‘It’s All About Screens.’ This is the Daily Diary of Screens. On Monday, August 31, 2015, NBC finished #1 as ‘‘American Ninja Warrior’‘ was the top program. BBC One was #1 in the UK as ‘Royal Edinburgh Military Tattoo 2015’ was the top program. Nine finished #1 in Australia as ‘‘Nine News’ again was the top program. TUESDAY AUSTRALIA OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, August 31, 2015 (Posted on September 1, 2015)
The Peacock Network had a strong performance at the beginning of their schedule on Monday to take the #1 spot. At 8P, ‘American Ninja Warrior’ brought in a season high average 7.17 million viewers and a 4.5 rating/7. At 10P, ‘Running Wild with Bear Grylls’ brought in an average 3.59 million viewers and a 2.2/4.
The Tiffany Network had a complete rerun schedule on Monday. At 8P, a rerun of ‘2 Broke Girls’ finished with an average 4.54 million viewers and a 3.1/5. At 830P, a rerun of ‘The Odd Couple’ finished with an average 3.76 million viewers and a 2.6/4. At 9P, a rerun of ‘Scorpion’ finished with an average 4.66 million viewers and a 3.3/5. Then at 10P, a rerun of ‘NCIS: Los Angeles’ finished #1 in its time slot with an average 6.04 million viewers and a 4.0/7, the top program for the evening on the network.
The Alphabet Network had all original programming on Monday that didn’t do the job. At 8P, ‘Bachelor in Paradise’ finished second in its time slot with an average 5.21 million viewers and a 3.9/7. At 9P, ‘Bachelor in Paradise: After Paradise’ finished third in its time slot with an average 3.82 million viewers and a 2.8/4. At 10P, the season finale of ‘The Whispers’ finished with an average 2.77 million viewers and a 1.9/3.
The Animal Network of Broadcast had one program all night long. At 8P, ‘So You Think You Can Dance’ finished with an average 2.95 million viewers and a 2.6/4. Frankly, everybody is smarter than a fifth grader.
The Little Network That Couldn’t did good most of the evening. At 8P, ‘Penn & Teller: Fool Us’ remained solid with an average 2.13 million viewers and a 1.6/3. Then at 9P, ‘Whose Line is it Anyway?’ finished with an average 1.77 million viewers and a 0.7/1. Then at 930P, the sitcom, ‘Significant Mother’ finished with an average 920,000 viewers and a 0.7/1.
For The Record
NBC finished #1 on Monday with an average 5.977 million viewers and a 3.7/6. CBS finished #2 with an average 4.950 million viewers and a 3.4/6. ABC finished with an average 3.93 million viewers and a 2.9/5. FOX finished with an average 2.950 million viewers and a 2.6/4. The CW finished with an average 1.378 million viewers and a 1.3/2.
Today In TV History
On this date in 1949, ‘Martin Kane, Private Eye’ debuted on NBC-TV. It ran for five years starring Mark Stevens.
Social Media News
Retailers Investing in Social Media And Then Some
Retailers don’t appear to be holding back when it comes to ad investments in social media. According to June 2015 polling, half of US retailers will be spending more on paid media on Facebook in particular. The National Retail Federation (NRF) found when it asked how many merchants would spend more on advertising on various social networks, Facebook had a commanding lead, but YouTube and Pinterest were also expected to see additional ad spending from 29% and 27% of respondents, respectively.
Buying paid media on Twitter also was part of the equation with 22% planning to spend more on that social media platform in 2015. Other research supports Facebook and Pinterest as bigger social shopping destinations than Twitter. UPS found in February 2015 that while 49% of US digital buyers also pinned products on Pinterest, and 48% “liked” retailers on Facebook, just 38% said they followed retailers on Twitter.
Whether it is liked or not likes, suffice to say, social media is being added to heavily by retailers around the world.
Taylor Swift Wins 2015 Music Video Award…Again
Who’s the power of music? Answer: Ms Taylor Swift.
Top Ten At The Box Office August 28-30 2015
#1 Straight Outta Compton $13,240,000 in 3,142 theaters
#2 War Room $11,000,000 in 1,135 theaters
#3 Mission: Impossible-RN $ 8,300,000 in 3,095 theaters
#4 No Escape $ 8,288,000 in 3,355 theaters
#5 Sinister 2 $ 4,650,000 in 2,799 theaters
#6 The Man From U.N.C.L.E. $ 4,410,000 in 2,706 theaters
#7 Hitman: Agent 47 $ 3,850,000 in 3,273 theaters
#8 The Gift (2015) $ 3,134,000 in 1,934 theaters
#9 Jurassic World $ 3,120,000 in 1,239 theaters
#10 Ant-Man $ 3,054,000 in 1,690 theaters
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Big One at 630 began prime time on Bank Holiday Monday with coverage of the ‘Royal Edinburgh Military Tattoo 2015’ and it brought in an average 4.52 million viewers (23.1%). AT 730P, ‘Wallace & Gromit: A Close Shave’ brought in an average 3.10 million viewers (14.5%). At 830P, ‘Room 101’ finished with an average 2.27 million viewers (9.8%). At 9P, Lenny Henry biographical drama ‘Danny and the Human Zoo’ finished with an average 3.41 million viewers (17.4%).
The Little Two at 730P presented ‘Great British Menu’ and it finished with an average 1.62 million viewers (7.6%). At 8P, ‘University Challenge’ finished with an average 2.62 million viewers (11.6%). At 830P ‘Only Connect’ finished with an average 2.20 million viewers (9.6%). At 9P, ‘An Evening with Harry and Paul’ brought in an average 1.64 million viewers (7.9%).
The Independent One at 8P had ‘Britain as Seen on ITV’ and it entertained an average 2.91 million viewers (12.8%). At 9P, ‘Dinosaur Britain’ finished with an average 1.81 million viewers (8.8%).
The Big Four at 730P had ‘Bear’s Wild Weekends with Jonathan Ross’ and it finished with an average 686,000 viewers (3.1). It was followed at 830P by ‘Food Unwrapped’ which finished with an average 1.24 million viewers. At 9P, ‘The Catch’ finished with an average 1.43 million viewers (6.9%).
The Viacom Five presented at 8P, ‘The Cops Are Watching’ and it finished with an average 793,000 viewers (3.5%). Then at 9P, ‘Celebrity Big Brother’ bounced back in the ratings on Bank Holiday Monday as tempers began to rise yet again. The explosive reality show was up from Sunday’s episode climbing to an average overnight audience of 1.43 million viewers (6.9%). At 10P, ‘Botched Up Bodies’ finished with an average 641,000 viewers (4.1%).
The Little Four presented ‘Made in Chelsea: LA’ and it finished with an average 407,000 viewers (2.0%).
Network Nine won again on Monday with a strong 26.9% share of the available audience. There is a secret in Australia…if they want to see news, they go to Nine. Again, the #1 program in all the nation was ‘Nine News’ with an average of 1.183 million viewers. #2 was ‘Nine news 6:30’ with an average 1.158 million viewers. Simply, the top two news programs are almost always those of Network Nine. #5 was ‘A Current Affair’ which brought in an average 1.029 million viewers.
The Second Commercial Network in Australia finished second again with a 25.9% share. And on nearly every night, Seven is the home of the second most popular news programming. On Monday, ‘Seven News/Today Tonight’ finished with an average 1.082 million viewers. #4 was ‘Seven News’ with an average 1.037 million viewers. Seems as though the first network (Nine) almost always beats the second (Seven) on a daily basis. #9 was ‘Highway Patrol’ with an average 945,000 viewers.
The Alphabet Network of Australia finished #3 with a 23.1% share of the available audience. Then there is ABC. On Monday they had four programs in the Top Ten. #6 was ‘Australian Story’ with an average 965,000 viewers. #7 was ‘Four Corners’ which finished with an average 954,000 viewers. #8 was ‘ABC News’ with an average 950,000 viewers. And, #10 was ‘7.30’ with an average 853,000 viewers.
The Third Commercial Network in Australia finished fourth with 17.8% share.
The Special Broadcast Service in Australia finished #5 with a 6.3% share of the available audience.
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 on Tuesday by having only one program in the Top Four but finishing with a 27.65% share of the available audience. #3 ‘Seven News/Today Tonight’ finished with an average 998,000 viewers. #5 was ‘Seven News’ with 957,000 viewers. #7 was ‘Animals Make You Laugh Out Loud’ which finished with an average 841,000 viewers. #10 was ‘Home and Away’ with an average 791,000 viewers.
Network Nine finished second with a 27.3% share yet having three of the top four programs again. #1 was ‘Nine News 6:30’ which brought an average 1.143 million viewers. #2 was ‘Nine News’ with 1.137 million viewers. #4 was ‘A Current Affair’ with an average 996,000 viewers. #8 was ‘The Hotplate’ with an average 833,000 viewers.
The Third Commercial Network in Australia finished with a 20.6% share of the available audience.
The Alphabet Network in Australia finished with an 18.5% share as it landed in fourth place. #6 was ‘ABC News’ with an average 866,000 viewers. #9 was ‘7:30’ which finished with an average 803,000 viewers.
The Special Broadcast Service in Australia finished #5 on Tuesday with a 6.0% share of the available audience.
As you can see, no matter where you are, people were ‘Switching Channels’.
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