, the season premiere of ‘Blue Bloods’ with an episode titled ‘Worst Case Scenario’, took the night and finished #1 of all programming with an average 9.90 million viewers, making it once again, the top program on Friday nights in all of television.
The Alphabet Network brought out a number of its new season programming on Friday. At 8P, the season premiere of ‘Last Man Standing’ finished with an average 6.26 million viewers. Then at 830P, a rerun of this week’s premiere of ‘The Muppets’ finished with an average 3.76 million viewers. At 9P, the season premiere of ‘Shark Tank’ in its seventh season began with Ashton Kutcher appearing as a “guest shark”, finished with an average 5.96 million viewers. At 10P, ’20/20′ reviewed tapes from the O.J. Simpson trial and it finished with an average 5.45 million viewers.
The Peacock Network mixed old with new. At 8P, a rerun of ‘Best Time Ever With Neil Patrick Harris’ finished with an average 3.12 million viewers. Then at 9P, the season premiere of ‘Dateline’ with an episode titled ‘Footprint in the Dark’, about the vanishing of a mother of four in a small Montana town was investigated, and finished with an average 5.03 million viewers.
The Animal Network of Broadcast decided to rerun two of its premiere programs on Friday. At 8P, a rerun of the pilot of ‘Minority Report’ finished with an average 2.27 million viewers. At 9P, a rerun of the pilot of ‘Rosewood’ finished with an average 2.23 million viewers. Murdochville gained more eyeballs for these two good new programs Friday and the average stood constant.
The Little Network That Couldn’t is waiting for next week. At 8P, ‘Masters of Illusion’ finished with an average 1.24 million viewers. At 830P, a rerun of ‘Whose Line Is It Anyway?’ finished with an average 1.27 million viewers as it finished as the top program on the network on Friday. At 9P, a rerun of ‘Penn & Teller: Fool Us’ finished with an average 1.25 million viewers. While appearing not to be strong, this was a superb evening on The CW as the average of 1.25 million stood firm throughout the evening.
For The Record
CBS finished #1 Friday with an average 7.928 million viewers. ABC finished #2 Friday with an average 5.474 million viewers. NBC finished #3 Friday with an average 4.396 million viewers. FOX finished #4 Friday with an average 2.251 million viewers. Univision finished #5 with an average 2.100 million viewers. Telemundo finished with an average 1.300 million viewers. The CW finished with an average 1.280 million viewers.
Today In TV History
On this date in 1968, CBS began airing the first season of ‘Hawaii Five-O’. The first episode was actually filmed to be a TV movie of the week, and at the same time a pilot for a projected series. Jack Lord, who was the star and was the first CIA agent Alex Leiter in the James Bond movie ‘Dr. No’, portrayed Detective Captain Steve McGarrett, the head of a special state police task force which was based on an actual unit that existed under martial law in the 1940s. ‘Hawaii Five-O’ was shot on location in Honolulu, Hawaii, and throughout the island of Oahu and other Hawaiian islands with occasional filming in locales such as Los Angeles, Singapore, and Hong Kong. It was named in honor of the 50th State.
Ahhhh Switzerland, After Four Months, Decides To Target Blatter
The Swiss attorney general’s office Friday targeted Sepp Blatter, FIFA’s longtime president, in a criminal investigation that deals a crippling blow to the close-knit circle that has ruled the world’s most popular sport for decades. A statement was issued by the OAG on Friday stated that Blatter is under “suspicion of criminal mismanagement as well as … on suspicion of misappropriation” of FIFA funds.
The investigation centers on a 2005 contract Blatter signed with the Caribbean Football Union that the OAG deems to be “unfavorable for FIFA,” adding that “Blatter also violated his fiduciary duties and acted against the interest of FIFA and/or FIFA Marketing” in the implementation of the contract.
Also mentioned was what the OAG characterized as “a disloyal payment”—meaning that it ran counter to FIFA’s interests–of about $2 million made to the group’s current vice president, Michel Platini, who is considered the frontrunner to replace Blatter as the soccer organization’s next chief.
Billennials are predominantly Hispanic consumers who are in the millienial age group and bilingual. Hispanics, 57 million strong, represent one of the fastest growing segments of the U.S. population and are projected to fuel the country’s growth. Hispanics are young, bilingual, upwardly mobile, socially engaged and digitally savvy. Latinos represent 22% of the overall millennial population in the U.S. This Billennial target segment is a force.
Did we say they are digitally savvy? Hispanics are leading the way on mobile. As mobile campaigns evolve, it’ will be imperative for mobile advertising to break through. Isabella Sanchez (in MediaLife 092515) stated, ‘Every media plan developed, we joke that it’s mobile, mobile and more mobile. There will be a day soon when folks will ask if we ever even used desktop computers, they’ll be viewed as antiques.’ She added, ‘The best way we’ve found to engage is via online video; Hispanics watch a tremendous amount of video on mobile devices, which leads to stronger engagement.
Hispanic media planning in the past was relatively easy because the audience was fairly concentrated. But now there is fragmentation. The challenge is to continue to reach audiences and follow the consumers wherever they are. And that means ‘MOBILENow’.
Sanchez added, ‘Content creation is ‘now imperative to effectively reach audiences. Last week, the number 1 paid app on iTunes was Crystal, a content blocker for Apple devices. Clearly consumers are getting smarter and are willing to pay to block ads. We need to create content in the right environments. But it needs to be relevant content and done well, otherwise it can be obvious and intrusive. Content must have entertainment or educational value for the consumer. But when it’s not done well, it feels forced and probably has the reverse affect than was intended.’
80% of shoppers say they engage with a retailer or brand through digital/mobile before setting foot inside the store: http://www.cnasophis.com/consumer-insight/
Retailers need to shift from face-to-face engagement with consumers to one-on-one engagement through their mobile devices: http://www.cnasophis.com/consumer-insight/
Gen X Now Reportedly The Largest Generation of Affluents
Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos’ latest annual survey of affluents in the US. The results are essentially switched from last year, leading Ipsos to declare this “a changing of the generational guard.” Even so, Boomers continue to lead on one important front. Boomer respondents reported a median household net worth of $913,000, almost twice the figure reported by Gen Xers ($552,000). Millennials (18-33), who comprise one-quarter of affluents, reported a median net worth of $516,000, not far behind Gen Xers; Seniors (70+), the smallest group (5% share) of affluents, reported the highest median net worth, of $1.42 million.
The Ipsos survey notes that affluent Gen Xers are far from being a monolithic group, a point that is often mentioned about Millennials, but less so with respect to Gen Xers. Younger Gen Xers (under 40), for example, tend to have similar tastes to Millennials in various areas (such as social media, entertainment trends and organic food), while older Gen Xers share more psychographic traits with Boomers.
Recently, the Pew Research Center revealed that 58% of Gen Xers identify with their generational label, compared to 78% of Boomers. An earlier study from MetLife found that 41% of Gen Xers related most to their own generation, while 28% related most to Baby Boomers. When it comes to the various traits they ascribe to their generation, the Pew survey discovered that Gen Xers are roughly in the middle of Millennials and Baby Boomers (perhaps a function of using averages). The Ipsos survey, for its part, shows that while 54% of Gen Xers aged 34-41 agree that they “like to stand out from others,” only 41% of those aged 42-50 agree.
Overall, the Ipsos study reveals that 23% of American households (and 28% of American adults) qualify as being affluent, on par with last year’s results. Among the $2.7 trillion in annual consumer spending by affluents (which represents an uptick from last year), the largest expenditure categories are:
#2 Home and garden
#3 Personal insurance
These results signify a greater spending role for travel and electronics than in last year’s survey.
Not surprisingly, affluents tend to live in urban areas, with 44% living in 10 major cities. The top 5 cities by share of affluents are:
#1 New York City (10% of affluents)
#2 Los Angeles (7%)
#3 Chicago (5%)
#4 San Francisco (4%)
#5 Washington, DC (4%).
Affluents living in these cities tend to exhibit different characteristics, with those in New York City showing an above-average inclination to value their cultural or ethnic heritage and to have an interest in fashion and luxury. Affluents in San Francisco skew heavily Asian-American (29% of San Francisco affluents versus 8% nationally) and tend to be more liberal, with interests in hybrid vehicles and organic food. By comparison, affluents in Los Angeles have stronger interests in automobiles, luxury, fashion and entertainment.
Affluent Millennials spend 10.4 hours a week with social media, almost twice the affluent average of 5.5 hours per week. Although Facebook and YouTube are the top social platforms for affluents overall and Millennials in particular, the youngest group is more heavily drawn to Instagram (54% using) and Snapchat (35%) than the affluent population as a whole (29% and 13%, respectively), with this likely a reflection of the traditionally younger audience of these platforms.
In other media-related data:
. More than 4 in 5 affluents read print magazines and almost half read national newspapers (with these skewing heavily towards an affluent audience, per a MarketingCharts report)
. Almost all (98%) affluents report having watched TV in the past 7 days and close to 9 in 10 listened to radio (including 73% listening to over-the-air radio)
Mobile Phone Video Viewers Spending Most of Their Time With Short-Form Content
Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length, according to Ooyala’s latest quarterly study. Desktops were also primarily used for short-form content (60% of time), though the same wasn’t true for tablets or connected TVs, for which a majority of viewing time was spent with content in excess of 10 minutes in length. For the quarter, about half of time spent watching video on connected TVs was for content 30 minutes or longer. That was the largest share of any device, with content of that length accounting for only 23% of mobile phone viewing time.
Separately, the report notes that mobile devices accounted for 44% of video plays in Q2.
2015 67th ANNUAL EMMY AWARDS WINNERS
SUPPORTING ACTOR, COMEDY Tony Hale, “Veep”
SUPPORTING ACTRESS, COMEDY Allison Janney, “Mom”
LEAD ACTOR, COMEDY Jeffrey Tambor, “Transparent”
LEAD ACTRESS, COMEDY Julia Louis-Dreyfus, “Veep”
GUEST ACTOR, COMEDY Bradley Whitford, “Transparent”
GUEST ACTRESS, COMEDY Joan Cusack, “Shameless”
OUTSTANDING COMEDY SERIES “Veep”
SUPPORTING ACTOR, DRAMA Peter Dinklage, “Game Of Thrones”
SUPPORTING ACTRESS, DRAMA Uzo Aduba, “Orange Is The New Black”
LEAD ACTOR, DRAMA Jon Hamm, “Mad Men”
LEAD ACTRESS, DRAMA Viola Davis, “How to Get Away with Murder”
GUEST ACTOR, DRAMA Reg E. Cathey, “House of Cards”
GUEST ACTRESS, DRAMA Margo Martindale, “The Americans”
SUPPORTING ACTOR, LIMITED SERIES OR MOVIE Bill Murray, “Olive Kitteridge”
SUPPORTING ACTRESS, LIMITED SERIES OR MOVIE Regina King, “American Crime
LEAD ACTOR, LIMITED SERIES OR MOVIE Richard Jenkins, “Olive Kitteridge”
LEAD ACTRESS, LIMITED SERIES OR MOVIE Frances McDormand, “Olive Kitteridge”
REALITY-COMPETITION SERIES “The Voice”
WRITING FOR A COMEDY SERIES Simon Blackwell, Armando Iannucci and Tony Roche for Veep, “Election Night”
WRITING FOR A VARIETY SERIES “The Daily Show With Jon Stewart”
WRITING FOR A LIMITED SERIES, MOVIE OR DRAMATIC SPECIAL Jane Anderson for “Olive Kitteridge”
WRITING FOR A DRAMA SERIES David Benioff and D.B. Weiss for Game Of Thrones, “Mother’s Mercy”
DIRECTING FOR A DRAMA SERIES David Nutter for Game Of Thrones, “Mother’s Mercy”
DIRECTING FOR A VARIETY SERIES Chuck O’Neil for The Daily Show With Jon Stewart
DIRECTING FOR A LIMITED SERIES, MOVIE OR DRAMATIC SPECIAL Lisa Cholodenko for “Olive Kitteridge”
DIRECTING FOR A COMEDY SERIES Jill Soloway for Transparent, “Best New Girl”
VARIETY TALK SERIES “The Daily Show With Jon Stewart”
VARIETY SKETCH SERIES “Inside Amy Schumer”
TELEVISION MOVIE “Bessie”
HOST, REALITY OR REALITY-COMPETITION PROGRAM Jane Lynch, “Hollywood Game Night”
STRUCTURED REALITY PROGRAM “Shark Tank”
UNSTRUCTURED REALITY PROGRAM “Deadliest Catch”
Top Ten at the Box Office This Weekend 18-20 September 2015 (Domestic Only)
#1 ‘Maze Runner: The Scorch Trials’ $30,300,000 in 3,791 theaters
#2 ‘Black Mass’ $23,360,000 in 3,188 theaters
#3 ‘The Visit’ $11,350,000 in 3,148 theaters
#4 ‘The Perfect Guy’ $ 9,640,000 in 2,230 theaters
#5 ‘Everest (2015)’ $ 7,560,000 in 545 theaters
#6 ‘War Room’ $ 6,250,000 in 1,945 theaters
#7 ‘A Walk in the Woods’ $ 2,732,730 in 2,158 theaters
#8 ‘Mission: Impossible-Rogue Nation’ $ 2,250,000 in 2,202 theaters
#9 ‘Straight Outta Compton’ $ 1,970,000 in 1,938 theaters
#10 ‘Grandma (2015)’ $ 1,595,820 in 1,061 theaters
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Big One had the big one. First at 7P, ‘The One Show’ finished with an average 3.52 million viewers (20.7%). At 730P, ‘A Question of Sport’ finished with an average 2.73 million viewers (14.6%). At 830P, ‘Still Open All hours’ finished with an average 2.41 million viewers (12.1%). Then at 9P, ‘Strictly Come Dancing’s’ season premiere was watched by an average audience of 7.68 million viewers (36.4%), as it peaked with 7.84 million (37%) at 930P, as the first six couples took to the dance floor. At 1045, following the news, ‘The Graham Norton Show’ finished with an average 3.3 million viewers (27.6%).
The Big Four had ‘Googlebox’ as it again was Channel 4’s highest rated show, attracting an average audience of 2.68 million viewers (12.7%). At 8P, ‘James Corden Does Deal or No Deal’ which drew and average 640,000 viewers (3.2%). At 10P, ‘Alan Carr: Chatty Man’ finished with an average 1.1 million viewers (6.6%).
The Little Two began at 7P with ‘Mary Berry’s ‘Absolute Favorites’ which brought in 850,000 viewers (5%). Next, at 730P, ‘Gardener’s World’ which was Two’s highest rated show with 1.98 million (9.9) viewers. At 8P, ‘Mastermind’ finished with an average 1.97 million viewers (9.9%). Then, ‘The Great British Menu’ brought in an average 1.83 million viewers (8.7%).
The Independent One at 9P, ‘Piers Morgan’s Life Stores’ finished with an average 1.45million viewers (6.9%) with guest John Lydon.
The Viacom Five brought in a couple of CBS programs to boost their Friday evening. First at 7P, ‘World’s Biggest Beasts’ brought in an average 717,000 viewers (3.8%). Then, two of CBS’ biggest Tuesday evening program in the U.S., ‘NCIS New Orleans’ finished with an average 675,000 viewers (3.2%). Next, the world’s most watched drama, ‘NCIS’ starring Mark Harmon attracted the largest audience of the evening for the channel, with 816,000 viewers (5.1).
Video Suckling stunner after the siren http://www.afl.com.au/video/2015-09-25/suckling-stunner-after-the-siren#ooid=BnbjZxdzqYf6dRcv65vYlPHe7U2Xs7Ho
The Second Commercial Network in Australia won again on Friday to finished #1 for the evening with a 36.8% share of the available audience. #4 was ‘Seven News’ with an average 822,000 viewers. #5 was ‘Seven News/Today Tonight’ with an average 775,000 viewers. #6 was ‘Seven’s AFL: Friday Night Football Finals’ with an average 774,000 viewers. #8 was ‘Better Homes & Gardens’ with an average 687,000 viewers.
Network Nine finished second again with a 30.8% share. And it had the #1 program, ‘Rugby League Final Series PF1’ which finished with an average 1.010 million viewers. #2 was ‘Nine News 6:30’ with an average 866,000 viewers. #3 was ‘Nine News’ which finished with an average 856,000 viewers. #7 was ‘A Current Affair’ which finished with an average 702,000 viewers. And, #10 was ‘Rugby League Final Series PF1-Pre Game’ which finished with an average 580,000 viewers. Five programs in the Top Ten, with the top three, and yet it finished second.
The Third Commercial Network was an also ran as it finished #3 with a 14.9% share.
The Alphabet Network in Australia finished #4 with an average 13.5% share. #9 was ‘ABC News’ which finished with an average 639,000 viewers.
The Special Broadcast Service finished #5 with a 4.0% share.
******SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
******SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial network in Australia finished #1 with a 36.1% share of the available audience. #5 was ‘Seven News Saturday’ which finished with an average 735,000 viewers. #6 was ‘Seven’s AFL: Saturday Night Football Finals’ which finished with an average 682,000 viewers. #9 was ‘Seven’s AFL: Saturday Night Football Finals-Pre Match’ with an average 437,000 viewers.
Network Nine finished #2 with an average 31.7% share. #1 was ‘Rugby League Final Series PF2’ which drew an average 1.065 million viewers. #2 was ‘Nine News Saturday’ with 870,000 viewers. #4 was ‘Rugby League Final Series PF2-Pre Game’ which drew 747,000 viewers.
The Alphabet Network in Australia finished #3 with a 15.9% share of the available audience. #3 was ‘ABC News Saturday’ with an average 794,000 viewers. #7 was a rerun of ‘New Tricks’ which drew 585,000 viewers. #8 was ‘Gardening Australia’ which finished with an average 451,000 viewers.
The Third Commercial Network in Australia finished with a 10.1% share.
The Special Broadcast Service in Australia finished #5 with a 6.2% share of the available audience.
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Stan Getz Quartet
Stan Getz & Astrud Gilberto ‘The Girl From Ipanema’
Ruud Brink & Astrud Gilberto