‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, August 18, 2015, NBC finished #1 as ‘‘America’s Got Talent’‘ was the top program. BBC One #1 in the UK as ‘New Tricks’ was the top program. Seven finished #1 in Australia while ‘‘Nine News’ was the top program. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, August 18, 2015 (Posted on August 19, 2015)
The Peacock Network finished #1 on Tuesday as America saw its talent at Radio City Music Hall and the network presented a complete prime time lineup of first run programming.. At 8P, the two-hour presentation of ‘America’s Got Talent’ finished as the top program of the evening with an average 10.69 million viewers. At 10P, ‘Hollywood Game Night’ finished with an average 4.83 million viewers.
The Tiffany Network gave us a bit of old then new then old again. At 8P, a rerun of ‘NCIS’ in an episode titled ‘No Good Deed’ Tony’s newest girl friend meets Dad and the world’s #1 most watched television program finished with 8.21 million viewers. At 9P, ‘Zoo’ finished with an average 5.81 million viewers. Then at 10P, a rerun of ‘NCIS: New Orleans’ finished with an average 5.70 million viewers.
The Alphabet Network didn’t do so well on Tuesday. At 8P, a rerun of ‘Fresh Off The Boat’ finished with an average 2.94 million viewers and was the top program on Walt’s World on Tuesday. At 830P, another rerun of ‘Fresh Off The Boat’ finished with an average 2.57 million viewers. At 9P, a two-hour episode of ‘Extreme Weight Loss’ finished with an average 2.64 million viewers. Note: ABC was preempted in Chicago for baseball. Ratings for the network should be considered tentative and may be adjusted in the final ratings.
The Animal Network of Broadcast died on Tuesday. At 8P, ‘Are You Smarter Than A Fifth Grader?’ finished with an average 2.35 million viewers. At 9P, a rerun of ‘Brooklyn Nine-Nine’ continued to lose ground as it finished with an average 1.24 million viewers. At 930P, the slide continues as a rerun of ‘The Last Man On Earth’ finished with an average 1.23 million viewers. Murdoch’s Minions must be delighted that the big boss was in Australia sending billions to the Aussie League Football folks. (See Below)
The Little Network That Couldn’t…well let’s just say, it barely showed up. At 8P, a rerun of ‘The Flash’ had 950,000 friends and family watching. And at 9P, a rerun of ‘iZombie’ had fewer relatives as only 630,000 friends and family show up. Put it this way…it was one more show away from turning off the lights.
At 1130P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished with a 2.6 rating and 7 share as CBS’ had a rerun of their ‘CBS Summer Showcase’ brought in 1.8/5. ABC’s ‘Jimmy Kimmel Live’ finished with 1.8/5. At 1230A, NBC’s ‘Late Night with Seth Meyers’ finished with a 1.2/5. ABC’s ‘Nightline’ finished with a 1.2/4. CBS’s ‘Late Late Show with James Corden’ finished with a 0.9/3. At 135A, NBC’s ‘Last Call with Carson Daly’ averaged a 0.8/3.
For The Record
NBC finished #1 on Tuesday as it drew an average 8.737 million viewers. CBS finished #2 with an average 6.574 million viewers. ABC finished #3 with an average 2.676 million viewers. Univision finished with an average 2.092 million viewers. FOX finished with an average 1.795 million viewers. The CW finished with an average 790,000 viewers.
Today In TV History
On this date in 2002, Hall of Fame football coach, John Madden debuted on ‘Monday Night Football’.
Social Media News
Twitter Direct Message Let’s You Now Write As Much As You Want
Twitter has removed 140-character limit for Direct Messages. This change is a big step forward in making the private side of Twitter more powerful and fun. Now you can chat to your heart’s content in a single Direct Message. While Twitter is largely a public experience, Direct Messages let you have private conversations about the mentions, news, movements and events that unfold on Twitter. Each of the hundreds of millions of Tweets sent across Twitter every day is an opportunity for you to spark a conversation about what’s happening in your world. This is making the private side of Twitter env more powerful for you in business.
On the public side, Tweets will still be limited to 140 characters.
As the changes have begun to roll out last week across Android and IOS apps, on twitter.com, TweetDeck and Twitter for Mac, it will continue to rollout worldwide over the next few weeks.
Pinterest Users Tap Pins While Shopping In Stores
Pinterest users prefer to shop on smartphones over tablets and PCs, states an AcuPOLL survey conducted for Ahalogy. It also found that the social bookmarking site is a common shopping companion, with more than two-thirds of users having referenced pins on their mobile devices while in stores.
How To Become The Modern Marketer Of The New Millennium
By Klaus Paulsen, Co-Founding Partner, CNA|SOPHIS
We all know the marketing landscape has evolved and changed drastically, not at least for retailers. Customers can and will access information about products, services, pricing and brand reputation anywhere and any time. As such, they are now more sophisticated and educated than ever, and if you think simply adding “data” instead of “television” to a traditional mass communication strategy of yesteryear will do, you are missing one important fact.
Marketing success today is driven by customers, empowered by technology. To keep up, your understanding and ability to take action based on factual insight is pivotal to your business.
This is what Forrester Consulting has called Marketing Maturity, and it indicates how well your marketing practices are keeping up with the pace of change. For the first time, many marketers are not pushing prospects and customers ahead of them, but rather trying to keep up. How well you perform will place you in the category of Novice, Developing, Experienced or – the top of the class – Modern Marketer.
If you think only a few marketers are in that final group, you are right on the money – or rather, the lack of it on the bottom line. In a recent survey by Forrester with responses from about 500 marketing decision makers from around Europe and the United States, the status of Marketing Maturity was: 15% are Novices, 41% are Developing, 33% percent are Experienced. Only a mere 11% can be categorized as Modern Marketers.
So, why should you care? Well, as one of the Modern Marketers said, technology has given them that little bit of difference in understanding who they are, what their business is, who their customers are, and how to approach them. That reflects in their numbers:
94% have attained a significant market share
49% enjoy the marketing leading position
71% have received national recognition as a “best place to work”
35% have increased sales
55% have higher revenues
32% have increased executive support of marketing as a strategic part of the business
How To Become A Modern Marketer
To upgrade to modern marketing practices, first you should ask yourself these questions about your current marketing practices:
How well do you target your audiences?
How well do you engage with buyers?
How well do you convert buyers across their lifetime and customer journeys?
How well do you analyze marketing’s performance against goals?
How well do you use technology to support all the associated marketing processes?
To go from “bad” to “good” and even “great” in your answers to the above, you will need to take some important steps towards Marketing Maturity:
Invest in a comprehensive data strategy. Data is your new currency.
Start tracking your activity with specific metrics. Soft measures such as brand awareness, disconnected stats, website traffic and Facebook likes are all part of the reason why marketing’s financial impact remains largely unclear to the rest of your business. When that happens, marketing is often considered an expense, not an investment in business development.
Combine content strategy with automation. Content is king, and context is the kingdom. You need to deliver the right content at the right time and place it across channels to convert suspects to prospects to customers and to advocates. Automation can help you do that.
Own the customer’s digital experience from pre-sale to post-sale to re-sale across all relevant platforms. Start thinking about what the relevant touch points are not only during, but also before and after the sale, and act accordingly. Please note that there is no universal rule of what works best when. You will need to learn what works best from you from monitoring and engaging with your own customers.
Finally, use technology and processes to simplify your marketing efforts, not overcomplicate them. Iterative development and automation are just two ways of doing so.
How To Excel As A Modern Marketer
Even within the companies that did best in the survey, there is still room for improvement. This can be translated into your window of opportunity, if you understand the following key components of a more advanced, Mature Marketing strategy.
Your customer relationship does not end with the sale. Your post-purchase engagement such as successful adoption and use helps convert buyers into repeat customers and advocates. Your customer dialogue has to be more than an one-way dialogue. Even with digital media, many still apply what are basically traditional mass communication strategies. For example: social media engagement is an ongoing effort, not a campaign burst. As one Modern Marketer noted, they now have a team that has grown to about four times the size of what it was two years ago. This helps them to engage in dialogue with their members.
Your cross-channel influence has to be measured beyond its isolated channels. One of the powerful benefits of cross-channel marketing is the influence each channel can have on the others. However, most marketers only measure the channels individually, or at best by tracking some sort of “halo effect” of echoed across channel. You will need to set up a system where you can truly track the integrated effect of cross-channel marketing.
Your systems need to be integrated to service you as fully automated marketing platform. In the age of Big Data, many of these data are stuck in the channel silos. Luckily, technological advancements, not at least in cloud services, brings promise for the future.
Your team needs to have analytical skills. You need to have analytical skills. One-third of respondents to the survey put brand and marketing management in the top spot, while only 12% did the same for data analytics. Understanding data analytics will help you decide and get support for the best possible course of action, based on more than merely intuition. Being able to report your findings will let your business understand the tangible benefits provided by your marketing efforts.
Summing up, you will be able to Reinvent Retail if you take a long, hard critical look at how far you are from becoming a Modern Marketer, and then take the appropriate steps to move forward. Just be ready to do it again and again if you want to not only reach but sustain your position at the top of the class of Marketing Maturity in the new millennium.
Top Ten Movies At The Box Office This Weekend (Aug 14-16 2015) Domestic Only
#1 Straight Outta Compton $56,091,165
#2 Mission: Impossible $17,000,000
#3 Man From U.N.C.L.E. $13,535,000
#4 Fantastic Four $8,000,000
#5 The Gift $6,500,000
#6 Ant-Man $5,517,000
#7 Vacation $5,330,000
#8 Minions $5,161,200
#9 Ricki And The Flash $4,570,000
#10 Trainwreck $3,836,160
Top Ten Movies At The Box Office This Weekend ()Aug 14-14 2015) International
#1 Mission: Impossible Rogue Nation $46.1 million
#2 Go Away Mr. Tumor $21.5 million
#3 Veteran $18.2 million
#4 Fantastic Four $16.2 million
#5 Pixels $15.4 million
#6 Minions $15.0 million
#7 Inside Out $13.4 million
#8 Brothers: Blood Against Blood $13.0 million
#9 Brothers: Blood Again $13.0 million
#10 Man From U.N.C.L.E. $12.0 million
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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Across The Pond
The Big One again controlled the 9P time slot and thus, the evening as it finished #1 in the UK on Tuesday. At 9P, the season’s third episode of ‘New Tricks’ was still Tuesday night’s most watched program outside of the soaps, as in its final season, an average 5.39 million viewers (26.6%) tuned in. Following the news at 1045P, ‘Don’t Take My Baby’ followed with 1.19 million viewers (11.4%).
The Independent One at 730P had ‘The Dales’ and it brought in an average 2.04 million viewers (11.0%). At 8P, ‘Alan Titchmarsh’s Love Your Garden’ was up with 2.33 million viewers (11.8%). Then at 9P, ‘School Swap: The Class Divide’ followed with an average of 1.42 million viewers (7.0%).
The Little Two presented at 730P, ‘Great British Menu’ and it delivered an average 1.62 million viewers (8.7%). then at 8P, ‘The House That £100k Built’ slipped a bit to an average 1.59 million viewers (8.1%). And at 9P, the final episode of ‘Are Our Kids Tough Enough? Chinese School’ fell further to an average 1.33 million viewers (6.6%).
The Big Four presented at 8P, ‘The Three Day Nanny’ and it didn’t do so well as it only brought in an average 1.08 million viewers (5.5%). At 9P, ‘Terror on Everest: Surviving the Nepal Earthquake’ dropped to only 850,000 viewers (4.2%). In a world of instant response, Napal is no longer a top-of-mind awareness proposition.
The Viacom Five at 8P had ‘The Dog Rescuers with Alan Davies’ and it drew an average 1.20 million viewers (6.1%). At 9P, ‘Benefits Life: Jailbird Boys Going Straight’ dropped to an average 1.10 million viewers (5.4%). Then at 10P, ‘Joined at the Head’ had few followers as it drew only 506,000 viewers (3.3%).
The Little Four ran a counter programming move on its big brother network as at 9P it presented the documentary ‘Prostitution: What’s the Harm?’ as it gathered 564,000 viewers (2.8%) interested in a different kind of new tricks.
The Second Commercial Network in Australia finished #1 Tuesday with a 28.7% share of the available audience. #3 was ‘Dogs Make You Laugh Out Loud’ which drew an average 1.039 million viewers. #5, ‘Seven News’ finished with 1.023 million viewers. #6 was ‘Seven News/Today Tonight’ which had 1.000 million viewers. And, #9, ‘Home and Away’ finished with an average 817,000 viewers.
The National Nine Network finished second with a 27.3% share. The #1 program on Tuesday was ‘Nine News’ which finished with 1.215 million viewers. #2 was ‘Nine News 6:30’ with an average 1.111 million viewers. #4, ‘A Current Affair’ finished with 1.030 million viewers. #7 was ‘The Hotplate’ which finished with 883,000 viewers.
The Third Commercial Network in Australia finished #3 with a 20.4% share of the available audience.
The Alphabet Network in Australia finished fourth with a 20.4% share. #8, ‘ABC News’, finished with an average 843,000 viewers. And, #10 was ‘7.30’ which finished with an average 717,000 viewers.
The Special Broadcast Service finished #5 with a 6.4% share.
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished first again for the second straight night with a 28.6% share of the available audience. #3 was ‘Seven News’ with an average 1.009 million viewers. #5, ‘Seven News/Today Tonight’ finished with an average 974,000 viewers. #8 was ‘The Force-Behind The Line’ and it finished with an average 850,000 viewers. #9 was ‘Border Security-Australia’s Front Line’ finished with an average 811,000 viewers. #10 was ‘Home and Away’ as it finished with an average 783,000 viewers.
The National Nine Network finished #2 with a 26.2% share. #1 was ‘Nine News’ finished with an average 1.123 million viewers. #2 was ‘Nine News 6:30’ as it finished with an average 1.080 million viewers. #4 was ‘A Current Affair’ and it finished with an average 1.004 million viewers.
The Alphabet Network in Australia finished third on Wednesday with a 20.7% share of the available audience. #7 was ‘ABC News’ and it finished with an average 854,000 viewers.
The Third Commercial Network in Australia finished #4 with a 18.4% share. #6 was ‘The Bachelor Australia’ and it finished with an average 877,000 viewers.
The Special Broadcast Service in Australia finished fifth on Wednesday with a 6.0% share of the available audience.
As you can see, no matter where you are, people were ‘Switching Channels’.
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Miles Davis ‘So What’