NBC Dominates Thursday in the U.S. BBC One #1 in the UK. Nine #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, September 10, 2015, NBC finished #1 as ‘‘NFL Football’‘ was the top program. BBC One #1 in the UK as ‘Who Do You Think You Are?’ was the top program. Nine finished #1 in Australia as ‘‘Nine News’ was the top program. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Thursday, September 10, 2015 (Posted on September 11, 2015)

NBC #1 Thursday as 'NFL Football' season opener returns

NBC #1 Thursday as ‘NFL Football’ season opener returns


The Peacock Network dominated prime time television in the U.S. Thursday as pro football came back and overwhelmed the competition. At 8P, the ‘The NFL Kick-Off’ began with an average 16.843 million viewers and a 9.0/14. Then at 845P, ‘Sunday Night Football’ on Thursday’s opening night, found New England beating Pittsburgh 28-21. And with it brought in an average 25.26 million viewers and an estimated 17.7 rating/30 share in the household overnights from 845P-1130P, down from last year. In 2014’s opener, the Green Bay Packers at Seattle Seahawks (on Thursday 9/04/14) finished with a 16.8/28 in the overnights, which generated 26.91 million viewers. Last night’s game, in Boston, it finished with a 39.5 rating, and in Pittsburgh, it finished with a 34.5 rating, as those participating cities scored the highest local-market ratings. Note: Due to the nature of live sports, ratings for NFL Football on NBC are subject to more than typical adjustment.


The Tiffany Network, which is the home of ‘Thursday Night Football’ didn’t have a chance as this year NBC kicked off the NFL season. At 8P, a rerun of ‘The Big Bang Theory’ finished with an average 7.70 million viewers and a 5.5/9. At 830P, a rerun of ‘Mom’ finished with an average 5.49 million viewers and a 3.8/6. At 9P, ‘Big Brother’ drew an average 6.07 million viewers and a 4.0/6. Then at 10P, the series finale of ‘Under The Dome’ finished with an average 4.26 million viewers and a 2.8/5.


The Alphabet Network decided to air reruns of its Fall regularly schedule programming. And against Thursday’s opening NFL game, it didn’t work. At 8P a rerun of ‘Shark Tank’ finished with an average 4.07 million viewers and a 3.0/5. At 9P, a rerun of ‘Scandal’ finished with an average 2.47 million viewers and a 2.0/3. At 10P, a rerun of ‘How To Get Away With Murder’ finished with an average 2.11 million viewers and a 1.6/3.


The #1 Hispanic Network in America finished #4 on Thursday by beating FOX and The CW. At 8P, ‘Amores con Trampa’ finished with an average 1.3/2 HH rating. At 9P, ‘Lo Imperdonable’ finished as the #1 Hispanic program Thursday with a 1.4/2 HH rating. Then at 10P, ‘Yo no Creo en los Hombres’ won its Hispanic time slot with a 1.3/2 HH rating.


The Animal Network of Broadcast had a finale and a rerun. At 8P, the series finale of ‘Boom!’ finished with an average 1.86 million viewers and a 1.3/2. At 9P, a rerun of ‘Bones’ topped the Murdoch Minions’ schedule with an average 2.15 million viewers and a 1.5/2.

The CW

The Little Network That Couldn’t finished last on Thursday. At 8P, the series finale of ‘Beauty and the Beast’ finished with an average 810,000 viewers and a 0.7/1. Then at 9P, a rerun of ‘Arrow’ finished with an average 610,000 viewers and a 0.5/1.

Late Night

Despite the power of NFL Football and a very strong lineup on ‘Tonight’, for the third straight night, CBS’ ‘The Late Show with Stephen Colbert’, with guest Vice President Joe Bidden, finished #1 on Thursday with a 3.3/8. NBC’s ‘The Tonight Show with Jimmy Fallon’, which was delayed by more than an hour due to football, finished with a 3.3/11. ABC’s ‘Jimmy Kimmel Live’, with guest star Johnny Depp, finished with a 1.8/5. Against ‘The Tonight Show’ which was an hour behind its regular schedule, at 1235A, CBS’ ‘Late Late Show with James Cordon’ finished with a 1.3/4. ABC’s ‘Niteline’ finished with a 1.1/4. Later, because of the NFL delay, ‘Late Night with Seth Meyer’ finished with a 1.8/8. And, delayed until 235A, ‘Last Call with Carson Daly’ finished with a 1.2/6.

For The Record

NBC finished #1 Thursday with an average 23.854 million viewers and a huge 16.3 rating and a 27 share of the available audience. CBS finished #2 with an average 5.641 million viewers and a 3.8/6. ABC finished #3 with an average 2.884 million viewers and a 2.2/4. Univision finished #4 with an average 2.584 million viewers and a 1.3/2.FOX News Channel finished #5 with an average 2.282 million viewers. FOX finished #6 with an average 2.002 million viewers and a 1.4/2. Telemundo finished with an average 1.700 million viewers and a 0.9/2. The CW finished with an average 708,000 viewers and a 0.6/1.

Today In TV History

On this date in 1967, ‘The Carol Burnett Show’ premiered on CBS.

Cable Top Ten Programs on Thursday, September 10 2015

#1 The O’Reilly Factor FOXNC 3.064 million viewers @ 8P
#2 Mountain Men HIST 2.321 million viewers @ 9P
#3 The Kelly File FOXNC 2,319 million viewers @ 9P
#4 Project Runway LIF 2.249 million viewers @ 9P
#5 WWE Smackdown SYFY 2.040 million viewers @ 8P
#6 Descendants DSNY 2.026 million viewers @ 8P
#7 The Big Bang Theory TBS 1.764 million viewers @ 10P
#8 House Hunt OffGrid HGTV 1.712 million viewers @ 10P
#9 Fixer Upper HGTV 1.692 million viewers @ 8P
#10 The Big Bang Theory TBS 1.621 million viewers @ 1030P

Media Research
How Do Millennials And Other Generations See Themselves?
A majority of US Millennials (18-34) don’t consider themselves part of the Millennial generation and only 30% say that the “Millennial” label applies well to them, reveals the Pew Research Center in newly-released survey results. It’s actually not the first survey this year to come to that conclusion: earlier this year, a poll from the Public Religion Research Institute (PRRI) found just one-third of 18-35-year-olds believing that the label “Millennial” describes them well.
One reason why Millennials might not identify with that label? They don’t see their generation in a very positive light.

The Pew survey identified a host of traits and asked respondents whether those qualities (both positive and negative) describe their generational overall. Intriguingly, there was a strong age skew in the majority of the results, with older generations more likely to see themselves in a positive light and Millennials most likely to ascribe negative traits to their generation.

Positive/Neutral Traits



The following is a brief overview (see the above table for more details) of the differences in how the generations perceive themselves when it comes to various positive or neutral (as identified by Pew) traits.

Just 12% of Millennials believe that the term “patriotic” describes their generational overall, a figure that rises to 52% of Boomers (51-69) and 73% of Silents (70-87).
Likewise, few Millennials believe that the terms “responsible” (24%) and “hard-working” (36%) apply to their generation, although strong majorities of Boomers and Silents believe those qualities apply to their respective generations.
About one-quarter of Millennials see their generation as being “self-reliant,” and Gen Xers (35-50) aren’t too far ahead (37%). Boomers (51%) and Silents (65%) are more confident in their generations’ self-reliance.
As Pew notes, though, “responsibilities tend to increase with age,” such that many of these traits may be indicative of the respondent’s age rather than being unique to their generation.

There was much more parity in generational perceptions when respondents were asked about being “entrepreneurial” (32-35%), “environmentally conscious” (37-41%), “tolerant” (33-38%) and “rigid” (6-8%). The low rates for Millennials concerning some of these traits are surprising. For example, several studies (such as this one [pdf]) have found Millennials identifying themselves as entrepreneurial (even if data doesn’t necessarily support that). And likewise, research has found Millennials to be the most likely to take corporate social responsibility into account when evaluating brands. Finally, studies – such as this one – have found Millennials to have a far more liberal stance on social issues than their older counterparts, so it’s interesting that they’re not more likely to view themselves as being tolerant.

In fact the only trait for which Millennials topped the other generations in self-perception, according to the Pew survey, was for being “idealistic.” Even there, however, the gap with other generations was not large.

Negative Traits
Interestingly, while Millennials were most likely to see themselves as being “idealistic,” they were also the generation most likely to see themselves as being “cynical.”

Besides being cynical, Millennials were far more likely than others to perceive their generation as being:

. “Self-absorbed” (59%, versus 30% of Gen Xers, 20% of Boomers, and 7% of Silents;
. “Wasteful” (49%, compared to 29% of Gen Xers, 20% of Boomers, and 10% of Silents); and
. “Greedy” (43%, versus 24% of Gen Xers, 19% of Boomers, and 8% of Silents).

Generational Awareness Runs Low Among Some

The Pew survey shows that Boomers are the most likely to identify with their generation’s label, with an impressive (in the context of other results) 79% considering themselves part of that generation. By comparison, 58% of Gen Xers see themselves as being part of their generation, while even fewer Millennials (40%) and Silents (18%) identify with their generations. It’s notable to see Gen Xers having a relatively strong identification with their label, given that prior research has found only 41% relating most to their own generation.

The low identification rate for Silents is due in part to a high percentage (34%) identifying as part of the “Greatest Generation” (who were born prior to 1928, unlike Silents). Amusingly, 8% of Millennials identified as the “Greatest Generation,” with these respondents displaying not only some confusion about generational labels but also clearly not siding with other members of their cohort who hold fairly dim views of their own generation…

Awareness of the Silent generation label appears to be fairly low. In fact, just 15% of respondents overall said they had heard of the “Silent” generation. By comparison, 56% have heard of the Millennial generation (the others clearly haven’t been reading marketing trade publications), 71% of Gen X, and 89% of the Baby Boom generation.

Finally, another part of the reason for low rates of identification with generations, Pew admits, is that these are largely the constructs of social scientists and market researchers, and that the age ranges used when discussing the generations are “somewhat variable and subjective.” Those varied age ranges can lead to very different summations of how many Millennials there actually are in the US.

Cinema News
Quote of the Day
“Movies are the most affordable form of entertainment out there,” said John Fithian, president of the National Assn. of Theatre Owners. “Even a night of bowling is more expensive than what we are.”

Top Ten At The Box Office This Weekend September 4-7 2015 (Domestic Only) thru Sunday

#1 ‘War Room’ $9.450 million in 1,526 locations
#2 ‘Straight Outta Compton’ $8.850 million in 3,094 locationa
#3 ‘A Walk in the Woods’ $8.250 million in 1,960 locations
#4 ‘The Transporter Refueled’ $7.220 million in 3,494 locations
#5 ‘Mission: Impossible — Rogue Nation’ $7.180 million in 2,849 locations
#6 ‘No Escape’ $5.448 million in 3,415 locations
#7 ‘The Man From U.N.C.L.E.’ $3.445 million in 2,102 locations
#8 ‘Sinister 2’ $3.432 million in 2,651 locations
#9 ‘Un Gallo con Muchos Huevos’ $3.421 million in 395 locations
#10 ‘Inside Out’ $3.226 million in 2,967 locations

Coming Soon
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 30,000 views.

Across The Pond

BBC One #1 Thursday in the UK

BBC One #1 Thursday in the UK


The Big One finished #1 on a very slow evening of television in the UK Thursday. At 8P, it presented ‘Eat Well for Less’ and it finished with an average 3.55 million viewers (18.5%). At 9P, it had the top rated program of the evening in the UK which was Gareth Malone’s ‘Who Do You Think You Are?’ as it finished as the #1 program outside soaps with an average 3.90 million viewers (19.9%).


The Independent One at 830P had ‘Flockstars’ and it brought in an average 1.65 million viewers (8.7%). At 9P, ‘Stephen Fry in Central America’ was the network top offering on Thursday with an average 1.82 million viewers (9.3%).


The Little Two at 8P had ‘World’s Weirdest Events’ and it finished fourth in the time slot with an average 1.47 million viewers (7.6%). It was followed at 9P by ‘Peter Kay’s Cradle to Grave’ which brought in the network’s high on Thursday with an average 1.83 million viewers (9.2%) which was #2 in its time slot. At 930P, ‘Boy Meets Girl’ fell to 1.09 million viewers (5.7%). Then at 10P, ‘Mock the Week’ brought in 1.15 million viewers (7.0%).

Channel 4

The Big Four at 8P presented ‘Location Location Location’ as it opened the evening with 1.49 million viewers. Then at 9P, the new series, ‘Hunted’ brought in an overnight average audience of 1.73 million viewers (8.9%), tops for the network on Thursday. At 10P, ‘First Dates’ brought in an average 1.13 million viewers (7.9%).

Channel 5

The Viacom Five at 8P had ‘Last Secrets of 9/11’, a documentary that was viewed by an average 772,000 viewers (4.0%). It was followed at 9P by the latest ‘Celebrity Big Brother’ with an average 1.54 million viewers (7.9%), slightly above average for this program. Then at 10P, ‘Special Needs Hotel’ fell with an average 651,000 viewers (4.3%).


The Indy Two at 10P presented ‘Celebrity Juice’ as it returned for a new season with 630,000 viewers (4.1%), down approximately 150,000 viewers from last year’s opening episode.

Down Under

Nine was #1 in Australia on Thursday as 'Nine News' was the  top program.

Nine was #1 in Australia on Thursday as ‘Nine News’ was the top program.


Network Nine finished back in the #1 position on Thursday as it finished with a 29.1% share of the available audience. The #1 program was ‘Nine News’ as the leading national newscast finished with an average 1.014 million viewers. #2 was ‘Nine News 6:30’ which finished with an average 1.007 million viewers. #6 was ‘A Current Affair’ with 874,000 viewers. #8, ‘The Footy Show’ finished with an average 718,000 viewers.


The Third Commercial Network finished second on Thursday with a strong 23.9% share. #3 was ‘The Bachelor Australia’ which finished with an average 981,000 viewers. #10 was ‘The Project 7PM’ which drew 661,000 viewers.


The Second Commercial Network finished #3 with a 23.4% share of the available audience. #4, ‘Seven News’ finished with an average 942,000 viewers. #5 was ‘Seven News/Today Tonight’ with an average 893,000 viewers. #9, ‘Home and Away’ finished with an average 672,000 viewers.


The Alphabet Network in Australia finished with a 16.4% share. #7 was ‘ABC News’ which finished with an average 796,000 viewers.


The Special Broadcast Service in Australia finished #5 with a 6.8% share of the available audience.


Seven #1 in Australia on Friday as 'Nine News' was again the  top program.

Seven #1 in Australia on Friday as ‘Nine News’ was again the top program.


The Second Commercial Network in Australia took back the #1 crown on Friday with a huge 37.2% share of the available audience. And it was all about football. #3 was ‘Seven News’ with an average 795,000 viewers. #4 was ‘Seven News/Today Tonight’ with an average 750,000 viewers. #6, ‘Better Homes and Gardens’ finished with an average 695,000 viewers. And #7 was ‘Seven AFL: Friday Night Football Finals’ which drew an average 656,000 viewers.

Network Nine

The National Nine Network finished second on Friday with a 28.4% share. Again, the #1 program in Australia on Friday was ‘Nine News’ with an average 919,000 viewers. #2 was ‘Nine News 6:30’ with an average 890,000 viewers. #8 was ‘A Current Affair’ finished with an average 647,000 viewers. And, #9 was ‘Rubgy League Final Series QF1’ finished with an average 646,000 viewers.


The Alphabet Network in Australia finished #3 with a 15.4% share of the available audience. #5 was ‘ABC News’ with an average 699,000 viewers.


The Third Commercial Network in Australia finished fourth with a 14.6% share. #10 was ‘The Project 7PM’ with an average 536,000 viewers.


The Special Broadcast Service finished #5 Friday with a 4.5% share of the available audience.

As you can see, no matter where you are, people were ‘Switching Channels’.

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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Diana Krall ‘The Girl From Ipanema’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Thursday Night TV Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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