‘It’s All About Screens.’ This is the Daily Diary of Screens. On Friday, September 18, 2015, CBS finished #1 as ‘‘Blue Bloods’‘ was the top program. ITV #1 in the UK as ‘Rugby World Cup’ was the top program. Seven finished #1 in Australia as ‘‘Nine News’ was the top program. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Friday, September 18, 2015 (Posted on September 19, 2015)
CBS
The Tiffany Network, playing many of it season ending episodes, prepared for a repeat of last season as it finished #1 on Friday. At 8P, a rerun of ‘Elementary’ finished with an average 3.673 million viewers. At 9P, a rerun of the final episode of ‘Hawaii Five-0’ finished with an average 5.480 million viewers as Katherine came back for Kono’s wedding and a nuclear bomb potential disaster was averted and won its time slot. At 10P, last year’s season ender of ‘Blue Bloods’ finished with an average 6.237 million viewers.
NBC
The Peacock Network reran something new and brought out a new episode of their news magazine on the Friday before the season begins. At 8P, a rerun of ‘Best Time Ever with Neil Patrick Harris’ finished with an average 3.453 million viewers. Then ‘Dateline’ finished with an average 5.008 million viewers in it two-hour debut.
ABC
The Alphabet Network presented a mishmash of programming. At 8P, a rerun of ‘Last Man Standing’ finished with a average 4.115 million viewers as it led the time slot in preparation for next week’s season debut. Then at 830P, ‘ABC Fall Preview’ finished with an average 3.12 million viewers. At 9P, a rerun of ‘Shark Tank’ finished with an average 3.440 million viewers. At 10P, a new episode of ’20/20′ finished with an average 3.987 million viewers.
The CW
The Little Network That Couldn’t DID on this given Friday. At 8P, ‘Masters of Illusion’ finished with an average 1.949 million viewers. Then at 830P, a rerun of ‘Whose Line Is It Anyway?’ finished with an average 1.883 million viewers. Then at 9P, a rerun of ‘Penn & Teller: Fool Us’ finished with an average 1.970 million viewers.
FOX
The Animal Network of Broadcast decided to air last year season ending two-hour finale of ‘Gotham’ at 8P and it finished with an average 1.620 million viewers and at 9P, it drew an average 1.450 million viewers as we saw the end of the brilliant Fish Mooney. She will be missed.
For The Record
CBS finished #1 with an average 5.135 million viewers. NBC finished #2 with an average 4.437 million viewers. ABC finished #3 with an average 3.771 million viewers. The CW finished with an average 2.001 million viewers. FOX finished with an average 1.504 million viewers.
Today In TV History
On this date in 1970, the first episode of ‘The Mary Tyler Moore Show’ aired on CBS.
Social Media News
Coca Cola was the first company to receive an official custom Twitter emoji — a pair of glass bottles adorned with its signature red label. The emojis appear when people tweet the hashtag #ShareACoke.
Who Watches TV Today? Are They Multitaskers?
Multitasking is a very big deal for TV watchers, according to an article by Wayne Friedman in Television Daily News, and it doesn’t matter if viewers are watching live, time-shifted programming or streaming through the TV set.
For each hour of prime time watched, 70% of viewing comes with “other activities”. Other activities are:
. 69% for live TV viewing
. 70% for time-shifted DVR viewing
. 71% for streaming through a TV set.
The new study comes from GfK, a business and consumer research company.
The research company says multitasking has remained stable for more a little more than a decade with 75% of respondents had “other activities” while watching TV in 2004. This year, it has increased to 77%. Men (74%) are more likely to be multitaskers than women (64%). Young TV viewers 18-34 multitask more in prime time (73%) than older viewers. Each of those groups, 35 to 49 & 50 to 64 years old both registered a 66% multitask mark.
The most common multitasking activity across the three hours of prime-time TV are:
. Talking with others, whether in person or on a phone, averages of 24% of viewers.
. Internet use is 29%.
. Eating and snacking is also big, 30%, but only in the first hour of prime time. That activity drops to 12% in the third hour of prime time.
The study says those who have “unplanned” TV viewing tend to multitask more (75%) than those who plan (64%). It says advertisers need to keep experimenting in ways to reach their consumers on more than one screen. The survey, from April 23 through May 5, 2015, came from representative in about 97% of U.S. households (1,010 persons 13-64, randomly selected from the overall pool of active panel members). Only one respondent per household was allowed. The cooperation rate among the assigned sample was 43%, with the average time to complete the survey of 25 minutes.
Coming Next Tuesday
Marketing News
Consumer Satisfaction With The In-Store Shopping Experience
About three-quarters of the almost 2,000 shoppers surveyed around the world by Zebra Technologies are at least somewhat satisfied with shopping in stores, per a recent study. But satisfaction rates are lower for product prices (58%) and the availability of coupons, special offers and discounts (51%). The study results indicate that product availability is the top aspect of the in-store experience that influences greater spending, while the most compelling reason for shopping in-store is to browse or experience the physical product.
The survey was conducted from January 6-February 18 2015 by Research Now, in the following countries: United States (588), Canada (137), Singapore (105), Australia (114), UK (167), Italy (119), Spain (125), France (146), Germany (125), China (118), Japan (112), and Thailand (99).
Cinema Box Office Weekend September 11-13 2015 (Domestic)
#1 ‘The Perfect Guy’ $26.7 million at 2,220 theaters
#2 ‘The Visit’ $25.7 million at 3,069 theaters
#3 ‘War Room’ $ 7.4 million at 1,647 theaters
#4 ‘A Walk in the Woods’ $ 4.7 million in 2,139 theaters
#5 ‘Mission: Impossible RN’ $ 4.2 million in 2,649 theaters
#6 ‘Straight Outta Compton’ $ 4.1 million in 2,806 theaters
#7 ‘No Escape’ $ 2.9 million in 3,022 theaters
#8 ‘The Transporter Refueled’ $ 2.7 million in 3,434 theaters
#9 ’90 Minutes in Heaven’ $ 2.2 in 1,354 theaters
#10 ‘Un Gallo con Muchos Huevos’ $ 1.9 million in 616 theaters
Cinema Box Office Weekend September 11-13 2015 (Worldwide)
#1 ‘Mission:Impossible RN’ $95.5 million
#2 ‘The Visit’ $29.5 million
#3 ‘Minions’ $27.7 million
#4 ‘Maze Runner’ $26.8 million
#5 ‘The Perfect Guy’ $26.7 million
#6 ‘Fack ju Gohte 2’ $20.0 million
#7 ‘Straight Outta Compton’$8.4 million
#8 ‘The Transporter Refueled’$7.9 million
#9 ‘War Room’ $7.7 million
#10 ‘Inside Out’ $6.8 million
Coming Soon
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean
Coming November 20, 2015
Coming December
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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While Others Suffer, Some Find A Way To Help On Their Very Special Day
Across The Pond
ITV
The Independent One had rugby and that was all it needed to finished #1 in the UK Friday. England’s opening ‘Rugby World Cup’ match against Fiji attracted an average audience of 7.56 million viewers (35.3%) Friday evening as the coverage of the tournament opener peaked with a huge 9.26 million viewers at 8.30P. England won 35-11.
BBC One
The Big One finished a disappointing second as ‘Ripper Street’ is not commanding the attention it promised initially. AT 7P, the evening was kicked off with ‘The One Show’ with 3.54 million viewers (20.5%). It was followed at 8P with ‘Would I Lie To You? with an average 3.12 million viewers (16.3%). At 830P, ‘Still Open All Hours’ was seen by an average 2.61 million viewers (11.8%). Then it was followed by ‘Ripper Street’ with an average 2.19 million viewers (9.5%). The evening ended at 1045P with ‘Mountain Goats’ which drew an average 1.15 million viewers (9.1%).
Channel 4
The Big Four at 8P presented ‘Sarah Millican Hijacks Deal or No Deal’ which finished with an average 930,000 viewers (4.2%). At 9P, ‘Gogglebox’ was once again 4’s highest-rated show with an average audience of 2.35 million viewers (10.2%). At 10P, ‘Alan Carr: Chatty Man’ finished with an average 1.11 million viewers (7.1%).
BBC Two
The Little Two had ‘The Great British Menu’ and it finished with an average 1.48 million viewers (7.7%). It was followed by ‘Mastermind’ with an average 1.29 million viewers (5.8%). Next, ‘Gardeners’ World’ continued with an average 1.76 million viewers (8%). Then, ‘The Great British Bake Off: An Extra Slice’ was seen by an average 2.12 million viewers (9.1%). At 930P, ‘Rick Stein’s From Venice to Istanbul’ brought in an average 1.38 million viewers (6.7%).
Channel 5
The Viacom Five at 9P presented Farrah Abraham’s eviction from the ‘Celebrity Big Brother’ as Farrah Abraham’s eviction from the house was seen by an average audience of 1.18 million viewers (5.5%). The show peaked with 1.38 million viewers (6.1%) as the results were announced. AT 1030P, a further 599,000 viewers (5%) watched Farrah’s controversial appearance on ‘Celebrity Big Brother’s Bit on the Side’. Another 347,000 viewers (4.5%) stuck around for live footage from the house immediately after.
ITV 3
The Indy Three had ‘Murder She Wrote’ as it brought in an average 444,000 viewers (2.5%).
Down Under
Seven #1 Friday in Australia but ‘Nine News’ was the top program.
Seven
The Second Commercial Network in Australia bounced back to finished #1 on Friday with a 33.7% share of the available audience. #3 was ‘Seven News’ with an average 866,000 viewers. #4 was ‘Seven News/Today Tonight’ with an average 840,000 viewers. #6 was ‘Better Homes and Gardens’ which finished with an average 777,000 viewers. #8 was ‘Seven’s AFL: Friday Night Football Finals’ which delivered 676,000 viewers, 148,000 fewer than were watching Rugby but enough to boost Seven to the #1 position on Friday.
Network Nine
The National Nine Network finished #2 with a 31.7% share. Again, the #1 program and the #1 newscast in the nation was ‘Nine News’ with an average 925,000 on a very slow Friday evening. #2 was ‘Nine News 6:30’ with 921,000 viewers. #5 was ‘Rugby League Final Series SF1’ with an average 824,000 viewers. #7 was ‘A Current Affair’ finished with 687,000 viewers.
Ten
The Third Commercial Network in Australia finished #3 with a 15.6% share of the available audience. #10 was ‘The Project 7P’ as it drew an average 609,000 viewers.
ABC
The Alphabet Network in Australia finished #4 with a 14.3% share. ‘ABC News’ finished #9 on Friday with an average 631,000 viewers.
SBS
The Special Broadcast Service finished #5 Friday with a 4.7% share of the available audience.
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven #1 Saturday in Australia but ‘Nine News Saturday’ was the top program.
Seven
The Second Commercial Network was #1 again, with football as it finished with a 32.4% share of the available audience. 5 was ‘Seven’s AFL: Saturday Night Football Finals’ which drew an average 701,000 viewers, just 17,000 below the Rugby match. #10 was ‘Seven’s AFL: Saturday Night Football Finals-Post Match’ which drew an average 470,000 viewers, some 20,000 less than the Rugby Post Match audience.
Nine
Network Nine finished second with rugby, as it finished with a 30.2% share. #1 again was ‘Nine News Saturday’ with an average 892,000 viewers. #4 was ‘Rugby League Final Series SF2’ with an average 718,000 viewers. #9 was ‘Rugby League Final Series SF1-Pre Game’ which drew an average 490,000 viewers.
ABC
The Alphabet Network in Australia finished #3 with a 19.1% share. #3 was ‘ABC News Saturday’ with an average 826,000 viewers. #6 was ‘Last Tango In Halifax’ finished with an average 641,000 viewers. #7 was a rerun of ‘New Tricks’ with 605,000 viewers. And, #8 was ‘Gardening Australia’ with an average 519,000 viewers.
Ten
The Third Commercial Network in Australia finished fourth with an 11.1% share.
SBS
The Special Broadcast Service finished #5 with a 7.1% share of the available audience.
As you can see, no matter where you are, people were ‘Switching Channels’.
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Sergio Mendes and Brasil ’66 ‘Fool On The Hill’
Sergio Mendes and Brasil ’66 ‘Mas que nada’ introduced by Eartha Kitt
Sergio Mendes and Brasil ’66 ‘The Look of Love’
Sergio Mendes and Brasil ’66 ‘Upa Neguinho’ with Caterina Valente
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