‘It’s All About Screens.’ This is the Daily Diary of Screens. On Saturday, September 12, 2015, ABC finished #1 as ‘‘College Football’‘ was the top program. ITV #1 in the UK as ‘The X Factor UK’ was the top program. Seven finished #1 in Australia as ‘‘Seven News Saturday’ was the top program. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Saturday, September 12, 2015 (Posted on September 13, 2015)
The Alphabet Network had college football and that was all it needed to be #1 on Saturday in prime time. AT 8P, ‘NCAA Football’ intersectional game between the Pac12’s Oregon Ducks were beaten by the Big Ten’s Michigan State Spartans, 31-28, in a terrific game that was a battle all the way. It finished with an average 6.93 million viewers. Note: Due to the nature of live sports, ratings for ABC (College Football) are tentative and will be adjusted in the final ratings
The Tiffany Network, to compete, put up reruns that produce audiences. At 8P, a rerun of ‘NCIS’, with an episode titled ‘We Build We Fight’ finished with an average 4.07 million viewers. Then at 9P, ‘NCIS: Los Angeles’, with an episode titled ‘Black Wind’ finished with an average 4.06 million viewers. At 10P, a rerun of ’48 Hours’ finished with an average 4.46 million viewers. It was like watching USA Network each and every day. They could program these three against the Super Bowl and they would still draw a sizable number.
The Peacock Network also had an all-rerun evening. At 8P, a rerun of ‘Running Wild with Bear Grylls’ finished with an average 1.48 million viewers. And at 9P, a rerun of ‘American Ninja Warrior’ finished with an average 1.65 million viewers. Obviously, these programs were not as powerful as the CBS trio.
The Animal Network of Broadcast also had its entire evening with reruns. At 8P, a rerun of ‘Bullseye’ finished with an average 1.39 million viewers. Then at 9P, a rerun of ‘Home Free’ finished with an average 1.08 million viewers. Perhaps they should have gone with a Big 8 Football game.
For The Record
ABC finished #1 Saturday with an average 6.93 million viewers. CBS finished #2 with an average 4.19 million viewers. NBC finished #3 with an average 1.82 million viewers. FOX finished #4 with an average 1.23 million viewers.
Today In TV History
On this date in 1974, the first episode of ‘The Rockford Files’ starring James Garner, aired on NBC.
Annual Premiere of ‘Hawaii Five-0’ at Honolulu Beach Party
Novak Djokovic Wins U.S. Open Finals Sunday
How Do Millennials And Other Generations See Themselves?
A majority of US Millennials (18-34) don’t consider themselves part of the Millennial generation and only 30% say that the “Millennial” label applies well to them, reveals the Pew Research Center in newly-released survey results. It’s actually not the first survey this year to come to that conclusion: earlier this year, a poll from the Public Religion Research Institute (PRRI) found just one-third of 18-35-year-olds believing that the label “Millennial” describes them well.
One reason why Millennials might not identify with that label? They don’t see their generation in a very positive light.
The Pew survey identified a host of traits and asked respondents whether those qualities (both positive and negative) describe their generational overall. Intriguingly, there was a strong age skew in the majority of the results, with older generations more likely to see themselves in a positive light and Millennials most likely to ascribe negative traits to their generation.
The following is a brief overview (see the above table for more details) of the differences in how the generations perceive themselves when it comes to various positive or neutral (as identified by Pew) traits.
Just 12% of Millennials believe that the term “patriotic” describes their generational overall, a figure that rises to 52% of Boomers (51-69) and 73% of Silents (70-87).
Likewise, few Millennials believe that the terms “responsible” (24%) and “hard-working” (36%) apply to their generation, although strong majorities of Boomers and Silents believe those qualities apply to their respective generations.
About one-quarter of Millennials see their generation as being “self-reliant,” and Gen Xers (35-50) aren’t too far ahead (37%). Boomers (51%) and Silents (65%) are more confident in their generations’ self-reliance.
As Pew notes, though, “responsibilities tend to increase with age,” such that many of these traits may be indicative of the respondent’s age rather than being unique to their generation.
There was much more parity in generational perceptions when respondents were asked about being “entrepreneurial” (32-35%), “environmentally conscious” (37-41%), “tolerant” (33-38%) and “rigid” (6-8%). The low rates for Millennials concerning some of these traits are surprising. For example, several studies (such as this one [pdf]) have found Millennials identifying themselves as entrepreneurial (even if data doesn’t necessarily support that). And likewise, research has found Millennials to be the most likely to take corporate social responsibility into account when evaluating brands. Finally, studies – such as this one – have found Millennials to have a far more liberal stance on social issues than their older counterparts, so it’s interesting that they’re not more likely to view themselves as being tolerant.
In fact the only trait for which Millennials topped the other generations in self-perception, according to the Pew survey, was for being “idealistic.” Even there, however, the gap with other generations was not large.
Besides being cynical, Millennials were far more likely than others to perceive their generation as being:
. “Self-absorbed” (59%, versus 30% of Gen Xers, 20% of Boomers, and 7% of Silents;
. “Wasteful” (49%, compared to 29% of Gen Xers, 20% of Boomers, and 10% of Silents); and
. “Greedy” (43%, versus 24% of Gen Xers, 19% of Boomers, and 8% of Silents).
Generational Awareness Runs Low Among Some
The Pew survey shows that Boomers are the most likely to identify with their generation’s label, with an impressive (in the context of other results) 79% considering themselves part of that generation. By comparison, 58% of Gen Xers see themselves as being part of their generation, while even fewer Millennials (40%) and Silents (18%) identify with their generations. It’s notable to see Gen Xers having a relatively strong identification with their label, given that prior research has found only 41% relating most to their own generation.
The low identification rate for Silents is due in part to a high percentage (34%) identifying as part of the “Greatest Generation” (who were born prior to 1928, unlike Silents). Amusingly, 8% of Millennials identified as the “Greatest Generation,” with these respondents displaying not only some confusion about generational labels but also clearly not siding with other members of their cohort who hold fairly dim views of their own generation…
Awareness of the Silent generation label appears to be fairly low. In fact, just 15% of respondents overall said they had heard of the “Silent” generation. By comparison, 56% have heard of the Millennial generation (the others clearly haven’t been reading marketing trade publications), 71% of Gen X, and 89% of the Baby Boom generation.
Finally, another part of the reason for low rates of identification with generations, Pew admits, is that these are largely the constructs of social scientists and market researchers, and that the age ranges used when discussing the generations are “somewhat variable and subjective.” Those varied age ranges can lead to very different summations of how many Millennials there actually are in the US.
Quote of the Day
“Movies are the most affordable form of entertainment out there,” said John Fithian, president of the National Assn. of Theatre Owners. “Even a night of bowling is more expensive than what we are.”
Cinema Box Office Weekend September 11-13 2015 (Domestic)
#1 ‘The Perfect Guy’ $26.7 million at 2,220 theaters
#2 ‘The Visit’ $25.7 million at 3,069 theaters
#3 ‘War Room’ $ 7.4 million at 1,647 theaters
#4 ‘A Walk in the Woods’ $ 4.7 million in 2,139 theaters
#5 ‘Mission: Impossible RN’ $ 4.2 million in 2,649 theaters
#6 ‘Straight Outta Compton’ $ 4.1 million in 2,806 theaters
#7 ‘No Escape’ $ 2.9 million in 3,022 theaters
#8 ‘The Transporter Refueled’ $ 2.7 million in 3,434 theaters
#9 ’90 Minutes in Heaven’ $ 2.2 in 1,354 theaters
#10 ‘Un Gallo con Muchos Huevos’ $ 1.9 million in 616 theaters
Cinema Box Office Weekend September 11-13 2015 (Worldwide)
#1 ‘Mission:Impossible RN’ $95.5 million
#2 ‘The Visit’ $29.5 million
#3 ‘Minions’ $27.7 million
#4 ‘Maze Runner’ $26.8 million
#5 ‘The Perfect Guy’ $26.7 million
#6 ‘Fack ju Gohte 2’ $20.0 million
#7 ‘Straight Outta Compton’$8.4 million
#8 ‘The Transporter Refueled’$7.9 million
#9 ‘War Room’ $7.7 million
#10 ‘Inside Out’ $6.8 million
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Independent One had the big one all by itself and that made it #1 on Saturday. At 8P, ‘The X Factor’ reached a series high last night (September 12), according to overnight data. With no competition from ‘Strictly Come Dancing’, ‘The X Factor’ rose to 7.55 million viewers (36.5%). ‘Keep It in the Family’ finished with an average 2.89 million viewers (16.4%). ‘Through the Keyhole’ was seen by 2.89 million (16.4%) and 3.44 million (17.8%) respectively.
The Big One at 720P had ‘Pointless Celebrities’ as it finished with an average 3.96 million viewers (21.4%). Then, ‘The National Lottery: In It to Win It’ finished with an average 3.1 million viewers (15.1%). At 9P, the ‘Last Night of the Proms’ finished with an averaged 4.09 million (21.2%).
The Little Two presented at 715P, ‘The Proms’ and it finished with an average 1.27 million viewers (6.5%) before it was passed off to their big brother, BBC One. You’ve gotta love ‘The Proms’. It is a great tradition that keeps on giving.
The Big Four at 9P presented ‘It Was Alright In’ and it finished with an average 1.25 million viewers (6.3%).
The Viacom Five had ‘Football League Tonight’ and it finished with an average 516,000 viewers (2.7%). At 1030P, ‘Celebrity Big Brother’ finished with an average 910,000 viewers (6.5%) as the top program on Five Saturday evening.
Then Indy Two at 915P presented ‘The Xtra Factor’ and it finished with an average 611,000 viewers (3.2%).
The Network Seven powered to #1 Saturday with a big 35.1% share of the available audience to win Saturday’s TV Ratings Race Down Under as it had football. The #1 program was ‘Seven News Saturday’ with an average 1.004 million viewers, the only program in the nation to top the 1 million viewer mark on Saturday. #4 was ‘Seven’s AFL: Saturday Afternoon Football Finals’ which drew 764,000 viewers as it was Perth’s favorite program with 242,000 viewers as the Fremantle Dockers defeated the Sydney Swans 10.9 (69) to 7.16 (60). #6 was ‘Seven’s AFL: Saturday Night Football Finals’ with an average 709,000 viewers as Melbourne’s favorite program on Saturday with 472,000 viewers and Adelaide’s favorite program with 237,000 viewers as Adelaide Crows beat the Western Bulldogs 16.13 (109) to 14.18 (102). #10 was ‘Seven’s AFL: Saturday Night football Finals-Post Match’ which drew 575,000 viewers.
The National Nine Network finished second with 32.4% share as it had rugby. #2 was ‘Rugby League Final Series QF2-Pre Game’ with 949,000 viewers, the highest rated sports program on Saturday in Australia, as it was Sydney’s favorite program with 665,000 viewers. Then #3 was the match, ‘Rugby League Final Series QF2’ as it drew an average 776,000 viewers as it was Brisbane’s favorite program with 331,000 viewers as the Broncos beat the Cowboys 16-12. #7 was ‘Rugby League Final Series EF1’ which drew 671,000 viewers. #8 was ‘Nine news Saturday’ which finished with an average 619,000 viewers.
The Alphabet Network finished #3 with 17.8% share of the available audience. #5 was ‘ABC News Saturday’ with 756,000 viewers. And, #9 was ‘Last Tango In Halifax’ which drew an average 614,000 viewers, the highest rated drama on Saturday.
The Third Commercial Network in Australia finished fourth with an 9.7% share, one of its lowest daily TV ratings of the year.
The Special Broadcast Service in Australia finished #5 with a 5.0% share of the available audience.
*AUSTRALIAN SUNDAY OVERNIGHT TV RATINGS
*AUSTRALIAN SUNDAY OVERNIGHT TV RATINGS
The Second Commercial Network in Australia is making a habit of being #1. And on Sunday it was just that with a big 37.5% share of the available audience. And it had the #1 program as ‘The X Factor Australia’ finished with 1.506 million viewers. #2 was ‘Seven News Sunday’ with an average 1.382 million viewers. #3, ‘Peter Allen-Not The Boy Next Door Part 1’ finished with an average 1.333 million viewers. And #10 was ‘Seven’s AFL: Sunday Afternoon Football Finals’ with 668,000 viewers.
The National Nine Network finished second again with 27.4% share. #4 was ‘Nine News Sunday’ with an average 1.278 million viewers. #5 was ‘The Block’ with an average 1.037 million viewers. #7, ’60 Minutes’ finished with 738,000 viewers. And, #9 was ‘Rugby League Final Series EF2’ with 672,000 viewers.
The Alphabet Network tied for #3 with 14.7% share of the available audience. But it did have two programs in the Top Ten as #6 was ‘ABC News Sunday’ which finished with 808,000 viewers. And, #8 which was ‘Grand Designs’ with an average 706,000 viewers.
The Third Commercial Network finished third, also with a 14.7% share.
The Special Broadcast Service finished #5 with a 5.7% share. It has not been a good week for SBS.
As you can see, no matter where you are, people were ‘Switching Channels’.
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Diana Krall ‘The Girl From Ipanema’
Diana Krall ‘Live in Rio’