‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, August 25, 2015, NBCfinished #1 as ‘‘America’s Got Talent‘ was the top program. BBC One was #1 in the UK as ‘New Tricks’ was the top program. Nine finished #1 in Australia as ‘‘Nine News’ again was the top program. WEDNESDAY AUSTRALIAN TV OVERNIGHT RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, August 25, 2015 (Posted on August 26, 2015)
The Peacock Network powered through to the top position on Tuesday as its summer run of original programming tops reruns programming on CBS. At 8P, ‘America’s Got Talent’ was again the top program of the evening with an average 10.25 million viewers and a 6.7/11. At 10P, ‘Hollywood Game Night’ finished with an average 4.40 million viewers and a 2.9/5.
The Tiffany Network was competitive with the majority of its schedule filled with rerun programming. At 8P, a rerun of ‘NCIS’ finished with an average 8.38 million viewers and a 5.1/9. At 9P, ‘The Zoo’ finished with a 6.27 million viewers and a 4.1/7. At 10P, a rerun of ‘NCIS: New Orleans’ finished with an average 5.66 million viewers and a 3.6/7.
The Alphabet Network just didn’t have the ammo Tuesday. At 8P, a rerun of ‘Fresh Off The Boat’ finished with an average 2.71 million viewers and a 1.9/3. At 830P, another rerun of ‘Fresh Off The Boat’ finished with an average 2.21 million viewers and a 1.9/3. At 9P, ‘Extreme Weight Loss’ finished with an average 2.34 million viewers and a 1.9/3.
The Animal Network in Broadcast finished poorly on Tuesday. At 8P, ‘Are You Smarter Than a 5th Grader?’ finished with an average 2.40 million viewers and a 1.4/2. At 9P, a rerun of ‘Brooklyn Nine-Nine’ finished with an average 1.41 million viewers and a 0.9/1. Then at 930P, ‘Last Man On Earth’ finished with an average 1.16 million viewers and an 0.8/1.
The Little Network That Couldn’t tried. At 8P, a rerun of ‘The Flash’ finished with an average 1.13 million viewers and a 0.9/2. At 9P, a rerun of ‘iZombie’ finished with an average 510,000 viewers and a 0.5/1.
For The Record
NBC finished #1 on Tuesday with an average 8.30 million viewers and a 5.4/9. CBS finished with an average 6.77 million viewers and a 4.3/7. ABC finished with an average 2.38 million viewers and a 1.8/3. FOX finished with an average 1.84 million viewers and a 1.1/2. The CW finished with an average 816,000 viewers and a 0.7/1.
Today In TV History
On this date in 1939, the first televised major league baseball games were shown. The event was a double-header between the Cincinnati Reds and the Brooklyn Dodgers at Ebbets Field in Brooklyn with Red Barber the announcer on W2XBS (WNBC). Dodgers won the first game 5-2, as the Reds won the second game 6-1.
Cable TV News
Cable Television Suffers This Summer As Audiences Vanish.
Nielsen research, cited in The Wall Street Journal, indicates that US TV viewers have shifted attention from cable TV over summer 2015—a time of year when it used to shine. Among the top 30 cable TV networks tracked by the firm, 21 saw large declines in primetime ratings in July 2015. Time Warner’s TNT, which maintained the largest primetime audience by a sliver, saw a drop of 22%, while USA—part of NBCUniversal, owned by Comcast—dipped 14% to 2.0 million viewers. No other cable TV network in the top six broke 2 million. A+E Networks experienced the largest drop, at 36%. The Wall Street Journal article noted that instead of getting hooked on new cable shows premiering during the summer months, consumers are instead turning to digital video devices and video-on-demand to binge-watch shows they missed between fall and spring.
Pay TV News
Viewers Abandon Pay TV In Q2 As 470,000+ Leave For Other Choices
According to data from Leichtman Research Group Inc., the 13 largest pay TV providers in the US, which account for approximately 95% of the market, saw a net loss of 470,855 subscribers in Q2 2015—the worst quarterly drop ever. In all, US pay TV subscribers to the providers studied totaled 94.9 million in Q2 2015.
Top cable provider subscribers totaled nearly 49 million, representing a net loss of 260,855, better than the approximately 510,000 lost in the same period last year, and the smallest in any second quarter since Q2 2008. Comcast, which had the most subscribers, also saw the biggest drop.
The satellite pay TV audience recorded a net loss of 214,000 last quarter, vs. just 78,000 in Q2 2014, putting total subscribers at 34.2 million. No. 1 DirecTV was hit far harder than Dish Network. DirecTV had a net decline of 133,000, its lowest quarterly loss.
Telco providers added 4,000 subscribers in Q2 2015, small compared with a net addition of 284,000 in the same quarter last year, and the smallest since the services started in 2006. The rise was thanks to Verizon FiOS, which gained almost as many subscribers as leader AT&T U-verse lost. In all, telco subscribers totaled 11.7 million.
Box Office Weekend August 21-23 2015
1 STRAIGHT OUTTA COMPTON $26,364,020 in 3,025 theaters
2 MISSION IMPOSSIBLE-RN $11,451,746 in 3,342 theaters
3 SINISTER 2 $10,542,116 in 2,766 theaters
4 HITMAN: AGENT 47 $ 8,326,530 in 3,261 theaters
5 THE MAN FROM U.N.C.L.E.$ 7,317,374 in 3,673 theaters
6 AMERICAN ULTRA $ 5,454,284 in 2,778 theaters
7 THE GIFT (2015) $ 4,282,360 in 2,303 theaters
8 ANT-MAN $ 4,055,465 in 2,016 theaters
9 MINIONS $ 3,828,720 in 2,226 theaters
10 FANTASTIC FOUR $ 3,733,632 in 2,581 theaters
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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Across The Pond
The Big One had the big program on Tuesday in the UK. At 9P, ‘New Tricks’ was the night’s most-watched program outside of soaps with 4.97 million viewers (24.3%).
The Independent One finished second on Tuesday in the Dog Days of August as at 8P, ‘Bargain Fever Britain’ brought in an average 2.21 million viewers (11.2%). At 9P, ‘School Swap: The Class Divide’ fell with an average 1.17 million viewers (5.7%).
The Little Two at 8P presented ‘Natural World’ and it brought in 1.97 million viewers (10.0%). Then at 9P, ‘The World’s Busiest Railway 2015’ had the network high for Tuesday with an average 2.13 million viewers (10.5%). At 10P, ‘Goodness Gracious Me’ had 1.24 million viewers (7.4%).
The Big Four had a so-so evening. At 8P, ‘The Three Day Nanny’ brought in an average 1.05 million viewers (5.3%). At 9P, ‘Educating Cardiff’ got off to a strong start on on Tuesday, according to overnight figures. The behind-the-scenes look at Willows High School in Wales brought in an average 1.58 million viewers (7.8%).
The Viacom Five again finished in the cellar with below average programming on Tuesday. At 8P, ‘The Dog Rescuers with Alan Davies’ began with an average of only 932,000 viewers (4.8%). At 9P, ‘The Great Big Benefits Wedding’ was the top network program as it only brought in 955,000 viewers. At 10P, ’12 Years Old and on Benefits’ followed with 623,000 viewers (4.1%). Bad night for the ViaFive.
Network Nine finished #1 on Tuesday with a 29.0% share of the available audience. And again, the top program in the nation was ‘Nine News’ with an average 1.124 million viewers. #2 was ‘Nine News 6:30’ with an average 1.093 million viewers. #3 was ‘A Current Affair’ with an average 1.053 million viewers. #8 was ‘The Hotplate’ which finished with an average 815,000 viewers.
The Second Commercial Network finished #2 with a 28.1% share. #4 was ‘Seven News’ which finished with an average 1.020 million viewers. #5 was ‘Seven News/Today Tonight’ with an average 986,000 viewers. #6, ‘Pets Make You Laugh Out Loud’ which had an average 943,000 viewers. #7 was ‘Home and Away’ with an average 855,000 viewers.
The Third Commercial Network finished #3 with a 21.0% share. They had no programming which finished in the Top Ten on Tuesday.
The Alphabet Network finished with an 16.5% share. #9 was ‘ABC News’ which finished with an average 782,000 viewers. #10 was ‘Kevin McCloud’s Escape To The Wild’ which finished with an average 692,000 viewers.
The Special Broadcast Service finished #5 with a 6.4% share of the available audience. They had no programming finish in the Top Ten on Tuesday.
*WEDNESDAY AUSTRALIAN TV OVERNIGHT RATINGS
*WEDNESDAY AUSTRALIAN TV OVERNIGHT RATINGS
Network Nine finished #1 again on Wednesday with a strong 27.1% share of the available audience. And once again, ‘Nine News’ was the nation’s #1 program with an average 1.106 million viewers. #2 was ‘Nine News 6:30’ with an average 1.059 million viewers. #3 was ‘A Current Affair’ with an average 971,000 viewers. And #10 was ‘The Hotplate’ with an average 767,000 viewers.
The Second Commercial Network in Australia finished second with a 26.1% share. #4 was ‘Seven News/Today Tonight’ with an average 922,000 viewers. #6 was ‘Seven News’ which finished with an average 864,000 viewers. #8 was ‘The Force-Behind the Line’ which finished with an average 792,000 viewers. And, #9 was ‘Border Security-Australia’s Front Line’ which finished with an average 770,000 viewers.
The Third Commercial Network in Australia finished #3 with a 20.8% share of the available audience. #5 was ‘The Bachelor Australia’ which finished with an average 906,000 viewers.
The Alphabet Network in Australia finished fourth with a 19.6% share. #7 ‘ABC News’ finished with an average 848,000 viewers.
The Special Broadcast Service finished #5 with a 6.4% share of the available audience
As you can see, no matter where you are, people were ‘Switching Channels’.
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