‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, August 20, 2015, CBS finished #1 as ‘‘The Big Bang Theory’‘ was the top program. BBC One #1 in the UK as ‘Who Do You Think You Are?’ was the top program. Nine finished #1 in Australia as ‘‘Nine News’ again was the top program. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, August 20, 2015 (Posted on August 21, 2015)
The Tiffany Network finished #1 on Thursday on one of the slowest night’s of the summer. At 8P, a rerun of ‘The Big Bang Theory’ finished #1 on the evening with an average 7.14 million viewers and a 4.7 rating/9 share. At 830P, a rerun of ‘Mom’, finished #1 in its time slot with an average 5.64 million viewers and a 3.7/7. At 9P, ‘Big Brother’ finished with an average 6.64 million viewers and a 4.1/7. Then at 10P, ‘Under the Dome’ completed the network’s prime time programming for the evening with an average 4.19 million viewers and a 2.8/5.
The Peacock Network tried to continue its top position on Thursday but just feel short. At 8P, ‘Food Fighter’ finished with an average 4.79 million viewers and a 2.6/5, as it could not compete with CBS’ comedies. Then at 8P, a two hour rerun of ‘Dateline’ finished with an average 6.18 million viewers and a 3.8/7. Note: NBC was preempted in Detroit and Cleveland for preseason football. Ratings for NBC should be considered tentative and may be adjusted in the finals.
The Alphabet Network just didn’t have the fire power to compete on Thursday with all original programming. At 8P, ‘Astronauts Wives Club’ finished with an average 3.99 million viewers and a 2.9/5. At 9P, ‘Mistresses’ again failed to deliver as it finished with an average 3.42 million viewers and a 2.4/4. At 10P, ‘Rookie Blue’, while moving up a bit with an average 3.72 million viewers and a 2.6/5, it was not enough to break through to the top. Note: ABC was preempted in Buffalo for preseason football. Ratings for ABC should be considered tentative and may be adjusted in the finals.
The Animal Network of Broadcast finished poorly on Thursday after a strong Wednesday run. At 8P, ‘“Boom!’ finished with an average 2.44 million viewers and a 1.5/3. Then at 9P, another rerun of ‘Bones’ drew an average 2.65 million viewers and a 1.4/2. It was a very sluggish night with Murdoch’s Minions. Note: FOX was preempted in Washington DC. Ratings for FOX should be considered tentative and may be adjusted in the finals.
The Avis of Hispanic Networks in America had a sensational night on Thursday. ‘Premios Tu Mundo’ ranked #1 in Spanish-language television and delivered its best-ever performance averaging 2,363,000 total viewers (+24% vs. 2014) and 1,159,000 adults 18-49 (+9% vs. 2014), according to Nielsen. The three hour show, hosted by the network’s Angelica Vale, Raul Gonzalez, Maria Elisa Camargo, Gabriel Porras, Rafael Amaya and Carmen Aub, and featuring top musical acts such as Paulina Rubio, J Balvin, Nicky Jam and Lucero, reached a cumulative audience of 5,309,000 total viewers. Locally, ‘Premios Tu Mundo’ ranked as the #1 show in its time slot, regardless of language, among adults 18-49 in Los Angeles, New York and Miami; it also ranked #1 in its time slot in New York and Miami, among total viewers and #1 across Spanish-language stations in Los Angeles.
The Little Network That Couldn’t absolutely didn’t. At 8P, ‘Beauty and the Beast’ with an average 910,000 viewers and a 0.7/1. Then at 9P, a rerun of ‘Arrow’ finished with an average 770,000 viewers and a 0.5/1.
For The Record
CBS finished #1 on Thursday with an average 5.740 million viewers and a 3.7/6. NBC finished #2 just 23,000 viewers behind with an average 5.717 million viewers and a 3.4/6. ABC finished #3 with an average 3.611 million viewers and a 2.7/5. FOX finished with an average 2.548 million viewers and a 1.4/3. Telemundo finished with an average 2.363 million viewers and a 1.4/3. Univision finished with an average 1.889 million viewers and a 1.2/2. The CW finished with an average 840,000 viewers and a 0.6/1.
Today In Tv History
On this date in 2002, CBS announced that Lesley Stahl would become the host of ’48 Hours Investigates’, taking over from Dan Rather who was the host since inception in 1998. The show would in the following fall (2003) be renamed ’48 Hours’.
Mobile Social Media Consumption Grows Across Age Groups
Time spent with social media among mobile device users to grow at a rapid clip, details comScore. The data reveals some interesting divergences in mobile social networking use by age group. Among smartphone social networking users, youth lead not only in overall time spent, but also in consumption growth rates. But among tablet social networking users, it’s the 55+ bracket that now leads in time spent and in consumption growth.
Social Media News
Twitter Direct Message Let’s You Now Write As Much As You Want
Twitter has removed 140-character limit for Direct Messages. This change is a big step forward in making the private side of Twitter more powerful and fun. Now you can chat to your heart’s content in a single Direct Message. While Twitter is largely a public experience, Direct Messages let you have private conversations about the mentions, news, movements and events that unfold on Twitter. Each of the hundreds of millions of Tweets sent across Twitter every day is an opportunity for you to spark a conversation about what’s happening in your world. This is making the private side of Twitter env more powerful for you in business.
On the public side, Tweets will still be limited to 140 characters.
As the changes have begun to roll out last week across Android and IOS apps, on twitter.com, TweetDeck and Twitter for Mac, it will continue to rollout worldwide over the next few weeks.
Pinterest Users Tap Pins While Shopping In Stores
Pinterest users prefer to shop on smartphones over tablets and PCs, states an AcuPOLL survey conducted for Ahalogy. It also found that the social bookmarking site is a common shopping companion, with more than two-thirds of users having referenced pins on their mobile devices while in stores.
How To Become The Modern Marketer Of The New Millennium
By Klaus Paulsen, Co-Founding Partner, CNA|SOPHIS
We all know the marketing landscape has evolved and changed drastically, not at least for retailers. Customers can and will access information about products, services, pricing and brand reputation anywhere and any time. As such, they are now more sophisticated and educated than ever, and if you think simply adding “data” instead of “television” to a traditional mass communication strategy of yesteryear will do, you are missing one important fact.
Marketing success today is driven by customers, empowered by technology. To keep up, your understanding and ability to take action based on factual insight is pivotal to your business.
This is what Forrester Consulting has called Marketing Maturity, and it indicates how well your marketing practices are keeping up with the pace of change. For the first time, many marketers are not pushing prospects and customers ahead of them, but rather trying to keep up. How well you perform will place you in the category of Novice, Developing, Experienced or – the top of the class – Modern Marketer.
If you think only a few marketers are in that final group, you are right on the money – or rather, the lack of it on the bottom line. In a recent survey by Forrester with responses from about 500 marketing decision makers from around Europe and the United States, the status of Marketing Maturity was: 15% are Novices, 41% are Developing, 33% percent are Experienced. Only a mere 11% can be categorized as Modern Marketers.
So, why should you care? Well, as one of the Modern Marketers said, technology has given them that little bit of difference in understanding who they are, what their business is, who their customers are, and how to approach them. That reflects in their numbers:
94% have attained a significant market share
49% enjoy the marketing leading position
71% have received national recognition as a “best place to work”
35% have increased sales
55% have higher revenues
32% have increased executive support of marketing as a strategic part of the business
How To Become A Modern Marketer
To upgrade to modern marketing practices, first you should ask yourself these questions about your current marketing practices:
How well do you target your audiences?
How well do you engage with buyers?
How well do you convert buyers across their lifetime and customer journeys?
How well do you analyze marketing’s performance against goals?
How well do you use technology to support all the associated marketing processes?
To go from “bad” to “good” and even “great” in your answers to the above, you will need to take some important steps towards Marketing Maturity:
Invest in a comprehensive data strategy. Data is your new currency.
Start tracking your activity with specific metrics. Soft measures such as brand awareness, disconnected stats, website traffic and Facebook likes are all part of the reason why marketing’s financial impact remains largely unclear to the rest of your business. When that happens, marketing is often considered an expense, not an investment in business development.
Combine content strategy with automation. Content is king, and context is the kingdom. You need to deliver the right content at the right time and place it across channels to convert suspects to prospects to customers and to advocates. Automation can help you do that.
Own the customer’s digital experience from pre-sale to post-sale to re-sale across all relevant platforms. Start thinking about what the relevant touch points are not only during, but also before and after the sale, and act accordingly. Please note that there is no universal rule of what works best when. You will need to learn what works best from you from monitoring and engaging with your own customers.
Finally, use technology and processes to simplify your marketing efforts, not overcomplicate them. Iterative development and automation are just two ways of doing so.
How To Excel As A Modern Marketer
Even within the companies that did best in the survey, there is still room for improvement. This can be translated into your window of opportunity, if you understand the following key components of a more advanced, Mature Marketing strategy.
Your customer relationship does not end with the sale. Your post-purchase engagement such as successful adoption and use helps convert buyers into repeat customers and advocates. Your customer dialogue has to be more than an one-way dialogue. Even with digital media, many still apply what are basically traditional mass communication strategies. For example: social media engagement is an ongoing effort, not a campaign burst. As one Modern Marketer noted, they now have a team that has grown to about four times the size of what it was two years ago. This helps them to engage in dialogue with their members.
Your cross-channel influence has to be measured beyond its isolated channels. One of the powerful benefits of cross-channel marketing is the influence each channel can have on the others. However, most marketers only measure the channels individually, or at best by tracking some sort of “halo effect” of echoed across channel. You will need to set up a system where you can truly track the integrated effect of cross-channel marketing.
Your systems need to be integrated to service you as fully automated marketing platform. In the age of Big Data, many of these data are stuck in the channel silos. Luckily, technological advancements, not at least in cloud services, brings promise for the future.
Your team needs to have analytical skills. You need to have analytical skills. One-third of respondents to the survey put brand and marketing management in the top spot, while only 12% did the same for data analytics. Understanding data analytics will help you decide and get support for the best possible course of action, based on more than merely intuition. Being able to report your findings will let your business understand the tangible benefits provided by your marketing efforts.
Summing up, you will be able to Reinvent Retail if you take a long, hard critical look at how far you are from becoming a Modern Marketer, and then take the appropriate steps to move forward. Just be ready to do it again and again if you want to not only reach but sustain your position at the top of the class of Marketing Maturity in the new millennium.
Top Ten Movies At The Box Office This Weekend (Aug 14-16 2015) Domestic Only
#1 Straight Outta Compton $56,091,165
#2 Mission: Impossible $17,000,000
#3 Man From U.N.C.L.E. $13,535,000
#4 Fantastic Four $8,000,000
#5 The Gift $6,500,000
#6 Ant-Man $5,517,000
#7 Vacation $5,330,000
#8 Minions $5,161,200
#9 Ricki And The Flash $4,570,000
#10 Trainwreck $3,836,160
Top Ten Movies At The Box Office This Weekend ()Aug 14-14 2015) International
#1 Mission: Impossible Rogue Nation $46.1 million
#2 Go Away Mr. Tumor $21.5 million
#3 Veteran $18.2 million
#4 Fantastic Four $16.2 million
#5 Pixels $15.4 million
#6 Minions $15.0 million
#7 Inside Out $13.4 million
#8 Brothers: Blood Against Blood $13.0 million
#9 Brothers: Blood Again $13.0 million
#10 Man From U.N.C.L.E. $12.0 million
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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Across The Pond
The Big One had Jane on Thursday and finished #1 in prime time on a very slow television evening in the UK. But first at 730P, ‘Traffic Cops’ brought in an average 3.17 million viewers and a 16.6% share of the available audience. But at 9P, ‘Who Do You Think You Are?’ impressed again on Thursday evening by topping the night overall outside soaps. Actress Jane Seymour’s turn on the ancestry series was higher than Paul Hollywood’s episode last week as it drew an average 4.37 million viewers (22.8%).
The Little Two began at 730P with ‘The Great British Menu’ and it brought in an average 1.72 million viewers (9.1%). Then at 8P, ‘Building the Ancient City’ finished with an average 1.20 million viewers (6.1%).
The Independent One at 830P presented ‘Flockstars’ as it brought in an average 1.44 million viewers (7.4%). At 9P, ‘The Wonder of Britain’ improved slightly with an average 1.46 million viewers (7.6%).
The Big Four at 8P had ‘Location, Location, Location’ as it continued with an average 1.58 million viewers (8.1%). At 9P, ‘Very British Problems’ finished with an average 1.20 million viewers (6.3%).
The Viacom Five at 8P presented ‘Supersized’ as it delivered an undersized audience of only 471,000 viewers (2.4%). At 9P, ‘Trapped in a Cult’ didn’t do much better as it delivered only 687,000 viewers (3.6%). Then at 10P, CBS’ ‘Person of Interest’ with a double feature finished with an average 497,000 viewers (3.3%) and then at 11P, finished with 455.000 viewers (5.3%). Note to programmers: your scheduled sucked. Try something different. Anything different. This didn’t seem to click. ‘NCIS’ reruns, even in the UK would have doubled this audience.
The National Nine finished #1 on Wednesday with a dominating 34.9% share of the available audience. The top program of the evening was again, ‘Nine News’ as it finished #1 with an average 1.069 million viewers. #2 was ‘Nine News 6:30’ which finished with an average 1.022 million viewers. #5 was ‘A Current Affair’ with an average 867,000 viewers.
The Second Commercial Network in Australia finished second with a 24.1% share. #3 was ‘Seven News’ which drew an average 925,000 viewers. #4, ‘Seven News/Today Tonight’ finished with an average 904,000 viewers. #9 was ‘Home and Away’ which finished with 656,000 viewers.
The Third Commercial Network in Australia finished #3 with a 19.1% share of the available audience. #6 was ‘The Bachelor Australia’ finished with an average 817,000 viewers.
The Alphabet Network finished fourth with a 16.0% share. #7, ‘ABC News’ finished with an average 809,000 viewers. #8, ‘7.30’ finished with an average 690,000 viewers.
The Jewel Network finished with the #10 program on Wednesday and the top sporting event on television as ‘The Mid-Year Ashes: Fifth Test-England vs Australia Session 1 Day 1’ brought in 600,000 viewers. ‘The Cricket Show’ finished #21 with 405,000 viewers.
The Special Broadcast Service finished #5 with a 5.6% share of the available audience.
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
The First Commercial Network in Australia finished #1 on Friday with a whopping 32.4% share of the available audience. It was the second straight night Nine has led the nation, this time with five programs in the Top Ten. Again the #1 program in the nation on Friday was ‘Nine News’ as it finished with an average 990,000 viewers. #2 was ‘Nine news 6:30’ with an average 940,000 viewers. #6 was ‘A Current Affair’ which finished with an average 705,000 viewers. #8 was ‘Hot Seat’ which finished with an average 632,000 viewers. And, #9 was ‘Friday Night NRL LIVE’ and it finished with an average 583,000 viewers.
The Second Commercial Network in Australia finished second with a 30.6% share. #3 was ‘Seven News/Today Tonight’ and it finished with an average 926,000 viewers. #4 was ‘Seven News’ with an average 921,000 viewers. #5 was ‘Better Homes and Gardens’ which finished with a average 824,000 viewer.
The Third Commercial Network in Australia finished #3 with a 16.6% share of the available audience. #10 was ‘Family Feud’ which finished with 564,000 viewers.
The Alphabet Network in Australia finished fourth with a 15.8% share. #7 was ‘ABC News’ which finished Friday with an average 692,000 viewers.
The Special Broadcast Service in Australia on Friday finished #5 with a 4.6% share of the available audience.
As you can see, no matter where you are, people were ‘Switching Channels’.
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Ramsey Lewis Trio ‘The In Crowd’