‘It’s All About Screens.’ This is the Daily Diary of Screens. On Saturday, September 5, 2015, ABC finished #1 as ‘‘College Football: Alabama vs Wisconsin’‘ was the top program. BBC One #1 in the UK as ‘Strictly Come Dancing’ was the top program. Seven finished #1 in Australia as ‘‘Seven News Saturday’ was the top program. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, September 5, 2015 (Posted on September 6, 2015)
The Alphabet Network finished #1 on Saturday as it had the big college football game to kick off the season in prime time. At 8P, ‘College Football: Wisconsin vs Alabama’ from AT&T Stadium in Arlington, TX, provided the excitement and an average 7.85 million viewers to kick off the football season. Alabama, ranked #3 in the nation, beat #20 ranked Wisconsin, 35-17.
The Peacock Network also had football as its home team in South Bend hosted the mighty Longhorns who also have their own television network. But it was no contest. AT 8P, ‘College Football: Notre Dame Irish vs Texas Longhors’ finished with an average 3.82 million viewers as the Golden Domers messed with the kids from Texas. Trouble was, these two legendary programs didn’t stand a chance at pulling in more viewers then the Badgers/Tide match-up.
The Tiffany Network decided to run its Saturday schedule and it didn’t fare well. At 8P, a rerun of ‘Hawaii Five-0′ finished with an average 2.75 million viewers. At 9P, a rerun of ’48 Hours finished with an average 2.71 million viewers. Then at 10P, another rerun of ’48 Hours’ finished with an average 3.77 million viewers.
The Animal Network of Broadcast forgot to understand you either have to have strong programs to rerun or air college football on Saturday evenings. As a result, it flopped. At 8P, a rerun of ‘Bullseye’ finished with 1.09 million viewers. And then at 9P, a rerun of ‘Home Free’ finished with an average 950,000 viewers. Murdoch’s Minions still can’t figure it out.
For The Record
ABC finished #1 on Saturday with an average 7.85 million viewers. NBC finished second with an average 3.82 million viewers. CBS finished with an average 3.077 million viewers. FOX finished with an average 1.02 million viewers.
Today In TV History
On this date in 1952, in Montreal, Canadian television began broadcasting. In 1956, the first English speaking station in Montreal went on the air.
Retail Sales News
Year-over-year decreases in sales, traffic and more for retail stores in the US
The first half of the year established a clear trend of negative growth compared to the same month in the prior year for sales, traffic and transactions, which have all been down during each period. Conversions have been slightly up each month, however, and returns have also been down.
Average transaction values and sales per shopper are rising as well.
Based on the RetailNext data, stores in the Midwest were hurting the most. Sales were down 11.0% in June, and it was the only region where average transaction value and sales per shopper were also down.
Despite these trends, eMarketer believes 2015 will be a solid year for retail sales, with sales rising by 3.6%. In Q1 and Q2, however, we estimate sales were up by just 1.5% and 0.8%, respectively, with most of the year’s growth expected to occur during the second half of the year, especially during the holiday season.
Top Five At The Box Office This Weekend September 4-7 2015 (Domestic Only) Friday
#1 ‘The Transporter Refueled’ $2.4 million in 3,494 locations
#2 ‘War Room’ $2.3 million in 1,526 locations
#3T ‘Straight Outta Compton’ $2.2 million in 3,094 locationa
#3T ‘A Walk in the Woods’ $2.2 million in 1,960 locations
#5 ‘Mission: Impossible — Rogue Nation’ $1.7 million in 2,849 locations
At A Theater Near You This Weekend
‘The Transporter Refueled’ starring Ed Skrein
‘Dragon Blade’ starring Jackie Chan, John Cusack and Adrien Brody
‘Before We Go’ starring Alice Eve and Chris Evans
‘Chleo & Theo’ starring Dakota Johnson and Mira Sorvino
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Big One had THE big program back and it was not contest as BBC One finished #1 on Saturday. But first, ‘Pointless Celebrities’ brought in 3.99 million viewers (23.3%). Then ‘The National Lottery: Five Star Family Reunion’ dropped slightly with 3.84 million viewers (18%). Then ‘Strictly Come Dancing’ handily beat ‘The X Factor’, as it returned to impressive numbers. AT 715P, for the 13th season, the season premiere was watched by 8.69 million viewers (41.7%), which was an improvement from last year’s opening figure of 8.43 million viewers. ‘Strictly’ also peaked with 9.47 million viewers (45.2%) at 8P. At 815P, when the two shows briefly overlapped, ‘Strictly’ enjoyed an audience of 9.04 million viewers (40.1%) compared to ‘The X Factor’s’ 5.44 million viewers (24.1%). Combined they reached over 64% of the available audience in the UK. Obviously, there was not much left for any other network in that hour. At 930P, ‘Casual+y’ finished with an average 4.79 million viewers and a 25% share of the available audience. The power was on BBC One on Saturday.
The Independent One is feeling like a dying man, still walking rather fast, but understanding that his days are numbered. First, Bradley Walsh gameshow ‘Keep It in the Family’ continued with 2.47 million viewers (12.2%). But the story of the night was ‘The X Factor’ as it lagged behind ‘Strictly’ with 7.13 million viewers (32.8%), yet remained steady with last Saturday’s live figure of 7.11 million viewers. At 930P, ‘Through the Keyhole’ attracted 2.88 million viewers (15.4%), not able to compete against the powerhouse that is ‘Casual+y’.
The Little Two had rerun of ‘Dad’s Army’ as it finished with 1.46 million viewers (6.8%). Then a rerun of ‘Goodness Gracious’ pulled in an average 730,000 viewers (3.5%). Finally, ‘Cradle to Grave’ could only draw 534,000 viewers (2.8%).
The Big Four began with ‘Great Canal Journeys’ and it drew 853,000 viewers (4.4%). At 9P, ‘It Was Alright In’ brought in the network high of 1.39 million viewers (6.7%).
The Viacom Five might have had better luck going dark on Saturday. ‘Football League Tonight’ drew an average 272,000 viewers (1.3%). Then at 10P, ‘Celebrity Big Brother’ was watched by an average 959,000 viewers (5.8%).
The Indy Two at 930P presented ‘The Xtra Factor’ and it drew an average pick up 606,000 viewers (3.2%).
The Second Commercial Network in Australia finished #1 Saturday with a 28.7% share of the available audience on a very slow Saturday evening. The #1 program in the nation was ‘Seven News Saturday’ with an average 854,000 viewers. #8 was the movie, ‘Pirates of the Caribbean: At World’s End’ and it drew 374,000 viewers. The #10 program was ‘Seven’s AFL: Saturday Afternoon Football’ which brought in only 350,000 viewers.
Network Nine in Australia finished second with a 27.1% share. #2 was ‘Nine News Saturday’ with an average 841,000 viewers. Also, #9 was ‘Getaway’ with an average 352,000 viewers.
The Alphabet Network in Australia finished #3 with a 18.9% share of the available audience. #3 was ‘ABC News Saturday’ which drew an average 777,000 viewers. #4 was ‘Last Tango in Halifax’ which drew an average 632,000 viewers. #5, a rerun of ‘New Tricks’ finished with an average 516,000 viewers. Finally, #6 was ‘Gardening Australia’ which drew 480,000 viewers.
The Third Commercial Network finished fourth with a 17.7% share. #7 was a rerun of the movie, ‘The Best Exotic Marigold Hotel’ which drew 474,000 viewers.
The Special Broadcast Service in Australia finished #5 Saturday with a 7.6% share of the available audience.
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine finished #1 on Sunday with a 30.0% share of the available audience. The #1 program in the nation was the top newscast as ‘Nine News Sunday’ finished with an average 1.284 million viewers. #3 was ’60 Minutes’ with an average 1.137 million viewers. #4 was ‘The Block’ which finished with an average 1.074 million viewers. And, #10 was ‘Inside The Ku Klux Klan’ with an average 594,000 viewers.
The Second Commercial Network in Australia finished with an average 29.9% share. #2 was ‘Seven News Sunday’ as it finished with an average 1,178,000 viewers. #5 was ‘Sunday Night’ with an average 1,049,000 viewers. #6 was ‘Dancing With The Stars’ which drew an average 867,000 viewers.
The Alphabet Network in Australia finished #3 with a 17.6% share of the available audience. #7 was ‘Grand Designs’ with an average 866,000 viewers. #8 was ‘ABC News Sunday’ with an average 808,000 viewers. #9 was ‘Vera’ with an average 666,000 viewers.
The Third Commercial Network finished with a 15.6% share.
The Special Broadcast Service in Australia finished with a 6.9% share of the available audience.
As you can see, no matter where you are, people were ‘Switching Channels’.
AUSTRALIANS ARE WATCHING LESS TELEVISION AS THEY USE TO DURING THE Q2 2015
Australians are watching 6:10hrs less than they were a year ago, according to the latest findings of the Multi Screen Report from Regional TAM, OzTAM and Nielsen. Between April – June 2015, Australians watched on average 90 hours and 53 minutes of broadcast TV per month, down from 97:03 hrs for the same time last year.
Live viewing continues to dominate at 91% (82:42hrs per month), but has dropped gradually each of the past five years. However, Timeshifted viewing is at 9%, up 13 minutes a month. 88% (90:53hrs per month) of all video viewing is on the traditional TV set, down from 89.1%.
12% of all video viewing takes place on screens other than the TV. This includes includes catch-up, streaming sites and apps as well as non-broadcast content:
o 7:32 per month online via PCs/laptops (7.3%)
o 2:47 per month on smartphones (2.7%)
o 2:03 per month on tablets (2%)
100% of Australian television homes can access digital terrestrial television.
57% of homes have PVRs, up by 2%.
30% of homes have internet-capable TVs, up by 3%.
47% of homes have tablets, up by 5%
75% of Australians aged 16+ own a smartphone, up by 5%.
OzTAM CEO Doug Peiffer said: “It’s fascinating to see how Australians are spreading their TV consumption across various platforms and devices. Though live TV watched through the TV set still accounts for the vast majority of viewing, people are increasingly taking control. “There is more time-shifted viewing, including 8-28 day playback (which isn’t reported in Consolidated ratings); people are using on-demand services including broadcasters’ catch-up and streaming apps and services, along with other video; and there is more ‘binge viewing’. “Together such activities are taking a few minutes each day away from live TV viewing. We will continue to monitor this progressive change.”
The data has been released in the latest Multi-Screen Report (Q2 2015) from Regional TAM, OzTAM and Nielsen (numbers and methodology have not been supplied).
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Art Blakey ‘The Egyptian’
Art Blakey & The Jazz Messengers ‘A Night In Tunisia’