‘It’s All About Screens.’ This is the Daily Diary of Screens. On Wednesday, August 26, 2015, CBS finished #1 as NBC’s ‘‘America’s Got Talent’‘ was the top program. BBC One was #1 in the UK as ‘The Great British Bake Off’ was the top program. Nine finished #1 in Australia as ‘‘Nine News’ again was the top program. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Wednesday, August 26, 2015 (Posted on August 27, 2015)
The Tiffany Network finished #1 on Wednesday with steady programming all night long. At 8P, ‘Big Brother’ finished with an average 6.41 million viewers and a 4.0/7 and was the top program on the network on Wednesday. Then at 9P, ‘Extant’ finished with an average 4.91 million viewers and a 3.3/5. Finally at 10P, a rerun of ‘Criminal Minds’ finished with an average 5.79 million viewers and a 3.7/7.
The Peacock Network finished second Wednesday…barely. At 8P, ‘America’s Got Talent’ finished with an average 8.28 million viewers and a 5.7/10 and finished as the #1 program on Wednesday. At 9P, the series-premiere of sitcom ‘The Carmichael Show’, starring comedian Jerrod Carmichael, brought in an average 4.23 million viewers and a 3.2/5. At 930P, a second episode of ‘The Carmichael Show’ finished with an average 4.10 million viewers and a 2.9/5. At 10P, ‘The Last Comic Standing’ finished with an average 4.30 million viewers and a 3.2/6.
The Animal Network of Broadcast finished third as at 8P, ‘MasterChef’ finished with an average 4.52 million viewers and a 3.4/6. At 9P, ‘Home Free’ finished with an average 3.16 million viewers and a 2.2/4.
The Alphabet Network finished fourth with their normal Wednesday lineup and nearly all reruns. At 8P, a rerun of ‘The Middle’ finished with an average 3.77 million viewers and a 2.9/5. At 830P, a rerun of ‘The Goldbergs’ finished with an average 3.23 million viewers and a 2.4/4. At 9P, a rerun of ‘Modern Family’ finished with an average 3.69 million viewers and a 2.8/5. Then at 930P, a rerun of ‘Black-ish’ finished with an average 2.89 million viewers and a 2.2/4. At 10P, ‘Celebrity Wife Swap’ finished with an average 2.69 million viewers and a 2.0/4.
The Little Network That Couldn’t didn’t on Thursday. At 8P, ‘America’s Next Top Model’ finished with an average 1.34 million viewers and a 1.2/2. But at 9P, ‘A Wicked Offer’ did not fare as well as it only drew an average 700,000 viewers and a 0.5/1.
For The Record
CBS finished #1 with an average 5.71 million viewers and a 3.6/6. NBC finished #2 Wednesday with an average 5.68 million viewers and a 3.9/7. FOX finished with an average 3.840 million viewers and a 2.8/5. ABC finished with an average 3.162 million viewers and a 2.4/4. Univision finished with an average 1.9 million viewers. Telemundo finished with an average 1.7 million viewers and a 1.1/2. The CW finished with an average and a 1.0/2. 1.023 million viewers and a 0.8/1.
Today In TV History
On this date in 1984, Diane Sawyer became the fifth reporter on CBS-TV’s ’60 Minutes’.
Cable Top Ten TV Programs on Wednesday
#1 The O’Reilly Factor FOXNC 3.120 million viewers @ 8P
#2 American Pickers HIST 2.895 million viewers @ 9P
#3 The Big Bang Theory TBS 2.740 million viewers @ 920P
#4 The Kelly File FOXNC 2.705 million viewers @ 9P
#5 The Big Bang Theory TBS 2.602 million viewers @ 10P
#6 The Big Bang Theory TBS 2.540 million viewers @ 9P
#7 House Hunters HGTV 2.521 million viewers @ 10P
#8 The Big Bang Theory TBS 2.428 million viewers @ 1030P
#9 SUITS-seasonfinale USA million viewers @ 9P
#10 Little League WS ESPN 2.308 million viewers @ 8P
Millennials Abandon Television
There are still Millennials watching traditional television. But their numbers are dwindling fast, much faster than the networks want to admit and perhaps faster than even media people recognize.
In an article in Media Life by Bill Cromwell (082715), a new report from MoffettNathanson, a research and investment company, finds that from July 2014 to June 2015 live-plus-seven-day-DVR playback ratings for the 11 biggest broadcast and cable companies plummeted by 14% among adults 18-34.This group includes CBS, Disney, NBCUniversal and Viacom, the latter of which has taken the hardest hit, off 19 percent.
NBC fell by 18%, while Fox channels took the third-worst hit, down 17%.
By comparison, among adults 35-49, ratings declined just 7% in that time, and among all viewers over age 2, the drop was also only 7%.
MoffettNathanson undertook the study as part of a broader look at Viacom, which has seen viewership fall steeply at a number of its networks over the past two years. But the viewership numbers for Millennials stand out as part of that greater study. They’re a reminder that younger people really do appear to be moving on to new forms of entertainment. It’s not uncommon for young people to eschew a form of entertainment their parents enjoy, but they usually come around. For example, teens and twentysomethings have never been big newspaper readers. But they typically become readers when they get older, own houses and have children and have higher-paying jobs. They then have an investment in the community, and they read the newspaper to keep up with local events.
It will be interesting then to see if this generational shift corrects itself as Millennials age. As they begin their families will they return to the living room couches their parents occupied in their years growing up? Some researchers predict not.
Many younger Millennials grew up with connected devices, and these devices function quite well as their principal media channels. They don’t feel the need for traditional TV watched on traditional TV sets. There’s no reason they’d change that behavior as they age.
Cable TV News
Cable Television Suffers This Summer As Audiences Vanish.
Nielsen research, cited in The Wall Street Journal, indicates that US TV viewers have shifted attention from cable TV over summer 2015—a time of year when it used to shine. Among the top 30 cable TV networks tracked by the firm, 21 saw large declines in primetime ratings in July 2015. Time Warner’s TNT, which maintained the largest primetime audience by a sliver, saw a drop of 22%, while USA—part of NBCUniversal, owned by Comcast—dipped 14% to 2.0 million viewers. No other cable TV network in the top six broke 2 million. A+E Networks experienced the largest drop, at 36%. The Wall Street Journal article noted that instead of getting hooked on new cable shows premiering during the summer months, consumers are instead turning to digital video devices and video-on-demand to binge-watch shows they missed between fall and spring.
Pay TV News
Viewers Abandon Pay TV In Q2 As 470,000+ Leave For Other Choices
According to data from Leichtman Research Group Inc., the 13 largest pay TV providers in the US, which account for approximately 95% of the market, saw a net loss of 470,855 subscribers in Q2 2015—the worst quarterly drop ever. In all, US pay TV subscribers to the providers studied totaled 94.9 million in Q2 2015.
Top cable provider subscribers totaled nearly 49 million, representing a net loss of 260,855, better than the approximately 510,000 lost in the same period last year, and the smallest in any second quarter since Q2 2008. Comcast, which had the most subscribers, also saw the biggest drop.
The satellite pay TV audience recorded a net loss of 214,000 last quarter, vs. just 78,000 in Q2 2014, putting total subscribers at 34.2 million. No. 1 DirecTV was hit far harder than Dish Network. DirecTV had a net decline of 133,000, its lowest quarterly loss.
Telco providers added 4,000 subscribers in Q2 2015, small compared with a net addition of 284,000 in the same quarter last year, and the smallest since the services started in 2006. The rise was thanks to Verizon FiOS, which gained almost as many subscribers as leader AT&T U-verse lost. In all, telco subscribers totaled 11.7 million.
Box Office Weekend August 21-23 2015
1 STRAIGHT OUTTA COMPTON $26,364,020 in 3,025 theaters
2 MISSION IMPOSSIBLE-RN $11,451,746 in 3,342 theaters
3 SINISTER 2 $10,542,116 in 2,766 theaters
4 HITMAN: AGENT 47 $ 8,326,530 in 3,261 theaters
5 THE MAN FROM U.N.C.L.E.$ 7,317,374 in 3,673 theaters
6 AMERICAN ULTRA $ 5,454,284 in 2,778 theaters
7 THE GIFT (2015) $ 4,282,360 in 2,303 theaters
8 ANT-MAN $ 4,055,465 in 2,016 theaters
9 MINIONS $ 3,828,720 in 2,226 theaters
10 FANTASTIC FOUR $ 3,733,632 in 2,581 theaters
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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Across The Pond
The Big One had the big one on Wednesday as it moved to the top in the UK again. ‘The Great British Bake Off’ kept up its remarkable performance in the ratings with Dessert Week on Wednesday. At 8P, an average 9.57 million viewers (43.0%) tuned in to see how the bakers fared with Crème brûlées and other sweet treats. That was an amazing 43% of all available viewers in the UK. Wow! At 9P, ‘Britain’s Spending Secrets’ brought in an average 4.74 million viewers (23.9%).
The Independent One from 8P presented a rerun of ‘Foyle’s War’ as it brought in an average 2.08 million viewers (9.9%), good for second in the time slot in the UK on Wednesday.
The Little Two at 8P presented ‘Horizon’ and it was seen by an average 720,000 viewers (3.2%). At 9P, ‘The World’s Busiest Railway 2015’ continued for the third straight night with a strong 1.64 million viewers (8.3%).
The Big Four had at 8P, ‘Posh Pawn’ and it was seen by an average 1.0 million viewers (4.5%). At 9P, ‘One Born Every Minute’ boosted the audience as an average 1.20 million viewers (6.1%) tuned in.
The Viacom Five at 8P had ‘Nightmare Neighbor Next Door’ brought in an average 1.07 million viewers (4.8%). At 9P, ‘Undercover Benefits Cheat’ brought in a slightly larger audience as an average 1.15 million viewers (5.8%). At 10P, ‘Wentworth Prison’ fell with an average 589,000 viewers (4.0%).
Murdoch’s Bird Network at 10P presented ‘The Force: Manchester’ and it brought in an average 214,000 viewers (1.4%).
Network Nine finished #1 again on Wednesday with a strong 27.1% share of the available audience. And once again, ‘Nine News’ was the nation’s #1 program with an average 1.106 million viewers. #2 was ‘Nine News 6:30’ with an average 1.059 million viewers. #3 was ‘A Current Affair’ with an average 971,000 viewers. And #10 was ‘The Hotplate’ with an average 767,000 viewers.
The Second Commercial Network in Australia finished second with a 26.1% share. #4 was ‘Seven News/Today Tonight’ with an average 922,000 viewers. #6 was ‘Seven News’ which finished with an average 864,000 viewers. #8 was ‘The Force-Behind the Line’ which finished with an average 792,000 viewers. And, #9 was ‘Border Security-Australia’s Front Line’ which finished with an average 770,000 viewers.
The Third Commercial Network in Australia finished #3 with a 20.8% share of the available audience. #5 was ‘The Bachelor Australia’ which finished with an average 906,000 viewers.
The Alphabet Network in Australia finished fourth with a 19.6% share. #7 ‘ABC News’ finished with an average 848,000 viewers.
The Special Broadcast Service finished #5 with a 6.4% share of the available audience
*THURSDAY AUSTRALIAN OVERNGIHT TV RATINGS
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine won again on Thursday as it brought in a huge 32.4% share of the available audience. And once again, the #1 program in the nation was ‘Nine News’ with an average 1.073 million viewers. #2 was ‘Nine News 6:30’ with an average 1.033 million viewers. #3, once again, was ‘A Current Affair’ as it finished with an average 914,000 viewers. #9 was ‘The Footy Show’ with an average 692,000 viewers. #10 was ‘Thursday Night NRL LIVE’ which brought in 683,000 viewers. With half of the Top Ten on Thursday, little wonder why Nine was #1.
The Second Commercial Network in Australia finished second again, this time with a mediocre 24.5% share. After Nine took all of the air out of the balloon, Seven was left with three programs in the Top Ten. #4 was ‘Seven News/Today Tonight’ with an average 908,000 viewers. #6 was ‘Seven News’ with an average 882,000 viewers. And, #8 was ‘Home and Away’ with an average 708,000 viewers. Four, Six, Eight…who do you appreciate? On this night it was Nine.
The Third Commercial Network finished #3 with a 21.1% share of the available audience. #5 led the network with ‘The Bachelor Australia’ as it finished with an average 899,000 viewers.
The Alphabet Network in Australia finished fourth with a 15.2% share. #7 was ‘ABC News’ and it pulled in an average 777,000 viewers.
The Special Broadcast Service finished #5 with a 6.7% share of the available audience.
As you can see, no matter where you are, people were ‘Switching Channels’.
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