‘It’s All About Screens.’ This is the Daily Diary of Screens. On Wednesday, September 23, 2015, FOX finished #1 as ‘‘Empire’‘ was the top program. BBC One #1 in the UK as ‘Coronation Street’ was the top program. Seven finished #1 in Australia as ‘‘Nine News’ was the top program. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*****SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, September 23, 2015 (Posted on September 24, 2015)
FOX #1 Wednesday as ‘Empire’ was the top program.
FOX
The Animal Network of Broadcast brought out a brand new show and the phenom of last season on Wednesday in prime time and discovered it too can again be #1 among broadcast networks without live sporting events. At 8P, the series premiere ‘Rosewood’ brought us another look at medicine and finished with an average 7.54 million viewers and a 5.9/10, growing each half hour and finishing #2 in it time slot. Then at 9P, the big show from last season, the season premiere of ‘Empire’ rocked the world once again at it continued it assent with an average 16.18 million viewers and a stunning 10.4/17. Not only was it the #1 program in its time slot but #1 for the evening. It appears Murdoch’s Minions got it right.
CBS
The Tiffany Network was tarnished Wednesday with a premiere and a summer ending program as few bothered to watch. At 8P, the season premiere of ‘Survivor’ showed it strength as it finished with an average 9.70 million viewers and a 5.4/9, #1 in its time slot at 8P. Then at 930P, the season ending Summer series, ‘Big Brother’ fell flat as it drew an average 6.54 million viewers and a 3.8/7. This was one of the most disappointing nights in a long time for Black Rock. The reality programming did not stand up to the other broadcast networks on this evening.
NBC
The Peacock Network began with two of its more popular dramas on Wednesday and finished strong. At 8P, the season premiere of ‘The Mysteries of Laura’ finished with an average 7.11 million viewers and a 4.8/8. Then at 9P, one of the cornerstone’s of Sarnoff Sity, ‘Law & Order:SVU’ finished with a two-hour opening season episode and delivered an average 8.27 million viewers and a 5.5/10, winning the 10P time slot. It was a strong evening for veteran programs at 30 Rock.
ABC
The Alphabet Network began its regularly scheduled Wednesday programming yesterday. At 8P, ‘The Middle’ finished with an average 8.21 million viewers and a 5.4/9. At 830P, ‘The Goldbergs’ finished with an average 7.62 million viewers and a 4.9/8. At 9P, ‘Modern Family’ finished as the top program on the network Wednesday with an average 9.46 million viewers and a 6.4/10. At 930P, ‘Black-ish’ finished with an average 7.30 million viewers and a 5.1/8. At 10P, ‘Nashville’ completed the evening at Walt’s World with an average 4.91 million viewers and a 3.5/6. There is little question that the weak link in the line up is the last program of the evening. At some point in time, Disneyville has to give up the ghost of the ‘Athens of the South’ and bring on stronger programming which delivers an audience into its affiliate’s 11P newscasts.
The CW
The Little Network That Couldn’t didn’t try as it continued to delay its season premieres until next week. At 8P, ‘America’s Next Top Model’ however, which started a few weeks back, delivered an average 1.35 million viewers and a 1.1/2. At 9P, the season and series finale of ‘The Wicked Offer’ finished with 500,000 friends and family and a 0.4/1.
Late Night
At 1135P, NBC’s ‘The Tonight Show with Jimmy Fallon’ finished with a 3.0/8. CBS’ ‘The Late Show with Stephen Colbert’ finished with a 2.4/6. ABC’s ‘Jimmy Kimmel Live’ finished with a 1.8/5. At 1235A, NBC’s ‘Late Night with Seth Meyers’ finished with a 1.4/5. ABC’s ‘Nightline’ finished with a 1.2/4. CBS’s ‘Late Late Show with James Corden’ finished with a 1.0/4. At 135A, ‘Last Call with Carson Daly’ finished with a 0.8/4.
For The Record
FOX finished #1 Wednesday with an average 11.688 million viewers and an 8.1/13. CBS finished a disappointing #2 on Wednesday of Premiere Week with an average 8.050 million viewers and a 3.7/8. NBC finished #3 on Wednesday with an average 7.797 million viewers and a 5.2/9. ABC finished #4 with an average 7.055 million viewers and a 4.8/8. Univision finished with a 1.1/2. Telemundo finished with a 0.9/2. The CW finished with an average 939,000 viewers and a 0.7/1.
Today In TV History
On this date in 1968, ’60 Minutes’ premiered on CBS-TV.
Research
‘80% of shoppers say they engage with a retailer or brand through digital/mobile before setting foot inside the store: http://www.cnasophis.com/consumer-insight/
Gen X Now Reportedly The Largest Generation of Affluents
Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos’ latest annual survey of affluents in the US. The results are essentially switched from last year, leading Ipsos to declare this “a changing of the generational guard.” Even so, Boomers continue to lead on one important front. Boomer respondents reported a median household net worth of $913,000, almost twice the figure reported by Gen Xers ($552,000). Millennials (18-33), who comprise one-quarter of affluents, reported a median net worth of $516,000, not far behind Gen Xers; Seniors (70+), the smallest group (5% share) of affluents, reported the highest median net worth, of $1.42 million.
The Ipsos survey notes that affluent Gen Xers are far from being a monolithic group, a point that is often mentioned about Millennials, but less so with respect to Gen Xers. Younger Gen Xers (under 40), for example, tend to have similar tastes to Millennials in various areas (such as social media, entertainment trends and organic food), while older Gen Xers share more psychographic traits with Boomers.
Recently, the Pew Research Center revealed that 58% of Gen Xers identify with their generational label, compared to 78% of Boomers. An earlier study from MetLife found that 41% of Gen Xers related most to their own generation, while 28% related most to Baby Boomers. When it comes to the various traits they ascribe to their generation, the Pew survey discovered that Gen Xers are roughly in the middle of Millennials and Baby Boomers (perhaps a function of using averages). The Ipsos survey, for its part, shows that while 54% of Gen Xers aged 34-41 agree that they “like to stand out from others,” only 41% of those aged 42-50 agree.
Overall, the Ipsos study reveals that 23% of American households (and 28% of American adults) qualify as being affluent, on par with last year’s results. Among the $2.7 trillion in annual consumer spending by affluents (which represents an uptick from last year), the largest expenditure categories are:
#1 Automotive
#2 Home and garden
#3 Personal insurance
#4 Travel
#5 Education
#6 Electronics.
These results signify a greater spending role for travel and electronics than in last year’s survey.
Not surprisingly, affluents tend to live in urban areas, with 44% living in 10 major cities. The top 5 cities by share of affluents are:
#1 New York City (10% of affluents)
#2 Los Angeles (7%)
#3 Chicago (5%)
#4 San Francisco (4%)
#5 Washington, DC (4%).
Affluents living in these cities tend to exhibit different characteristics, with those in New York City showing an above-average inclination to value their cultural or ethnic heritage and to have an interest in fashion and luxury. Affluents in San Francisco skew heavily Asian-American (29% of San Francisco affluents versus 8% nationally) and tend to be more liberal, with interests in hybrid vehicles and organic food. By comparison, affluents in Los Angeles have stronger interests in automobiles, luxury, fashion and entertainment.
Affluent Millennials spend 10.4 hours a week with social media, almost twice the affluent average of 5.5 hours per week. Although Facebook and YouTube are the top social platforms for affluents overall and Millennials in particular, the youngest group is more heavily drawn to Instagram (54% using) and Snapchat (35%) than the affluent population as a whole (29% and 13%, respectively), with this likely a reflection of the traditionally younger audience of these platforms.
In other media-related data:
. More than 4 in 5 affluents read print magazines and almost half read national newspapers (with these skewing heavily towards an affluent audience, per a MarketingCharts report)
. Almost all (98%) affluents report having watched TV in the past 7 days and close to 9 in 10 listened to radio (including 73% listening to over-the-air radio)
Mobile News
Mobile Phone Video Viewers Spending Most of Their Time With Short-Form Content
Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length, according to Ooyala’s latest quarterly study. Desktops were also primarily used for short-form content (60% of time), though the same wasn’t true for tablets or connected TVs, for which a majority of viewing time was spent with content in excess of 10 minutes in length. For the quarter, about half of time spent watching video on connected TVs was for content 30 minutes or longer. That was the largest share of any device, with content of that length accounting for only 23% of mobile phone viewing time.
Separately, the report notes that mobile devices accounted for 44% of video plays in Q2.
2015 67th ANNUAL EMMY AWARDS WINNERS
SUPPORTING ACTOR, COMEDY Tony Hale, “Veep”
SUPPORTING ACTRESS, COMEDY Allison Janney, “Mom”
LEAD ACTOR, COMEDY Jeffrey Tambor, “Transparent”
LEAD ACTRESS, COMEDY Julia Louis-Dreyfus, “Veep”
GUEST ACTOR, COMEDY Bradley Whitford, “Transparent”
GUEST ACTRESS, COMEDY Joan Cusack, “Shameless”
OUTSTANDING COMEDY SERIES “Veep”
SUPPORTING ACTOR, DRAMA Peter Dinklage, “Game Of Thrones”
SUPPORTING ACTRESS, DRAMA Uzo Aduba, “Orange Is The New Black”
LEAD ACTOR, DRAMA Jon Hamm, “Mad Men”
LEAD ACTRESS, DRAMA Viola Davis, “How to Get Away with Murder”
GUEST ACTOR, DRAMA Reg E. Cathey, “House of Cards”
GUEST ACTRESS, DRAMA Margo Martindale, “The Americans”
SUPPORTING ACTOR, LIMITED SERIES OR MOVIE Bill Murray, “Olive Kitteridge”
SUPPORTING ACTRESS, LIMITED SERIES OR MOVIE Regina King, “American Crime
LEAD ACTOR, LIMITED SERIES OR MOVIE Richard Jenkins, “Olive Kitteridge”
LEAD ACTRESS, LIMITED SERIES OR MOVIE Frances McDormand, “Olive Kitteridge”
REALITY-COMPETITION SERIES “The Voice”
WRITING FOR A COMEDY SERIES Simon Blackwell, Armando Iannucci and Tony Roche for Veep, “Election Night”
WRITING FOR A VARIETY SERIES “The Daily Show With Jon Stewart”
WRITING FOR A LIMITED SERIES, MOVIE OR DRAMATIC SPECIAL Jane Anderson for “Olive Kitteridge”
WRITING FOR A DRAMA SERIES David Benioff and D.B. Weiss for Game Of Thrones, “Mother’s Mercy”
DIRECTING FOR A DRAMA SERIES David Nutter for Game Of Thrones, “Mother’s Mercy”
DIRECTING FOR A VARIETY SERIES Chuck O’Neil for The Daily Show With Jon Stewart
DIRECTING FOR A LIMITED SERIES, MOVIE OR DRAMATIC SPECIAL Lisa Cholodenko for “Olive Kitteridge”
DIRECTING FOR A COMEDY SERIES Jill Soloway for Transparent, “Best New Girl”
VARIETY TALK SERIES “The Daily Show With Jon Stewart”
VARIETY SKETCH SERIES “Inside Amy Schumer”
TELEVISION MOVIE “Bessie”
HOST, REALITY OR REALITY-COMPETITION PROGRAM Jane Lynch, “Hollywood Game Night”
STRUCTURED REALITY PROGRAM “Shark Tank”
UNSTRUCTURED REALITY PROGRAM “Deadliest Catch”
Cinema News
Top Ten at the Box Office This Weekend 18-20 September 2015 (Domestic Only)
#1 ‘Maze Runner: The Scorch Trials’ $30,300,000 in 3,791 theaters
#2 ‘Black Mass’ $23,360,000 in 3,188 theaters
#3 ‘The Visit’ $11,350,000 in 3,148 theaters
#4 ‘The Perfect Guy’ $ 9,640,000 in 2,230 theaters
#5 ‘Everest (2015)’ $ 7,560,000 in 545 theaters
#6 ‘War Room’ $ 6,250,000 in 1,945 theaters
#7 ‘A Walk in the Woods’ $ 2,732,730 in 2,158 theaters
#8 ‘Mission: Impossible-Rogue Nation’ $ 2,250,000 in 2,202 theaters
#9 ‘Straight Outta Compton’ $ 1,970,000 in 1,938 theaters
#10 ‘Grandma (2015)’ $ 1,595,820 in 1,061 theaters
Coming Soon
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean
Coming November 20, 2015
Coming December
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 33,000 views.
Across The Pond
BBC One #1 Wednesday as ‘The Great British Bake-Off’ top program.
BBC One
The Big One finished #1 Wednesday in the UK. At 8P, ‘The Great British Bake Off’ may have suffered a dip in the ratings due to the live ‘Coronation Street’ episode on ITV, but the network remained top of the pack on Wednesday night. It finished with an average overnight audience was 8.37 million viewers (34.6%), down 1.6 million viewers from last week. It peaked at 9.25 million viewers during its last 15 minutes. At 9P, ‘Doctor Foster’ continued as it finished with an average 5.59 million viewers (26.5%).
ITV
The Independent One’s top program outside of the 730P ‘Coronation Street’, which was the top program in the UK in its 60th Anniversary episode which delivered an average 8.4 million viewers and a 36.3% share, was a new drama at 9P, ‘Midwinter of the Spirit’ as it finished with an average 1.94 million viewers (9.3%). Much of last night’s programs saw low ratings due to the ‘Bake Off’/’Corrie’ battle. When both shows were up against each other at 8P, ‘Coronation Street’ finished with an average 8.0 million viewers vs ‘The Great British Bake-Off’s’ 7.7 million viewers.
Channel 4
The Big Four at 8P had ‘Posh Pawn’ finished with an average 738,000 viewers (3.1%). At 9P, ‘Grand Designs’ finished as the #1 program on 4 with 1.83 million viewers (8.7%). At 10P, ‘It’s a Weird World’ finished with an average 813,000 viewers (5.7%).
Channel 5
The Viacom Five at 8P presented ‘The Nightmare Neighbor Next Door’ finished with an average 444,000 viewers (1.8%). it was followed at 9P by the latest ‘Celebrity Big Brother’ with an average 1.19 million viewers (5.7%). At 10P, ‘Wentworth Prison’ finished with an average 509,000 viewers (3.5%).
BBC Two
The Little Two at 8P presented ‘Don’t Panic-How to End Extreme Poverty in 15 Years’ brought in 436,000 viewers (1.8%). At 9P, ‘The Ascent of Woman’ finished with an average 446,000 viewers (2.1%).
Down Under
Seven #1 in Australia on Wednesday as Nine’s ‘Nine News’ was the top program.
Seven
Seven again #1 on Wednesday with a solid 29.1% share of the available audience, powered again by ‘The X Factor’. The #3 program was ‘Seven News’ with an average 980,000 viewers. #4 was ‘Seven News/Today Tonight’ with an average 955,000 viewers. #5 was ‘The X Factor Australia’ finished with an average 953,000 viewers.
Nine
Network Nine finished second for the umpteenth night with a 25.0% share behind their big three programs. #1 was ‘Nine News’ with an average 1.023 million viewers. #2 was ‘Nine News 6:30’ with an average 1.010 million viewers. #7 was ‘A Current Affair’ which finished with an average 881000 viewers.
Ten
The Third Commercial Network in Australia finished #3 with a 29.4% share of the available audience. #8 was the season premiere of ‘The Bachelorette Australia’ which finished with an average 875,000 viewers.
ABC
The Alphabet Network of Australia finished fourth with a 19.4% share with three Top Ten programs. #6 was ‘Gruen’ which finished with an average 900,000 viewers. #9, ‘ABC News’ finished with an average 834,000 viewers. #10 was ‘Utopia’ with an average 803,000 viewers.
SBS
The Special Broadcast Service finished #5 with a 6.1% share of the available audience.
****THURSDAY AUSTRALIA OVERNIGHT TV RATINGS
****THURSDAY AUSTRALIA OVERNIGHT TV RATINGS
Seven #1 Thursday But Ten’s ‘The Bachelorette Australia’ top program.
Seven
The Second Commercial Network in Australia won again on Thursday, this time with a % share of the available audience. #2 was ‘Seven News’ with an average 970,000 viewers, as it finished as the #1 newscast in the nation. #3 was ‘Seven News/Today Tonight’ with an average 950,000 viewers. #6 was ‘The X Factor’ with an average 876,000 viewers. #9, ‘Home and Away’ finished with an average 737,000 viewers.
Nine
Network Nine was second yet again in Australia as it finished with a % share. The network had four programs in the Top Ten as #4 was ‘Nine News’ finished with an average 944,000 viewers. #5, ‘Nine News 6:30’ with an average 880,000 viewers. #8, ‘A Current Affair’ finished with an average 816,000 viewers. And, #10 was ‘RBT’ with an average 678,000 viewers.
Ten
The Third Commercial Network in Australia finished #3 Thursday with a % share of the available audience. But it had the #1 program as ‘The Bachelorette Australia’ finished with an average 973,000 viewers. And that was the only program on the network to finish in the Top Ten on Thursday.
ABC
The Alphabet Network in Australia finished fourth with a % share. #7 was ‘ABC News’ with an average 857,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 Thursday with an a % share of the available audience.
As you can see, no matter where you are, people were ‘Switching Channels’.
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs, ‘Are You One Of The 3 Blind Mice? 🆕🌎💭💬 – http://bit.ly/AreYouOneOfTheThreeBlindMice’
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’ http://bit.ly/1KslOhR💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Stan Getz Quartet
OVERTHESHOULDERMEDIA 