‘It’s All About Screens.’ This is the Daily Diary of Screens. On Monday, August 10, 2015, NBC finished #1 as ‘‘American Ninja Warrior’‘ was the top program. BBC One #1 in the UK as ‘Fake Britain’ was the top program. Nine finished #1 in Australia as ‘‘Nine News’ was the top program. TV One #1 in New Zealand as ‘The Force’ top program. TUESDAY AUSTRALIAN & NEW ZEALAND OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, August 10, 2015 (Posted on August 11, 2015)
The Peacock Network finished #1 on Monday, on top for the second night in a row in prime time. At 8P, ‘American Ninja Warriors’ powered through another first day of the week with an average 7.00 million viewers. At 10P, ‘Running Wild with Bear Grylls’ finished with an average 4.01 million viewers.
The Tiffany Network finished #2 on Monday, a position it will probably remain in during the Fall as ‘Monday Night Football’ on ESPN will surely dominate. It was an all-rerun Monday for The Tiff. At 8P, a rerun of ‘2 Broke Girls’ finished with an average 4.97 million viewers. At 830P, a surprisingly strong rerun of ‘The Odd Couple’ finished with an average 4.24 million viewers. At 9P, a rerun of ‘Scorpion’ finished with an average 5.21 million viewers. Then at 10P, the new power at 10P, ‘NCIS: Los Angeles’, with an episode titled ‘Traitor’, finished #1 in the time slot and #2 for the evening with an average 6.14 million viewers.
The Alphabet Network didn’t do so well on Monday. At 8P, ‘Bachelor In Paradise’ finished with an average 5.01 million viewers, good for #2 in the time slot but just barely ahead of the waitresses at The Tiff. Then at 9P, ‘Bachelor In Paradise-After Paradise’ dropped like a lead weight with an average 3.34 million viewers. Are you ready for a free-fall? Then at 10P, ‘The Whispers’ finished with an average 2.69 million viewers and thus Walt’s World finished in third on Monday.
The Animal Network of Broadcast finished #4 on Monday as dancing just wasn’t a fav on this date. At 8P, ‘So You Think You Can Dance?’ was more like ‘So You Think You Want To Watch These People Dancing? as it finished with an average 3.43 million viewers.
The Little Network That Couldn’t almost did. It only needed 98,000 more viewers and it would have beaten FOX. At 8P, ‘Penn & Teller: Fool Us’ finished with a 2.35 million viewers. Then at 9P, ‘Whose Line Is It Anyway?’ finished with 1.80 million viewers. But at 930P, ‘ Significant Mother’ dropped like a bomb with only 810,000 viewers, losing almost a million viewers in a half hour.
For The Record
NBC finished #1 with an average 6.002 million viewers. CBS finished #2 with an average 5.319 million viewers. ABC finished with an average 3.679 million viewers. FOX finished with an average 3.426 million viewers. Univision finished with an average 1.933 million viewers. The CW finished with an average 1.836 million viewers. Telemundo finished with an average 1.600 million viewers.
Today In TV History
On this date in 1948, ‘ABC Network News and Views’ premiered. It was ABC’s first regularly scheduled nightly newscast. Formed in 1943, out of the former ‘NBC Blue Network’ The Alphabet Network was the last of the big three to have a nightly newscast. The program was one of just two hours of programming on this date on the network. No evidence of this first newscast can be found.
Millennials Barely Watch Television
Millennials’ media habits are nothing like their parents. While many understand this, it is interesting just how quickly this group has migrated to new devices that may come as a shock. A mere 18% of TV viewing time by adults 18-34 is done through live broadcast or cable TV, according to a new study from SmithGeiger, an entertainment and media research firm, and Net2TV, a streaming video company. The rest of their time is spent with DVRed or online TV content. The study finds that 61% of Millennials’ viewing time is done on digital devices, such as smartphones or tablets. That’s a very high number, considering tablets have only been widely available for five years, and smartphone video quality was spotty up until a few years ago. But the most interesting aspect of the study is simply how fast media habits are changing. It’s a reminder to media people who it’s important to revisit the optimal media mix for campaigns frequently, the report says. Seth Geiger, president and co-founder of SmithGeiger, gave some insight in an article by Diego Vasquez published by MediaLife magazine (073115).
When asked what did you find most interesting or most surprising about this report?, Geiger stated that he thought “these are trends we’ve been talking about for a while, but to see how quickly it has accelerated [is interesting]. The explosion of video consumption on screens, and not just snackable short-form video, but pretty significant degrees of long-form television content being watched across a broad number of platforms is pretty eye-opening. Traditionally highly engaged audiences correlate highly with [advertising] recall and impact. So there’s a direct correlation that the higher-engagement media consumers are also the ones that are most responsive to advertising as well.”
The report notes that nearly all of Millennials’ video viewing time is being spent with digital. He was asked what has sparked this shift, be it a dissatisfaction with what’s on TV, or a propensity for digital devices, or something else? He felt “It’s a combination. Millennials are looking for the ability to choose and have a broad pipe that gives them access to whatever they want to watch on their preferred screen. And increasingly that’s the screen that serves all their needs [not just video]. They’re still consuming a ton of TV content, but it’s not always on a TV screen. Two-thirds of 18-24-year-old consumption is happening in a mobile or PC environment, but a sizable amount is still TV content being watched by these folks. This represents a huge opportunity for the big networks to serve these millennial customers in more places.”
Older demos, adults 35-44, are also spending more time with online than offline video. Why is that? Geiger noted “Again, I think it’s a function of control at this point. Their total TV time is still pretty sizable, about 4 hours, 6 minutes a day with TV. And then another 4 hours, 35 minutes with these other platforms. If you do the math, it’s not serial viewing. There’s some layering that’s going on, very few are watching TV without there also being another screen present.”
People shifting from short- to long-form video viewing online because in part it’s the availability of long-form–people’s favorite shows in that environment. And then the other factor in this, as there are more internet-enabled TVs, folks are finding they can watch on their own time but also be able to have the full-screen experience. There’s still a relationship between screen size and length [of time watching], but that doesn’t mean we aren’t seeing longer-form viewing on a smartphone. The challenge is you may not have the time to watch a full show uninterrupted. But it’s definitely happening.
“There are similarities in viewing patterns online and offline that audiences share. What we’re seeing is offline becoming more like online. So with the particular explosion of streaming content, the control of that environment and the audience’s expectation that they can watch on their schedule, is kind of informing that. Back in the early days of TiVo, we worked with them to look at the impact of time shifting. One of the big takeaways that’s still true is a chunk of ads get skipped, even if there are still some impressions”, added Geiger. “But we also found folks so quickly became comfortable with having control of the environment, that watching in a static linear format became frustrating. Back then you might have one TiVo-enabled TV and all the others were standard set-top boxes. The expectation in the choice and control quickly permeated the landscape. The experience of control in the digital platform is now creating an expectation back to the linear platform.
But let’s be clear, people are still watching a ton of live TV. And there is still very much the appeal of the lean-back, soak-it-in phenomenon. But we’re also seeing a large migration across age groups to want to control and time-shift through streaming.”
Over the top (OTT) represents a significant game change. It means media brands can manage and control their channels. There can still be topical promotions and advertising. There is an effective flow between digital reinforcing live TV. And OTT is the next generation, where channels are managed and programmed, as well as archived. They allow you to look at live content, as well as archived content.
It may not replace linear viewing, but it will reinforce it. In today’s world if one is watching a show that they DVRed in primetime from last week, they are seeing last week’s news promotions or promotions for the next week’s show. But if they are watching last week’s show tonight on OTT, you can dynamically insert advertising for tonight, so it creates a better opportunity for everybody, including the advertiser. This is something we see with a number of studies done within a company’s industry.
Millennials have been raised in a connected world, growing up as the internet as we know it came of age. For them, smartphones are practically an extension of their hand so they want information now, and they want it to be engaging.
Millennials spend more time than any other generation online. Recent research by comScore reported that they spend an average of 96 hours per month surfing the web. The research also stated that they watch 356 online videos per month, nearly 100 more than Generation X.
It is clear that online video is attracting the valuable time and attention of Millennials; however with more than 100 hours of YouTube content being uploaded every minute, the competition for attention is fierce.
Millennials may be the hardest generation to reach with any form of marketing. Their short attention spans and hatred of the hard-sell mean that marketers have to get smart to engage this savvy generation.
This generation is up and coming, so we can expect that these trends will only become more popular in the future. Learning how to produce videos to engage Millennials may be a challenge, but you will reap the rewards of this loyal generation if you succeed.
Ignore the Millennial generation at your own peril.
Social Media News
According to the report, “Customer Service on Twitter Playbook.” more than 95% of consumers say they are influenced by what other people say about brands on social media. With more than 316 million monthly active users and over 500 million tweets per day, Twitter is the leading social media platform for B2B brand mentions according to a study, “B2B Social Media Report” published by Brandwatch.
Why is customer experience important? Customer experience has become an increasing focus in the B2B industry. Survey results published in the spring showed 64% of today’s C-suite executives intend to prioritize their investment in customer experience (CX) over the next three years. Further, the data showed about 59% of executives say that they see better revenue growth as a result of making it a top priority.
Social media in general and Twitter specifically present opportunities for customer engagement. And, engagement is the next step to the sale.
Cinema Top Ten Box Office Leaders for Weekend Aug 7-9, 2015 (Domestic only)
#1 Mission Impossible: Rogue Nation $29,400,000 in 3,988 theaters
#2 Fantastic Four $26,200,000 in 3,995 theaters
#3 The Gift (2015) $12,007,000 in 1,648 theaters
#4 Vacation $ 9,145,000 in 3,430 theaters
#5 Ant-Man $ 7,826,000 in 2,910 theaters
#6 Minions $ 7,400,000 in 3,123 theaters
#7 Ricki & The Flash $ 7,000,000 in 1,603 theaters
#8 Trainwreck $ 6,300,000 in 2,525 theaters
#9 Pixels $ 5,430,000 in 2,864 theaters
#10 Southpaw $ 4,764,000 in 2,274 theaters
Cinema Top Ten Box Office Leaders for Weekend Aug 7-9, 2015 (International)
#1 Mission: Impossible $65,500,000 in 59 territories Paramount
#2 Fantastic Four $34,100,000 in 44 territories FOX
#3 Minions $18,200,000 in 63 territories Universal
#4 Jurassic World $15,100,000 in 64 territories Universal
#5 Monster Hunt $16,400,000 in 6 territories N/A
#6 Veteran $15,200,000 in 1 territory CJE
#7 Inside Out $10,800,000 in 54 territories Disney
#8T Ant-Man $ 9,200,000 in 51 territories Disney
#8T Pixels $ 9,200,000 in 76 territories Sony
#10 The Assassination $ 8,800,000 in 1 territory WGUI
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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Across The Pond
The Big One won the night on one of the slowest television evenings of the year as at 730P, 'Fake Britain' topped the night outside of the soaps with 2.98 million viewers (15.5%). Then at 830P, a rerun of 'Sherlock' finished with an average 2.70 million viewers (13.2%).
The Little Two at 730P had ‘Great British Menu’ and it continued with an average 1.30 million viewers (6.8%). Then at 8P, ‘University Challenge’ brought the network their top program on the evening with an average 2.79 million viewers (13.5%). At 830P, ‘Only Connect’ slipped a bit with 2.04 million viewers (9.6%). Then at 9P, the final episode of ‘Life in Squares’ dropped to only 760,000 viewers (3.8%).
The Independent One at 8P presented ‘Vet School’ and it brought in an average 2.31 million viewers (11.1%). Then at 9P, ‘Travel Guides’ finished as the top program of the night on the Big Indy with an average 2.35 million viewers (11.8%).
The Big Four at 8P had ‘Flying to the Ends of the Earth’ and it averaged 1.02 million viewers (4.9%). At 9P, ’24 Hours in Police Custody’ brought in the top audience of the night on the network with 1.58 million viewers (7.9%). At 10P, ‘Brits Behind Bars’ was seen by an average 1.11 million viewers (7.5%).
The Viacom Five at 8P began with ‘Stop! Roadworks Ahead’ and it pulled in an average 806,000 viewers (3.8%). At 9P, ‘Ben Fogle: New Lives in the Wild’ boosted the audience to 1.48 million viewers (7.4%), the top program of the night on the network. Then at 10P, CBS’ ‘Under the Dome’ followed and dropped a million viewers on the way as it could only manage an audience of 419,000 viewers (2.8%).
The Little Four at 9P kicked off ‘Made in Chelsea: Los Angeles’ as it brought in 375,000 viewers (1.9%). Obviously the audience like bikini’s rather than police got bad as is evidenced in the programming below.
The Big Water Bird thought it had a winner in HBO’s ‘True Detective’ but by the season finale, it understood it didn’t have what the audience wanted. The drama loaded with stars, at 9P concluded with only 85,000 viewers (0.8%).
Network Nine powered to #1 again, this time on Monday with a powerful 30.0% share of the available audience with 5 programs in the Top 10. #1 was ‘Nine News’ with an average 1.208 million viewers. #2 was ‘Nine News 6:30’ and it finished with an average 1.140 million viewers. #5, ‘A Current Affair’ finished with an average 1.003 million viewers. #6 was ‘The Hotplate’ which finished with an average 952,000 viewers. And, #7, ‘House Husbands’ finished with an average 855,000 viewers.
The Nation’s Second Commercial Network finished second again, this time with a 25.8% share. #3 was ‘Seven News’ with 1.021 million viewers. And, #4 had ‘Seven News/Today Tonight’ with 1,005 million viewers.
The Alphabet Network in Australia finished #3 with a 20.3% share. #8 was ‘ABC News’ with 853,000 viewers. #9 was ‘7.30’ which finished with an average 834,000 viewers. And, #10 was ‘Australia Story’ which finished with an average 800,000 viewers.
The Third Commercial Network in Australia with a 17.9% share.
The Special Broadcast Service finished with a 6.1% share of the available audience.
*TUESDAY AUSTRALIA OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 on Tuesday with a 28.9% share of the available audience and it was all because of cats. #3 was ‘Seven News’ with a average 996,000 viewers. #5 was ‘Seven News/Today Tonight’ as it finished with an average 940,000 viewers. Then came #6 as ‘Cats Make You Laugh Out Loud’ as it was the top non-news program of the evening with an average 917,000 viewers. Then #9, ‘Home and Away’ finished with an average 780,000 viewers.
The National Nine Network finished second on Tuesday with a 27.3% share. The #1 program in the nation on Tuesday was ‘Nine News’ with an average 1,111,000 viewers. #2, ‘Nine News 6:30’ finished with an average 1,097,000 viewers, as these were the only programs in Australia on Tuesday to finish with more than 1 million viewers. #4 was ‘A Current Affair’ with 994,000 viewers. Then #8 was ‘The Hotplate’ with an average 839,000 viewers.
The Third Commercial Network in Australia finished #3 with a 20.1% share of the available audience.
The Alphabet Network finished #4 with a 16.9% share. #7 was ‘ABC News’ with an average 854,000 viewers. #10 was ‘Kevin McCloud’s Escape to the Wild’ with an average 696,000 viewers.
The Special Broadcast Service finished #5 on Tuesday with a 6.9% share of the available audience.
New Zealand’s TV One finished #1 on Monday. The most watched program in the country was at 6P, ‘One News’ with 804,970 viewers. In prime time, at 7P, ‘Seven Sharp’ finished with an average 469,290 viewers. Then at 730P, ‘Border Security’ brought in 566,000 viewers. At 805P, ‘The Force’ finished with an average 649,000 viewers, and finished as the top prime time program on Monday.
Two at 7P presented ‘Shortland Street’ and it finished with 442,680 viewers. At 8P, ‘Reno Rumble’ finished with an average 176,590 viewers. At 910P, ‘Tabitha Takes Over’ finished with 134,750 viewers.
Three at 730P, ‘MasterChef New Zealand’ finished with an average 203,360 viewers. At 835P, ‘Shark Tank’ finished with an average 127,930 viewers.
Four at 7P, ‘The Simpsons’ finished with an average 46,550 viewers. At 830P, ‘Land of the Lost’ finished with 78,100 viewers.
Prime’s top program of the evening was ‘Prime News’ at 530P with an average 154,960 viewers. At 730P, ‘Animal Airport’ finished with an average 46,000 viewers. then at 805P, ‘Bondi Rescue’ finished with 43,000 viewers. AT 830P, ’60 Minutes’ finished with Prime’s prime time high of 79,340 viewers. At 930P, ‘Mayday’ finished with an average 56,030 viewers.
*TUESDAY NEW ZEALAND OVERNIGHT TV RATINGS
The Mighty One in New Zealand finished #1 on Tuesday. The #1 program on Tuesday at 6P was ‘One News’ which finished with an average 837,080 viewers. At 7P, ‘Seven Sharp’ finished with an average 573,660 viewers. AT 730P, ‘Dog Squad’ finished with an average 577,320 viewers. At 8P, ‘Purina Pound Pups To Dog Stars’ finished with an average 497,550 viewers. Then at 830P, CBS’ ‘The Mentalist’ finished with an average 290,920 viewers.
The Three finished #2 on Tuesday as it had at 7P, ‘Story’ as it drew 249,260 viewers. At 739P, ‘Road Madness’ finished with 294,490 viewers. At 805P, ‘Gold Coast Cops’ finished with the network high on Tuesday with 327,760 viewers. Then at 830P, ‘Humans’ finished with an average 251,670 viewers.
The Big Two in New Zealand finished #3. At 7P, ‘Shortland Street’ which finished with an average 416,000 viewers and was the top program on the network on Tuesday. At 730P, ‘Reno Rumble’ finished with 193,150 viewers. At 905P, the movie ‘Men In Black’ finished with an average 125,010 viewers.
The Premo NZ finished with #4 in Prime time on Tuesday. At 7P, ‘The Crowd Goes Wild’ finished with an average 28,810 viewers. At 730P, ‘Mythbusters’ finished with an average 57,750 viewers. At 830P, ‘Dragon’ finished with 74,000 viewers.
The Tiny 4 finished #5 in Prime Time on Tuesday. At 7P, FOX’s ‘The Simpsons’ finished with 47,480 viewers. then at 730P, The CW’s ‘America’s Next Top Model’ finished with an average 36,950 viewers.
As you can see, no matter where you are, people were ‘Switching Channels’.
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Sydney Wayser-‘Dirty Work’