‘It’s All About Screens.’ This is the Daily Diary of Screens. On Friday, September 11, 2015, NBC finished #1 as ‘‘Dateline’‘ was the top program. Channel 4 #1 in the UK as the season return of ‘Googlebox’ was the top program. Seven finished #1 in Australia as ‘‘Nine News’ was the top program. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Friday, September 11, 2015 (Posted on September 12, 2015)
NBC #1 Friday as ‘Dateline’ top program.
NBC
The Peacock Network is on a hot streak as it took advantage of other network’s reruns, also began their Friday schedule with a simulcast, at 8P, of the fund raising special for education, ‘Think It Up’, and finished with an average 2.02 million viewers. At 9P, a two-hour original ‘Dateline’, titled ‘The Shadow’, about the shooting death of a young Iowa man in his bed in the middle of the night, finished with an average 5.49 million viewers.
CBS
The Tiffany Network was finished with a line up which looked like it will be the majority of the coming new television season. With the exception starting at 8P, along with the other major broadcast networks, a simulcast of ‘Think It Up’, with Kristen Bell, Stephen Colbert, Scarlett Johansson, Matthew McConaughey, Gwyneth Paltrow, Jeremy Renner, Ryan Seacrest and Jessica Williams finished with an average 2.09 million viewers. At 9P, the rerun of the second to last episode of last year’s ‘Hawaii Five-0’, titled ‘Luapo’i’ (‘Prey’), finished with an average 3.90 million viewers. At 10P, a rerun of the first of a two-part Season 5 ending episode of last year’s ‘Blue Bloods’, titled ‘New Rules’ finished with an average 5.04 million viewers. In two weeks when ‘The Amazing Race’ moves into the 8P slot, this will be the network to beat on Friday.
ABC
The Alphabet Network also began the evening at 8P with the simulcast of ‘Think It Up’ and it finished with an average 2.09 million viewers. At 9P, ‘Shark Tank’ finished with an average 2.73 million viewers. Then at 10P, the season premiere of ’20/20′, featuring the story of Suzy Favor Hamilton, former Olympic track star turned high priced Las Vegas call girl, finished with an average 3.74 million viewers.
The CW
The Little Network That Couldn’t took advantage of an opportunity and made an amazing jump into #4 on Friday beating FOX. At 8P, ‘Masters Of Illusion’ finished with an average 1.64 million viewers. Then at 830P, a rerun of ‘Whose Line Is It Anyway?’ finished with an average 1.32 million viewers. At 9P, a rerun of ‘Penn & Teller: Fool Us’ finished with an average 1.50 million viewers. Major kudos to the WarCBS programming programming department. Their summer Friday schedule has been a major lift.
FOX
The Animal Network of Broadcast also at 8P ran the all major broadcast network simulcast of ‘Think It Up’ and finished with an average 870,000 viewers. At 9P, a rerun of ‘Gotham’, titled ‘Under the Knife’, finished with an average 690,000 viewers. Murdoch’s Minions must be glad it is the weekend because pink slips can’t be handed out to the programming department.
Late Night
On a night usually filled with reruns, at 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’, with guest Presidential Candidate Donald Trump finished #1 with a 3.6/9; CBS’ ‘Late Show with Stephen Colbert’ finished with a 2.8/7; ABC’s ‘Jimmy Kimmel Live’ finished with a 1.6/4. At 1235A, NBC’s ‘Late Night with Seth Meyers’ finished #1 with a 1.6/5. CBS’ ‘Late Late Show with James Corden finished with a 1.3/4. ABC’s ‘Nightline’ finished #3 with an average 1.1/3 in metered-market households. At 135A, ‘Last Call with Carson Daly’ finished with an average 0.9/4.
For The Record
NBC finished #1 on Friday with an average 4.327 million viewers. CBS finished #2 with an average 3.670 million viewers. ABC finished #3 with an an average 2.853 million viewers. The CW finished #4 with an average 1.465 million viewers. FOX finished #5 with an average 780,000 viewers. NOTE: The special, ‘Think It Up’, simulcast on CBS, ABC, NBC & FOX, a fund raising special for education, drew 7.12 million total viewers.
Today In TV History
On this date in 1993, the pilot episode of ‘Lois and Clark’ aired.
Roger Federer To Meet Novak Djokovic in U.S. Open Finals Sunday
Media Research
How Do Millennials And Other Generations See Themselves?
A majority of US Millennials (18-34) don’t consider themselves part of the Millennial generation and only 30% say that the “Millennial” label applies well to them, reveals the Pew Research Center in newly-released survey results. It’s actually not the first survey this year to come to that conclusion: earlier this year, a poll from the Public Religion Research Institute (PRRI) found just one-third of 18-35-year-olds believing that the label “Millennial” describes them well.
One reason why Millennials might not identify with that label? They don’t see their generation in a very positive light.
The Pew survey identified a host of traits and asked respondents whether those qualities (both positive and negative) describe their generational overall. Intriguingly, there was a strong age skew in the majority of the results, with older generations more likely to see themselves in a positive light and Millennials most likely to ascribe negative traits to their generation.
Positive/Neutral Traits
Pew-Applicability-Generational-Traits-Sept2015
The following is a brief overview (see the above table for more details) of the differences in how the generations perceive themselves when it comes to various positive or neutral (as identified by Pew) traits.
Just 12% of Millennials believe that the term “patriotic” describes their generational overall, a figure that rises to 52% of Boomers (51-69) and 73% of Silents (70-87).
Likewise, few Millennials believe that the terms “responsible” (24%) and “hard-working” (36%) apply to their generation, although strong majorities of Boomers and Silents believe those qualities apply to their respective generations.
About one-quarter of Millennials see their generation as being “self-reliant,” and Gen Xers (35-50) aren’t too far ahead (37%). Boomers (51%) and Silents (65%) are more confident in their generations’ self-reliance.
As Pew notes, though, “responsibilities tend to increase with age,” such that many of these traits may be indicative of the respondent’s age rather than being unique to their generation.
There was much more parity in generational perceptions when respondents were asked about being “entrepreneurial” (32-35%), “environmentally conscious” (37-41%), “tolerant” (33-38%) and “rigid” (6-8%). The low rates for Millennials concerning some of these traits are surprising. For example, several studies (such as this one [pdf]) have found Millennials identifying themselves as entrepreneurial (even if data doesn’t necessarily support that). And likewise, research has found Millennials to be the most likely to take corporate social responsibility into account when evaluating brands. Finally, studies – such as this one – have found Millennials to have a far more liberal stance on social issues than their older counterparts, so it’s interesting that they’re not more likely to view themselves as being tolerant.
In fact the only trait for which Millennials topped the other generations in self-perception, according to the Pew survey, was for being “idealistic.” Even there, however, the gap with other generations was not large.
Negative Traits
Interestingly, while Millennials were most likely to see themselves as being “idealistic,” they were also the generation most likely to see themselves as being “cynical.”
Besides being cynical, Millennials were far more likely than others to perceive their generation as being:
. “Self-absorbed” (59%, versus 30% of Gen Xers, 20% of Boomers, and 7% of Silents;
. “Wasteful” (49%, compared to 29% of Gen Xers, 20% of Boomers, and 10% of Silents); and
. “Greedy” (43%, versus 24% of Gen Xers, 19% of Boomers, and 8% of Silents).
Generational Awareness Runs Low Among Some
The Pew survey shows that Boomers are the most likely to identify with their generation’s label, with an impressive (in the context of other results) 79% considering themselves part of that generation. By comparison, 58% of Gen Xers see themselves as being part of their generation, while even fewer Millennials (40%) and Silents (18%) identify with their generations. It’s notable to see Gen Xers having a relatively strong identification with their label, given that prior research has found only 41% relating most to their own generation.
The low identification rate for Silents is due in part to a high percentage (34%) identifying as part of the “Greatest Generation” (who were born prior to 1928, unlike Silents). Amusingly, 8% of Millennials identified as the “Greatest Generation,” with these respondents displaying not only some confusion about generational labels but also clearly not siding with other members of their cohort who hold fairly dim views of their own generation…
Awareness of the Silent generation label appears to be fairly low. In fact, just 15% of respondents overall said they had heard of the “Silent” generation. By comparison, 56% have heard of the Millennial generation (the others clearly haven’t been reading marketing trade publications), 71% of Gen X, and 89% of the Baby Boom generation.
Finally, another part of the reason for low rates of identification with generations, Pew admits, is that these are largely the constructs of social scientists and market researchers, and that the age ranges used when discussing the generations are “somewhat variable and subjective.” Those varied age ranges can lead to very different summations of how many Millennials there actually are in the US.
Cinema News
Quote of the Day
“Movies are the most affordable form of entertainment out there,” said John Fithian, president of the National Assn. of Theatre Owners. “Even a night of bowling is more expensive than what we are.”
Cinema Box Office Weekend September 11-13 2015 (Domestic) Friday only
#1 ‘The Perfect Guy’ $10.5 million at 2,220 theaters
#2 ‘The Visit’ $ 8.8 million at 3,069 theaters
#3 ‘War Room’ $ 6.0 million at 1,647 theaters
#4 ‘Mission: Impossible RN’ $ 4,709.922 in 2,649 theaters
#5 ‘A Walk in the Woods’ $ 4,680.132 in 2,139 theaters
#6 ‘Straight Outta Compton’ $ 4,548,526 in 2,806 theaters)
#7 ‘Un Gallo con Muchos Huevos’ $ 3,471,776 in 616 theaters
#8 ‘The Transporter Refueled’ $ 3,162,714 in 3,434 theaters
#9 ‘No Escape’ $ 2,810,460 in 3,022 theaters
#10 ‘Ant-Man’ $ 2,541,458 in 1,354 theaters
Coming Soon
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean
Coming November 20, 2015
Coming December
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
Channel 4 #1 in the UK Friday as the return of ‘Googlebox’ was the top program.
Channel 4
The Big Four had the shock of shocks as it finished #1 on Friday on a very slow evening for television viewing. At 8P, ‘Celebrity Fifteen to One’ finished with an average 950,000 viewers (4.7%). Then at 9P, came the power of the evening as ‘Googlebox’ began a new season and finished with an average of 3.54 million viewers (17.3%). It had a peak audience of 3.68 million viewers, making it Friday’s (September 11) highest-rated show outside of soaps. At 10P, ‘Alan Carr: Chatty Man’ concluded the evening with an average 1.23 million viewers (8.4%).
BBC One
The Big One didn’t quite have it on Friday. At 7P, ‘The One Show’ drew an average audience of 3.19 million viewers (19%). The, ‘A Question of Sport’ finished with an average 2.04 million viewers (11%). At 830P, ‘Would I Lie to You’ continued with an average 2.86 million viewers (13.6%). At 9P, ‘Ripper Street’ drew an a average 2.71 million viewers (13.3%). At 1045P, ‘Mountain Goats’ finished with an average 1.29 million viewers.
ITV
The Independent One at 8P had ‘Britain’s Noise Nuisance: Tonight’ was seen by an average 2.2 million million viewers (11.3%), winning its time slot. At 9P, ‘Piers Morgan’s Life Stories’ with Mo Farah, brought in an average 2.12 million viewers, third in its time slot.
BBC Two
The Little Two began at 7P with ‘The Real Peak Practice’ as it finished with an average of 710,000 viewers (4.2%). Then, ‘The Great British Menu’ continued its run with an average 1.38 million viewers (7.4%). ‘Mastermind’ followed with 1.81 million viewers (9.3%). ‘Gardeners’ World’ continued with an average 1.87 million viewers (8.9%). Then, ‘The Great British Bake Off: An Extra Slice’ was seen by 2.07 million viewers (10%), tops for the night on Two. At 930P, ‘Rick Stein’s From Venice to Istanbul’ finished with an average 1.47 million viewers (7.9%).
Channel 5
The Viacom Five at 9P had ‘Celebrity Big Brother’s’ fake fake eviction was seen by an average 1.36 million viewers (7%), down slightly from Thursday but it peaked with 1.46 million viewers (7.3%) as the results were announced. ‘Celebrity Big Brother’s Bit on the Side’ followed with an average 542,000 viewers (4.6%).
ITV3
The Indy Three presented ‘Lewis’ as at 8P it pulled in an average 525,000 viewers (2.6%).
Down Under
Seven #1 in Australia on Friday as ‘Nine News’ was again the top program.
Seven
The Second Commercial Network in Australia took back the #1 crown on Friday with a huge 37.2% share of the available audience. And it was all about football. #3 was ‘Seven News’ with an average 795,000 viewers. #4 was ‘Seven News/Today Tonight’ with an average 750,000 viewers. #6, ‘Better Homes and Gardens’ finished with an average 695,000 viewers. And #7 was ‘Seven AFL: Friday Night Football Finals’ which drew an average 656,000 viewers.
Network Nine
The National Nine Network finished second on Friday with a 28.4% share. Again, the #1 program in Australia on Friday was ‘Nine News’ with an average 919,000 viewers. #2 was ‘Nine News 6:30’ with an average 890,000 viewers. #8 was ‘A Current Affair’ finished with an average 647,000 viewers. And, #9 was ‘Rubgy League Final Series QF1’ finished with an average 646,000 viewers.
ABC
The Alphabet Network in Australia finished #3 with a 15.4% share of the available audience. #5 was ‘ABC News’ with an average 699,000 viewers.
Ten
The Third Commercial Network in Australia finished fourth with a 14.6% share. #10 was ‘The Project 7PM’ with an average 536,000 viewers.
SBS
The Special Broadcast Service finished #5 Friday with a 4.5% share of the available audience.
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven #1 in Australia on Saturday as ‘Seven News Saturday’ was again the top program.
Seven
The Network Seven powered to #1 Saturday with a big 35.1% share of the available audience to win Saturday’s TV Ratings Race Down Under as it had football. The #1 program was ‘Seven News Saturday’ with an average 1.004 million viewers, the only program in the nation to top the 1 million viewer mark on Saturday. #4 was ‘Seven’s AFL: Saturday Afternoon Football Finals’ which drew 764,000 viewers as it was Perth’s favorite program with 242,000 viewers as the Fremantle Dockers defeated the Sydney Swans 10.9 (69) to 7.16 (60). #6 was ‘Seven’s AFL: Saturday Night Football Finals’ with an average 709,000 viewers as Melbourne’s favorite program on Saturday with 472,000 viewers and Adelaide’s favorite program with 237,000 viewers as Adelaide Crows beat the Western Bulldogs 16.13 (109) to 14.18 (102). #10 was ‘Seven’s AFL: Saturday Night football Finals-Post Match’ which drew 575,000 viewers.
Nine
The National Nine Network finished second with 32.4% share as it had rugby. #2 was ‘Rugby League Final Series QF2-Pre Game’ with 949,000 viewers, the highest rated sports program on Saturday in Australia, as it was Sydney’s favorite program with 665,000 viewers. Then #3 was the match, ‘Rugby League Final Series QF2’ as it drew an average 776,000 viewers as it was Brisbane’s favorite program with 331,000 viewers as the Broncos beat the Cowboys 16-12. #7 was ‘Rugby League Final Series EF1’ which drew 671,000 viewers. #8 was ‘Nine news Saturday’ which finished with an average 619,000 viewers.
ABC
The Alphabet Network finished #3 with 17.8% share of the available audience. #5 was ‘ABC News Saturday’ with 756,000 viewers. And, #9 was ‘Last Tango In Halifax’ which drew an average 614,000 viewers, the highest rated drama on Saturday.
Ten
The Third Commercial Network in Australia finished fourth with an 9.7% share, one of its lowest daily TV ratings of the year.
SBS
The Special Broadcast Service in Australia finished #5 with a 5.0% share of the available audience.
As you can see, no matter where you are, people were ‘Switching Channels’.
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Diana Krall ‘The Girl From Ipanema’
Diana Krall ‘Live in Rio’
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