‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, September 3, 2015, CBS finished #1 as ‘‘The Big Bang Theory’‘ was the top program. BBC One #1 in the UK as ‘Eat Well For Less’ was the top program. Nine finished #1 in Australia as ‘‘Nine News’ was the top program. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, September 3, 2015 (Posted on September 4, 2015)
The Tiffany Network had a bit of old and new on this first Thursday of September but still dominated in prime time. At 8P, a rerun of ‘The Big Bang Theory’ finished #1 in its time slot with an average 8.20 million viewers and a 3.9/7. At 830P, a rerun of ‘Mom’ also finished #1 in its time slot with an average 7.41 million viewers and a 3.1/5. Then at 9P, the double eviction episode of ‘Big Brother’ finished with an average 8.20 million viewers and a 3.2/6. Then at 10P, one of the biggest disappointments of the summer, ‘Under The Dome’ failed to deliver with only 5.67 million viewers and a 2.7/5. Black Rock has to lift the dome off this sucker and let it drift off into memory of the few who watched. Note: Due to numerous local preemptions for the final NFL Preseason football on CBS, all of the ratings are inflated. Final, accurate ratings will be released this afternoon
The Peacock Network began the evening at 8P with the season finale of ‘Food Fighters’ and it finished with an average 5.44 million viewers and a 2.2 rating/4 share in households. At 9P, a two-hour edition of ‘Dateline’ finished with an average 6.06 million viewers and a 3.6/6. Note: Due to numerous local preemptions for the final NFL Preseason football on NBC, all of the ratings are inflated. Final, accurate ratings will be released this afternoon
The Alphabet Network presented an all-new programming block on Thursday. At 8P, ‘Beyond the Tank’ finished #2 in the time slot with an average 5.03 million viewers and a 2.6/4. Then at 9P, the season finale of ‘Mistresses’ dropped to #3 with an average 5.34 million viewers and a 2.9/5. Then at 10P, the season and/or series ‘Rookie Blue’ jumped up to #2 in the time slot with an average 5.34 million viewers and a 3.3/6, down 30% from last season in this, its 6th season on the air. Appears as though the, beginning, middle and the end of of Thursday’s Prime Time Walt Sandwich is the problem here. Note: Due to numerous local preemptions for the final NFL Preseason football on ABC, all of the ratings are inflated. Final, accurate ratings will be released this afternoon
The Animal Network of Broadcast hand a bit of new and old. At 8P, ‘Boom!’ drew an average 4.53 million viewers and a 1.3/2. Then at 9P, a rerun of ‘Bones’ finished the evening with an average 4.85 million viewers and a 1.3/2. Low, but steady for Murdoch’s Minions as the old horse, ‘Bones’ continues to be the top draw on Thursday for Murdochville. Note: Due to numerous local preemptions for the final NFL Preseason football on FOX, all of the ratings are inflated. Final, accurate ratings will be released this afternoon
The Little Network That Couldn’t fell asleep on Thursday. At 8P, a rerun of ‘Beauty and the Beast’ finished with an average 1.58 million viewers and a 0.5/1. While at 9P, a rerun of ‘Arrow’ finished with an average 1.62 million viewers and a 0.6/1. Note: Due to numerous local preemptions for the NFL Preseason football on The CW, all of the ratings are inflated. Final, accurate ratings will be released this afternoon
For The Record
CBS finished #1 on Thursday with an average 7.222 million viewers and a 3.1/6. NBC finished #2 with an average million viewers and a 3.2/5. ABC finished #3 with an average 5.237 million viewers and a 2.9/5. FOX finished with an average 4.692 million viewers and a 1.3/2. Univision finished with an average 2.264 million viewers. Telemundo finished with an average 1.700 million viewers. The CW finished with an average 1.601 million viewers and a 0.5/1.
Today In TV History
On this date in 1951, for the very first live, coast-to-coast TV broadcast took place in the U.S. The event took place in San Francisco, CA, from the Japanese Peace Treaty Conference. It was seen all the way to New York, NY.
Cable Top Ten Programs On Thursday
#1 North Carolina at South Carolina ESPN 3.60 million viewers
#2 Michigan at Utah FS1 2.87 million viewers
#3 ‘The O’Reilly Factor’ FoxNC 2.79 million viewers
#4 TCU at Minnesota ESPN 2.62 million viewers
#5 ‘The Kelly File” FoxNC 2.57 million viewers
#6 ‘Mountain Men’ HIST 2.07 million viewers
#7 ‘American Dad!’ ASM 2.05 million viewers
#8 ‘Project Runway’ LIFE 2.03 million viewers
#9 ‘WWE Smackdown!’ Syfy 1.98 million viewers
#10 ‘High School Musical 3’ DISY 1.93 million viewers
Retail Sales News
Year-over-year decreases in sales, traffic and more for retail stores in the US
The first half of the year established a clear trend of negative growth compared to the same month in the prior year for sales, traffic and transactions, which have all been down during each period. Conversions have been slightly up each month, however, and returns have also been down.
Average transaction values and sales per shopper are rising as well.
Based on the RetailNext data, stores in the Midwest were hurting the most. Sales were down 11.0% in June, and it was the only region where average transaction value and sales per shopper were also down.
Despite these trends, eMarketer believes 2015 will be a solid year for retail sales, with sales rising by 3.6%. In Q1 and Q2, however, we estimate sales were up by just 1.5% and 0.8%, respectively, with most of the year’s growth expected to occur during the second half of the year, especially during the holiday season.
Top Ten At The Box Office August 28-30 2015
#1 Straight Outta Compton $13,240,000 in 3,142 theaters
#2 War Room $11,000,000 in 1,135 theaters
#3 Mission: Impossible-RN $ 8,300,000 in 3,095 theaters
#4 No Escape $ 8,288,000 in 3,355 theaters
#5 Sinister 2 $ 4,650,000 in 2,799 theaters
#6 The Man From U.N.C.L.E. $ 4,410,000 in 2,706 theaters
#7 Hitman: Agent 47 $ 3,850,000 in 3,273 theaters
#8 The Gift (2015) $ 3,134,000 in 1,934 theaters
#9 Jurassic World $ 3,120,000 in 1,239 theaters
#10 Ant-Man $ 3,054,000 in 1,690 theaters
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 30,000 views.
Across The Pond
The Big One presented at 8P, ‘Eat Well for Less’ with Gregg Wallace and it topped the night overall outside soaps with 3.90 million viewers (19.0%). Then at 9P, Jerry Hall’s turn on ‘Who Do You Think You Are?’ seemed as though nobody cared as it was seen by an average of 3.81 million viewers (18.7%).
The Little Two had at 8P, 'World's Weirdest Events' which brought in an average 1.69 million viewers (8.3%). At 9P Peter Kay's starring role in the Danny Baker biopic 'Cradle to Grave' and it launched with 2.15 million viewers (10.3%). It was followed at 930P by new transgender sitcom 'Boy Meets Girl' with 1.52 million viewers (7.6%).
The Independent One presented at 830P, ‘Flockstars’ as it finished with an average 1.57 million viewers (7.7%). It was followed at 9P by ‘Stephen Fry’s Central America’ with 1.83 million viewers (9.0%).
The Big Four presented at 8P, Location Location Location’ and it finished with an average 1.55 million viewers. At 9P, ‘Sugar Rush’ finished lower with an average 1.25 million viewers (6.1%).
The Viacom Five at 9P had the latest episode of ‘Celebrity Big Brother’ and it brought in an above average 1.34 million viewers (6.6%). At 10P, ‘Special Needs Hotel’ finished with just 712,000 viewers (4.7%).
Network Nine dominated Thursday for the second straight night as it earned a 33.5% share of the available audience. #1 program in the nation once again was ‘Nine News’ with an average of 1.014 million viewers, the only program in the country to finish above 1 million viewers. Then #2 was ‘Nine News 6:30’ with 995,000 viewers. #7, ‘A Current Affair’ finished with an average 801,000 viewers. #9 was ‘The Footy Show’ as it drew in 663,000 viewers.
The Second Commercial Network edged into second place with a 22.3% share, well behind the leader but just a fraction ahead of Ten. ‘Seven News’ finished #4 for the evening with an average 941,000 viewers. #5 was ‘Seven News/Today Tonight’ with an average 888,000 viewers. #8 was ‘Home and Away’ with an average 677,000 viewers.
The Third Commercial Network in Australia just fell a tad short of the second spot to finished #3 on Thursday with a 22.2% share of the available audience. #3 was ‘The Bachelor Australia’ as it pulled in an average 942,000 viewers. Appropriately, #10 was ‘The Project 7PM’ on Network Ten with an average of 653,000 viewers.
The Alphabet Network in Australia finished fourth with a 15.1% share. #6 was ‘ABC News’ with an average 828,000 viewers.
The Special Broadcast Service in Australia finished #5 on Thursday with a 6.9% share of the available audience.
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 on Friday with a dominating 34.2% share of the available audience. #3 was ‘Seven News’ with 866,000 viewers. #4, ‘Seven News/Today Tonight’ finished with an average 855,000 viewers. #5, ‘Better Homes and Gardens’ finished with an average 725,000 viewers.
Network Nine finished second with a 25.4% share. Yet again, the top program in the nation was the nation’s #1 newscast as ‘Nine News’ finished with 909,000 viewers. #2 was ‘Nine News 6:30’ with an average 892,000 viewers. #6 was ‘A Current Affair’ with an average 691,000 viewers. #10 was ‘Hot Seat’ with an average 560,000 viewers.
The Third Commercial Network in Australia finished #3 with a 18.9% share of the available audience. #9 was ‘Family Feud’ with an average 561,000 viewers.
The Alphabet Network in Australia finished fourth with a 16.0% share. #7, ‘ABC News’ finished with an average 682,000 viewers. #8 was a rerun of ‘Midsomer Murders’ with an average 573,000 viewers.
The Special Broadcast System in Australia finished #5 with a 5.4% share of the available audience.
As you can see, no matter where you are, people were ‘Switching Channels’.
AUSTRALIANS ARE WATCHING LESS TELEVISION AS THEY USE TO DURING THE Q2 2015
Australians are watching 6:10hrs less than they were a year ago, according to the latest findings of the Multi Screen Report from Regional TAM, OzTAM and Nielsen. Between April – June 2015, Australians watched on average 90 hours and 53 minutes of broadcast TV per month, down from 97:03 hrs for the same time last year.
Live viewing continues to dominate at 91% (82:42hrs per month), but has dropped gradually each of the past five years. However, Timeshifted viewing is at 9%, up 13 minutes a month. 88% (90:53hrs per month) of all video viewing is on the traditional TV set, down from 89.1%.
12% of all video viewing takes place on screens other than the TV. This includes includes catch-up, streaming sites and apps as well as non-broadcast content:
o 7:32 per month online via PCs/laptops (7.3%)
o 2:47 per month on smartphones (2.7%)
o 2:03 per month on tablets (2%)
100% of Australian television homes can access digital terrestrial television.
57% of homes have PVRs, up by 2%.
30% of homes have internet-capable TVs, up by 3%.
47% of homes have tablets, up by 5%
75% of Australians aged 16+ own a smartphone, up by 5%.
OzTAM CEO Doug Peiffer said: “It’s fascinating to see how Australians are spreading their TV consumption across various platforms and devices. Though live TV watched through the TV set still accounts for the vast majority of viewing, people are increasingly taking control. “There is more time-shifted viewing, including 8-28 day playback (which isn’t reported in Consolidated ratings); people are using on-demand services including broadcasters’ catch-up and streaming apps and services, along with other video; and there is more ‘binge viewing’. “Together such activities are taking a few minutes each day away from live TV viewing. We will continue to monitor this progressive change.”
The data has been released in the latest Multi-Screen Report (Q2 2015) from Regional TAM, OzTAM and Nielsen (numbers and methodology have not been supplied).
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs, ‘Are You Really Building Or Simply Taking From Today?’ 💬 – http://bit.ly/YourMarketingIntegrity 🆕🌎💭
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’ http://bit.ly/1KslOhR💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Art Blakey ‘The Egyptian’
Art Blakey & The Jazz Messengers ‘A Night In Tunisia’