‘It’s All About Screens.’ This is the Daily Diary of Screens. On Monday, August 17, 2015, NBC finished #1 as ‘‘American Ninja Warrior’‘ was the top program. BBC One #1 in the UK as ‘Trouble at the Post Office’ was the top program. Nine finished #1 in Australia while ‘‘Nine News 6:30’ was the top program. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Monday, August 17, 2015 (Posted on August 18, 2015)
The Peacock Network finished #1 on Monday. At 8P, ‘American Ninja Warrior’ finished as the top program of the evening with an average 6.65 million viewers. At 10P, a rerun of ‘Running Wild With Bear Grylls’ finished with an average 3.49 million viewers.
The Tiffany Network finished second on Monday. At 8P, a rerun of ‘2 Broke Girls’ finished with an average 4.52 million viewers. At 830P, a rerun of ‘The Odd Couple’ finished with an average 4.20 million viewers. At 9P, a rerun of ‘Scorpion’ finished with an average 5.52 million viewers. And at 10P, a rerun of ‘NCIS: Los Angeles’, with an episode titled ‘In Line Of Duty’ finished #$1 in its time slot with an average 5.67 million viewers.
The Alphabet Network finished a distant third on Monday. At 8P, ‘Bachelor In Paradise’ finished with an average 5.24 million viewers as it finished #2 in its time slot. At 9P, ‘Bachelor In Paradise-After Paradise’ took a nose dive and finished with an average 3.29 million viewers. Then at 10P, ‘The Whispers’ finished even further in the hole as it finished with a 2.52 million viewers, good for last place in its time slot.
The Animal Network almost beat ABC on Monday. At 8P, ‘So You Think You Can Dance?’ finished with an average 3.13 million viewers. But dancing is not just a big thing in the summer on TV.
The Little Network That Couldn’t tried very, very hard. At 8P, ‘Penn & Teller: Fool Us’ finished with an average 2.63, one of the biggest numbers on the network this summer. At 9P, ‘Whose Line Is It Anyway?’ kept the majority of the audience and finished with a solid 2.0 million viewers. Then at 930P, ‘Significant Mother’ died as it could only bring in 1.20 million viewers. Note: The CW was preempted in New York City for Major League baseball. Ratings for the network are likely to be inflated and will be adjusted in the final numbers.
For The Record
NBC finished #1 on Monday with an average 5.599 million viewers. CBS finished #2 with an average 5.185 million viewers. ABC finished #3 with an average 3.682 million viewers. FOX finished #3 with an average 3.131 million viewers. Univision finished with an average 2.139 million viewers. The CW finished with an average 2.127 million viewers. Telemundo finished with an average 1.4 million viewers.
Today In TV History
On this date in 1926, a weather map was televised for the first time. It was sent from NAA Arlington to the Weather Bureau Office in Washington.
Pinterest Users Tap Pins While Shopping In Stores
Pinterest users prefer to shop on smartphones over tablets and PCs, states an AcuPOLL survey conducted for Ahalogy. It also found that the social bookmarking site is a common shopping companion, with more than two-thirds of users having referenced pins on their mobile devices while in stores.
How To Become The Modern Marketer Of The New Millennium
By Klaus Paulsen, Co-Founding Partner, CNA|SOPHIS
We all know the marketing landscape has evolved and changed drastically, not at least for retailers. Customers can and will access information about products, services, pricing and brand reputation anywhere and any time. As such, they are now more sophisticated and educated than ever, and if you think simply adding “data” instead of “television” to a traditional mass communication strategy of yesteryear will do, you are missing one important fact.
Marketing success today is driven by customers, empowered by technology. To keep up, your understanding and ability to take action based on factual insight is pivotal to your business.
This is what Forrester Consulting has called Marketing Maturity, and it indicates how well your marketing practices are keeping up with the pace of change. For the first time, many marketers are not pushing prospects and customers ahead of them, but rather trying to keep up. How well you perform will place you in the category of Novice, Developing, Experienced or – the top of the class – Modern Marketer.
If you think only a few marketers are in that final group, you are right on the money – or rather, the lack of it on the bottom line. In a recent survey by Forrester with responses from about 500 marketing decision makers from around Europe and the United States, the status of Marketing Maturity was: 15% are Novices, 41% are Developing, 33% percent are Experienced. Only a mere 11% can be categorized as Modern Marketers.
So, why should you care? Well, as one of the Modern Marketers said, technology has given them that little bit of difference in understanding who they are, what their business is, who their customers are, and how to approach them. That reflects in their numbers:
94% have attained a significant market share
49% enjoy the marketing leading position
71% have received national recognition as a “best place to work”
35% have increased sales
55% have higher revenues
32% have increased executive support of marketing as a strategic part of the business
How To Become A Modern Marketer
To upgrade to modern marketing practices, first you should ask yourself these questions about your current marketing practices:
How well do you target your audiences?
How well do you engage with buyers?
How well do you convert buyers across their lifetime and customer journeys?
How well do you analyze marketing’s performance against goals?
How well do you use technology to support all the associated marketing processes?
To go from “bad” to “good” and even “great” in your answers to the above, you will need to take some important steps towards Marketing Maturity:
Invest in a comprehensive data strategy. Data is your new currency.
Start tracking your activity with specific metrics. Soft measures such as brand awareness, disconnected stats, website traffic and Facebook likes are all part of the reason why marketing’s financial impact remains largely unclear to the rest of your business. When that happens, marketing is often considered an expense, not an investment in business development.
Combine content strategy with automation. Content is king, and context is the kingdom. You need to deliver the right content at the right time and place it across channels to convert suspects to prospects to customers and to advocates. Automation can help you do that.
Own the customer’s digital experience from pre-sale to post-sale to re-sale across all relevant platforms. Start thinking about what the relevant touch points are not only during, but also before and after the sale, and act accordingly. Please note that there is no universal rule of what works best when. You will need to learn what works best from you from monitoring and engaging with your own customers.
Finally, use technology and processes to simplify your marketing efforts, not overcomplicate them. Iterative development and automation are just two ways of doing so.
How To Excel As A Modern Marketer
Even within the companies that did best in the survey, there is still room for improvement. This can be translated into your window of opportunity, if you understand the following key components of a more advanced, Mature Marketing strategy.
Your customer relationship does not end with the sale. Your post-purchase engagement such as successful adoption and use helps convert buyers into repeat customers and advocates. Your customer dialogue has to be more than an one-way dialogue. Even with digital media, many still apply what are basically traditional mass communication strategies. For example: social media engagement is an ongoing effort, not a campaign burst. As one Modern Marketer noted, they now have a team that has grown to about four times the size of what it was two years ago. This helps them to engage in dialogue with their members.
Your cross-channel influence has to be measured beyond its isolated channels. One of the powerful benefits of cross-channel marketing is the influence each channel can have on the others. However, most marketers only measure the channels individually, or at best by tracking some sort of “halo effect” of echoed across channel. You will need to set up a system where you can truly track the integrated effect of cross-channel marketing.
Your systems need to be integrated to service you as fully automated marketing platform. In the age of Big Data, many of these data are stuck in the channel silos. Luckily, technological advancements, not at least in cloud services, brings promise for the future.
Your team needs to have analytical skills. You need to have analytical skills. One-third of respondents to the survey put brand and marketing management in the top spot, while only 12% did the same for data analytics. Understanding data analytics will help you decide and get support for the best possible course of action, based on more than merely intuition. Being able to report your findings will let your business understand the tangible benefits provided by your marketing efforts.
Summing up, you will be able to Reinvent Retail if you take a long, hard critical look at how far you are from becoming a Modern Marketer, and then take the appropriate steps to move forward. Just be ready to do it again and again if you want to not only reach but sustain your position at the top of the class of Marketing Maturity in the new millennium.
Top Ten Movies At The Box Office This Weekend (Aug 14-16 2015) Domestic Only
#1 Straight Outta Compton $56,091,165
#2 Mission: Impossible $17,000,000
#3 Man From U.N.C.L.E. $13,535,000
#4 Fantastic Four $8,000,000
#5 The Gift $6,500,000
#6 Ant-Man $5,517,000
#7 Vacation $5,330,000
#8 Minions $5,161,200
#9 Ricki And The Flash $4,570,000
#10 Trainwreck $3,836,160
Top Ten Movies At The Box Office This Weekend ()Aug 14-14 2015) International
#1 Mission: Impossible Rogue Nation $46.1 million
#2 Go Away Mr. Tumor $21.5 million
#3 Veteran $18.2 million
#4 Fantastic Four $16.2 million
#5 Pixels $15.4 million
#6 Minions $15.0 million
#7 Inside Out $13.4 million
#8 Brothers: Blood Against Blood $13.0 million
#9 Brothers: Blood Again $13.0 million
#10 Man From U.N.C.L.E. $12.0 million
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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The Big One went postal Monday and it finished #1 on Monday. At 730P, ‘Trouble at the Post Office’ was the night’s most-watched program outside of the soaps, with an average 3.0 million viewers (15.3%). At 830P, a rerun of ‘Sherlock’ followed with 2.27 million viewers (11.0%)
The Little Two had a big new show on Monday but its opening programming faltered. At 730P, ‘Great British Menu’ continued with an average of only 1.56 million viewers (7.9%). Then at 8P, ‘University Challenge’ hugely increased the audience to 2.74 million viewers (13.0%). At 830P, ‘Only Connect’ fell slightly to 2.22 million viewers (10.3%). Then at 9P, ‘The Scandalous Lady W’ brought in a solid audience as the factual drama, which starred ‘Game of Thrones’ and ‘Henry VIII’ star Natalie Dormer, generated an average 2.51 million viewers (12.9%) for the one and one-half hour presentation.
The Independent One had a steady evening as at 8P, ‘Vet School’ brought in the network high for the evening in prime time of 2.29 million viewers (10.7%). At 9P, ‘Travel Guides’ finished nearly the same with an average 2.28 million viewers (11.2%).
The Big Four at 8P presented ‘Flying to the Ends of the Earth’ and averaged just 960,000 viewers (4.5%). At 9P, ’24 Hours in Police Custody’ was watched by 1.39 million viewers (6.8%). At 10P, ‘Revenge Porn’ finished with 1.23 million viewers (7.9%).
The Viacom Five at 9P had ‘Ben Fogle: New Lives in the Wild’ and it brought in 1.62 million viewers (8.0%). But at 10P, ‘Under the Dome’ fell on its face as only 506,000 viewers (3.1%) bothered to enter the CBS dome.
The Tiny Four at 9P presented ‘Made in Chelsea: LA’ and it continued with 458,000 viewers (2.3%). At 10P, ‘Young, Free and Single’ brought in 205,000 viewers (1.3%).
The National Nine Network finished #1 on Monday with a 27.8% share of the available audience as the top network in the nation finished with three of the top five programs. #1 was ‘Nine News 6:30’ with an average 1.204 million viewers. #2 was ‘Nine News’ with an average 1.182 million viewers. #3 was ‘A Current Affair’ with an average 1.128 million viewers. #7 was ‘Hotplate’ with 902,000 viewers. And #10 was ‘House Husbands’ with an average of 813,000 viewers.
The Second Commercial Network in Australia finished second with a 27.3% share. #4 was ‘Seven News’ with an average 1.078 million viewers. #5 was ‘Seven News/Today Tonight’ with an average 1.073 million viewers. #9 was ‘Highway Patrol’ with an average 837,000 viewers.
The Alphabet Network in Australia finished #3 on Monday with a 21.7% share of the available audience. #6 was ‘ABC News’ as it finished with an average 912,000 viewers. #8 was ‘Australian Story’ with an average 886,000 viewers.
The Nation’s Third Commercial Network finished fourth with a 17.6% share.
The Special Broadcast Service finished #5 with a 5.8% share of the available audience.
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 Tuesday with a 28.7% share of the available audience. #3 was ‘Dogs Make You Laugh Out Loud’ which drew an average 1.039 million viewers. #5, ‘Seven News’ finished with 1.023 million viewers. #6 was ‘Seven News/Today Tonight’ which had 1.000 million viewers. And, #9, ‘Home and Away’ finished with an average 817,000 viewers.
The National Nine Network finished second with a 27.3% share. The #1 program on Tuesday was ‘Nine News’ which finished with 1.215 million viewers. #2 was ‘Nine News 6:30’ with an average 1.111 million viewers. #4, ‘A Current Affair’ finished with 1.030 million viewers. #7 was ‘The Hotplate’ which finished with 883,000 viewers.
The Third Commercial Network in Australia finished #3 with a 20.4% share of the available audience.
The Alphabet Network in Australia finished fourth with a 20.4% share. #8, ‘ABC News’, finished with an average 843,000 viewers. And, #10 was ‘7.30’ which finished with an average 717,000 viewers.
The Special Broadcast Service finished #5 with a 6.4% share.
As you can see, no matter where you are, people were ‘Switching Channels’.
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Thelonious Monk ‘Blue Monk’