‘It’s All About Screens.’ This is the Daily Diary of Screens. On Saturday, September 19, 2015, CBS finished #1 as ‘’48 Hours’‘ was the top program. ITV #1 in the UK as ‘The X Factor UK’ was the top program. Seven finished #1 in Australia as ‘‘Nine News Saturday’ was the top program. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, September 19, 2015 (Posted on September 20, 2015)
CBS #1 Saturday as ’48 Hours’ was the top program.
CBS
The Tiffany Network decided to put three of their biggest programs, all reruns against all comers. And it worked. At 8P, a rerun of last season’s finale, ‘NCIS: Los Angeles’ finished with an average 3.54 million viewers. At 9P, a rerun of ‘Criminal Minds’ upped the ante with an increase to 3.635 million viewers. Then at 10P, a rerun of ’48 Hours’ finished with an average 3.73 million viewers. With a stead increase all night long, it made for a very happy group of network affiliates as it led the night’s top programming into the local news.
Univision
The #1 Hispanic Network in America finished #2 on all of television Saturday evening. The broadcast of ‘Sábado Gigante ¡Hasta Siempre!’ (‘Giant Saturday–Forever!’), the final episode of the longest running variety show on television, provided viewers an emotion-filled evening celebrating the show that has been a Saturday night tradition in millions of Hispanic households around the globe for more than 53 years. ‘Sábado Gigante ¡Hasta Siempre!’ reached 6.7 million Total Viewers 2+ who tuned in to all or part of the three and half hour Live broadcast. The giant show averaged 3.4 million Total Viewers 2+
ABC
The Alphabet Network had a big Pac-12 college football game. At 8P, ‘Stanford vs USC’ was a big upset as the Cardinal defeated the Trojans, 41-31 in Los Angeles, CA, and drew an average 2.65 million viewers. Pancho was happy in the mountains.
FOX
The Animal Network of Broadcast decided to air a cross-sectional college football game featuring the California Golden Bears against the Texas Longhorns from Austin, TX. At 8P, ‘Cal vs Texas’, the Golden Bears’ eaked out a victory as the Longhorn’s kicker missed the extra point, 45-44 which drew an average 2.22 million viewers.
NBC
The Peacock Network tried to air reruns of one of its more popular reality show all night long. But guess what? Reality does not rerun very well. After all, reality programming is for ‘that moment’ not for a rerun ‘later moment’. Sarnoff Sity found that out on Saturday. At 8P, a rerun of ‘American Ninja Warrior’, throughout prime time, finished with an average 2.027 million viewers.
For The Record
CBS finished #1 Saturday with an average 3.66 million viewers. Univision finished #2 Saturday with an average 3.4 million viewers. ABC finished #3 with an average 2.65 million viewers. FOX finished with an average 2.22 million viewers. NBC finished with an average 2.08 million viewers.
Today In TV History
On this date in 1976, ‘The Captain & Tennille Show’ premiered on ABC-TV.
2015 67th ANNUAL EMMY AWARDS WINNERS
SUPPORTING ACTOR, COMEDY Tony Hale, “Veep”
SUPPORTING ACTRESS, COMEDY Allison Janney, “Mom”
LEAD ACTOR, COMEDY Jeffrey Tambor, “Transparent”
LEAD ACTRESS, COMEDY Julia Louis-Dreyfus, “Veep”
GUEST ACTOR, COMEDY Bradley Whitford, “Transparent”
GUEST ACTRESS, COMEDY Joan Cusack, “Shameless”
OUTSTANDING COMEDY SERIES “Veep”
SUPPORTING ACTOR, DRAMA Peter Dinklage, “Game Of Thrones”
SUPPORTING ACTRESS, DRAMA Uzo Aduba, “Orange Is The New Black”
LEAD ACTOR, DRAMA Jon Hamm, “Mad Men”
LEAD ACTRESS, DRAMA Viola Davis, “How to Get Away with Murder”
GUEST ACTOR, DRAMA Reg E. Cathey, “House of Cards”
GUEST ACTRESS, DRAMA Margo Martindale, “The Americans”
SUPPORTING ACTOR, LIMITED SERIES OR MOVIE Bill Murray, “Olive Kitteridge”
SUPPORTING ACTRESS, LIMITED SERIES OR MOVIE Regina King, “American Crime
LEAD ACTOR, LIMITED SERIES OR MOVIE Richard Jenkins, “Olive Kitteridge”
LEAD ACTRESS, LIMITED SERIES OR MOVIE Frances McDormand, “Olive Kitteridge”
REALITY-COMPETITION SERIES “The Voice”
WRITING FOR A COMEDY SERIES Simon Blackwell, Armando Iannucci and Tony Roche for Veep, “Election Night”
WRITING FOR A VARIETY SERIES “The Daily Show With Jon Stewart”
WRITING FOR A LIMITED SERIES, MOVIE OR DRAMATIC SPECIAL Jane Anderson for “Olive Kitteridge”
WRITING FOR A DRAMA SERIES David Benioff and D.B. Weiss for Game Of Thrones, “Mother’s Mercy”
DIRECTING FOR A DRAMA SERIES David Nutter for Game Of Thrones, “Mother’s Mercy”
DIRECTING FOR A VARIETY SERIES Chuck O’Neil for The Daily Show With Jon Stewart
DIRECTING FOR A LIMITED SERIES, MOVIE OR DRAMATIC SPECIAL Lisa Cholodenko for “Olive Kitteridge”
DIRECTING FOR A COMEDY SERIES Jill Soloway for Transparent, “Best New Girl”
VARIETY TALK SERIES “The Daily Show With Jon Stewart”
VARIETY SKETCH SERIES “Inside Amy Schumer”
TELEVISION MOVIE “Bessie”
HOST, REALITY OR REALITY-COMPETITION PROGRAM Jane Lynch, “Hollywood Game Night”
STRUCTURED REALITY PROGRAM “Shark Tank”
UNSTRUCTURED REALITY PROGRAM “Deadliest Catch”
Who Watches TV Today? Are They Multitaskers?
Multitasking is a very big deal for TV watchers, according to an article by Wayne Friedman in Television Daily News, and it doesn’t matter if viewers are watching live, time-shifted programming or streaming through the TV set.
For each hour of prime time watched, 70% of viewing comes with “other activities”. Other activities are:
. 69% for live TV viewing
. 70% for time-shifted DVR viewing
. 71% for streaming through a TV set.
The new study comes from GfK, a business and consumer research company.
The research company says multitasking has remained stable for more a little more than a decade with 75% of respondents had “other activities” while watching TV in 2004. This year, it has increased to 77%. Men (74%) are more likely to be multitaskers than women (64%). Young TV viewers 18-34 multitask more in prime time (73%) than older viewers. Each of those groups, 35 to 49 & 50 to 64 years old both registered a 66% multitask mark.
The most common multitasking activity across the three hours of prime-time TV are:
. Talking with others, whether in person or on a phone, averages of 24% of viewers.
. Internet use is 29%.
. Eating and snacking is also big, 30%, but only in the first hour of prime time. That activity drops to 12% in the third hour of prime time.
The study says those who have “unplanned” TV viewing tend to multitask more (75%) than those who plan (64%). It says advertisers need to keep experimenting in ways to reach their consumers on more than one screen. The survey, from April 23 through May 5, 2015, came from representative in about 97% of U.S. households (1,010 persons 13-64, randomly selected from the overall pool of active panel members). Only one respondent per household was allowed. The cooperation rate among the assigned sample was 43%, with the average time to complete the survey of 25 minutes.
Coming Next Tuesday
Marketing News
Consumer Satisfaction With The In-Store Shopping Experience
About three-quarters of the almost 2,000 shoppers surveyed around the world by Zebra Technologies are at least somewhat satisfied with shopping in stores, per a recent study. But satisfaction rates are lower for product prices (58%) and the availability of coupons, special offers and discounts (51%). The study results indicate that product availability is the top aspect of the in-store experience that influences greater spending, while the most compelling reason for shopping in-store is to browse or experience the physical product.
The survey was conducted from January 6-February 18 2015 by Research Now, in the following countries: United States (588), Canada (137), Singapore (105), Australia (114), UK (167), Italy (119), Spain (125), France (146), Germany (125), China (118), Japan (112), and Thailand (99).
Top Ten at the Box Office This Weekend 18-20 September 2015 (Domestic Only)
#1 ‘Maze Runner: The Scorch Trials’ $30,300,000 in 3,791 theaters
#2 ‘Black Mass’ $23,360,000 in 3,188 theaters
#3 ‘The Visit’ $11,350,000 in 3,148 theaters
#4 ‘The Perfect Guy’ $ 9,640,000 in 2,230 theaters
#5 ‘Everest (2015)’ $ 7,560,000 in 545 theaters
#6 ‘War Room’ $ 6,250,000 in 1,945 theaters
#7 ‘A Walk in the Woods’ $ 2,732,730 in 2,158 theaters
#8 ‘Mission: Impossible-Rogue Nation’ $ 2,250,000 in 2,202 theaters
#9 ‘Straight Outta Compton’ $ 1,970,000 in 1,938 theaters
#10 ‘Grandma (2015)’ $ 1,595,820 in 1,061 theaters
Coming Soon
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean
Coming November 20, 2015
Coming December
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
ITV
The Independent One had the finals to auditions to top the evening in the UK. ‘The X Factor UK’ was watched by 7.0 million viewers (32.2%) last night as the auditions came to an end. Keep It in the Family and Through the Keyhole averaged 3.28 million (18%) and 2.96 million (16%) respectively.
BBC One
The Big One had a bit of a disappointment as the return of the Doctor’ couldn’t unseat ‘The X’. The ninth season of ‘Doctor Who’ premiered but ‘The Magician’s Apprentice’ drew only 4.58 million viewers (2.1%), down more than 2 million from last year’s opener. ‘The National Lottery: In It to Win It’ brought in 3.01 million viewers (14.1%). Then at 9P, ‘Casual+y’ brought the network back up with an average 4.34 million viewers (22.%).
BBC Two
The Little Two decided to air a night of repeats. AT 830P, ‘Dad’s Army’ was the top draw and finished with an average 1.46 million viewers (6.8%).
ITV4
The Indy Four at 715P presented coverage of the ‘Rugby World Cup’, and it drew a solid 1.61 million viewers (7.9%).
Channel 4
The Big Four at 9P presented ‘It Was Alright In’ and it finished with an average 1.11 million viewers (5.4%).
Channel 5
The Viacom Five brought ‘Football League Tonight’ and it could only draw 343,000 viewers (1.8%). Then at 1030P, ‘Celebrity Big Brother’ continued with 778,000 viewers (6.1%).
ITV2
The Indy Two at 930P had ‘The Xtra Factor’ and it finished with an average 417,000 viewers (2.3%).
Down Under
Seven #1 Saturday in Australia but ‘Nine News Saturday’ was the top program.
Seven
The Second Commercial Network was #1 again, with football as it finished with a 32.4% share of the available audience. 5 was ‘Seven’s AFL: Saturday Night Football Finals’ which drew an average 701,000 viewers, just 17,000 below the Rugby match. #10 was ‘Seven’s AFL: Saturday Night Football Finals-Post Match’ which drew an average 470,000 viewers, some 20,000 less than the Rugby Post Match audience.
Nine
Network Nine finished second with rugby, as it finished with a 30.2% share. #1 again was ‘Nine News Saturday’ with an average 892,000 viewers. #4 was ‘Rugby League Final Series SF2’ with an average 718,000 viewers. #9 was ‘Rugby League Final Series SF1-Pre Game’ which drew an average 490,000 viewers.
ABC
The Alphabet Network in Australia finished #3 with a 19.1% share. #3 was ‘ABC News Saturday’ with an average 826,000 viewers. #6 was ‘Last Tango In Halifax’ finished with an average 641,000 viewers. #7 was a rerun of ‘New Tricks’ with 605,000 viewers. And, #8 was ‘Gardening Australia’ with an average 519,000 viewers.
Ten
The Third Commercial Network in Australia finished fourth with an 11.1% share.
SBS
The Special Broadcast Service finished #5 with a 7.1% share of the available audience.
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven #1 Sunday in Australia as ‘The X Factor Australia’ top program.
Seven
The Second Commercial Network in Australia won again, this time on Sunday with an overwhelming 35.1% share of the available audience. The #1 program was ‘The X Factor Australia’ which finished with an average 1.260 million viewers. But perhaps most important, the #2 program was the nation’s top newscast with an average 1.225 million viewers. But it also had the #3 program, ‘Peter Allen-Not The Boy Next Door Part 2’ which drew 1.212 million viewers.
Nine
Network Nine finished #2 for the umpteenth night this past week with a 26.3% share. #4 was ‘Nine News Sunday’ in a position it rarely is ever in as it drew an average 1.185 million viewers. #5 was ‘The Block’ with an average 1.037 million viewers. #7, ’60 Minutes’ finished with an average 859,000 viewers.
ABC
The Alphabet Network in Australia finished #3 with a 16.3% share of the available audience. #6 was ‘ABC News Sunday’ with an average 936,000 viewers. #8 was ‘Doctor Who’ which finished with an average 653,000 viewers. #9, ‘Vera’ finished with 606,000 viewers.
Ten
The Third Commercial Network in Australia finished fourth with a 15.8% share. #10 was ‘The Biggest Loser Families Sunday’ which finished with an average 543,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 with a 5.5% share of the available audience.
Eleven
The One After Ten finished #6 with a 3.0% share.
Network One
The One finished #7 on Sunday with a 2.7% share.
As you can see, no matter where you are, people were ‘Switching Channels’.
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Sergio Mendes and Brasil ’66 ‘Fool On The Hill’
Sergio Mendes and Brasil ’66 ‘Mas que nada’ introduced by Eartha Kitt
Sergio Mendes and Brasil ’66 ‘The Look of Love’
Sergio Mendes and Brasil ’66 ‘Upa Neguinho’ with Caterina Valente
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