‘It’s All About Screens.’ This is the Daily Diary of Screens. On Wednesday, August 19, 2015, NBC finished #1 as ‘‘America’s Got Taltent’‘ was the top program. BBC One #1 in the UK as ‘The Great British Bake-Off’ was the top program. Seven finished #1 in Australia while ‘‘Nine News’ again was the top program. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, August 19, 2015 (Posted on August 20, 2015)
NBC #1 Wednesday as ‘America’s Got Talent’ top program.
NBC
The Peacock Network finished #1 on Wednesday as it ran all original programming. At 8P, ‘America’s Got Talent’ finished with an average 8.99 million viewers and a 6.1/11. Then at 9P, a new episode of ‘Mr. Robinson’ finished with an average 4.18 million viewers and a 2.8/5. At 930P, another new episode of ‘Mr. Robinson’ finished with an average 3.37 million viewers and a 2.3/4. At 10P, a new episode of ‘Last Comic Standing’ finished with an average 4.15 million viewers and a 3.2/6.
CBS
The Tiffany Network finished second with two hours of reruns on Wednesday. At 8P, ‘Big Brother’ finished with an average 6.51 million viewers and a 4.1/7. At 9P, ‘Extant’ finished with an average 4.58 million viewers and a 3.2/5. And at 10P, a rerun of ‘Criminal Minds’ finished with an average 4.38 million viewers and a 3.0/5.
ABC
The Alphabet Network finished with two hours of rerun programming on Wednesday. At 8P, a rerun of ‘The Middle’ finished with an average 3.88 million viewers and a 2.8/5. At 830P, a rerun of ‘The Goldbergs’ finished with an average 3.21 million viewers and a 2.3/4. At 9P, a rerun of ‘Modern Family’ finished with an average 3.76 million viewers and a 2.8/5. And at 930P, a rerun of ‘Black-ish’ finished with an average 3.30 million viewers and a 2.4/4. At 10P, a new episode of ‘Celebrity Wife Swap’ finished with an average 2.73 million viewers.
FOX
The Animal Network of Broadcast ran an all original programming schedule on Wednesday. At 8P, a new episode of ‘MasterChef’ which finished with an average 4.52 million viewers 3.4/6. Then at 9P, a new episode of ‘Home Free’ finished with an average 3.19 million viewers and a 2.1/3.
The CW
The Little Network That Couldn’t didn’t…again. At 8P, a new episode of ‘America’s Top Model’ finished with an average 1.20 million viewers and a 1.0/2. At 9P an original episode of ‘A Wicked Offer’ finished with a series low of an average 670,000 viewers and a 0.5/1.
Late Night
This past week (August 10-14, 2015) at 11P, TBS with reruns of ‘Conan’ finished with an average 727,000 viewers. Comedy Central reruns ‘The Daily Show’ drew an average 458,999 viewers. At 1130P, Comedy Central’s original programming of ‘The Nightly Show‘ finished with an average 525,000 viewers. NBC’s with live original programming, ‘The Tonight Show Starring Jimmy Fallon‘ finished with an average 3.571 million viewers. CBS’ ‘CBS Summer Showcase’ reruns finished with an average 2.315 million viewers. ABC’s with reruns ‘Jimmy Kimmel Live’ finished with an average 1.972 million viewers. At 1230A, ABC’s ‘Nightline‘ finished with an average 1.619 million viewers. NBC’s ‘Late Night with Seth Meyers’ finished with an average 1.499 million viewers. CBS’ ‘Late Late Show with James Corden’ finished with an average 1.361 million viewers . At 135A, ‘Last Call with Carson Daly‘ finished with an average 816 million viewers.
For The Record
NBC finished #1 on Wednesday with an average 5.637 million viewers and a 3.9/7. CBS finished #2 with an average 5.154 million viewers and a 3.4/6. FOX finished with an average 3.856 million viewers and a 2.7/5. ABC finished with an average 3.266 million viewers and a 2.4/4. Univision finished with an average 1.963 million viewers and a 1.1/2. Telemundo finished with an average 1.600 million viewers and a 0.9/2. The CW finished with an average 934,000 viewers and a 0.8/1.
Today In TV History
On this date in 1989, the first episode of ‘Saved By The Bell’ aired on NBC
Wednesday Cable TV Top Ten Programs
#1 Duck Dynasty AEN 3.260 million viewers @ 9P
#2 The O’Reilly Factor FOXNC 3.083 million viewers @ 8P
#3 American Pickers HIST 2.653 million viewers @ 9P
#4 The Big Bang Theory TBS 2.623 million viewers @ 10P
#5 The Big Bang Theory TBS 2.577 million viewers @ 930P
#6 The Kelly File FOXNC 2.558 million viewers @ 9P
#7 The Big Bang Theory TBS 2.441 million viewers @ 1030P
#8 The Big Bang Theory TBS 2.339 million viewers @ 9P
#9 Suits USA 2.299 million viewers @ 9P
#10 American Dad ADSM 2.108 million viewers @ 1030P
Social Media News
Twitter Direct Message Let’s You Now Write As Much As You Want
Twitter has removed 140-character limit for Direct Messages. This change is a big step forward in making the private side of Twitter more powerful and fun. Now you can chat to your heart’s content in a single Direct Message. While Twitter is largely a public experience, Direct Messages let you have private conversations about the mentions, news, movements and events that unfold on Twitter. Each of the hundreds of millions of Tweets sent across Twitter every day is an opportunity for you to spark a conversation about what’s happening in your world. This is making the private side of Twitter env more powerful for you in business.
On the public side, Tweets will still be limited to 140 characters.
As the changes have begun to roll out last week across Android and IOS apps, on twitter.com, TweetDeck and Twitter for Mac, it will continue to rollout worldwide over the next few weeks.
Digital/Mobile News
Pinterest Users Tap Pins While Shopping In Stores
Pinterest users prefer to shop on smartphones over tablets and PCs, states an AcuPOLL survey conducted for Ahalogy. It also found that the social bookmarking site is a common shopping companion, with more than two-thirds of users having referenced pins on their mobile devices while in stores.
How To Become The Modern Marketer Of The New Millennium
By Klaus Paulsen, Co-Founding Partner, CNA|SOPHIS
We all know the marketing landscape has evolved and changed drastically, not at least for retailers. Customers can and will access information about products, services, pricing and brand reputation anywhere and any time. As such, they are now more sophisticated and educated than ever, and if you think simply adding “data” instead of “television” to a traditional mass communication strategy of yesteryear will do, you are missing one important fact.
Marketing success today is driven by customers, empowered by technology. To keep up, your understanding and ability to take action based on factual insight is pivotal to your business.
This is what Forrester Consulting has called Marketing Maturity, and it indicates how well your marketing practices are keeping up with the pace of change. For the first time, many marketers are not pushing prospects and customers ahead of them, but rather trying to keep up. How well you perform will place you in the category of Novice, Developing, Experienced or – the top of the class – Modern Marketer.
If you think only a few marketers are in that final group, you are right on the money – or rather, the lack of it on the bottom line. In a recent survey by Forrester with responses from about 500 marketing decision makers from around Europe and the United States, the status of Marketing Maturity was: 15% are Novices, 41% are Developing, 33% percent are Experienced. Only a mere 11% can be categorized as Modern Marketers.
So, why should you care? Well, as one of the Modern Marketers said, technology has given them that little bit of difference in understanding who they are, what their business is, who their customers are, and how to approach them. That reflects in their numbers:
94% have attained a significant market share
49% enjoy the marketing leading position
71% have received national recognition as a “best place to work”
35% have increased sales
55% have higher revenues
32% have increased executive support of marketing as a strategic part of the business
How To Become A Modern Marketer
To upgrade to modern marketing practices, first you should ask yourself these questions about your current marketing practices:
How well do you target your audiences?
How well do you engage with buyers?
How well do you convert buyers across their lifetime and customer journeys?
How well do you analyze marketing’s performance against goals?
How well do you use technology to support all the associated marketing processes?
To go from “bad” to “good” and even “great” in your answers to the above, you will need to take some important steps towards Marketing Maturity:
Invest in a comprehensive data strategy. Data is your new currency.
Start tracking your activity with specific metrics. Soft measures such as brand awareness, disconnected stats, website traffic and Facebook likes are all part of the reason why marketing’s financial impact remains largely unclear to the rest of your business. When that happens, marketing is often considered an expense, not an investment in business development.
Combine content strategy with automation. Content is king, and context is the kingdom. You need to deliver the right content at the right time and place it across channels to convert suspects to prospects to customers and to advocates. Automation can help you do that.
Own the customer’s digital experience from pre-sale to post-sale to re-sale across all relevant platforms. Start thinking about what the relevant touch points are not only during, but also before and after the sale, and act accordingly. Please note that there is no universal rule of what works best when. You will need to learn what works best from you from monitoring and engaging with your own customers.
Finally, use technology and processes to simplify your marketing efforts, not overcomplicate them. Iterative development and automation are just two ways of doing so.
How To Excel As A Modern Marketer
Even within the companies that did best in the survey, there is still room for improvement. This can be translated into your window of opportunity, if you understand the following key components of a more advanced, Mature Marketing strategy.
Your customer relationship does not end with the sale. Your post-purchase engagement such as successful adoption and use helps convert buyers into repeat customers and advocates. Your customer dialogue has to be more than an one-way dialogue. Even with digital media, many still apply what are basically traditional mass communication strategies. For example: social media engagement is an ongoing effort, not a campaign burst. As one Modern Marketer noted, they now have a team that has grown to about four times the size of what it was two years ago. This helps them to engage in dialogue with their members.
Your cross-channel influence has to be measured beyond its isolated channels. One of the powerful benefits of cross-channel marketing is the influence each channel can have on the others. However, most marketers only measure the channels individually, or at best by tracking some sort of “halo effect” of echoed across channel. You will need to set up a system where you can truly track the integrated effect of cross-channel marketing.
Your systems need to be integrated to service you as fully automated marketing platform. In the age of Big Data, many of these data are stuck in the channel silos. Luckily, technological advancements, not at least in cloud services, brings promise for the future.
Your team needs to have analytical skills. You need to have analytical skills. One-third of respondents to the survey put brand and marketing management in the top spot, while only 12% did the same for data analytics. Understanding data analytics will help you decide and get support for the best possible course of action, based on more than merely intuition. Being able to report your findings will let your business understand the tangible benefits provided by your marketing efforts.
Summing up, you will be able to Reinvent Retail if you take a long, hard critical look at how far you are from becoming a Modern Marketer, and then take the appropriate steps to move forward. Just be ready to do it again and again if you want to not only reach but sustain your position at the top of the class of Marketing Maturity in the new millennium.
Top Ten Movies At The Box Office This Weekend (Aug 14-16 2015) Domestic Only
#1 Straight Outta Compton $56,091,165
#2 Mission: Impossible $17,000,000
#3 Man From U.N.C.L.E. $13,535,000
#4 Fantastic Four $8,000,000
#5 The Gift $6,500,000
#6 Ant-Man $5,517,000
#7 Vacation $5,330,000
#8 Minions $5,161,200
#9 Ricki And The Flash $4,570,000
#10 Trainwreck $3,836,160
Top Ten Movies At The Box Office This Weekend ()Aug 14-14 2015) International
#1 Mission: Impossible Rogue Nation $46.1 million
#2 Go Away Mr. Tumor $21.5 million
#3 Veteran $18.2 million
#4 Fantastic Four $16.2 million
#5 Pixels $15.4 million
#6 Minions $15.0 million
#7 Inside Out $13.4 million
#8 Brothers: Blood Against Blood $13.0 million
#9 Brothers: Blood Again $13.0 million
#10 Man From U.N.C.L.E. $12.0 million
Coming Soon
Coming November 20, 2015
Coming December
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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Across The Pond
BBC One
The Big One had Mary. That’s why it was #1 in the UK on Wednesday. At 8P, ‘The Great British Bake Off’s’ ratings reign is showing no sign of slowing down as the BBC One hit rose to 10.06 million viewers and 44% of the available audience for ‘Bread Week’, according to overnight figures for Wednesday (August 19). Over 10 million viewers saw the remaining bakers take on Soda Bread and French baguettes, before wowing Paul Hollywood and Mary Berry with some impressive showstoppers. It peaked at 850P with 10.7 million viewers despite Mary’s inadvertent leak about a third contestant leaving. At 9P, ‘Anne Robinson’s Britain’s Spending Secrets’ followed with 5.49 million viewers (27.6%).
ITV
The Independent One understands how to milk its audience as it brought out at 8P, for two hours of ‘Foyle’s War’ as it finished with an average 2.05 million viewers (9.5%).
BBC Two
The Little Two at 730P presented ‘Great British Menu’ continued with an average 1.60 million viewers (7.9%). At 8P, ‘Horizon’ finished with an average 970,000 viewers (4.3%). At 9P, ‘Return of the Giant Killers: Africa’s Lion Kings’ averaged 1.22 million viewers (6.2%).
Channel 4
The Big Four at 8P had ‘Supervet in the Field’ and it was watched by 1.15 million viewers (5.0%). At 9P, ‘One Born Every Minute brought’ finished with an average 1.17 million viewers (5.9%).
Channel 5
The Viacom Five presented at 8P, ‘The Nightmare Neighbor Next Door’ as it continued with 1.20 million viewers (5.1%). Then at 9P, ‘Undercover Benefits Cheat’ dropped to 935,000 viewers (4.7%). At 10P, ‘Wentworth Prison’ did no better as it fell to an average 545,000 viewers (3.7%). Good start. Bad finish.
E4
The Tiny Four at 9P presented The CW’s ‘Jane the Virgin’ as it dropped like a CW rock with only 96,000 viewers (0.5%). Then it tried to improve with ABC’s ‘Nashville’ as it continued and finished with 175,000 viewers (1.2%).
Down Under
Seven
The Second Commercial Network in Australia finished first again for the second straight night with a 28.6% share of the available audience. #3 was ‘Seven News’ with an average 1.009 million viewers. #5, ‘Seven News/Today Tonight’ finished with an average 974,000 viewers. #8 was ‘The Force-Behind The Line’ and it finished with an average 850,000 viewers. #9 was ‘Border Security-Australia’s Front Line’ finished with an average 811,000 viewers. #10 was ‘Home and Away’ as it finished with an average 783,000 viewers.
Nine
The National Nine Network finished #2 with a 26.2% share. #1 was ‘Nine News’ finished with an average 1.123 million viewers. #2 was ‘Nine News 6:30’ as it finished with an average 1.080 million viewers. #4 was ‘A Current Affair’ and it finished with an average 1.004 million viewers.
ABC
The Alphabet Network in Australia finished third on Wednesday with a 20.7% share of the available audience. #7 was ‘ABC News’ and it finished with an average 854,000 viewers.
Ten
The Third Commercial Network in Australia finished #4 with a 18.4% share. #6 was ‘The Bachelor Australia’ and it finished with an average 877,000 viewers.
SBS
The Special Broadcast Service in Australia finished fifth on Wednesday with a 6.0% share of the available audience.
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine was #1 in Australia on Wednesday as ‘News Nine’ was the top program.
Nine
The National Nine finished #1 on Wednesday with a dominating 34.9% share of the available audience. The top program of the evening was again, ‘Nine News’ as it finished #1 with an average 1.069 million viewers. #2 was ‘Nine News 6:30’ which finished with an average 1.022 million viewers. #5 was ‘A Current Affair’ with an average 867,000 viewers.
Seven
The Second Commercial Network in Australia finished second with a 24.1% share. #3 was ‘Seven News’ which drew an average 925,000 viewers. #4, ‘Seven News/Today Tonight’ finished with an average 904,000 viewers. #9 was ‘Home and Away’ which finished with 656,000 viewers.
Ten
The Third Commercial Network in Australia finished #3 with a 19.1% share of the available audience. #6 was ‘The Bachelor Australia’ finished with an average 817,000 viewers.
ABC
The Alphabet Network finished fourth with a 16.0% share. #7, ‘ABC News’ finished with an average 809,000 viewers. #8, ‘7.30’ finished with an average 690,000 viewers.
GEM
The Jewel Network finished with the #10 program on Wednesday and the top sporting event on television as ‘The Mid-Year Ashes: Fifth Test-England vs Australia Session 1 Day 1’ brought in 600,000 viewers. ‘The Cricket Show’ finished #21 with 405,000 viewers.
SBS
The Special Broadcast Service finished #5 with a 5.6% share of the available audience.
As you can see, no matter where you are, people were ‘Switching Channels’.
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Cal Tjader ‘Guachi Guara’
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