CBS #1 Thursday in the U.S. BBC One #1 in the UK. Seven #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, September 24, 2015, CBS finished #1 as ‘‘Thursday Night Football’‘ was the top program. BBC One #1 in the UK as ‘Eat Well for Less’ was the top program. Seven finished #1 in Australia as ‘‘The Bachelorette Australia’ was the top program. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*****SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Thursday, September 24, 2015 (Posted on September 25, 2015)

CBS #1 Thursday as 'Thursday Night Football' top program.

CBS #1 Thursday as ‘Thursday Night Football’ top program.


The Tiffany Network finished on top of the ratings Thursday due to pro football. At 8P, ‘Thursday Night Kick-Off’ finished with an average 9.06 million viewers. Then at 830P, ‘Thursday Night Football’ topped all programming with an average 12.88 million viewers and a as the New York Giants defeated the Washington Redskins 32-21. Note: Due to the nature of live sports, ratings for NFL Football on CBS are subject to adjustment.


The Peacock Network began with a mini-series. At 8P, the mini-series premiere, ‘Heroes Reborn’ finished with an average 6.49 million viewers. At 9P, ‘Heroes Reborn’ finished with an average 5.57 million viewers. At 10P, the series debut of ‘The Player’ finished with an average 4.86 million viewers. Sarnoff Sity saw the slide in the audience from the beginning to the end. It also must be pointed out that although it appears to have a strong cast, ‘The Player’ has a plot line that is nuts and few are followers of Wesley Snipes, who does little to move the story along. In fact, it might be a better program if his character was eliminated altogether. Yet if this story line was about fighting evil, rather than the game, it could be very interesting.


The Alphabet Network brought out its powerful Thursday night lineup. At 8P, the season premiere ‘Grey’s Anatomy’ finished with an average 9.45 million viewers. At 9P, the season debut of ‘Scandal’ brought the audience level up, despite football, with an average 10.18 million viewers. At 10P, the season debut of ‘How To Get Away With Murder’ finished with an average 8.40 million viewers. It was a strong night for Mouse’s TV network but one things must be considered: ‘Grey’s Anatomy’ finished down 4%; ‘Scandal’ finished down 15% and ‘How To Get Away With Murder’ finished down a whopping 40.5% compared to last year. Was it just football that caused this drop?


The Animal Network of Broadcast decided not to battle football but rather rerun a program that debuted just the other night. At 8P, the two hour premiere rerun of ‘Scream Queens’ was aired again and it drew an average 2.26 million viewers. In a world of delayed viewing, this seemed an extreme way of gathering additional sampling. But against football, Murdoch’s Minions decided to gain an immediate ROI.

The CW

The Little Network That Couldn’t again was not competing against the other major network on this opening week of the television season. At 8P, a rerun of ‘The Flash’ finished with an average 1.14 million viewers. Then at 9P, a rerun of ‘Arrow’ finished with an average 770,000 viewers.

Late Night

At 1135P, NBC’s ‘The Tonight Show with Jimmy Fallon’ finished with a 2.6/7. ABC’ ‘Jimmy Kimmel Live’ finished with a 2.5/7. CBS’ ‘Late Show with Stephen Colbert finished with a 2.2/8. At 1235A, ABC’s ‘Nightline’ finished with a 1.6/5. NBC’s ‘Late Night with Seth Meyers’ finished with a 1.2/4. CBS’ ‘The Late Late Show with James Corden’, with guest Mel Brooks, finished with a 1.1/5. At 135A, NBC’s ‘Last Call with Carson Daly’ finished with an average 0.7/3. Per Nielsen’s 25 markets with Local People Meters.

For The Record

CBS finished #1 Thursday with an average 12.242 million viewers. ABC finished #2 with an average 9.341 million viewers. NBC 5.639 finished with an average million viewers. FOX finished with an average 2.067 million viewers. Telemundo finished with an average 2.000 million viewers. Telemundo finished with an average 1.300 million viewers. The CW finished with an average 0.959 million viewers.

Today In TV History
On this date in 1953, ‘TV Guide’ released its cover with Superman leaping over the head of Clark Kent.

Cable Top Programs on Thursday September 24 2015

#1 NFL THU NT Football NFLN 3.226 million viewers @ 827P
#2 The O’Reilly Factor FOXNC 2.767 million viewers @ 8P
#3 Mountain Men HIST 2.765 million viewers @ 9P
#4 The Kelly File FOXNC 2.438 million viewers @ 9P
#5 Project Runway LIF 2.177 million viewers @ 9P
#6 WWE Smackdown SYFY 2.138 million viewers @ 8P
#7 American Dad ADSM 1.949 million viewers @ 1030P
#8 NFL THU NT Pre-Kick NFLN 1.929 million viewers @ 820 P
#9 American Dad ADSM 1.928 million viewers @ 10P

Sepp Blatter
Ahhhh Switzerland, After Four Months, Decides To Target Blatter
The Swiss attorney general’s office Friday targeted Sepp Blatter, FIFA’s longtime president, in a criminal investigation that deals a crippling blow to the close-knit circle that has ruled the world’s most popular sport for decades. A statement was issued by the OAG on Friday stated that Blatter is under “suspicion of criminal mismanagement as well as … on suspicion of misappropriation” of FIFA funds.

The investigation centers on a 2005 contract Blatter signed with the Caribbean Football Union that the OAG deems to be “unfavorable for FIFA,” adding that “Blatter also violated his fiduciary duties and acted against the interest of FIFA and/or FIFA Marketing” in the implementation of the contract.

Also mentioned was what the OAG characterized as “a disloyal payment”—meaning that it ran counter to FIFA’s interests–of about $2 million made to the group’s current vice president, Michel Platini, who is considered the frontrunner to replace Blatter as the soccer organization’s next chief.

Billennials are predominantly Hispanic consumers who are in the millienial age group and bilingual. Hispanics, 57 million strong, represent one of the fastest growing segments of the U.S. population and are projected to fuel the country’s growth. Hispanics are young, bilingual, upwardly mobile, socially engaged and digitally savvy. Latinos represent 22% of the overall millennial population in the U.S. This Billennial target segment is a force.
Did we say they are digitally savvy? Hispanics are leading the way on mobile. As mobile campaigns evolve, it’ will be imperative for mobile advertising to break through. Isabella Sanchez (in MediaLife 092515) stated, ‘Every media plan developed, we joke that it’s mobile, mobile and more mobile. There will be a day soon when folks will ask if we ever even used desktop computers, they’ll be viewed as antiques.’ She added, ‘The best way we’ve found to engage is via online video; Hispanics watch a tremendous amount of video on mobile devices, which leads to stronger engagement.

Hispanic media planning in the past was relatively easy because the audience was fairly concentrated. But now there is fragmentation. The challenge is to continue to reach audiences and follow the consumers wherever they are. And that means ‘MOBILENow’.

Sanchez added, ‘Content creation is ‘now imperative to effectively reach audiences. Last week, the number 1 paid app on iTunes was Crystal, a content blocker for Apple devices. Clearly consumers are getting smarter and are willing to pay to block ads. We need to create content in the right environments. But it needs to be relevant content and done well, otherwise it can be obvious and intrusive. Content must have entertainment or educational value for the consumer. But when it’s not done well, it feels forced and probably has the reverse affect than was intended.’

80% of shoppers say they engage with a retailer or brand through digital/mobile before setting foot inside the store:
Retailers need to shift from face-to-face engagement with consumers to one-on-one engagement through their mobile devices:

Gen X Now Reportedly The Largest Generation of Affluents
Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos’ latest annual survey of affluents in the US. The results are essentially switched from last year, leading Ipsos to declare this “a changing of the generational guard.” Even so, Boomers continue to lead on one important front. Boomer respondents reported a median household net worth of $913,000, almost twice the figure reported by Gen Xers ($552,000). Millennials (18-33), who comprise one-quarter of affluents, reported a median net worth of $516,000, not far behind Gen Xers; Seniors (70+), the smallest group (5% share) of affluents, reported the highest median net worth, of $1.42 million.
The Ipsos survey notes that affluent Gen Xers are far from being a monolithic group, a point that is often mentioned about Millennials, but less so with respect to Gen Xers. Younger Gen Xers (under 40), for example, tend to have similar tastes to Millennials in various areas (such as social media, entertainment trends and organic food), while older Gen Xers share more psychographic traits with Boomers.

Recently, the Pew Research Center revealed that 58% of Gen Xers identify with their generational label, compared to 78% of Boomers. An earlier study from MetLife found that 41% of Gen Xers related most to their own generation, while 28% related most to Baby Boomers. When it comes to the various traits they ascribe to their generation, the Pew survey discovered that Gen Xers are roughly in the middle of Millennials and Baby Boomers (perhaps a function of using averages). The Ipsos survey, for its part, shows that while 54% of Gen Xers aged 34-41 agree that they “like to stand out from others,” only 41% of those aged 42-50 agree.

Overall, the Ipsos study reveals that 23% of American households (and 28% of American adults) qualify as being affluent, on par with last year’s results. Among the $2.7 trillion in annual consumer spending by affluents (which represents an uptick from last year), the largest expenditure categories are:
#1 Automotive
#2 Home and garden
#3 Personal insurance
#4 Travel
#5 Education
#6 Electronics.
These results signify a greater spending role for travel and electronics than in last year’s survey.

Not surprisingly, affluents tend to live in urban areas, with 44% living in 10 major cities. The top 5 cities by share of affluents are:
#1 New York City (10% of affluents)
#2 Los Angeles (7%)
#3 Chicago (5%)
#4 San Francisco (4%)
#5 Washington, DC (4%).

Affluents living in these cities tend to exhibit different characteristics, with those in New York City showing an above-average inclination to value their cultural or ethnic heritage and to have an interest in fashion and luxury. Affluents in San Francisco skew heavily Asian-American (29% of San Francisco affluents versus 8% nationally) and tend to be more liberal, with interests in hybrid vehicles and organic food. By comparison, affluents in Los Angeles have stronger interests in automobiles, luxury, fashion and entertainment.

Affluent Millennials spend 10.4 hours a week with social media, almost twice the affluent average of 5.5 hours per week. Although Facebook and YouTube are the top social platforms for affluents overall and Millennials in particular, the youngest group is more heavily drawn to Instagram (54% using) and Snapchat (35%) than the affluent population as a whole (29% and 13%, respectively), with this likely a reflection of the traditionally younger audience of these platforms.

In other media-related data:
. More than 4 in 5 affluents read print magazines and almost half read national newspapers (with these skewing heavily towards an affluent audience, per a MarketingCharts report)
. Almost all (98%) affluents report having watched TV in the past 7 days and close to 9 in 10 listened to radio (including 73% listening to over-the-air radio)

Mobile News
Mobile Phone Video Viewers Spending Most of Their Time With Short-Form Content
Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length, according to Ooyala’s latest quarterly study. Desktops were also primarily used for short-form content (60% of time), though the same wasn’t true for tablets or connected TVs, for which a majority of viewing time was spent with content in excess of 10 minutes in length. For the quarter, about half of time spent watching video on connected TVs was for content 30 minutes or longer. That was the largest share of any device, with content of that length accounting for only 23% of mobile phone viewing time.

Separately, the report notes that mobile devices accounted for 44% of video plays in Q2.


LEAD ACTOR, COMEDY Jeffrey Tambor, “Transparent”
LEAD ACTRESS, COMEDY Julia Louis-Dreyfus, “Veep”
GUEST ACTOR, COMEDY Bradley Whitford, “Transparent”
GUEST ACTRESS, COMEDY Joan Cusack, “Shameless”
SUPPORTING ACTOR, DRAMA Peter Dinklage, “Game Of Thrones”
SUPPORTING ACTRESS, DRAMA Uzo Aduba, “Orange Is The New Black”
LEAD ACTOR, DRAMA Jon Hamm, “Mad Men”
LEAD ACTRESS, DRAMA Viola Davis, “How to Get Away with Murder”
GUEST ACTOR, DRAMA Reg E. Cathey, “House of Cards”
GUEST ACTRESS, DRAMA Margo Martindale, “The Americans”
LEAD ACTOR, LIMITED SERIES OR MOVIE Richard Jenkins, “Olive Kitteridge”
LEAD ACTRESS, LIMITED SERIES OR MOVIE Frances McDormand, “Olive Kitteridge”
WRITING FOR A COMEDY SERIES Simon Blackwell, Armando Iannucci and Tony Roche for Veep, “Election Night”
WRITING FOR A VARIETY SERIES “The Daily Show With Jon Stewart”
WRITING FOR A DRAMA SERIES David Benioff and D.B. Weiss for Game Of Thrones, “Mother’s Mercy”
DIRECTING FOR A DRAMA SERIES David Nutter for Game Of Thrones, “Mother’s Mercy”
DIRECTING FOR A VARIETY SERIES Chuck O’Neil for The Daily Show With Jon Stewart
DIRECTING FOR A COMEDY SERIES Jill Soloway for Transparent, “Best New Girl”
VARIETY TALK SERIES “The Daily Show With Jon Stewart”

Cinema News
Top Ten at the Box Office This Weekend 18-20 September 2015 (Domestic Only)

#1 ‘Maze Runner: The Scorch Trials’ $30,300,000 in 3,791 theaters
#2 ‘Black Mass’ $23,360,000 in 3,188 theaters
#3 ‘The Visit’ $11,350,000 in 3,148 theaters
#4 ‘The Perfect Guy’ $ 9,640,000 in 2,230 theaters
#5 ‘Everest (2015)’ $ 7,560,000 in 545 theaters
#6 ‘War Room’ $ 6,250,000 in 1,945 theaters
#7 ‘A Walk in the Woods’ $ 2,732,730 in 2,158 theaters
#8 ‘Mission: Impossible-Rogue Nation’ $ 2,250,000 in 2,202 theaters
#9 ‘Straight Outta Compton’ $ 1,970,000 in 1,938 theaters
#10 ‘Grandma (2015)’ $ 1,595,820 in 1,061 theaters

Coming Soon
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


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Across The Pond

BBC One #1 Thursday as 'Eat Well For Less' was the top program in the UK.

BBC One #1 Thursday as ‘Eat Well For Less’ was the top program in the UK.


The Big One finished #1 in the UK on Thursday as at 8P, ‘Eat Well for Less’ managed to be the top program of the night outside soaps with an average 4.56 million viewers (23.7%). It was followed at 9P by Frank Gardner’s ‘Who Do You Think You Are?’ which finished with 4.13 million viewers (20.7%). At 1035P, ‘Question Time’ brought in 2.41 million viewers (22.9%).


The Independent One had rugby. At 730P, coverage of New Zealand’s victory in the ‘Rugby World Cup’ finished with an average 3.01 million viewers (14.4%).

Channel 5

The Big Five had a big finale on Thursday. At 8P, ‘Dogs Make You Laugh Out Loud’ finished with 801,000 viewers (4.2%). Then at 9P, the season finale of ‘Celebrity Big Brother’ brought 1.65 million viewers (9.0%) for James Hill’s victory. Later, at 1045P, ‘Bit on the Side’ brought in an average 507,000 viewers (6.3%).


The Little Two at 730P had ‘Great British Menu’ and it was seen by an average 1.91 million viewers (10.4%). It was followed at 8P, ‘World’s Weirdest Events’ finished with 1.50 million viewers (7.8%). At 9P, ‘Cradle to Grave’ finished with and average and network high of 1.59 million viewers (7.9%). At 930P, ‘Boy Meets Girl’ dropped to an average 959,000 viewers (4.9%). Then at 10P, ‘Mock the Week’ finished with an average 1.16 million viewers (6.9%).

Channel 4

The Big Four at 8P, ‘Amazing Spaces’ finished with an average 1.40 million viewers (7.3%) at 8pm. It was followed at 9P, by the latest ‘Hunted’ which drew an average 1.25 million viewers (6.2%). At 10P, ‘First Dates’ finished with an average 916,000 viewers (6.1%).


The Indy Two at 10P presented ‘Celebrity Juice’ finished with an average 463,000 viewers (2.9%).

Down Under

Seven #1 Thursday

Seven #1 Thursday But Ten’s ‘The Bachelorette Australia’ top program.


The Second Commercial Network in Australia won again on Thursday, this time with a % share of the available audience. #2 was ‘Seven News’ with an average 970,000 viewers, as it finished as the #1 newscast in the nation. #3 was ‘Seven News/Today Tonight’ with an average 950,000 viewers. #6 was ‘The X Factor’ with an average 876,000 viewers. #9, ‘Home and Away’ finished with an average 737,000 viewers.


Network Nine was second yet again in Australia as it finished with a % share. The network had four programs in the Top Ten as #4 was ‘Nine News’ finished with an average 944,000 viewers. #5, ‘Nine News 6:30’ with an average 880,000 viewers. #8, ‘A Current Affair’ finished with an average 816,000 viewers. And, #10 was ‘RBT’ with an average 678,000 viewers.


The Third Commercial Network in Australia finished #3 Thursday with a % share of the available audience. But it had the #1 program as ‘The Bachelorette Australia’ finished with an average 973,000 viewers. And that was the only program on the network to finish in the Top Ten on Thursday.


The Alphabet Network in Australia finished fourth with a % share. #7 was ‘ABC News’ with an average 857,000 viewers.


The Special Broadcast Service in Australia finished #5 Thursday with an a % share of the available audience.

As you can see, no matter where you are, people were ‘Switching Channels’.


Video Suckling stunner after the siren
The Second Commercial Network in Australia won again on Friday to finished #1 for the evening with a 36.8% share of the available audience. #4 was ‘Seven News’ with an average 822,000 viewers. #5 was ‘Seven News/Today Tonight’ with an average 775,000 viewers. #6 was ‘Seven’s AFL: Friday Night Football Finals’ with an average 774,000 viewers. #8 was ‘Better Homes & Gardens’ with an average 687,000 viewers.


Network Nine finished second again with a 30.8% share. And it had the #1 program, ‘Rugby League Final Series PF1’ which finished with an average 1.010 million viewers. #2 was ‘Nine News 6:30’ with an average 866,000 viewers. #3 was ‘Nine News’ which finished with an average 856,000 viewers. #7 was ‘A Current Affair’ which finished with an average 702,000 viewers. And, #10 was ‘Rugby League Final Series PF1-Pre Game’ which finished with an average 580,000 viewers. Five programs in the Top Ten, with the top three, and yet it finished second.


The Third Commercial Network was an also ran as it finished #3 with a 14.9% share.


The Alphabet Network in Australia finished #4 with an average 13.5% share. #9 was ‘ABC News’ which finished with an average 639,000 viewers.


The Special Broadcast Service finished #5 with a 4.0% share.

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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Stan Getz Quartet

Stan Getz & Astrud Gilberto ‘The Girl From Ipanema’

Ruud Brink & Astrud Gilberto

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Thursday Night TV Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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