‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, August 27, 2015, CBS finished #1 as ‘‘The Big Bang Theory’‘ was the top program. BBC One was #1 in the UK as ‘Who Do You Think You Are? Sir Derek Jacobi’ was the top program. Nine finished #1 in Australia as ‘‘Nine News’ again was the top program. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, August 27, 2015 (Posted on August 28, 2015)
The Tiffany Network had their regular line up with some reruns on Thursday. At 8P, a rerun of ‘The Big Bang Theory’ was the #1 program in the nation with an average 7.29 million viewers and a 4.8/9. At 830P, a rerun of ‘Mom’ finished with an average 5.83 million viewers and a 3.8/7. At 9P, ‘Big Brother’ finished with an average 6.34 million viewers and a 4.0.7. At 10P, ‘Under The Dome’ finished with an average 4.54 million viewers and a 2.8/5.
The Peacock Network tried but couldn’t quite do it on Thursday. At 8P, ‘Food Fighters’ brought in an average 3.89 million viewers and a 2.5/4. Then at 9P, ‘Dateline Thursday Night Mystery’ finished with an average 5.50 million viewers and a 3.9/7. While it has improved drastically from last year, 30 Rock didn’t have the ammo on Thursday.
The Alphabet Network did not do well on Thursday. At 8P it led off with a rerun of ‘Beyond The Tank’ and it finished with an average 3.49 million viewers and a 2.5/4. At 9P, ‘Mistresses’ finished with an average 3.24 million viewers and a 2.5/4. At 10P, ‘Rookie Blue’ finished with an average 3.45 million viewers and a 2.6/5. OK. It wasn’t a good evening at Walt’s World.
The Animal Network of Broadcast had the Two B’s as at 8P, ‘Boom’ finished with an average 2.15 million viewers and a 1.4/3. And at 9P, a rerun of ‘Bones’ finished with an average 2.40 million viewer and a 1.6/3.
The Little Network That Couldn’t didn’t. At 8P, ‘Beauty and the Beast’ finished with an average 1.00 million viewers and a 0.7/1. And at 9P a rerun of ‘Arrow’ finished with an average 910,000 viewers and a 0.6/1.
For The Record
CBS finished #1 with an average 5.813 million viewers and a 3.7/6. NBC finished second on Thursday with an average 4.939 million viewers and a 3.4/6. ABC finished #3 with an average 3.391 million viewers and a 2.5/4. FOX finished with an average 2.273 million viewers and a 1.5/3. Univision finished with an average million viewers and a 1.1/2. Telemundo finished with an average million viewers and a 0.9/2. The CW finished with an average 957,000 viewers and a 0.7/1.
Today in TV History
On this date in 1996, the first episode of ‘The Jamie Fox Show’ aired.
Social Media News
Facebook Hits 1 Billion Users In A Single Day
Facebook hit a milestone this week, logging 1 billion users within a single day and massive growth since it had 1 billion monthly users just three years ago. The platform is eyeing growth in Asia, Africa and Latin America, with US and European markets nearly saturated. In India, local companies were annoyed that Facebook’s offer of free mobile internet hampered competition, because only certain services involved in Facebook’s scheme were free. If you weren’t part of Internet.org, then tough. That backlash has meant a few changes. Users of Internet.org can choose which services they want to receive, and any company can now make an app that works on the internet.org platform.
But still, it’s a sign that what Facebook thinks is good for the internet won’t necessarily sit well with everyone.
In the parts of the world where Facebook is already well-established, the company is looked upon with intense suspicion thanks to the wealth of data it holds, and what exactly is being done with it.
Millennials Abandon Television
There are still Millennials watching traditional television. But their numbers are dwindling fast, much faster than the networks want to admit and perhaps faster than even media people recognize.
In an article in Media Life by Bill Cromwell (082715), a new report from MoffettNathanson, a research and investment company, finds that from July 2014 to June 2015 live-plus-seven-day-DVR playback ratings for the 11 biggest broadcast and cable companies plummeted by 14% among adults 18-34.This group includes CBS, Disney, NBCUniversal and Viacom, the latter of which has taken the hardest hit, off 19 percent.
NBC fell by 18%, while Fox channels took the third-worst hit, down 17%.
By comparison, among adults 35-49, ratings declined just 7% in that time, and among all viewers over age 2, the drop was also only 7%.
MoffettNathanson undertook the study as part of a broader look at Viacom, which has seen viewership fall steeply at a number of its networks over the past two years. But the viewership numbers for Millennials stand out as part of that greater study. They’re a reminder that younger people really do appear to be moving on to new forms of entertainment. It’s not uncommon for young people to eschew a form of entertainment their parents enjoy, but they usually come around. For example, teens and twentysomethings have never been big newspaper readers. But they typically become readers when they get older, own houses and have children and have higher-paying jobs. They then have an investment in the community, and they read the newspaper to keep up with local events.
It will be interesting then to see if this generational shift corrects itself as Millennials age. As they begin their families will they return to the living room couches their parents occupied in their years growing up? Some researchers predict not.
Many younger Millennials grew up with connected devices, and these devices function quite well as their principal media channels. They don’t feel the need for traditional TV watched on traditional TV sets. There’s no reason they’d change that behavior as they age.
Cable TV News
Cable Television Suffers This Summer As Audiences Vanish.
Nielsen research, cited in The Wall Street Journal, indicates that US TV viewers have shifted attention from cable TV over summer 2015—a time of year when it used to shine. Among the top 30 cable TV networks tracked by the firm, 21 saw large declines in primetime ratings in July 2015. Time Warner’s TNT, which maintained the largest primetime audience by a sliver, saw a drop of 22%, while USA—part of NBCUniversal, owned by Comcast—dipped 14% to 2.0 million viewers. No other cable TV network in the top six broke 2 million. A+E Networks experienced the largest drop, at 36%. The Wall Street Journal article noted that instead of getting hooked on new cable shows premiering during the summer months, consumers are instead turning to digital video devices and video-on-demand to binge-watch shows they missed between fall and spring.
Pay TV News
Viewers Abandon Pay TV In Q2 As 470,000+ Leave For Other Choices
According to data from Leichtman Research Group Inc., the 13 largest pay TV providers in the US, which account for approximately 95% of the market, saw a net loss of 470,855 subscribers in Q2 2015—the worst quarterly drop ever. In all, US pay TV subscribers to the providers studied totaled 94.9 million in Q2 2015.
Top cable provider subscribers totaled nearly 49 million, representing a net loss of 260,855, better than the approximately 510,000 lost in the same period last year, and the smallest in any second quarter since Q2 2008. Comcast, which had the most subscribers, also saw the biggest drop.
The satellite pay TV audience recorded a net loss of 214,000 last quarter, vs. just 78,000 in Q2 2014, putting total subscribers at 34.2 million. No. 1 DirecTV was hit far harder than Dish Network. DirecTV had a net decline of 133,000, its lowest quarterly loss.
Telco providers added 4,000 subscribers in Q2 2015, small compared with a net addition of 284,000 in the same quarter last year, and the smallest since the services started in 2006. The rise was thanks to Verizon FiOS, which gained almost as many subscribers as leader AT&T U-verse lost. In all, telco subscribers totaled 11.7 million.
Box Office Weekend August 21-23 2015
1 STRAIGHT OUTTA COMPTON $26,364,020 in 3,025 theaters
2 MISSION IMPOSSIBLE-RN $11,451,746 in 3,342 theaters
3 SINISTER 2 $10,542,116 in 2,766 theaters
4 HITMAN: AGENT 47 $ 8,326,530 in 3,261 theaters
5 THE MAN FROM U.N.C.L.E.$ 7,317,374 in 3,673 theaters
6 AMERICAN ULTRA $ 5,454,284 in 2,778 theaters
7 THE GIFT (2015) $ 4,282,360 in 2,303 theaters
8 ANT-MAN $ 4,055,465 in 2,016 theaters
9 MINIONS $ 3,828,720 in 2,226 theaters
10 FANTASTIC FOUR $ 3,733,632 in 2,581 theaters
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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Fear The Walking Dead Debuts Big Globally
‘Fear the Walking Dead’ has set more records with newly launched AMC Global’s worldwide debut of the zombie drama. According to an article by Rick Kissell in Variety (082815) AMC Global was a top 10 network on Sunday in key regional markets across Europe, Latin America, Asia, Africa and the Middle East. The program debuted worldwide simultaneously at 9 p.m. ET/PT with repeats in local time zones during primetime. AMC will launch in the U.K. for the first time later this month. It has already received a 15-episode order for a second season, which will air on AMC Global in 2016.
‘Fear’ quadrupled the network’s primetime audience in key Latin America markets and made AMC a top 10 entertainment network throughout the region. In Brazil, where the newly launched network has only 30% distribution, AMC was No. 11 among all entertainment networks, among all cable and satellite platforms and in the key adults 18-49 demographic.
In Central Europe, “Fear” delivered a 1.8 share among adults 18-49 in Hungary, more than doubling the network’s daily average and becoming AMC Global’s highest-rated premiere to date. AMC also became the No. 8 most-wtched channel among all cable and satellite platforms and No. 9 in 18-49. In Bosnia, the series aired on two platforms (AMC and OBN) and delivered a 4.9 share among 18-49ers.
Across The Pond
The Big One had at 8P, ‘Big Blue Live’ continued with 3.25 million viewers (16.7%). Then at 9P, ‘Who Do You Think You Are?’ was the top program outside of soaps, in the UK on Thursday as it finished with an average 3.77 million viewers (18.9%). Following the news, at 1045P, ‘Parking Mad’ brought in an average 2.14 million viewers (20.4%).
The Viacom Five brought out one of their biggest guns and it didn’t go quite as expected. At 10P, ‘Celebrity Big Brother’ provided 5 with a ratings boost last night (August 27), but numbers were down by almost one million in comparison to January’s launch. The arrival of 12 new celebrities brought in an average 2.15 million viewers (12.2%). At 11P, ‘Celebrity Big Brother’s Bit on the Side’ began with an average 743,000 viewers (8.8%).
The Independent One presented at 830P, ‘Flockstars’ as it brought in an average 1.77 million viewers (9.2%). AT 9P, ‘Stephen Fry in Central America’ had an average 1.87 million viewers (9.4%).
The Big Four at 8P, had ‘Location, Location, Location’ and it finished with an average 1.68 million viewers (8.7%). At 9P, ‘The Other Prince William’ brought in an average 1.35 million viewers (6.8%).
The Little Two at 8P presented ‘Building the Ancient City’ and it was seen by 1.30 million viewers (6.7%). At 9P, ‘The World’s Busiest Railway 2015’ continued with an average 1.56 million viewers (7.8%).
BT Sport To Show 2017/18 Ashes
BT Sport is to become the home of The 2017/18 Australia vs England Ashes and will show all Australian home cricket internationals exclusively live in the UK, from 2016 to 2021, after winning a five-year rights deal.
The Ashes will be broadcast as part of 210 days of international Australian cricket to be shown on BT Sport, which will include all Australian Test Matches, One Day Internationals and T20 Internationals played in Australia. Multiple series against nations such as New Zealand, South Africa, India and Pakistan will also be broadcast on BT Sport.
Network Nine won again on Thursday as it brought in a huge 32.4% share of the available audience. And once again, the #1 program in the nation was ‘Nine News’ with an average 1.073 million viewers. #2 was ‘Nine News 6:30’ with an average 1.033 million viewers. #3, once again, was ‘A Current Affair’ as it finished with an average 914,000 viewers. #9 was ‘The Footy Show’ with an average 692,000 viewers. #10 was ‘Thursday Night NRL LIVE’ which brought in 683,000 viewers. With half of the Top Ten on Thursday, little wonder why Nine was #1.
The Second Commercial Network in Australia finished second again, this time with a mediocre 24.5% share. After Nine took all of the air out of the balloon, Seven was left with three programs in the Top Ten. #4 was ‘Seven News/Today Tonight’ with an average 908,000 viewers. #6 was ‘Seven News’ with an average 882,000 viewers. And, #8 was ‘Home and Away’ with an average 708,000 viewers. Four, Six, Eight…who do you appreciate? On this night it was Nine.
The Third Commercial Network finished #3 with a 21.1% share of the available audience. #5 led the network with ‘The Bachelor Australia’ as it finished with an average 899,000 viewers.
The Alphabet Network in Australia finished fourth with a 15.2% share. #7 was ‘ABC News’ and it pulled in an average 777,000 viewers.
The Special Broadcast Service finished #5 with a 6.7% share of the available audience.
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 on Friday with a 31.9% share of the available audience on one of the slowest television nights of the year. #3 was ‘Seven News’ finished with an average 879,000 viewers. #4 was ‘Seven News/Today Tonight’ with an average 868,000 viewers. #5 was ‘Better Homes and Gardens’ with an average 725,000 viewers. #6, ‘A Current Affair’ brought in an average 722,000 viewers.
The National Nine Network finished second with a 28.4% share. #1 was still ‘Nine News’ with an average 1.035 million viewers. It was the only program to draw over 1 million viewers on Friday. #2 was ‘Nine News 6:30’ finished with an average 983,000 viewers. #9, ‘Hot Seat’ finished with 591,000 viewers.
The Third Commercial Network in Australia finished #3 with a 18.0% share of the available audience. #10 was ‘Family Feud’ which finished with an average 576,000 viewers.
The Alphabet Network finished fourth with a 16.9% share. #7 was ABC News’ with 658,000 viewers. #8, a rerun of ‘Midsomer Murders’ finished with an average 597,000 viewers and was the top drama of the evening.
The Special Broadcast Service finished #5 Friday with a 4.8% share of the available audience.
As you can see, no matter where you are, people were ‘Switching Channels’.
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Oscar Peterson ‘Autumn Leaves’