CNN #1 Wednesday in the U.S. BBC One #1 in the UK. Seven #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Wednesday, September 16, 2015, CNN finished #1 as ‘‘Republican Presidential Debate’‘ was the top program. BBC One #1 in the UK as ‘The Great British Bake Off’ was the top program. Seven finished #1 in Australia as ‘‘Nine News 6:30’ was the top program. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW FOR BACHELOR WINNER)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Wednesday, September 16, 2015 (Posted on September 17, 2015)

CNN #1 on Wednesday as 'Republican Presidential Debate' top program in the nation.

CNN #1 on Wednesday as ‘Republican Presidential Debate’ top program in the nation.


Ted’s News Network finished #1 on Wednesday. At 8P, the ‘Republican Presidential Debate’ finished with 22.94 million viewers and a 14.7 overnight rating, similar to the Ravens-Broncos telecast on CBS received last Sunday. And the fireworks were a plenty. And it may have been a turning point for the beginning of the 2016 Presidential candidate decision making. Winner? CNN. It was the largest measured audience for any program in CNN history. CNNgo, CNN live streamed the debate on and through its mobile apps. At 945P, usage peaked at 921,000 concurrent live streams. The day saw 4.5 million live video starts of the debate across its digital platforms.


The Peacock Network finished #1 on Wednesday despite the ‘Republican Presidential Debate’ on CNN. At 8P, ‘America’s Got Talent’ clip show finished with an average 5.65 million viewers and a 3.6/6. Then at 9P, for two hours the season finale of ‘America’s Got Talent’ finished with an average 9.54 million viewers and a 6.2/10.


The Animal Network of Broadcast came on strong Wednesday. At 8P, the season finale of ‘MasterChef’ with an average 4.41 million viewers and a 3.4/5. At 9P, in the final hour, it hit a peak of 4.99 million viewers.


The Tiffany Network took its final breathe before the new season begins next week. At 8P, ‘Big Brother’ finished #1 in its time slot with an average 5.46 million viewers and a 4.0/6. At 9P, a rerun of ‘Criminal Minds’ finished with an average 3.38 million viewers and a 2.4/4. Then at 10P, in a throw-away example of scheduling, a sport special titled ‘Undrafted’ fell flat and barely visible with an average 1.62 million viewers and a 1.0/2, thinking it would do better on The CW part of the ‘C’ rather then on the ‘C’ itself.


The Alphabet Network nearly went silent on Wednesday with an all rerun evening. At 8P, a rerun of ‘The Middle’ finished with an average 3.65 million viewers and a 2.6/4. At 830P, a rerun of ‘The Goldbergs’ finished with an average 2.93 million viewers and a 2.4/4. At 9P, a rerun of ‘Modern Family’ finished with an average 3.03 million viewers and a 2.5/4. At 930P, a rerun of ‘Black-ish’ finished with an average 2.50 million viewers and a 2.1/3. Then at 10P, a rerun of ‘Nashville’ finished with an average 2.06 million viewers and a 1.5/3.

The CW

The Little Network That Couldn’t didn’t. At 8P, ‘America’s Next Top Model’ finished with an average 1.53 million viewers and a 1.1/2. Then at 9P, ‘A Wicked Offer’ finished with one of the lowest original programming ratings this summer in broadcast networks anywhere with an average 860,000 friends and family and a 0.4/1.

Late Night

At 1135P, NBC’s ‘Tonight Show’ with guest Hilary Clinton earned a 3.2 rating/8 share. CBS’ ‘Late Show with Stephen Colbert’ with guests Kevin Spacey and Carol Burnett finished with a 2.2/6. ABC’s ‘Jimmy Kimmel’ with guests Tobey Maguire and Dale Earnhardt Jr. finished with an average 1.6/4. At 1235A, NBC’s ‘Late Night with Seth Meyers’ with guests Elijah Wood and Horatio Sanz finished #1 in the time slot with a 1.3/5. ABC ‘Nightline’ finished with a 1.0/3. ‘Late Late Show with James Corden’ finished with an 0.9/3 with guests Chris O’Donnell and Emily Mortimer. At 135A, ‘Last Call with Carson Daly’ finished with a 0.7/3.

For The Record

CNN finished #1 Wednesday, the last Wednesday before new Fall programming begins with a huge 22.94 million viewers and a 14.7 household rating. NBC finished #2 with an average 8.244 million viewers and a 5.3/9. FOX finished a surprising #3 with an average 4.645 million viewers and a 3.4/5. CBS finished #4 with an average 3.617 million viewers and a 2.5/4. ABC finished with an average 2.705 million viewers and a 2.1/4. Univision finished with a 1.2/2. Telemundo finished with a 1.0/2. The CW finished with an average 1.193 million viewers and a 0.8/1.

Today In TV History

On this date in 1972, one of the great moments in television history began as the first episode of ‘M*A*S*H’ aired on CBS. That’s Lt. Dish on the left and see below, as she is also famous for singing.

Wednesday Top Ten Cable Programs

#1 ‘GOP Debate’ CNN 23.056 million viewers @ 819P
#2 ‘AC360 Pre-Debate’ CNN 10.890 million viewers @ 8P
#3 ‘The Big Bang TheoryTBS 2.396 million viewers @ 10P
#4 ‘The Big Bang TheoryTBS 2.252 million viewers @ 1030P
#5 ‘The Big Bang TheoryTBS 2.202 million viewers @ 930P
#6 ‘The Big Bang TheoryTBS 2.162 million viewers @ 830P
#7 ‘The Big Bang TheoryTBS 2.107 million viewers @ 9P
#8 ‘Liv And Maddie’ DSNY 1.968 million viewers @ 8P
#9 ‘Liv And Maddie’ DSNY 1.962 million viewers @ 830P
#10 ‘American Dad’ ADSM 1.767 million viewers @ 1030P

Who Watches TV Today? Are They Multitaskers?
Multitasking is a very big deal for TV watchers, according to an article by Wayne Friedman in Television Daily News, and it doesn’t matter if viewers are watching live, time-shifted programming or streaming through the TV set.

For each hour of prime time watched, 70% of viewing comes with “other activities”. Other activities are:
. 69% for live TV viewing
. 70% for time-shifted DVR viewing
. 71% for streaming through a TV set.
The new study comes from GfK, a business and consumer research company.

The research company says multitasking has remained stable for more a little more than a decade with 75% of respondents had “other activities” while watching TV in 2004. This year, it has increased to 77%. Men (74%) are more likely to be multitaskers than women (64%). Young TV viewers 18-34 multitask more in prime time (73%) than older viewers. Each of those groups, 35 to 49 & 50 to 64 years old both registered a 66% multitask mark.

The most common multitasking activity across the three hours of prime-time TV are:
. Talking with others, whether in person or on a phone, averages of 24% of viewers.
. Internet use is 29%.
. Eating and snacking is also big, 30%, but only in the first hour of prime time. That activity drops to 12% in the third hour of prime time.

The study says those who have “unplanned” TV viewing tend to multitask more (75%) than those who plan (64%). It says advertisers need to keep experimenting in ways to reach their consumers on more than one screen. The survey, from April 23 through May 5, 2015, came from representative in about 97% of U.S. households (1,010 persons 13-64, randomly selected from the overall pool of active panel members). Only one respondent per household was allowed. The cooperation rate among the assigned sample was 43%, with the average time to complete the survey of 25 minutes.

Coming Next Tuesday

Marketing News
Consumer Satisfaction With The In-Store Shopping Experience
About three-quarters of the almost 2,000 shoppers surveyed around the world by Zebra Technologies are at least somewhat satisfied with shopping in stores, per a recent study. But satisfaction rates are lower for product prices (58%) and the availability of coupons, special offers and discounts (51%). The study results indicate that product availability is the top aspect of the in-store experience that influences greater spending, while the most compelling reason for shopping in-store is to browse or experience the physical product.

The survey was conducted from January 6-February 18 2015 by Research Now, in the following countries: United States (588), Canada (137), Singapore (105), Australia (114), UK (167), Italy (119), Spain (125), France (146), Germany (125), China (118), Japan (112), and Thailand (99).

Cinema Box Office Weekend September 11-13 2015 (Domestic)

#1 ‘The Perfect Guy’ $26.7 million at 2,220 theaters
#2 ‘The Visit’ $25.7 million at 3,069 theaters
#3 ‘War Room’ $ 7.4 million at 1,647 theaters
#4 ‘A Walk in the Woods’ $ 4.7 million in 2,139 theaters
#5 ‘Mission: Impossible RN’ $ 4.2 million in 2,649 theaters
#6 ‘Straight Outta Compton’ $ 4.1 million in 2,806 theaters
#7 ‘No Escape’ $ 2.9 million in 3,022 theaters
#8 ‘The Transporter Refueled’ $ 2.7 million in 3,434 theaters
#9 ’90 Minutes in Heaven’ $ 2.2 in 1,354 theaters
#10 ‘Un Gallo con Muchos Huevos’ $ 1.9 million in 616 theaters

Cinema Box Office Weekend September 11-13 2015 (Worldwide)

#1 ‘Mission:Impossible RN’ $95.5 million
#2 ‘The Visit’ $29.5 million
#3 ‘Minions’ $27.7 million
#4 ‘Maze Runner’ $26.8 million
#5 ‘The Perfect Guy’ $26.7 million
#6 ‘Fack ju Gohte 2’ $20.0 million
#7 ‘Straight Outta Compton’$8.4 million
#8 ‘The Transporter Refueled’$7.9 million
#9 ‘War Room’ $7.7 million
#10 ‘Inside Out’ $6.8 million

Coming Soon
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


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While Others Suffer, Some Find A Way To Help On Their Very Special Day

Across The Pond

BBC One #1 Wednesday as 'The Great British Bake Off' top program

BBC One #1 Wednesday as ‘The Great British Bake Off’ top program


The Big One had the big one on Wednesday as it finished #1 in the UK. At 8P, ‘The Great British Bake Off’ totally dominated the ratings on Wednesday once again, with an average audience of 9.99 million viewers (43.9%), peaking at 10.37 million viewers (44.8%) in the last 15 minutes. It was the second biggest show Wednesday in the English-speaking world. As we all knew for a very long time, it is Mary’s world and we are just an admiring part of it. At 9P, Suranne Jones drama ‘Doctor Foster’ remained very strong from its debut last week, as it brought in an average 5.67 million viewers (27.6%).


The Independent One attempted to break its arm by applauding itself as at 8P, ‘Sound of ITV’ celebration brought in 2.10 million ITV devotees (9.3%). At 9P, ‘The Nick’ continued with an average 1.81 million viewers (8.8%).

Channel 4

The Big Four at 8P presented ‘Posh Pawn’ and it finished with an average 1.02 million viewers (4.5%). It was followed at 9P by ‘Grand Designs’ with 1.89 million viewers (9.2%).

Channel 5

The Viacom Five at 8P had ‘Nightmare Neighbor Next Door’ as it had 954,000 viewers (4.2%). Then at 9P, Five’s big program, ‘Celebrity Big Brother’ brought in an average 1.47 million viewers (7.1%). At 10P, ‘Wentworth Prison’ fell back to 666,000 viewers (4.7%).


The Little Two at 730P, presented ‘Great British Menu’ was seen by an average 1.25 million viewers (6.4%). It was followed at 8P by ‘Horizon’ with a low average 479,000 viewers (2.1%. At 9P, ‘The Ascent of Woman’ finished slightly higher with 567 viewers (2.8%).

BBC Three

The Littlest Three at 9P presented ‘Don’t Tell the Bride’ and it finished with an average 473,000 viewers (2.3%).

Down Under


The Second Commercial Network in Australia finished #1 again on Wednesday, with a 27.8% share of the available audience. Besides the news programs, the big program was another reality show. #4 was ‘Seven News’ with an average 1.012 million viewers. #5 was ‘Seven News/Today Tonight’ with an average 988,000 viewers. #7, ‘The X Factor’ finished with an average 934,000 viewers. And, #10 was ‘Home and Away’ with an average 820,000 viewers.


Pacific tsunami alert issued after magnitude 8.3 earthquake hits the coast of Chile

Pacific tsunami alert issued after magnitude 8.3 earthquake hits the coast of Chile

Network Nine finished second with a 25.5% share on Wednesday. #1 program in the nation, ‘Nine News 6:30’ was the country’s top newscast on Wednesday with an average 1.053 million viewers. It drew 332,000 viewers in Melbourne and 331,000 viewers in Sydney. #3 was ‘Nine News’ with an average 1.028 million viewers. #6 was ‘A Current Affair’ with an average 988,000 viewers.


The Third Commercial Network in Australia finished #3 with a 21.3% share of the available audience. The #2 program in the country on Wednesday was ‘The Bachelor Australia’ with an average of 1.050 million viewers.


The Alphabet Network in Australia finished fourth with a 19.4% share. #8 was ‘Gruen’ with an average 915,000 viewers. And, #9, ‘ABC News’ with an average of 863,000 viewers.


The Special Broadcast Service finished fifth again, on Wednesday with a 5.9% share of the available audience.


Nine was #1 in Australia on Thursday but Ten's 'The Bachelor Australia' was the  top program.

Nine was #1 in Australia on Thursday but Ten’s ‘The Bachelor Australia’ was the top program.


Network Nine rallied to finished #1 on Thursday despite all odds on Thursday with a 27.1% share of the available audience. The #3 program was ‘Nine News’ which finished with an average 1,044 million viewers and was the top newscast in the nation. #5 was ‘Nine News 6:30’ with an average 957,000 viewers. And as usual, ‘A Current Affair’ finished in the Top Ten with an average 849,000 viewers, down from its usual level.


The Second Commercial Network was derailed Thursday as it finished second with a 25.9% share. With four programs in the Top Ten you would think Seven would have done better. #4 was ‘Seven News’ with 974,000 viewers. #6 was ‘Seven News/Today Tonight’ with an average 922,000 viewers. #7 was ‘The X Factor’ with an average 902,000 viewers. And, #10 was ‘Home and Away’ with an average 763,000 viewers.


The Third Commercial Network in Australia, with a 25.2% share finished #3 with the top program in the nation. #1 was ‘The Bachelor Australia-Final Decision’ as it drew an impressive 1.482 million viewers. It was the top program of the evening in every major market with 544,000 watching in Melbourne and 445,000 viewers in Sydney; 213,00 in Brisbane; 126,00 in Adelaide and 155,000 in Perth. #2 on the evening was the final season episode of ‘The Bachelor Australia’ as it finished with an average 1.228 million viewers.


The Alphabet Network in Australia finished fourth with 16.2% share.#8 was ‘ABC News’ with an average 857,000 viewers.


The Special Broadcast Service in Australia finished #5 with a 5.6% share of the available audience.

As you can see, no matter where you are, people were ‘Switching Channels’.

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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Sergio Mendes and Brasil ’66
NOTE: The singer on the right is Karen Phillip, who is better known as Lt. Dish on ‘M*A*S*H’ (See Today In TV History)

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Tuesday Night TV Ratings, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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