‘It’s All About Screens.’ This is the Daily Diary of Screens. On Friday, August 28, 2015, CBS finished #1 as ‘‘NFL Preseason Football’‘ was the top program. ITV was #1 in the UK as ‘Coronation Street’ was the top program. Seven finished #1 in Australia as ‘‘Nine News’ again was the top program. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Friday, August 28, 2015 (Posted on August 29, 2015)
The Tiffany Network threw out its high flying schedule on Friday and brought pre-season NFL football exhibition match. At 8P, ‘NFL Preseason Football’ featuring the Detroit Lions at the Jacksonville Jaguars had the Lions winning in the finals seconds after Jacksonville dominated the game. It drew an average 5.42 million viewers as it finished as the top program of the evening on broadcast. Note: Due to the nature of live sports coverage, ratings for CBS (football) are tentative and likely to be adjusted in the final ratings.
The Alphabet Network had a mix of old and new. At 8P, a rerun of ‘Shark Tank’ finished with an average 4.42 million viewers. Then at 9P, ‘What Would You Do?’ finished with an average 4.36 million viewers. At 10P, a new episode of ’20/20′ finished with an average 5.17 million viewers.
The Peacock Network had their big program of the summer in a rerun. At 8P, a rerun of ‘America’s Got Talent’ finished with an average 3.46 million viewers. At 10P, a rerun of ‘Dateline’ finished with an average 4.46 million viewers.
The Little Network That Couldn’t DID IT as they had their usual summer Friday line-up. And they beat FOX on Friday. At 8P, ‘Masters of Illusion’ finished with an average 1.68 million viewers. Then at 830P, a rerun of ‘Whose Line Is It Anyway?’ finished with an average 1.65 million viewers. Then at 9P, a rerun of ‘Penn & Teller: Fool Us’ finished with an average 1.78 million viewers as it finished as the top program of the evening on the network. Time to celebrate throughout the land. The CW DID IT!
The Animal Network of Broadcast had a night of reruns. At 8P, a rerun of ‘MasterChef’ drew an average 1.77 million viewers. Then at 9P, a rerun of ‘Gotham’ finished with an average 1.10 million viewers. Murdoch’s Minions should be running as fast as they can to try and outrun the ‘Pink’ slips.
For The Record
CBS finished #1 on Friday with an average 5.420 million viewers. ABC finished #2 with an average 4.590 million viewers. NBC finished a disappointing #3 but much better than it had with ‘Aquarius’ & ‘Hannibal’ as it finished with an average 3.794 million viewers. The CW finished #4 with 1.723 million viewers, a huge accomplishment for this network. FOX finished with an average 1.435 viewers.
Today In TV History
On this date in 1967, the final episode of ‘The Fugitive’ aired. The Emmy Award winning television series aired for four seasons, and a total of 120 episodes from 1963. The second of a two part series finale, in which Dr. Kimble’s fate was shown, currently ranks third for the all-time highest U.S. television household share, at 72%. “The Judgment, Part 2” was ranked #23 on TV Guide’s 100 Greatest Episodes of All Time. The narrator was William Conrad.
Social Media News
Demographics of Social Networking Platform Users
Facebook remains the most popular social platform, used by 72% of connected adults, reports the Pew Research Center as part of a recent study. The study breaks down the demographics of 5 major platforms, with some interesting results. Among the highlights: Pinterest’s continuing strong skew towards women; Instagram’s high usage among Blacks and Hispanics; and LinkedIn’s above-average adoption among higher-income respondents.
The results are based on telephone interviews conducted March 17, 2015 through April 12, 2015 among a national sample of 1,907 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia.
More Social Media News
Facebook Hits 1 Billion Users In A Single Day
Facebook hit a milestone this week, logging 1 billion users within a single day and massive growth since it had 1 billion monthly users just three years ago. The platform is eyeing growth in Asia, Africa and Latin America, with US and European markets nearly saturated. In India, local companies were annoyed that Facebook’s offer of free mobile internet hampered competition, because only certain services involved in Facebook’s scheme were free. If you weren’t part of Internet.org, then tough. That backlash has meant a few changes. Users of Internet.org can choose which services they want to receive, and any company can now make an app that works on the internet.org platform.
But still, it’s a sign that what Facebook thinks is good for the internet won’t necessarily sit well with everyone.
In the parts of the world where Facebook is already well-established, the company is looked upon with intense suspicion thanks to the wealth of data it holds, and what exactly is being done with it.
Millennials Abandon Television
There are still Millennials watching traditional television. But their numbers are dwindling fast, much faster than the networks want to admit and perhaps faster than even media people recognize.
In an article in Media Life by Bill Cromwell (082715), a new report from MoffettNathanson, a research and investment company, finds that from July 2014 to June 2015 live-plus-seven-day-DVR playback ratings for the 11 biggest broadcast and cable companies plummeted by 14% among adults 18-34.This group includes CBS, Disney, NBCUniversal and Viacom, the latter of which has taken the hardest hit, off 19 percent.
NBC fell by 18%, while Fox channels took the third-worst hit, down 17%.
By comparison, among adults 35-49, ratings declined just 7% in that time, and among all viewers over age 2, the drop was also only 7%.
MoffettNathanson undertook the study as part of a broader look at Viacom, which has seen viewership fall steeply at a number of its networks over the past two years. But the viewership numbers for Millennials stand out as part of that greater study. They’re a reminder that younger people really do appear to be moving on to new forms of entertainment. It’s not uncommon for young people to eschew a form of entertainment their parents enjoy, but they usually come around. For example, teens and twentysomethings have never been big newspaper readers. But they typically become readers when they get older, own houses and have children and have higher-paying jobs. They then have an investment in the community, and they read the newspaper to keep up with local events.
It will be interesting then to see if this generational shift corrects itself as Millennials age. As they begin their families will they return to the living room couches their parents occupied in their years growing up? Some researchers predict not.
Many younger Millennials grew up with connected devices, and these devices function quite well as their principal media channels. They don’t feel the need for traditional TV watched on traditional TV sets. There’s no reason they’d change that behavior as they age.
Cable TV News
Cable Television Suffers This Summer As Audiences Vanish.
Nielsen research, cited in The Wall Street Journal, indicates that US TV viewers have shifted attention from cable TV over summer 2015—a time of year when it used to shine. Among the top 30 cable TV networks tracked by the firm, 21 saw large declines in primetime ratings in July 2015. Time Warner’s TNT, which maintained the largest primetime audience by a sliver, saw a drop of 22%, while USA—part of NBCUniversal, owned by Comcast—dipped 14% to 2.0 million viewers. No other cable TV network in the top six broke 2 million. A+E Networks experienced the largest drop, at 36%. The Wall Street Journal article noted that instead of getting hooked on new cable shows premiering during the summer months, consumers are instead turning to digital video devices and video-on-demand to binge-watch shows they missed between fall and spring.
Pay TV News
Viewers Abandon Pay TV In Q2 As 470,000+ Leave For Other Choices
According to data from Leichtman Research Group Inc., the 13 largest pay TV providers in the US, which account for approximately 95% of the market, saw a net loss of 470,855 subscribers in Q2 2015—the worst quarterly drop ever. In all, US pay TV subscribers to the providers studied totaled 94.9 million in Q2 2015.
Top cable provider subscribers totaled nearly 49 million, representing a net loss of 260,855, better than the approximately 510,000 lost in the same period last year, and the smallest in any second quarter since Q2 2008. Comcast, which had the most subscribers, also saw the biggest drop.
The satellite pay TV audience recorded a net loss of 214,000 last quarter, vs. just 78,000 in Q2 2014, putting total subscribers at 34.2 million. No. 1 DirecTV was hit far harder than Dish Network. DirecTV had a net decline of 133,000, its lowest quarterly loss.
Telco providers added 4,000 subscribers in Q2 2015, small compared with a net addition of 284,000 in the same quarter last year, and the smallest since the services started in 2006. The rise was thanks to Verizon FiOS, which gained almost as many subscribers as leader AT&T U-verse lost. In all, telco subscribers totaled 11.7 million.
Box Office Weekend August 21-23 2015
1 STRAIGHT OUTTA COMPTON $26,364,020 in 3,025 theaters
2 MISSION IMPOSSIBLE-RN $11,451,746 in 3,342 theaters
3 SINISTER 2 $10,542,116 in 2,766 theaters
4 HITMAN: AGENT 47 $ 8,326,530 in 3,261 theaters
5 THE MAN FROM U.N.C.L.E.$ 7,317,374 in 3,673 theaters
6 AMERICAN ULTRA $ 5,454,284 in 2,778 theaters
7 THE GIFT (2015) $ 4,282,360 in 2,303 theaters
8 ANT-MAN $ 4,055,465 in 2,016 theaters
9 MINIONS $ 3,828,720 in 2,226 theaters
10 FANTASTIC FOUR $ 3,733,632 in 2,581 theaters
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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Fear The Walking Dead Debuts Big Globally
‘Fear the Walking Dead’ has set more records with newly launched AMC Global’s worldwide debut of the zombie drama. According to an article by Rick Kissell in Variety (082815) AMC Global was a top 10 network on Sunday in key regional markets across Europe, Latin America, Asia, Africa and the Middle East. The program debuted worldwide simultaneously at 9 p.m. ET/PT with repeats in local time zones during primetime. AMC will launch in the U.K. for the first time later this month. It has already received a 15-episode order for a second season, which will air on AMC Global in 2016.
‘Fear’ quadrupled the network’s primetime audience in key Latin America markets and made AMC a top 10 entertainment network throughout the region. In Brazil, where the newly launched network has only 30% distribution, AMC was No. 11 among all entertainment networks, among all cable and satellite platforms and in the key adults 18-49 demographic.
In Central Europe, “Fear” delivered a 1.8 share among adults 18-49 in Hungary, more than doubling the network’s daily average and becoming AMC Global’s highest-rated premiere to date. AMC also became the No. 8 most-wtched channel among all cable and satellite platforms and No. 9 in 18-49. In Bosnia, the series aired on two platforms (AMC and OBN) and delivered a 4.9 share among 18-49ers.
Across The Pond
The Independent One had the Big Soap on Friday. At 730P, ‘Coronation Street’ stayed on top of the ratings as the bad boy of CS, Callum, met his match as 6.39 million viewers (36.1%) watched. Just before at 7P, ‘Emmerdale’ brought in 5.22 million viewers (32.4%), not a bad lead-in. At 8P, ‘Real Stories with Ranvir Singh’ brought in an average 2.1 million viewers (11.6%). then at 9P, ‘BBQ Champ’ finished with an average 1.25 million viewers (6.7%).
The Big One at 8P had ‘EastEnders’ as 5.56 million viewers (29.9%) as heartbreaking news had women weeping all over the UK. At 7P, ‘The One Show’ was Friday’s highest-rated program outside of soaps for the third week in a row as it finished with an average 3.14 million viewers (19.5%). At 730P, BBC One documentary ‘Canals: The Making of a Nation’ followed with an average 2.64 million viewers (15%). At 830P, ‘Would I Lie To You?’ finished with an average 2.91 million viewers (14.6%). At 9P, ‘Ripper Street’ finished with an average 2.83 million viewers (15.1%).
The Little Two at 9P had ‘The Great British Bake Off: An Extra Slice’ finished as the top program on the network on Saturday with an average 2.46 million viewers (13.1%). At 930P, Rick Stein’s new series ‘From Venice to Istanbul’ debuted with an average 1.93 million viewers (10.9%).
The Viacom Five at 9P presented ‘Celebrity Big Brother’ as Bobby Davro and Janice Dickinson’s arrival was seen by an average 1.39 million viewers (7.6%). At 11P, ‘Celebrity Big Brother’s Bit on the Side’ followed with 743,000 viewers (6.3%), while At 1130P, 436,000 viewers stayed with the channel for live footage from the house.
The Big Four at 630P presented ‘Hollyoaks’ as it brought in 694,000 viewers (4.7%). At 8P, ‘Celebrity Fifteen to One’ increased the audience to 979,000 viewers (5.1%). Then at 9P, ‘8 Out of 10 Cats Does Countdown’ brought in an average 1.51 million viewers (8.1%). AT 10P, ‘The Last Leg’ followed with 1.16 million viewers (8%).
The Little Three at 10P, had a rerun of Friday’s ‘EastEnders’ and it drew 283,000 viewers (1.7%). More women sobbed.
The Second Commercial Network in Australia finished #1 on Friday with a 31.9% share of the available audience on one of the slowest television nights of the year. #3 was ‘Seven News’ finished with an average 879,000 viewers. #4 was ‘Seven News/Today Tonight’ with an average 868,000 viewers. #5 was ‘Better Homes and Gardens’ with an average 725,000 viewers. #6, ‘A Current Affair’ brought in an average 722,000 viewers.
The National Nine Network finished second with a 28.4% share. #1 was still ‘Nine News’ with an average 1.035 million viewers. It was the only program to draw over 1 million viewers on Friday. #2 was ‘Nine News 6:30’ finished with an average 983,000 viewers. #9, ‘Hot Seat’ finished with 591,000 viewers.
The Third Commercial Network in Australia finished #3 with a 18.0% share of the available audience. #10 was ‘Family Feud’ which finished with an average 576,000 viewers.
The Alphabet Network finished fourth with a 16.9% share. #7 was ABC News’ with 658,000 viewers. #8, a rerun of ‘Midsomer Murders’ finished with an average 597,000 viewers and was the top drama of the evening.
The Special Broadcast Service finished #5 Friday with a 4.8% share of the available audience.
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 for the second straight night with a 29.7% share of the available audience. And the #1 program was ‘Seven News-Saturday’ which finished with an average 931,000 viewers. #8 was ‘Seven’s AFL: Saturday Night Football’ with an average 406,000 viewers.
Network Nine finished second with a 25.3% share. #2 was ‘Nine News Saturday’ which finished with an average 853,000 viewers. #10 was ‘National Lampoon’s European Vacation’ with 381,000 viewers.
The Alphabet Network of Australia finished #3 with a 20.6% share of the available audience. #3, ‘ABC News Saturday’ finished with an average 849,000 viewers. #4, ‘Last Tango In Halifax’ finished with an average 649,000 viewers. #5 was a rerun of ‘New Tricks’ which finished with an average 558,000 viewers. #6 was ‘Gardening Australia’ which finished with an average 518,000 viewers.
The Third Commercial Network in Australia finished with a 18.1% share. #7 was a rerun of the film, ‘We Bought A Zoo’ which drew an average 477,000 viewers. #9 was ‘Ten Eyewitness News Saturday’ with an average 386,000 viewers.
The Special Broadcast Service finished with a 6.3% share of the available audience.
As you can see, no matter where you are, people were ‘Switching Channels’.
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Duke Ellington ‘It Don’t Mean A Thing’