‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, September 17, 2015, CBS finished #1 as ‘‘Thursday Night Football’‘ was the top program. ITV #1 in the UK as ‘Coronation Street’ was the top program. Nine finished #1 in Australia as Ten’s ‘‘The Bachelor Australia’ was the top program. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, September 17, 2015 (Posted on September 18, 2015)
CBS #1 Thursday as ‘Thursday Night Football’ was the top program
CBS
The Tiffany Network finished on top Thursday as pro football returned with an amazingly crazy game. At 8P, ‘NFL Kick-Off’ brought in an average 11.270 million viewers and a 5.7/11. Then at 830P, the visiting Denver Broncos beat Kansas City Chiefs in the last minutes with two touchdowns in 10 seconds 31-24 as everyone appeared stunned. It drew over 16 million viewers as it finished with an average 16.017 million viewers and an 14.3/25. It reached a peak at 930P with 17.10 million viewers. As was the case a year ago, Nielsen is treating NFL Network as an affiliate of CBS’ on ‘Thursday Night Football’, and the cable network’s ratings will be included as part of the overall average credited to CBS. As these are preliminary overnight figures, these numbers expect to increase when all West Coast viewing and NFL Network totals are added. They will be posted when available. Note: Due to the nature of live sports, ratings for NFL Football on CBS are subject to more than typical adjustment
NBC
The Peacock Network ran fresh, new programming against football on Thursday. At 8P, ‘Jeff Dunham: Unhinged in Hollywood’ finished with an average 6.41 million viewers and a 4.2/7. Then at 9P, for two hours, ‘Mat Franco’s Got Magic’ finished with an average 4.66 million viewers and a 3.3/6.
ABC
The Alphabet Network had an all-rerun evening with its regularly schedule programming block for Thursday. At 8P, a rerun of ‘Grey’s Anatomy’ brought in an average 3.28 million viewers and a 2.6/4. At 9P, a rerun of ‘Scandal’ finished with an average 3.01 million viewers and a 2.3/4. At 10P, a rerun of ‘How To Get Away With Murder’ finished with an average 2.33 million viewers and a 2.0/4. While this may not have won, you have to hand it to the Walt’s Warriors for staying their course with loyal programming that works once the football season ends.
Univision
The #1 Hispanic Network in America beat Telemundo, FOX and The CW on Thursday. At 8P, ‘Amores con Trampa’ finished with a 1.1/2 HH rating. At 830P, it increased to 1.2/2. At 9P, ‘Lo Imperdonable’ finished with a 1.2/2 HH rating, moving up to a 1.3/2 at 930P. At 10P, ‘Yo no Creo en los Hombres’ also finished with a 1.2/2 HH rating, but dropping behind Telemundo’s ‘El Señor de los Cielos’ in the second half hour 1.1/2 to 1.2/2.
FOX
The Animal Network of Broadcast decided to continue its movie run as if at once it doesn’t succeed, try it again. Thus, it looked like Thursday Night at the Movies as at 8P, ‘Scream’ finished with an average 1.37 million viewers and a 0.9/3.
The CW
The Little Network That Couldn’t just stood in line ready for the start of the television season next week. On Thursday at 8P, a rerun of ‘The Flash’ finished with an average 1.10 million viewers and a 0.7/1. At 9P, a rerun of ‘Arrow’ finished with an average 910,000 viewers and a 0.6/1. Just marching in place to see a whole new opportunity before it.
Late Night
At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished #1 Thursday with a 2.8/7; CBS’ ‘Late Show with Stephen Colbert’ was delayed by an NFL overrun and finished with a 2.4/8; delayed by an NFL overrun; ABC’s ‘Jimmy Kimmel Live’ finished with a 1.7/4.
At 1235A, CBS’s ‘Late Late Show’ finished #1 even as it was delayed by the NFL overrun, with a strong 1.4/6; NBC’s ‘Late Night with Seth Meyers’ finished #2 with a 1.3/5 and ABC’s ‘Nightline’ finished with a 1.1/4. At 135A, NBC’s ‘Last Call with Carson Daly’ finished with an 0.8/3.
For The Record
CBS finished #1 with an average 15.19 million viewers and a 10.2/18, more than doubling the rest of broadcast networks results on Thursday. NBC finished #2 with an average 5.25 million viewers and a 3.6/6. ABC finished with an average 2.88 million viewers and a 2.3/4. Univision finished with 1.2/2. Telemundo finished with a 1.0/2. FOX finished with an average 1.37 million viewers and a 0.9/3. The CW finished with an average 1.01 million viewers and a 0.7/1.
Today In TV History
On this date in 1989, a California Raisins commercial that featured a “claymation” version of Michael Jackson debuted on U.S. television. We all heard it on the grapevine.
Top Ten Cable Programs on Thursday
#1 ‘Denver/KansasCity’ NFLN 4.162 million viewers @ 828P
#2 ‘The O’Reilly Fact’ FOXNC 2.815 million viewers @ 8P
#3 ‘The Kelly File’ FOXNC 2.483 million viewers @ 9P
#4 ‘The Mountain Men’ HIST 2.366 million viewers @ 9P
#5 ‘Project Runway’ LIF 2.212 million viewers @ 9P
#6 ‘WWE Smackdown’ SYFY 2.083 million viewers @ 8P
#7 ‘Big Bang Theory’ TBS 2.038 million viewers @ 1030P
#8 ‘Big Bang Theory’ TBS 1.974 million viewers @ 10P
#9 ‘Clemson/Louisville’ESPN 1.938 million viewers @ 8P
#10 ‘Teen Mom II’ MTV 1.918 million viewers @ 10P
Social Media News
Coca Cola was the first company to receive an official custom Twitter emoji — a pair of glass bottles adorned with its signature red label. The emojis appear when people tweet the hashtag #ShareACoke.
Who Watches TV Today? Are They Multitaskers?
Multitasking is a very big deal for TV watchers, according to an article by Wayne Friedman in Television Daily News, and it doesn’t matter if viewers are watching live, time-shifted programming or streaming through the TV set.
For each hour of prime time watched, 70% of viewing comes with “other activities”. Other activities are:
. 69% for live TV viewing
. 70% for time-shifted DVR viewing
. 71% for streaming through a TV set.
The new study comes from GfK, a business and consumer research company.
The research company says multitasking has remained stable for more a little more than a decade with 75% of respondents had “other activities” while watching TV in 2004. This year, it has increased to 77%. Men (74%) are more likely to be multitaskers than women (64%). Young TV viewers 18-34 multitask more in prime time (73%) than older viewers. Each of those groups, 35 to 49 & 50 to 64 years old both registered a 66% multitask mark.
The most common multitasking activity across the three hours of prime-time TV are:
. Talking with others, whether in person or on a phone, averages of 24% of viewers.
. Internet use is 29%.
. Eating and snacking is also big, 30%, but only in the first hour of prime time. That activity drops to 12% in the third hour of prime time.
The study says those who have “unplanned” TV viewing tend to multitask more (75%) than those who plan (64%). It says advertisers need to keep experimenting in ways to reach their consumers on more than one screen. The survey, from April 23 through May 5, 2015, came from representative in about 97% of U.S. households (1,010 persons 13-64, randomly selected from the overall pool of active panel members). Only one respondent per household was allowed. The cooperation rate among the assigned sample was 43%, with the average time to complete the survey of 25 minutes.
Coming Next Tuesday
Marketing News
Consumer Satisfaction With The In-Store Shopping Experience
About three-quarters of the almost 2,000 shoppers surveyed around the world by Zebra Technologies are at least somewhat satisfied with shopping in stores, per a recent study. But satisfaction rates are lower for product prices (58%) and the availability of coupons, special offers and discounts (51%). The study results indicate that product availability is the top aspect of the in-store experience that influences greater spending, while the most compelling reason for shopping in-store is to browse or experience the physical product.
The survey was conducted from January 6-February 18 2015 by Research Now, in the following countries: United States (588), Canada (137), Singapore (105), Australia (114), UK (167), Italy (119), Spain (125), France (146), Germany (125), China (118), Japan (112), and Thailand (99).
Cinema Box Office Weekend September 11-13 2015 (Domestic)
#1 ‘The Perfect Guy’ $26.7 million at 2,220 theaters
#2 ‘The Visit’ $25.7 million at 3,069 theaters
#3 ‘War Room’ $ 7.4 million at 1,647 theaters
#4 ‘A Walk in the Woods’ $ 4.7 million in 2,139 theaters
#5 ‘Mission: Impossible RN’ $ 4.2 million in 2,649 theaters
#6 ‘Straight Outta Compton’ $ 4.1 million in 2,806 theaters
#7 ‘No Escape’ $ 2.9 million in 3,022 theaters
#8 ‘The Transporter Refueled’ $ 2.7 million in 3,434 theaters
#9 ’90 Minutes in Heaven’ $ 2.2 in 1,354 theaters
#10 ‘Un Gallo con Muchos Huevos’ $ 1.9 million in 616 theaters
Cinema Box Office Weekend September 11-13 2015 (Worldwide)
#1 ‘Mission:Impossible RN’ $95.5 million
#2 ‘The Visit’ $29.5 million
#3 ‘Minions’ $27.7 million
#4 ‘Maze Runner’ $26.8 million
#5 ‘The Perfect Guy’ $26.7 million
#6 ‘Fack ju Gohte 2’ $20.0 million
#7 ‘Straight Outta Compton’$8.4 million
#8 ‘The Transporter Refueled’$7.9 million
#9 ‘War Room’ $7.7 million
#10 ‘Inside Out’ $6.8 million
Coming Soon
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean
Coming November 20, 2015
Coming December
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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While Others Suffer, Some Find A Way To Help On Their Very Special Day
Across The Pond
ITV #1 in the UK Thursday as ‘Coronation Street’ top program.
ITV
The Independent One finished #1 on Thursday because of its soaps as ‘Corro’ slipped into prime time. At 7P, an hour-long ‘Emmerdale’ finished with an average 5.6 million viewers (30.0%) as Eric Pollard had a meltdown. then at 8P, the urban crime show ‘Coronation Street’ won Thursday’s top spot with an average 6.6 million viewers and a 34% share of the available audience saw the Platt family continue to implode. At 830P, the season finale of ‘Flockstars’ finished with a disappointing average 1.8 million viewers and a 10% share. At 9P, ‘Stephen Fry in Central America’ had its abbreviated four episode series finished for the season, with the last leg of the travel from Costa Rica to Panama, bring in an average 1.3 million viewers (8%). Thus the dilemma: should a network win the top spot with soaps sliding into prime time? Soaps? Reality? After all, this is a daily delivery in prime time. Thus, ITV wins.
BBC One
The Big One, for the record, began the evening at 730P with ‘EastEnders’ and it finished with an average 4.5 million viewers (23%) as Phil faced the wrath of Sharon over the whole ‘Kathy-is-alive’ scenario. then at 8P, ‘Eat Well for Less?’ brought in an average 4 million viewers and a 21% share. At 9P, ‘Who Do You Think You Are? with Anne Reid finished with an average 4.3 million viewers and a 22% share.
BBC Two
The Little Two at 8P presented ‘World’s Weirdest Events’ and it was watched by 1.4 million viewers and an 8% share. At 9P had ‘Cradle to Grave’ as Danny Baker’s 70s set East End sitcom brought in 1.6 million viewers and an 8% share. AT 930P, ‘Boy Meets Girl’ had 1.0 million viewers and a 5% share.
Channel 4
The Big Four at 8P, presented George Clarke’s ‘Amazing Spaces’ and it brought in 1.5 million viewers and an 8% share. Later, ‘Benefits Britain: Life on the Dole’ could only pick up a little more than half that total as 774,000 viewers watched (4%). At 9P, ‘Hunted’ finished its second episode with an average 1.3 million viewers and a 7% share, down from last week’s premiere.
Channel 5
The Viacom Five at 9P had ‘Celebrity Big Brother’ and it brought in the network’s big number on Thursday with an average 1.5 million viewers and a 7% share.
Down Under
Nine was #1 in Australia on Thursday but Ten’s ‘The Bachelor Australia’ was the top program.
Nine
Network Nine rallied to finished #1 on Thursday despite all odds on Thursday with a 27.1% share of the available audience. The #3 program was ‘Nine News’ which finished with an average 1,044 million viewers and was the top newscast in the nation. #5 was ‘Nine News 6:30’ with an average 957,000 viewers. And as usual, ‘A Current Affair’ finished in the Top Ten with an average 849,000 viewers, down from its usual level.
Seven
The Second Commercial Network was derailed Thursday as it finished second with a 25.9% share. With four programs in the Top Ten you would think Seven would have done better. #4 was ‘Seven News’ with 974,000 viewers. #6 was ‘Seven News/Today Tonight’ with an average 922,000 viewers. #7 was ‘The X Factor’ with an average 902,000 viewers. And, #10 was ‘Home and Away’ with an average 763,000 viewers.
Ten
The Third Commercial Network in Australia, with a 25.2% share finished #3 with the top program in the nation. #1 was ‘The Bachelor Australia-Final Decision’ as it drew an impressive 1.482 million viewers. It was the top program of the evening in every major market with 544,000 watching in Melbourne and 445,000 viewers in Sydney; 213,00 in Brisbane; 126,00 in Adelaide and 155,000 in Perth. #2 on the evening was the final season episode of ‘The Bachelor Australia’ as it finished with an average 1.228 million viewers.
ABC
The Alphabet Network in Australia finished fourth with 16.2% share.#8 was ‘ABC News’ with an average 857,000 viewers.
SBS
The Special Broadcast Service in Australia finished #5 with a 5.6% share of the available audience.
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven #1 Friday in Australia but ‘Nine News’ was the top program.
Seven
The Second Commercial Network in Australia bounced back to finished #1 on Friday with a 33.7% share of the available audience. #3 was ‘Seven News’ with an average 866,000 viewers. #4 was ‘Seven News/Today Tonight’ with an average 840,000 viewers. #6 was ‘Better Homes and Gardens’ which finished with an average 777,000 viewers. #8 was ‘Seven’s AFL: Friday Night Football Finals’ which delivered 676,000 viewers, 148,000 fewer than were watching Rugby but enough to boost Seven to the #1 position on Friday.
Network Nine
The National Nine Network finished #2 with a 31.7% share. Again, the #1 program and the #1 newscast in the nation was ‘Nine News’ with an average 925,000 on a very slow Friday evening. #2 was ‘Nine News 6:30’ with 921,000 viewers. #5 was ‘Rugby League Final Series SF1’ with an average 824,000 viewers. #7 was ‘A Current Affair’ finished with 687,000 viewers.
Ten
The Third Commercial Network in Australia finished #3 with a 15.6% share of the available audience. #10 was ‘The Project 7P’ as it drew an average 609,000 viewers.
ABC
The Alphabet Network in Australia finished #4 with a 14.3% share. ‘ABC News’ finished #9 on Friday with an average 631,000 viewers.
SBS
The Special Broadcast Service finished #5 Friday with a 4.7% share of the available audience.
As you can see, no matter where you are, people were ‘Switching Channels’.
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Sergio Mendes and Brasil ’66 ‘Fool On The Hill’
Sergio Mendes and Brasil ’66 ‘Mas que nada’ introduced by Eartha Kitt
Sergio Mendes and Brasil ’66 ‘The Look of Love’
Sergio Mendes and Brasil ’66 ‘Upa Neguinho’ with Caterina Valente
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