‘It’s All About Screens.’ This is the Daily Diary of Screens. On Wednesday, September 9, 2015, NBC finished #1 as ‘‘America’s Got Talent’‘ was the top program. BBC One #1 in the UK as ‘The Great British Bake Off’ was the top program. Seven finished #1 in Australia as ‘‘Seven News’ was the top program. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, September 9, 2015 (Posted on September 10, 2015)
The Peacock Network finished #1 on Wednesday. At 8P, ‘America’s Got Talent’ topped the night with an average 9.34 million viewers and a 6.1 rating/10 share in the household overnight ratings. At 9P, ‘The Carmichael Show’ finished with an average 4.66 million viewers and a 3.2/5. At 930P, the season finale of ‘The Carmichael show’ finished with an average 3.89 million viewers and a 2.8/5. At 10P, ‘Last Comic Standing’ finished with an average 4.37 million viewers and a 3.2/5. The beauty of Sarnoff Sity was that the theme of variety and comedy ran throughout the entire schedule and America seemed to love it.
The Tiffany Network also had all new programming. At 8P, ‘Big Brother’ finished with an average 6.51 million viewers and a 4.2/7 for the top programming in Paley’s Park on Wednesday. Then the two-hour series finale of ‘Extant’ finished with an average 4.62 million viewers and a 3.2/5. During the 10P hour, it finished with an average 4.48 million viewers. After three seasons, this series has seen its better days.
The Animal Network of Broadcast finished third on Wednesday. At 8P, ‘MasterChef’ finished with an average 4.69 million viewers and a 3.5/6. At 9P, ‘Home Free’ finished with an average 3.79 million viewers and a 2.5/4. Murdoch’s Minions pushed the reality window into third place but more important, pushed ABC behind it.
The Alphabet Network had a lot of old and one new on Wednesday and that didn’t really set the world on fire. At 8P, a rerun of ‘Shark Tank’ finished with an average 3.63 million viewers and a 2.8/5. At 9P, a rerun of ‘Modern Family’ finished with an average 3.42 million viewers and a 2.8/5. At 930P, a rerun of ‘Black-ish’ finished with an average 2.75 million viewers and a 2.3/4. And at 10P, the return of ‘Nashville’ disappointed everyone with an average 1.98 million viewers and a 1.4/3. Not a good night for Walt’s World.
The Little Network That Couldn’t had a bad night. At 8P, ‘America’s Next Top Model’ finished with an average 1.41 million viewers and a 1.1/2. Then at 9P, ‘Wicked Offer’ finished with 720,000 viewers and a 0.5/1.
At 1135P, CBS’ ‘Late Show with Stephen Colbert, featuring guest star Scarlett Johansson, finished #1 with a 3.2 household rating and an 8 share of the available audience. NBC’s ‘The Tonight Show with Jimmy Fallon’ finished #2 with a 3.1/8. ABC’s ‘Jimmy Kimmel Live’ finished with a 1.5/4. At 1235A, NBC’s ‘Late Night with Seth Meyers’ finished #1 with a 1.4/5. CBS’ ‘The Late Late Show with James Corden’ finished with a 1.1/4. ABC’s ‘Nightline’ finished third with a 1.0/3. At 135A, NBC’s ‘Last Call with Carson Daly’ finished with a 0.7/3.
For The Record
NBC finished #1 on Wednesday with an average 5.994 million viewers and a 4.1/7. CBS finished #2 with an average 5.202 million viewers and a 3.5/6. FOX finished #3 with an average 4.237 million viewers and a 3.0/5. ABC finished #4 with an average 2.898 million viewers and a 2.3/4. Univision finished with an average 2.251 million viewers and a 1.1/2. Telemundo finished with an average 1.7 million viewers and a 0.9/1. The CW finished with an average 1.062 million viewers and a 0.8/1.
Today In TV History
On this date in 1955, ‘Gunsmoke’ premiered on CBS. It ran for 20 seasons from 1955 to 1975, and stands as the United States’ longest-running prime time, live-action drama with 635 episodes.
Cable TV Top Fifteen Programs Wednesday
#1 The O’Reilly Factor FOXNC 3.093 million viewers @ 8P*
#2 The Kelly File FOXNC 2.850 million viewers @ 9P*
#3 American Pickers HIST 2.732 million viewers @ 9P
#4 The Big Bang Theory TBS 2.637 million viewers @ 10P*
#5 The Big Bang Theory TBS 2.616 million viewers @ 930P
#6 The Big Bang Theory TBS 2.478 million viewers @ 1030P*
#7 The Big Bang Theory TBS 2.336 million viewers @ 9P
#8 The Big Bang Theory TBS 2.252 million viewers @ 830P
#9 Hannity FOXNC 2.202 million viewers @ 10P
#10 House Hunter Intl HGTV 2.127 million viewers @ 1030P
#11 House Hunger Off-G HGTV 2.121 million viewers @ 10P
#12 NCIS USA 2.090 million viewers @ 8P
#13 The Big Bang Theory TBSC 2.065 million viewers @ 8P
#14 NCIS USA 2.051 million viewers @ 9P
#15 American Dad ADSM 2.003 million viewers @ 10P
NOTE: * indicates top program in its time slot
How Do Millennials And Other Generations See Themselves?
A majority of US Millennials (18-34) don’t consider themselves part of the Millennial generation and only 30% say that the “Millennial” label applies well to them, reveals the Pew Research Center in newly-released survey results. It’s actually not the first survey this year to come to that conclusion: earlier this year, a poll from the Public Religion Research Institute (PRRI) found just one-third of 18-35-year-olds believing that the label “Millennial” describes them well.
One reason why Millennials might not identify with that label? They don’t see their generation in a very positive light.
The Pew survey identified a host of traits and asked respondents whether those qualities (both positive and negative) describe their generational overall. Intriguingly, there was a strong age skew in the majority of the results, with older generations more likely to see themselves in a positive light and Millennials most likely to ascribe negative traits to their generation.
The following is a brief overview (see the above table for more details) of the differences in how the generations perceive themselves when it comes to various positive or neutral (as identified by Pew) traits.
Just 12% of Millennials believe that the term “patriotic” describes their generational overall, a figure that rises to 52% of Boomers (51-69) and 73% of Silents (70-87).
Likewise, few Millennials believe that the terms “responsible” (24%) and “hard-working” (36%) apply to their generation, although strong majorities of Boomers and Silents believe those qualities apply to their respective generations.
About one-quarter of Millennials see their generation as being “self-reliant,” and Gen Xers (35-50) aren’t too far ahead (37%). Boomers (51%) and Silents (65%) are more confident in their generations’ self-reliance.
As Pew notes, though, “responsibilities tend to increase with age,” such that many of these traits may be indicative of the respondent’s age rather than being unique to their generation.
There was much more parity in generational perceptions when respondents were asked about being “entrepreneurial” (32-35%), “environmentally conscious” (37-41%), “tolerant” (33-38%) and “rigid” (6-8%). The low rates for Millennials concerning some of these traits are surprising. For example, several studies (such as this one [pdf]) have found Millennials identifying themselves as entrepreneurial (even if data doesn’t necessarily support that). And likewise, research has found Millennials to be the most likely to take corporate social responsibility into account when evaluating brands. Finally, studies – such as this one – have found Millennials to have a far more liberal stance on social issues than their older counterparts, so it’s interesting that they’re not more likely to view themselves as being tolerant.
In fact the only trait for which Millennials topped the other generations in self-perception, according to the Pew survey, was for being “idealistic.” Even there, however, the gap with other generations was not large.
Interestingly, while Millennials were most likely to see themselves as being “idealistic,” they were also the generation most likely to see themselves as being “cynical.”
Besides being cynical, Millennials were far more likely than others to perceive their generation as being:
. “Self-absorbed” (59%, versus 30% of Gen Xers, 20% of Boomers, and 7% of Silents;
. “Wasteful” (49%, compared to 29% of Gen Xers, 20% of Boomers, and 10% of Silents); and
. “Greedy” (43%, versus 24% of Gen Xers, 19% of Boomers, and 8% of Silents).
Generational Awareness Runs Low Among Some
The Pew survey shows that Boomers are the most likely to identify with their generation’s label, with an impressive (in the context of other results) 79% considering themselves part of that generation. By comparison, 58% of Gen Xers see themselves as being part of their generation, while even fewer Millennials (40%) and Silents (18%) identify with their generations. It’s notable to see Gen Xers having a relatively strong identification with their label, given that prior research has found only 41% relating most to their own generation.
The low identification rate for Silents is due in part to a high percentage (34%) identifying as part of the “Greatest Generation” (who were born prior to 1928, unlike Silents). Amusingly, 8% of Millennials identified as the “Greatest Generation,” with these respondents displaying not only some confusion about generational labels but also clearly not siding with other members of their cohort who hold fairly dim views of their own generation…
Awareness of the Silent generation label appears to be fairly low. In fact, just 15% of respondents overall said they had heard of the “Silent” generation. By comparison, 56% have heard of the Millennial generation (the others clearly haven’t been reading marketing trade publications), 71% of Gen X, and 89% of the Baby Boom generation.
Finally, another part of the reason for low rates of identification with generations, Pew admits, is that these are largely the constructs of social scientists and market researchers, and that the age ranges used when discussing the generations are “somewhat variable and subjective.” Those varied age ranges can lead to very different summations of how many Millennials there actually are in the US.
Quote of the Day
“Movies are the most affordable form of entertainment out there,” said John Fithian, president of the National Assn. of Theatre Owners. “Even a night of bowling is more expensive than what we are.”
Top Ten At The Box Office This Weekend September 4-7 2015 (Domestic Only) thru Sunday
#1 ‘War Room’ $9.450 million in 1,526 locations
#2 ‘Straight Outta Compton’ $8.850 million in 3,094 locationa
#3 ‘A Walk in the Woods’ $8.250 million in 1,960 locations
#4 ‘The Transporter Refueled’ $7.220 million in 3,494 locations
#5 ‘Mission: Impossible — Rogue Nation’ $7.180 million in 2,849 locations
#6 ‘No Escape’ $5.448 million in 3,415 locations
#7 ‘The Man From U.N.C.L.E.’ $3.445 million in 2,102 locations
#8 ‘Sinister 2’ $3.432 million in 2,651 locations
#9 ‘Un Gallo con Muchos Huevos’ $3.421 million in 395 locations
#10 ‘Inside Out’ $3.226 million in 2,967 locations
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Big One has a couple of big ones on Wednesday and came home #1 for the evening in the UK. ‘The Great British Bake Off’ brought in a whopping 9.5 million viewers and a 43% share of the available audience. At 9P, the debut of the drama ‘Doctor Foster’ delivered an average 6.1 million viewers (29%).
The Big Four had a fairly good evening. At 8P, ‘Posh Pawn’ continued with an average 1 million viewers and a 5% share. Then at 9P, the 16th season opening episode of ‘Grand Designs’ brought in 2.3 million viewers (11%).
The Independent One at 8P presented ‘Changed My Life’ and it finished with an average 2.1 million viewers (10%). At 9P, the latest police documentary continued, with the ‘The Nick’ finishing with an average 1.8 million viewers and a 9% share.
The Viacom Five at 8P had ‘The Nightmare Neighbour Next Door: When Neighbours Attack’ and it brought in 976,000 viewers and a 5% share. At 9P, ‘Celebrity Big Brother’ continued to be the big show on the network with 1.3 million viewers a 6% share.
The Little Two at 8P presented ‘Horizon: Cosmic Dawn: The Real Moment of Creation’ as it could only bring in 750,000 viewers (3.0%) as everyone was watching Mary’s show. At 9P, ‘The Ascent of Women’ continued as Dr Amanda Foreman looked at the women who changed the course of history but only 458,000 viewers tuned in (2%).
The Second Commercial Network in Australia finished #1 for the third straight night with a 27.3% share of the available audience. The #1 program on Wednesday was ‘Seven News’ with an average 1.005 million viewers. #5 was ‘Seven News/Today Tonight’ finished with an average 960,000 viewers. #10 was ‘The Force-Behind The Line’ finished with an average 823,000 viewers.
Network Nine finished second with a 24.8% share. #2 was ‘Nine News 6:30’ with an average 993,000 viewers. #3 was ‘Nine News’ with 984,000 viewers. #6 was ‘A Current Affair’ with an average 944,000 viewers.
The Alphabet Network in Australia edged ahead of Ten for #3 on Wednesday with a 20.8% share of the available audience. #4 was ‘Gruen’ with an average 974,000 viewers. #8 was ‘ABC News’ with an average 885,000 viewers. #9, ‘Utopia’ finished with an average 845,000 viewers.
The Third Commercial Network in Australia finished fourth with a 20.7% share. #7 was ‘The Bachelor Australia’ which finished with an average 920,000 viewers for the second to last episode of the season. The final will be on Thursday on Ten.
The Special Broadcast Service finished #5 with a 6.3% share of the available audience.
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine finished back in the #1 position on Thursday as it finished with a 29.1% share of the available audience. The #1 program was ‘Nine News’ as the leading national newscast finished with an average 1.014 million viewers. #2 was ‘Nine News 6:30’ which finished with an average 1.007 million viewers. #6 was ‘A Current Affair’ with 874,000 viewers. #8, ‘The Footy Show’ finished with an average 718,000 viewers.
The Third Commercial Network finished second on Thursday with a strong 23.9% share. #3 was ‘The Bachelor Australia’ which finished with an average 981,000 viewers. #10 was ‘The Project 7PM’ which drew 661,000 viewers.
The Second Commercial Network finished #3 with a 23.4% share of the available audience. #4, ‘Seven News’ finished with an average 942,000 viewers. #5 was ‘Seven News/Today Tonight’ with an average 893,000 viewers. #9, ‘Home and Away’ finished with an average 672,000 viewers.
The Alphabet Network in Australia finished with a 16.4% share. #7 was ‘ABC News’ which finished with an average 796,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 6.8% share of the available audience.
As you can see, no matter where you are, people were ‘Switching Channels’.
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Diana Krall ‘The Girl From Ipanema’