CBS #1 in the U.S. ITV #1 in the UK. Seven #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Saturday, August 29, 2015, CBS finished #1 as a rerun of NBC’s ‘‘American Ninja Warrior’‘ was the top program. ITV was #1 in the UK as ‘The X Factor’ was the top program. Seven finished #1 in Australia as ‘‘Seven News Saturday’ again was the top program. SUNDAY AUSTRALIA TELEVISION OVERNIGHT RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Saturday, August 29, 2015 (Posted on August 30, 2015)

CBS #1 Saturday but NBC's 'American Ninja Warrior' top program.

CBS #1 Saturday but NBC’s ‘American Ninja Warrior’ top program.


The Tiffany Network finished #1 for the third straight night in prime time. At 8P, ‘NFL Preseason Football’, featuring the Seattle Seahawks against the San Diego Chargers finished with an average 4.72 million viewers as Seattle won 16-15. It was enough to win prime time on Saturday.


The Peacock Network had a bit of the old and the news on Saturday. At 8P, ‘American Ninja Warrior’ finished with an average 4.80 million viewers. Then at 10P, ‘Hannibal’ finished with an average 2.85 million viewers.


The Alphabet Network decided to pull from its Disney vaults a Saturday Night Movie. At 8P, ‘Cars’ drew an average 3.39 million viewers. While competitive, it was not the kind of program that could match up against reality or football. At 1030P, a rerun of ‘Last Man Standing’ finished with an average 2.75 million viewers.


The Animal Network of Broadcast decided on an all rerun evening. At 8P, a rerun of ‘Bullseye’ finished with an average 2.98 million viewers. Then at 9P, a rerun of ‘Home Free’ boosted the audience with an average 3.14 million viewers.

For The Record

CBS finished #1 on Saturday with an average 4.721 million viewers. NBC finished #2 with an average 4.151 million viewers. ABC finished #3 with an average 3.280 million viewers. FOX finished #4 with an average 3.059 million viewers.

Today In TV History

On this date in 1993, Billy Joel became the first musical guest on CBS-TV’s ‘The Late Show with David Letterman’ when the show debuted.

Television News

Taylor Swift Wins 2015 Music Video Award…Again
Who’s the power of music? Answer: Ms Taylor Swift.

Social Media News
Demographics of Social Networking Platform Users
Facebook remains the most popular social platform, used by 72% of connected adults, reports the Pew Research Center as part of a recent study. The study breaks down the demographics of 5 major platforms, with some interesting results. Among the highlights: Pinterest’s continuing strong skew towards women; Instagram’s high usage among Blacks and Hispanics; and LinkedIn’s above-average adoption among higher-income respondents.

The results are based on telephone interviews conducted March 17, 2015 through April 12, 2015 among a national sample of 1,907 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia.

More Social Media News
Facebook Hits 1 Billion Users In A Single Day
Facebook hit a milestone this week, logging 1 billion users within a single day and massive growth since it had 1 billion monthly users just three years ago. The platform is eyeing growth in Asia, Africa and Latin America, with US and European markets nearly saturated. In India, local companies were annoyed that Facebook’s offer of free mobile internet hampered competition, because only certain services involved in Facebook’s scheme were free. If you weren’t part of, then tough. That backlash has meant a few changes. Users of can choose which services they want to receive, and any company can now make an app that works on the platform.

But still, it’s a sign that what Facebook thinks is good for the internet won’t necessarily sit well with everyone.
In the parts of the world where Facebook is already well-established, the company is looked upon with intense suspicion thanks to the wealth of data it holds, and what exactly is being done with it.

Television News

Going mobile.

Going mobile.

Millennials Abandon Television
There are still Millennials watching traditional television. But their numbers are dwindling fast, much faster than the networks want to admit and perhaps faster than even media people recognize.

In an article in Media Life by Bill Cromwell (082715), a new report from MoffettNathanson, a research and investment company, finds that from July 2014 to June 2015 live-plus-seven-day-DVR playback ratings for the 11 biggest broadcast and cable companies plummeted by 14% among adults 18-34.This group includes CBS, Disney, NBCUniversal and Viacom, the latter of which has taken the hardest hit, off 19 percent.

NBC fell by 18%, while Fox channels took the third-worst hit, down 17%.

By comparison, among adults 35-49, ratings declined just 7% in that time, and among all viewers over age 2, the drop was also only 7%.

MoffettNathanson undertook the study as part of a broader look at Viacom, which has seen viewership fall steeply at a number of its networks over the past two years. But the viewership numbers for Millennials stand out as part of that greater study. They’re a reminder that younger people really do appear to be moving on to new forms of entertainment. It’s not uncommon for young people to eschew a form of entertainment their parents enjoy, but they usually come around. For example, teens and twentysomethings have never been big newspaper readers. But they typically become readers when they get older, own houses and have children and have higher-paying jobs. They then have an investment in the community, and they read the newspaper to keep up with local events.

It will be interesting then to see if this generational shift corrects itself as Millennials age. As they begin their families will they return to the living room couches their parents occupied in their years growing up? Some researchers predict not.

Many younger Millennials grew up with connected devices, and these devices function quite well as their principal media channels. They don’t feel the need for traditional TV watched on traditional TV sets. There’s no reason they’d change that behavior as they age.

Cable TV News
Cable Television Suffers This Summer As Audiences Vanish.
Nielsen research, cited in The Wall Street Journal, indicates that US TV viewers have shifted attention from cable TV over summer 2015—a time of year when it used to shine. Among the top 30 cable TV networks tracked by the firm, 21 saw large declines in primetime ratings in July 2015. Time Warner’s TNT, which maintained the largest primetime audience by a sliver, saw a drop of 22%, while USA—part of NBCUniversal, owned by Comcast—dipped 14% to 2.0 million viewers. No other cable TV network in the top six broke 2 million. A+E Networks experienced the largest drop, at 36%. The Wall Street Journal article noted that instead of getting hooked on new cable shows premiering during the summer months, consumers are instead turning to digital video devices and video-on-demand to binge-watch shows they missed between fall and spring.

Pay TV News
Viewers Abandon Pay TV In Q2 As 470,000+ Leave For Other Choices
According to data from Leichtman Research Group Inc., the 13 largest pay TV providers in the US, which account for approximately 95% of the market, saw a net loss of 470,855 subscribers in Q2 2015—the worst quarterly drop ever. In all, US pay TV subscribers to the providers studied totaled 94.9 million in Q2 2015.

Top cable provider subscribers totaled nearly 49 million, representing a net loss of 260,855, better than the approximately 510,000 lost in the same period last year, and the smallest in any second quarter since Q2 2008. Comcast, which had the most subscribers, also saw the biggest drop.

The satellite pay TV audience recorded a net loss of 214,000 last quarter, vs. just 78,000 in Q2 2014, putting total subscribers at 34.2 million. No. 1 DirecTV was hit far harder than Dish Network. DirecTV had a net decline of 133,000, its lowest quarterly loss.

Telco providers added 4,000 subscribers in Q2 2015, small compared with a net addition of 284,000 in the same quarter last year, and the smallest since the services started in 2006. The rise was thanks to Verizon FiOS, which gained almost as many subscribers as leader AT&T U-verse lost. In all, telco subscribers totaled 11.7 million.

Cinema News

Top Ten At The Box Office August 28-30 2015
#1 Straight Outta Compton $13,240,000 in 3,142 theaters
#2 War Room $11,000,000 in 1,135 theaters
#3 Mission: Impossible-RN $ 8,300,000 in 3,095 theaters
#4 No Escape $ 8,288,000 in 3,355 theaters
#5 Sinister 2 $ 4,650,000 in 2,799 theaters
#6 The Man From U.N.C.L.E. $ 4,410,000 in 2,706 theaters
#7 Hitman: Agent 47 $ 3,850,000 in 3,273 theaters
#8 The Gift (2015) $ 3,134,000 in 1,934 theaters
#9 Jurassic World $ 3,120,000 in 1,239 theaters
#10 Ant-Man $ 3,054,000 in 1,690 theaters

Coming Soon

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper


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Fear The Walking Dead Debuts Big Globally

‘Fear the Walking Dead’ has set more records with newly launched AMC Global’s worldwide debut of the zombie drama. According to an article by Rick Kissell in Variety (082815) AMC Global was a top 10 network on Sunday in key regional markets across Europe, Latin America, Asia, Africa and the Middle East. The program debuted worldwide simultaneously at 9 p.m. ET/PT with repeats in local time zones during primetime. AMC will launch in the U.K. for the first time later this month. It has already received a 15-episode order for a second season, which will air on AMC Global in 2016.

‘Fear’ quadrupled the network’s primetime audience in key Latin America markets and made AMC a top 10 entertainment network throughout the region. In Brazil, where the newly launched network has only 30% distribution, AMC was No. 11 among all entertainment networks, among all cable and satellite platforms and in the key adults 18-49 demographic.

In Central Europe, “Fear” delivered a 1.8 share among adults 18-49 in Hungary, more than doubling the network’s daily average and becoming AMC Global’s highest-rated premiere to date. AMC also became the No. 8 most-watched channel among all cable and satellite platforms and No. 9 in 18-49. In Bosnia, the series aired on two platforms (AMC and OBN) and delivered a 4.9 share among 18-49ers.

Across The Pond

ITV finished #1 in the UK Saturday as 'The X Factor' was back and it was the top program.

ITV finished #1 in the UK Saturday as ‘The X Factor’ was back and it was the top program.


The Independent One had some good news and some very bad news. The good news was ‘The X Factor’ was back. The bad news was it dropped 2 million viewers from last year’s opener. The ITV singing competition returned for its 12th season on Saturday night (August 29), but new judges Rita Ora and Nick Grimshaw couldn’t get the show to reach the same figures as 2014’s opening episode. At 8P, with the legend Simon back, the series premiere finished with a very healthy 7.11 million viewers (35.9%) but in a world of comparisons, last year the first episode was watched by 9.03 million viewers. ‘Keep It in the Family’ continued with an average 3.28 million viewers (19.8%). ‘Through the Keyhole’ finished with an average 3.13 million viewers (18.0%).


The Big One could not match up with the power of ITV’s reality on Saturday. At 7P, ‘Pointless Celebrities’ brought in an average 3.66 million viewers. Next, ‘The National Lottery: Five Star Reunion’ dropped to an average 2.61 million viewers (13.8%). Then, the normal #1 Saturday program, ‘Casual+y’ finished with an average 4.22 million viewers (20.7%), up substantially from the lead-in but not able to match up against the reality behemoth.


The Little Two had a rerun of ‘Dad’s Army’ which drew an average 1.2 million viewers (5.8%). Then at 910P, Sue Perkins’ ‘Big Night Out’ finished with an average 754,000 viewers (4%).

Channel 4

The Big Four had at 7P, ‘Great Canal Journeys’ and it finished with an average 886,000 viewers (5.4%). Then at 9P, Jude Law’s movie thriller ‘Side Effects’ finished with an average 659,000 viewers (3.8%).

Channel 5

The Viacom Five on Saturday had ‘Football League Tonight’ which managed an average 427,000 viewers. Then at 1030, ‘Celebrity Big Brother’ was seen by 866,000 viewers (6.6%).

Down Under


The Second Commercial Network in Australia finished #1 for the second straight night with a 29.7% share of the available audience. And the #1 program was ‘Seven News-Saturday’ which finished with an average 931,000 viewers. #8 was ‘Seven’s AFL: Saturday Night Football’ with an average 406,000 viewers.


Network Nine finished second with a 25.3% share. #2 was ‘Nine News Saturday’ which finished with an average 853,000 viewers. #10 was ‘National Lampoon’s European Vacation’ with 381,000 viewers.


The Alphabet Network of Australia finished #3 with a 20.6% share of the available audience. #3, ‘ABC News Saturday’ finished with an average 849,000 viewers. #4, ‘Last Tango In Halifax’ finished with an average 649,000 viewers. #5 was a rerun of ‘New Tricks’ which finished with an average 558,000 viewers. #6 was ‘Gardening Australia’ which finished with an average 518,000 viewers.


The Third Commercial Network in Australia finished with a 18.1% share. #7 was a rerun of the film, ‘We Bought A Zoo’ which drew an average 477,000 viewers. #9 was ‘Ten Eyewitness News Saturday’ with an average 386,000 viewers.


The Special Broadcast Service finished with a 6.3% share of the available audience.


Nine #1 Sunday in Australia as 'The Voice Australia' 2015 crowns Ellie, 16 year old, the Champion.

Nine #1 Sunday in Australia as ‘The Voice Australia’ 2015 crowns Ellie, 16 year old, the Champion.


Network Nine powered back to #1 on Sunday with a solid 34.6% share of the available audience. And it was all due to the big night of ‘The Voice’. The #1 program was when ‘The Voice Grand Final Winner was announced as it pulled in 1.552 million viewers. The program itself was #2 with an average 1.504 million viewers. #3 was ‘Nine News Sunday’ with 1.372 million viewers. #6 was ’60 Minutes’ which drove in 1.023 million viewers.


The Second Commercial Network finished second with a 26.0% share. #4 was ‘Seven News Sunday’ as it finished with an average 1.170 million viewers. #5 was ‘Sunday Night’ with 1.033 million viewers. #10, ‘Dancing with the Stars’ finished with 671,000 viewers.


The Alphabet Network in Australia finished #3 with an 18.1% share of the available audience. #7 was ‘Grand Designs Revisited’ as it finished with 872,000 viewers. #8 was ‘ABC News Sunday’ with 866,000 viewers. Then, a rerun of ‘Vera’ finished with 690,000 viewers.


The Third Commercial Network in Australia finished fourth with a 14.3% share.


The Special Broadcast Service finished #5 Sunday with a 7.0% share of the available audience.

As you can see, no matter where you are, people were ‘Switching Channels’.

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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Duke Ellington ‘It Don’t Mean A Thing’

Duke Ellington in ‘Anatomy of a Murder’ with Jimmy Stewart

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Saturday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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