‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, September 1, 2015, NBC finished #1 as ‘‘America’s Got Talent’‘ was the top program. BBC One was #1 in the UK as ‘New Tricks’ was the top program. Seven finished #1 in Australia as ‘‘Nine News 6:30’ was the top program. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, September 1, 2015 (Posted on September 2, 2015)
The Peacock Network began on Tuesday as it always does in the summer with the top program. At 8P, ‘America’s Got Talent’ finished with an average 10.38 million viewers and a 6.7 rating/11 share in households. It finished about 40,000 viewers ahead of last week. At 10P, ‘Hollywood Game Night’ finished with an average 4.39 million viewers and a 3.2/6 as
The Tiffany Network put part of its #1 Tuesday line up in rerun while sandwiching a new episode of ‘Zoo’ in-between. At 8P, a rerun of episode #23 from this past season of ‘NCIS’ is bringing the audience closer to the season opener of the world’s most watch drama, which will unveil the fate of Leroy Jethro Gibbs. It delivered an average 7.77 million viewers and a 5.0/8. At 9P, ‘Zoo’ continued with an average 5.83 million viewers and a 3.9/6. Not sure, but when you lose 2 million viewers in an hour, are you considered a success? At 10P, a rerun of last year’s most popular new program, ‘NCIS: New Orleans’ finished with an average 5.78 million viewers and a 3.8/7. On average, it does not look like this program has drawn the same kind of unusual support ‘NCIS’ has for reruns. Perhaps it is a chemistry thing as the cast doesn’t seem to jell like the other two ‘NCIS’ franchises. Perhaps it takes more than one year. Perhaps.
The Alphabet Network gave us a glut of ‘Fresh Off The Boat’. At 8P, a rerun of ‘Fresh Off The Boat’ finished with an average 2.84 million viewers and a 1.9/3. To make this simple, Walt’s World decided to run three more reruns of ‘Fresh Off The Boat’ as at 830P, it drew an average 2.45 million viewers and a 1.9/3; at 9P, it drew an average 2.36 million viewers and a 1.9/3 and at 930P, it drew an average 2.15 million viewers and a 1.9/3. Looks like this strategy doesn’t work or people just don’t like this program. Then at 10P, we were spared another rerun of ‘Fresh Off the Boat’ as Disneyville gave us ‘Extreme Weight Loss’ which was a bust with an average 2.21 million viewers and a 1.6/3. We know people don’t like this program. But, somewhere in the contract of the Executive Producer of ‘Fresh Off The Boat’ it had to have been stated that there would be a majority of one single night in the summer where the audience can be bored to death.
But the big news was that the network released the contestants on this season’s ‘Dancing With The Stars’, which returns on Monday, September 14 at 8P. They are…in alphabetical order…reality star Kim Zolciak Biermann; singer, reality star and talk show host Tamar Braxton; actor Gary Busey (didn’t know he could walk, much less dance); singer, songwriter and actor Nick Carter; Paula Deen (didn’t know she could speak appropriately in public much less dance); jockey Victor Espinoza (if he can dance like he rides a horse, watch out); pop star Andy Grammer; social media’s Hayes Grier; Bindi Irwin from ‘Crocodile Hunter’ (didn’t know croc hungers could dance); singer Chaka Khan; married couple actor/singer Carlos Penavega and Alexa Penavega from the ‘Spy Kids’ films (look like ringers); and Alex Skarlatos, an Army Guard Specialist from Sacramento. Tom Bergeron and Erin Andrews will return as hosts, with the judges table populated by Bruno Tonioli, Carrie Ann Inaba and Julianne Hough. But to the disappointment of fans, one of the original judges, Len Goodman. has chosen to sit out this season. He was one of the shining stars last season.
The #1 Hispanic Network in America finished #4 on Tuesday beating FOX and The CW. At 8P, ‘Amores con Trampa’ finished with a HH rating of 1.1 and a share of 2. At 9P, ‘Lo Imperdonable’ stepped it up by bringing in a 1.3/2. Then at 10P, ‘Yo no Creo en los Hombres’ slipped a bit and finished with a 1.1/2, losing to its Telemundo rival, ‘El Señor de los Cielos’ which finished with a 1.4/3, the top hispanic program of the evening.
The Animal Network of Broadcast was just a tad smarter as it only had two hours to fill in prime time. At 8P, ‘Are You Smarter Than A Fifth Grader?’ brought in an average audience of 2.33 million viewers and a 1.7/3. Then Murdoch’s Minions gave us at 9P, a rerun of ‘Brooklyn Nine-Nine’ which finished with an average 1.99 million viewers and a 0.9/1. Then at 930P, a rerun of ‘Last Man on Earth’ drew an average 1.02 million viewers and a 0.7/1.
The Avis of Hispanic Networks won the 10P time period on Tuesday. First at 8P, ‘Avenida Brasil’ had a slow start on Tuesday as it finished with a HH 0.9/1. Then at 9P, ‘ El Señor de los Cielos’ came aboard and boosted the ratings to a 1.1/2. But it was at 10P, the new king of Hispanic programming, ‘El Señor de los Cielos’ finished with a huge 1.4/3.
The Little Network That Couldn’t didn’t as it repeated the rerun philosophy of so many networks during the summer of nothing. At 8P, a rerun of ‘The Flash’ finished with an average 1.23 million viewers and a 0.9/1. AT 9P, a rerun of ‘iZombie’ finished with an average 910,000 viewers and a 0.6/1. Note: The CW was preempted in Chicago for MLB Basebll coverage. Ratings for the network should be considered tentative and are likely to be adjusted in the finals.
On the week before the big debut of CBS’ ‘Late Show with…’, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished with a 2.5/7; as it beat a rerun of ‘CBS Summer Showcase’ with a 1.8/5; and ABC’s ‘Jimmy Kimmel Live’ with a 1.8/5. At 1235A, ABC’s ‘Nightline’ finished with an average 1.1/4 in metered-market households; a rerun of CBS’ ‘Late Late Show with James Corden’ finished with a 1.0/4; as a rerun of NBC’s ‘Late Show with Seth Meyers’ also did a 1.0/4. And before dawn at 135A, NBC’s ‘Last Call with Carson Daly’ finished with a 0.6/3.
For The Record
NBC finished #1 Tuesday with an average 8.551 million viewers and a HH 5.5 rating and a 9 share. CBS finished second with an average 6.460 million viewers and a 4.2/7. ABC finished with an average 2.367 million viewers and a 1.8/3. Univision finished #4 with an average 2.211 million viewers and a 1.2/2. FOX finished with an average 1.716 million viewers and a 1.2/2. Telemundo finished with a 1.1/2. The CW finished with an average 1.069 million viewers and a 0.7/1.
Today In TV History
On this date in 1969, NBC-TV canceled ‘Star Trek’. The show had debuted on September 8, 1966. All of the Terekies cried…worldwide…in unison.
Cable Top Ten Programs on Tuesday
#1 ‘Rizzoli & Isles’ (TNT, 9 p.m.): 4.77 million,
#2 ‘Haves and the Haves Nots’ (OWN, 9 p.m.): 3.23,
#3 ‘The O’Reilly Factor’ (Fox News Channel, 8 p.m.): 2.99,
#4 ‘The Kelly File’ (Fox News Channel, 9 p.m.): 2.63,
#5 ‘The Big Bang Theory’ (TBS, 10:30 p.m.): 2.47,
#6 ‘The Big Bang Theory’ (TBS, 9 p.m. and 10 p.m.): 2.36 each,
#7 ‘The Big Bang Theory’ (TBS, 9:30 p.m.): 2.32,
#8 ‘The Big Bang Theory’ (TBS, 8:30 p.m.): 2.10,
#9 ‘American Dad’ (Adult Swim, 10:30 p.m.): 1.98,
#10 ‘Counting Cars’ (History, 9:31 p.m.): 1.86,
Social Media News
Retailers Investing in Social Media And Then Some
Retailers don’t appear to be holding back when it comes to ad investments in social media. According to June 2015 polling, half of US retailers will be spending more on paid media on Facebook in particular. The National Retail Federation (NRF) found when it asked how many merchants would spend more on advertising on various social networks, Facebook had a commanding lead, but YouTube and Pinterest were also expected to see additional ad spending from 29% and 27% of respondents, respectively.
Buying paid media on Twitter also was part of the equation with 22% planning to spend more on that social media platform in 2015. Other research supports Facebook and Pinterest as bigger social shopping destinations than Twitter. UPS found in February 2015 that while 49% of US digital buyers also pinned products on Pinterest, and 48% “liked” retailers on Facebook, just 38% said they followed retailers on Twitter.
Whether it is liked or not likes, suffice to say, social media is being added to heavily by retailers around the world.
Taylor Swift Wins 2015 Music Video Award…Again
Who’s the power of music? Answer: Ms Taylor Swift.
Top Ten At The Box Office August 28-30 2015
#1 Straight Outta Compton $13,240,000 in 3,142 theaters
#2 War Room $11,000,000 in 1,135 theaters
#3 Mission: Impossible-RN $ 8,300,000 in 3,095 theaters
#4 No Escape $ 8,288,000 in 3,355 theaters
#5 Sinister 2 $ 4,650,000 in 2,799 theaters
#6 The Man From U.N.C.L.E. $ 4,410,000 in 2,706 theaters
#7 Hitman: Agent 47 $ 3,850,000 in 3,273 theaters
#8 The Gift (2015) $ 3,134,000 in 1,934 theaters
#9 Jurassic World $ 3,120,000 in 1,239 theaters
#10 Ant-Man $ 3,054,000 in 1,690 theaters
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Big One had the old big drama which brought it to the #1 position among all networks in the UK on Tuesday. At 9P, ‘New Tricks’ showed it still has a kick as it was up 400,000 viewers from last week to top Tuesday. The BBC One crime drama had an average of 5.39 million viewers (25.7%), topping the night overall outside soaps. It won its time slot going away.
The Little Two presented at 8P, ‘Hairy Bikers’ Northern Exposure’ and it brought in more than most of the other networks at this time with an average 2.40 million viewers (11.9%). It was followed at 9P by ‘India: Nature’s Wonderland’ with an average 2.01 million viewers (9.6%).
The Independent One had at 8P, ‘Dinosaur Britain’ as it brought in the network high for the evening with only 1.57 million viewers (7.9%). Then at 9P, ‘Cash in Hand: Payday Loans’ fell to an average 1.28 million viewers (6.1%). Not a good night for ITV. But don’t despair, ‘Downton Abbey starts Sunday, September 20, 2015 in ITV.
The Big Four at 8P presented ‘Obsessive Compulsive Cleaners’ and it brought in an average 1.42 million viewers (7.1%). Then at 9P, ‘Educating Cardiff’ continued strong for its second episode with an average 1.50 million viewers (7.2%). Then at 10P, ‘How the Rich Get Hitched’ kept two-thirds of the audience as 982,000 viewers (6.4%) tuned in, rather than switching to the news.
The Viacom Five at 8P had ‘I Want That Wedding’ and it tried by could only bring in 541,000 viewers (2.7%). At 9P, ‘Celebrity Big Brother’ brought the audience back to the network with 1.44 million viewers (6.9%). At 10P, ‘The Hotel Inspector Returns’ but it lost the audience as only about half, 716,000 viewers bothered to return (4.6%).
The Music Network at 10P presented ‘Ex on the Beach’ as it continued with 314,000 viewers (2.0%).
The Second Commercial Network in Australia finished #1 on Tuesday by having only one program in the Top Four but finishing with a 27.65% share of the available audience. #3 ‘Seven News/Today Tonight’ finished with an average 998,000 viewers. #5 was ‘Seven News’ with 957,000 viewers. #7 was ‘Animals Make You Laugh Out Loud’ which finished with an average 841,000 viewers. #10 was ‘Home and Away’ with an average 791,000 viewers.
Network Nine finished second with a 27.3% share yet having three of the top four programs again. #1 was ‘Nine News 6:30’ which brought an average 1.143 million viewers. #2 was ‘Nine News’ with 1.137 million viewers. #4 was ‘A Current Affair’ with an average 996,000 viewers. #8 was ‘The Hotplate’ with an average 833,000 viewers.
The Third Commercial Network in Australia finished with a 20.6% share of the available audience.
The Alphabet Network in Australia finished with an 18.5% share as it landed in fourth place. #6 was ‘ABC News’ with an average 866,000 viewers. #9 was ‘7:30’ which finished with an average 803,000 viewers.
The Special Broadcast Service in Australia finished #5 on Tuesday with a 6.0% share of the available audience.
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine finished #1 on Thursday with an average 27.7% share of the available audience. And once again, the #1 program in the nation was ‘Nine News’ with an average 1.066 million viewers. #2 was ‘Nine News 6:30’ which finished with an average 1.049 million viewers. #6, ‘A Current Affair’ finished with 953,000 viewers. #7 was ‘The Hotplate-Winner Announced’ as it drew 850,000 viewers. #9 was ‘The Hotplate-Grand Final’ and it finished with an average 783,000 viewers.
The Second Commercial Network in Australia finished second with an average 26.0% share. #4 was ‘Seven News’ as it finished with an average 970,000 viewers. #5 was ‘Seven News/Today Tonight’ and it finished with an average 955,000 viewers. #10 was ‘The Force-Behind The Line’ and it finished with an average 778,000 viewers.
The Third Commercial Network finished #3 with a 21.1% share of the available audience. #3 was ‘The Bachelor Australia’ and it finished with an average 984,000 viewers.
The Alphabet Network of Australia finished fourth with a 19.0% share. #8 was ‘ABC News’ and it finished with an average 844,000 viewers.
The Special Broadcast Service finished #5 with a 6.2% share of the available audience.
As you can see, no matter where you are, people were ‘Switching Channels’.
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Art Blakey ‘The Egyptian’