‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, August 11, 2015, NBC finished #1 as ‘‘America’s Got Talent’‘ was the top program. BBC One #1 in the UK as ‘New Tricks’ was the top program. Seven finished #1 in Australia but ‘‘Nine News’ was the top program. TV One #1 in New Zealand as ‘Dog Squad’ top program in prime time. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, August 11, 2015 (Posted on August 12, 2015)
The Peacock Network had its biggest summer gun out and fired it. At 8P, ‘America’s Got Talent’ finished with an average 11.18 million viewers and a 6.5/11 as it was the #1 program on Tuesday. Then at 10P, ‘Hollywood Game Night’ finished with 5.27 million viewers and a 3.3/6 as it slipped to #2 in its time slot.
The Tiffany Network had its mix of rerun and new programming on Tuesday, a day it usually dominates in the full season. At 8P, ‘NCIS’, with an episode titled ‘Patience’ finished with an average 8.35 million viewers and a 5.5/10. At 9P, ‘Zoo’ finished with an average 6.68 million viewers and a 4.2/7. And, at 10P, ‘NCIS: New Orleans’ finished with an average 6.08 million viewers and a 4.0/7 as it was #1 in its time slot.
The Alphabet Network brought its new and old mix to the party on Tuesday. At 8P, a rerun of ‘Fresh Off The Boat’ finished with an average 2.51 million viewers and a 1.7/3, as it was the top program on the network on Tuesday in prime time. At 830P, a rerun of ‘Black-ish’ finished with an average 2.13 million viewers and a 1.4/2. Then at 9P, two hours of ‘Extreme Weight Loss’ finished with an average 2.36 million viewers and a 1.5/2. Walt’s World must have been on vacation.
The #1 Hispanic Network in America again finished ahead of FOX on Tuesday. At 8P, ‘Amores con Trampa’ finished with a 1.1/2 HH rating. At 9P, ‘Lo Imperdonable’ continued with a like 1.1/2 HH ratings. At 10P, ‘Yo no Creo en los Hombre’ continued with the same average of 1.1/2 HH rating but could not beat Telemundo’s ‘El Señor de los Cielos’ which had a 1.2/2 HH rating.
The Animal Network of Broadcast was also new and old. At 8P, ‘Are You Smarter Than A 5th Grader?’ finished with an average 2.47 million viewers and a 1.6/3. At 9P, a rerun of ‘Brooklyn Nine-Nine’ finished with an average 1.43 million viewers and a 0.9/1. Then at 930P, a rerun of ‘The Last Man On Earth’ finished with an average 1.18 million viewers and an 0.8/1.
The Little Network That Couldn’t had an all rerun night. At 8P, a rerun of ‘The Flash’ finished with an average 1.12 million viewers and an 0.8/1. And at 9P, ‘iZombie’ finished with an average 800,000 viewers and a 0.6/1.
For The Record
NBC finished #1 Tuesday with an average 9.210 million viewers and a 5.5/10. CBS finished #2 with an average 7.034 million viewers and a 4.6/8. TNT finished #3 with an average 2.662 million viewers. ABC finished #4 with an average 2.345 million viewers and a 1.5/3. FOXNC finished #5 with 2.296 million viewers. Univision finished #6 with an average 2.100 million viewers and a 1.1/2. TBS finished #7 with an average 1.920 million viewers. FOX finished #8 with an average 1.886 million viewers and a 1.7/3. Telemundo finished #9 with an average 1.700 million viewers and a 0.9/2. HGTV finished #10 with an average 1.539 million viewers. The Discovery Channel finished #11 with an average 1.447 million viewers. The History Channel finished #12 with an average 1.280 million viewers. FX finished #13 with an average 1.155 million viewers. Spike TV finished #14 with an average 969,667 viewers. The CW finished #15 with an average 963,000 viewers and a 0.7/1. For the record: Broadcast finished with an average 24.293 million viewers. Cable finished with an average 23.183 million viewers. Cable won the 9P (30.284 million viewers on cable vs 26.452 million viewers on broadcast), 930P (28.663 million viewers on cable vs 26.684 million viewers on broadcast), 10P 23.991 million viewers on cable vs 18.27 million viewers on broadcast) and 1030P (22.44 million viewers cable viewers vs 17.3 million viewers on broadcast) half hours.
Today In TV History
On this date in 1967, The Supremes performed ‘Reflections’ on ‘American Bandstand’.
Cable TV Top Ten Programs on Tuesday, August 11, 2015
#1 Rizzoli & Isles TNT 4.333 million viewers @ 9P
#2 Haves & Have Nots OWN 3.115 million viewers @ 9P
#3 Pretty Little Liars FAM 3.087 million viewers @ 8P
#4 The Kelly File FOXNC 2.678 million viewers @ 9P
#5 The Big Bang Theory TBS 2.607 million viewers @ 930P
#6 The Big Bang Theory TBS 2.489 million viewers @ 9P
#7 The O’Reilly Factor FOXNC 2.479 million viewers @ 8P
#8 Proof TNT 2.322 million viewers @ 10P
#9 Hannity FOXNC 2.232 million viewers @ 10P
#10 Deadliest Catch DISC 2.194 million viewers @ 9P
Millennials Barely Watch Television
Millennials’ media habits are nothing like their parents. While many understand this, it is interesting just how quickly this group has migrated to new devices that may come as a shock. A mere 18% of TV viewing time by adults 18-34 is done through live broadcast or cable TV, according to a new study from SmithGeiger, an entertainment and media research firm, and Net2TV, a streaming video company. The rest of their time is spent with DVRed or online TV content. The study finds that 61% of Millennials’ viewing time is done on digital devices, such as smartphones or tablets. That’s a very high number, considering tablets have only been widely available for five years, and smartphone video quality was spotty up until a few years ago. But the most interesting aspect of the study is simply how fast media habits are changing. It’s a reminder to media people who it’s important to revisit the optimal media mix for campaigns frequently, the report says. Seth Geiger, president and co-founder of SmithGeiger, gave some insight in an article by Diego Vasquez published by MediaLife magazine (073115).
When asked what did you find most interesting or most surprising about this report?, Geiger stated that he thought “these are trends we’ve been talking about for a while, but to see how quickly it has accelerated [is interesting]. The explosion of video consumption on screens, and not just snackable short-form video, but pretty significant degrees of long-form television content being watched across a broad number of platforms is pretty eye-opening. Traditionally highly engaged audiences correlate highly with [advertising] recall and impact. So there’s a direct correlation that the higher-engagement media consumers are also the ones that are most responsive to advertising as well.”
The report notes that nearly all of Millennials’ video viewing time is being spent with digital. He was asked what has sparked this shift, be it a dissatisfaction with what’s on TV, or a propensity for digital devices, or something else? He felt “It’s a combination. Millennials are looking for the ability to choose and have a broad pipe that gives them access to whatever they want to watch on their preferred screen. And increasingly that’s the screen that serves all their needs [not just video]. They’re still consuming a ton of TV content, but it’s not always on a TV screen. Two-thirds of 18-24-year-old consumption is happening in a mobile or PC environment, but a sizable amount is still TV content being watched by these folks. This represents a huge opportunity for the big networks to serve these millennial customers in more places.”
Older demos, adults 35-44, are also spending more time with online than offline video. Why is that? Geiger noted “Again, I think it’s a function of control at this point. Their total TV time is still pretty sizable, about 4 hours, 6 minutes a day with TV. And then another 4 hours, 35 minutes with these other platforms. If you do the math, it’s not serial viewing. There’s some layering that’s going on, very few are watching TV without there also being another screen present.”
People shifting from short- to long-form video viewing online because in part it’s the availability of long-form–people’s favorite shows in that environment. And then the other factor in this, as there are more internet-enabled TVs, folks are finding they can watch on their own time but also be able to have the full-screen experience. There’s still a relationship between screen size and length [of time watching], but that doesn’t mean we aren’t seeing longer-form viewing on a smartphone. The challenge is you may not have the time to watch a full show uninterrupted. But it’s definitely happening.
“There are similarities in viewing patterns online and offline that audiences share. What we’re seeing is offline becoming more like online. So with the particular explosion of streaming content, the control of that environment and the audience’s expectation that they can watch on their schedule, is kind of informing that. Back in the early days of TiVo, we worked with them to look at the impact of time shifting. One of the big takeaways that’s still true is a chunk of ads get skipped, even if there are still some impressions”, added Geiger. “But we also found folks so quickly became comfortable with having control of the environment, that watching in a static linear format became frustrating. Back then you might have one TiVo-enabled TV and all the others were standard set-top boxes. The expectation in the choice and control quickly permeated the landscape. The experience of control in the digital platform is now creating an expectation back to the linear platform.
But let’s be clear, people are still watching a ton of live TV. And there is still very much the appeal of the lean-back, soak-it-in phenomenon. But we’re also seeing a large migration across age groups to want to control and time-shift through streaming.”
Over the top (OTT) represents a significant game change. It means media brands can manage and control their channels. There can still be topical promotions and advertising. There is an effective flow between digital reinforcing live TV. And OTT is the next generation, where channels are managed and programmed, as well as archived. They allow you to look at live content, as well as archived content.
It may not replace linear viewing, but it will reinforce it. In today’s world if one is watching a show that they DVRed in primetime from last week, they are seeing last week’s news promotions or promotions for the next week’s show. But if they are watching last week’s show tonight on OTT, you can dynamically insert advertising for tonight, so it creates a better opportunity for everybody, including the advertiser. This is something we see with a number of studies done within a company’s industry.
Millennials have been raised in a connected world, growing up as the internet as we know it came of age. For them, smartphones are practically an extension of their hand so they want information now, and they want it to be engaging.
Millennials spend more time than any other generation online. Recent research by comScore reported that they spend an average of 96 hours per month surfing the web. The research also stated that they watch 356 online videos per month, nearly 100 more than Generation X.
It is clear that online video is attracting the valuable time and attention of Millennials; however with more than 100 hours of YouTube content being uploaded every minute, the competition for attention is fierce.
Millennials may be the hardest generation to reach with any form of marketing. Their short attention spans and hatred of the hard-sell mean that marketers have to get smart to engage this savvy generation.
This generation is up and coming, so we can expect that these trends will only become more popular in the future. Learning how to produce videos to engage Millennials may be a challenge, but you will reap the rewards of this loyal generation if you succeed.
Ignore the Millennial generation at your own peril.
Social Media News
According to the report, “Customer Service on Twitter Playbook.” more than 95% of consumers say they are influenced by what other people say about brands on social media. With more than 316 million monthly active users and over 500 million tweets per day, Twitter is the leading social media platform for B2B brand mentions according to a study, “B2B Social Media Report” published by Brandwatch.
Why is customer experience important? Customer experience has become an increasing focus in the B2B industry. Survey results published in the spring showed 64% of today’s C-suite executives intend to prioritize their investment in customer experience (CX) over the next three years. Further, the data showed about 59% of executives say that they see better revenue growth as a result of making it a top priority.
Social media in general and Twitter specifically present opportunities for customer engagement. And, engagement is the next step to the sale.
Cinema Top Ten Box Office Leaders for Weekend Aug 7-9, 2015 (Domestic only)
#1 Mission Impossible: Rogue Nation $29,400,000 in 3,988 theaters
#2 Fantastic Four $26,200,000 in 3,995 theaters
#3 The Gift (2015) $12,007,000 in 1,648 theaters
#4 Vacation $ 9,145,000 in 3,430 theaters
#5 Ant-Man $ 7,826,000 in 2,910 theaters
#6 Minions $ 7,400,000 in 3,123 theaters
#7 Ricki & The Flash $ 7,000,000 in 1,603 theaters
#8 Trainwreck $ 6,300,000 in 2,525 theaters
#9 Pixels $ 5,430,000 in 2,864 theaters
#10 Southpaw $ 4,764,000 in 2,274 theaters
Cinema Top Ten Box Office Leaders for Weekend Aug 7-9, 2015 (International)
#1 Mission: Impossible $65,500,000 in 59 territories Paramount
#2 Fantastic Four $34,100,000 in 44 territories FOX
#3 Minions $18,200,000 in 63 territories Universal
#4 Jurassic World $15,100,000 in 64 territories Universal
#5 Monster Hunt $16,400,000 in 6 territories N/A
#6 Veteran $15,200,000 in 1 territory CJE
#7 Inside Out $10,800,000 in 54 territories Disney
#8T Ant-Man $ 9,200,000 in 51 territories Disney
#8T Pixels $ 9,200,000 in 76 territories Sony
#10 The Assassination $ 8,800,000 in 1 territory WGUI
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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Across The Pond
The Big One had ‘New Tricks’ and that was enough to get people watching television again in the summer in the UK as the network finished #1 on Tuesday. At 9P, ‘New Tricks’ topped the ratings outside of soaps on Tuesday as it brought in an average 5.69 million viewers (28.2%), an increase of more than 300,000 viewers from last week’s episode.
The Independent One at 730P presented ‘The Dales’ and it was viewed by 2.0 million viewers (10.8%). At 8P, ‘Love Your Garden’ grew the network’s audience as 2.73 million viewers (14.3%). At 9P, the documentary ‘Abducted’ finished with an average 1.06 million viewers (5.3%).
The Little Two at 730P had ‘Great British Menu’ as it continued with 1.81 million viewers (10.0%). Then at 8P, ‘The House That £100k Built’ slipped a bit with an average 1.77 million viewers (9.2%). Then at 9P, ‘Are Our Kids Tough Enough? Chinese School’ slipped further as an average 1.51 million viewers (7.5%).
The Big Four at 8P presented ‘The Three Day Nanny’ and it drew 1.02 million viewers (5.3%). At 9P, ‘Christian Louboutin: The World’s Most Luxurious Shoes’ increased the audience to 1.31 million viewers (6.5%).
The Viacom Five at 8P had ‘The Dog Rescuers with Alan Davies’ as it finished with an average 1.10 million viewers (5.7%). At 9P, ‘The Great British Benefits Hotel’ kept the audience level with an average 1.10 million viewers (5.4%). Then at 10P, ‘The Boy with Giant Hands’ slipped a bit to an average 1.0 million viewers (6.7%).
The Littlest 4 at 9P presented the world with ‘Tattoo Fixers’ and it drew an average 475,000 viewers (3.2%).
The Second Commercial Network in Australia finished #1 on Tuesday with a 28.9% share of the available audience and it was all because of cats. #3 was ‘Seven News’ with an average 996,000 viewers. #5 was ‘Seven News/Today Tonight’ as it finished with an average 940,000 viewers. Then came #6 as ‘Cats Make You Laugh Out Loud’ as it was the top non-news program of the evening with an average 917,000 viewers. Then #9, ‘Home and Away’ finished with an average 780,000 viewers.
The National Nine Network finished second on Tuesday with a 27.3% share. The #1 program in the nation on Tuesday was ‘Nine News’ with an average 1,111,000 viewers. #2, ‘Nine News 6:30’ finished with an average 1,097,000 viewers, as these were the only programs in Australia on Tuesday to finish with more than 1 million viewers. #4 was ‘A Current Affair’ with 994,000 viewers. Then #8 was ‘The Hotplate’ with an average 839,000 viewers.
The Third Commercial Network in Australia finished #3 with a 20.1% share of the available audience.
The Alphabet Network finished #4 with a 16.9% share. #7 was ‘ABC News’ with an average 854,000 viewers. #10 was ‘Kevin McCloud’s Escape to the Wild’ with an average 696,000 viewers.
The Special Broadcast Service finished #5 on Tuesday with a 6.9% share of the available audience.
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network, Seven, finished #1 again with a 26.9% share of the available audience with four programs in the Top Ten. #3 was ‘Seven News’ with an average 1.044 million viewers. #5, ‘Seven News/Today Tonight’ finished with an average 922,000 viewers. #8 was ‘Home and Away’ with 782,000 viewers. And #10 was ‘Border Security-Australia’s Front Line’ which finished with an average 747,000 viewers.
The National Nine Network finished second on Wednesday, getting edged out with a 26.6% share with four program in the Top Ten. #1 was ‘Nine News 6:30’ with an average 1.134 million viewers. #2 was ‘Nine News’, just 1,000 viewers being the leader with an average 1.133 million viewers. #4 was ‘A Current Affair’ which finished with an average of 1 million viewers, up from the night before. #9 was ‘The Hotplate’ which finished with an average 764,000 viewers.
The Third Commercial Network in Australia finished third with a 20.6% share of the available audience. The top non-news type show was a reality show, #6, ‘The Bachelor Australia’ which finished with an average 922,000 viewers.
The Alphabet Network of Australia finished with a 18.2% share and finished #4. #7 was ‘ABC News’ finished with an average 810,000 viewers.
The Special Broadcast Service finished #5 with a 7.7% share of the available audience.
The Mighty One in New Zealand finished #1 on Tuesday. The #1 program on Tuesday at 6P was ‘One News’ which finished with an average 837,080 viewers. At 7P, ‘Seven Sharp’ finished with an average 573,660 viewers. AT 730P, ‘Dog Squad’ finished with an average 577,320 viewers. At 8P, ‘Purina Pound Pups To Dog Stars’ finished with an average 497,550 viewers. Then at 830P, CBS’ ‘The Mentalist’ finished with an average 290,920 viewers.
The Three finished #2 on Tuesday as it had at 7P, ‘Story’ as it drew 249,260 viewers. At 730P, ‘Road Madness’ finished with 294,490 viewers. At 805P, ‘Gold Coast Cops’ finished with the network high on Tuesday with 327,760 viewers. Then at 830P, ‘Humans’ finished with an average 251,670 viewers.
The Big Two in New Zealand finished #3. At 7P, ‘Shortland Street’ which finished with an average 416,000 viewers and was the top program on the network on Tuesday. At 730P, ‘Reno Rumble’ finished with 193,150 viewers. At 905P, the movie ‘Men In Black’ finished with an average 125,010 viewers.
The Premo NZ finished with #4 in Prime time on Tuesday. At 7P, ‘The Crowd Goes Wild’ finished with an average 28,810 viewers. At 730P, ‘Mythbusters’ finished with an average 57,750 viewers. At 830P, ‘Dragon’ finished with 74,000 viewers.
The Tiny 4 finished #5 in Prime Time on Tuesday. At 7P, FOX’s ‘The Simpsons’ finished with 47,480 viewers. then at 730P, The CW’s ‘America’s Next Top Model’ finished with an average 36,950 viewers.
As you can see, no matter where you are, people were ‘Switching Channels’.
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:
Sydney Wayser ‘Come Aboard’