‘It’s All About Screens.’ This is the Daily Diary of Screens. On Friday, August 6, 2015, CBS finished #1 as ‘‘Blue Bloods’‘ was the top program. BBC One #1 in the UK as ‘Ripper Street’ was the top program. Nine finished #1 in Australia as ‘‘Nine News 6:30’ was the top program. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Friday, August 7, 2015 (Posted on August 8, 2015)
The Tiffany Network brought out its normal Friday night lineup in the summer, with a trio of dramas that move the network back to the top. At 8P, a rerun of ‘Elementary’ with an episode titled ‘E ‘Imi pon’ (‘Searching for the Truth’), finished with an average 3.44 million viewers. And once again at 9P, the dynamic duo of ‘Hawaii Five-0’ and ‘Blue Bloods’ powered the network to first place beginning with a rerun of ‘Hawaii Five-0’ brought us back to Valentine’s Day and drew an average 4.97 million viewers. The at 10P, a rerun of ‘Blue Bloods’ with an episode titled, ‘In The Box’ finished with an average 5.33 million viewers.
The Alphabet Network finished second on Friday. At 8P, a rerun of ‘Shark Tank’ finished with an average 4.37 million viewers to finished #1 in its time slot. Then at 9P, ‘What Would You Do?’ finished with an average 4.075 million viewers. At 10P, ’20/20′ finished with 3.95 million viewers.
The Peacock Network finished third. At 8P, a rerun of ‘America’s Got Talent’ finished with an average 3.81 million viewers. At 9P, a rerun of ‘Dateline’ finished with an average 4.085 million viewers. Then at 10P, an other rerun of ‘Dateline’ finished with an average 5.15 million viewers to finished #2 in the time slot.
The Animal Network of Broadcast had at 8P, a rerun of ‘MasterChef’ and finished with an average 1.665 million viewers. At 9P, a rerun of ‘Gotham’ finished with an average of 993,500 viewers.
The Little Network That Couldn’t almost did. At 8P, ‘Masters of Illusion’ finished with an average 1.32 million viewers. At 830P, a rerun of ‘Whose Line Is It Anyway?’ finished with an average 1.07 million viewers. Then at 9P, a rerun of ‘Penn & Teller: Fool Us’ pushed up to #4 in the time slot with an average 1.25 million viewers.
For The Record
CBS finished #1 on Friday with an average 4.58 million viewers. NBC finished #2 with an average 4.35 million viewers. ABC finished third with an average 4.13 million viewers. FOX finished with an average 1.33 million viewers. The CW finished with an average 1.22 million viewers.
Today In TV History
On this date in 1956, one of the original American television networks, The Dumont Network made its final telecast. It was a boxing match. DuMont produced more than 20,000 television episodes during the decade from 1946 to 1956. Because the shows were created prior to the launch of Ampex’s electronic videotape recorder in late 1956, all of them were initially broadcast live in black and white, then recorded on film kinescope for reruns and for West Coast rebroadcasts. By the early 1970s, their vast library of 35mm and 16mm kinescopes eventually wound up in the hands of ABC, who reportedly disposed of all of them in New York City’s East River to make room for more recent-vintage videotapes in a warehouse. Other kinescopes were put through a silver reclaiming process, because of the microscopic amounts of silver that made up the emulsion of black-and-white film during this time. It is estimated that only about 350 complete DuMont television shows survive today, the most famous being virtually all of Jackie Gleason’s Honeymooners comedy sketches.
Mobile To Drive Huge 20% Increase In Online Video Viewing in 2016
How much more content can we watch? New findings from ZenithOptimedia suggest the average amount time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016. The growth in video consumption is being driven by the rapid rise of smartphone and tablet penetration across the globe, together with the resulting changes in consumer behaviour. Video consumption on mobile devices is forecast to grow by 43.9% in 2015 and 34.8% in 2016. Meanwhile, video consumption on non-mobile devices will continue to grow, though at more moderate rates, increasing by 9.5% in 2015 and 6.5% in 2016.
ZenithOptimedia expects mobile to become the main platform for viewing online video next year. In 2012 mobile devices accounted for 22.9% of time spend watching online video worldwide. By 2014, this proportion had risen to 40.1%, and Zenith expects it to reach 52.7% in 2016 and 58.1% in 2017.
ZenithOptimedia also predicts that the number of people regularly watching traditional, linear TV will peak this year, and will start to decline for the first time in 2016. The report states that the number of regular linear TV viewers will rise 3.1% in 2015 but then shrink by 1.9% in 2016 and 0.9% in 2017.
TV Campaigns Extend Reach Via Facebook Ads
Facebook has seen success with video ad placements, and recent research indicates that TV advertisers are leveraging the social network to stretch the reach of their campaigns. According to March 2015 research by Nielsen for Facebook IQ, Facebook helps advertisers running television campaigns target younger age segments that are harder to reach on TV. Facebook-only entertainment ad campaigns in the US reached 13.4% of the 18-to-24 targeted age group, or nearly a quarter of overall reach among the demographic. Cross-platform campaigns delivered an average reach of 15.5%, or almost 27% of the total. Meanwhile, among those ages 25 to 34, cross-platform ads reached 14.0% of the targeted age group and Facebook-only campaigns about 10%, representing 22.3% and nearly 15% of total campaign reach, respectively. The boosts are particularly significant when one considers that nearly seven in 10 people reached on Facebook of all ages fell in the 18-to-34 range, vs. 26% share of those on TV, emphasizing the huge reach advertisers can gain among these younger demographics by going beyond television.
Video continues to expand its share of both mobile and total Facebook ad dollars. According to research from Nanigans, video increased its share of overall Facebook ad spending worldwide by 23% between Q1 2015 and Q2 2015, from 13% to 16%. Growth was even more impressive when it came to mobile ads, where video’s portion of spending rose by 40% quarter over quarter, from 15% to 21%.
According to Kinetic Social, video’s share of Facebook ad dollars is larger in the US, where the format accounted for almost 27% of advertiser spend on the social network in Q2 2015. While this was slightly lower than its 28.0% share in Q1 2015, it was nearly double the portion it grabbed in Q4 2014 and more than triple that in Q2 2014. Overall, eMarketer estimated in April 2015 that Facebook ad spending worldwide would jump nearly 35% this year to reach $15.50 billion. At the same time, we forecast that Facebook mobile internet ad revenues would hit $11.01 billion globally in 2015, up 48.4% year over year.
Cinema Top Ten Box Office Leaders for Weekend Aug 7-9, 2015 (Domestic only) Friday
#1 Fantastic Four $11,300,000 in 3,995 theaters
#2 Mission Impossible: Rogue Nation $ 8,200,000 in 3,988 theaters
#3 The Gift (2015) $ 4,100,000 in 1,648 theaters
#4 Vacation $ 2,655,000 in 3,430 theaters
#5 Ant-Man $ 2,256,000 in 2,910 theaters
#6 Ricki & The Flash $ 2,250,000 in 1,603 theaters
#7 Minions $ 2,200,000 in 3,123 theaters
#8 Trainwreck $ 1,900,000 in 2,525 theaters
#9 Pixels $ 1,600,000 in 2,864 theaters
#10 Southpaw $ 1,338,000 in 2,274 theaters
Coming This Weekend To A Theater Near You
‘Ricki And The Flash’ Starring Meryl Streep, Sebastian Stan, Kevin Kline and Mamie Gummer
‘Shaun The Sheep Movie’ Starring…animated sheep
‘The Fantastic Four’ Starring Kate Mara, Tim Blake Nelson, Jamie Bell and Toby Kebbell
‘The Gift’ Starring Jason Bateman, Joel Edgerton, Rebecca Hall and David Denman
‘Cop Car’ Starring Kevin Bacon, Camryn Manheim, Sheriff Kretzer and James Freedson-Jackson
‘Dark Places’ Starring Charlize Theron, Nicholas Hoult, Chloë Moretz and Tye Sheridan
‘Kahlil Gibran’s The Prophet’ Starring Liam Neeson, John Krasinski, Alfred Molina and Salma Hayek
‘The Runner’ Starring Nicolas Cage, Sarah Paulson, Connie Nielsen and Peter Fonda
‘The Diary Of A Teenage Girl’ Kristen Wiig, Christopher Meloni, Alexander Skarsgård and Bel Powley
‘Enchanted Kingdom‘ Starring Idris Elba, Hayley Joanne Bacon and India Dale-Hill
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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Across The Pond
The Big One had ‘Ripper Street’ and that secured a ratings victory for the second successive week on Friday. At 7P, ‘Animal Super Parents’ finished with 2.29 million viewers (13.5%). Then at 830P, ‘Would I Lie to You’ drew an average 2.8 million viewers (14.3%. At 9P, the Victorian crime thriller, ‘Ripper Street’ was seen by an average audience of 3.38 million viewers (18.3%). Following the news, the night ended at 1045P with ‘Room 101’ pulling in an average 2.06 million viewers (17.2%).
The Independent One presented at 8P, ‘Gino’s Italian Escape: A Taste of the Sun’ was ITV’s highest rated show outside of soaps, bringing in 2.27 million viewers (12.4%). Then at 9P,’BBQ Champ’ and it continued with slightly lower figures than last week as only 1.76 million viewers tuned in on Friday (9.5%).
The Little Two at 7P brought us ‘The Hairy Bikers’ Asian Adventure’ and it was seen by 760,000 viewers (4.6%). Then, at 730P, ‘Great British Menu’ brought the audience level back up as it entertained 1.2 million viewers (6.8%). At 8P, ‘Mastermind’ returned with 1.7 million viewers (9.3%). Next, ‘Gardeners’ World’ brought in an average 1.91 million viewers (9.8%). The, ‘The Great British Bake Off: Extra Slice’ topped the evening on Little Two with 2.13 million viewers (11.4%). Then at 930P, ‘Rick Stein: From Venice to Istanbul’ finished off the night with 1.42 million viewers (8.3%). All in all, it was an excellent night to be a programmer at Two. No pink slip.
The Big Four had the network’s most popular show on Friday anchor the evening as at 9P, ‘8 out of 10 Cats Does Countdown’ brought in 1.39 million viewers on a slowish Friday for a 7.5% share of the available audience. At 10P, ‘The Last Leg’ was about the same with 1.31 million viewers (9.1%). But after that, ‘Celebrity Fifteen to One’ dropped like a rock as it was seen by only 770,000 viewers (4.1%).
The Little Four presented ‘Sinatra: All or Nothing at All’ and it finished with an average audience of 878,000 viewers (4.8%) as this HBO special made its way across The Pond. And, it was good enough to bury the Viacom Five into the basement.
The Viacom Five audience is awaiting ‘Celebrity Big Brother’ but until that time, it is dying on this Friday and finished in the basement. The best the network could offer was ‘The Best of Bad TV’ and only 628,000 insomniacs bothered to watch (3.5%). Then, something called ‘Weather Terror’ continued as 507,000 viewers forgot to turn the TV off as 2.7% of the available audience was probably watching the test pattern. What this network needs is Les Moonves and Kelly Kahl.
UK Viewers Are Changing
Time Spent Online Doubles Over Decade, But TV Still King
Increasingly, smartphones and tablets are boosting time online, according to Ofcom’s 2015 communications market report, which has more than doubled over the last decade. Tablet penetration reached 54% in the UK, Ellen Hammett reported in Mediatel 08.06.15. Last year also saw the biggest increase in time spent online in a decade, with internet users spending more than three and a half hours longer online each week compared with the previous year.
But, despite growth in online viewing, TV still reaches the overwhelming majority of people, with 92% of the UK watching TV each week (down -1% year on year) for 3 hours and 40 minutes a day on average – 11 minutes less per day compared with 2013.
However, while the UK population is spending a little less time in front of the box.
The National Nine Network won again as it finished with a 36.0% share with five programs finishing in the Top Ten. The #1 program was ‘Nine News 6:30’ with an average 1.026 million viewers. #2 was ‘Nine News’ with 1,020,000 viewers. Then #3 was ‘A current Affair’ with an average 869,000 viewers. #8 was ‘Friday Night NRL Live’ with an average 676,000 viewers. And #10 was ‘Hot Seat’ with 587,000 viewers.
The Second Commercial Network in Australia finished second with a 29.2% share. #4 was ‘Seven News’ with an average 841,000 viewers. #5 was ‘Seven News/Today Tonight’ and it pulled in 755,000 viewers. #7, ‘Better Homes and Gardens’ finished with 677,000 viewers.
The Alphabet Network in Australia finished #3 with a 14.9% share of the available audience. #6 was ‘ABC News’ with 694,000 viewers.
The Third Commercial Network in Australia finished fourth with a 14.3% share. #9, ‘Family Feud’ finished with 604,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 5.7% share.
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network in Australia finished #1 on Saturday with a 31.4% share of the available audience as it was the home of football. While #3 was ‘Seven News Saturday’ with 803,000 viewers #10 was ‘Seven’s AFL: Saturday Night Football’ which drew an average 353,000 viewers.
The National Nine Network finished second with a 21.9% share. #2 was ‘Nine News Saturday’ with an average 842,000 viewers. #8 was ‘Getaway’ which finished with an average 384,000 viewers.
The Alphabet Network in Australia finished with a20.9% share of the available audience. And the #1 program in Australia was ‘ABC News Saturday’ with 872,000 viewers. The top drama of the evening was #4, ‘Father Brown’ with an average 783,000 viewers. #5 was a rerun of ‘New Tricks’ with an average 612,000 viewers. #6 was ‘Gardening Australia’ with 508,000 viewers.
The Third Commercial Network in Australia finished with a 19.8% share as rugby ruled. #7 was ‘Rugby: 2015 Bledisloe Cup-Game 1 Post Match Live’ which drew an average 457,000 viewers. Then the match was #9 as ‘Rugby: 2015 Bledisloe Cup-Game 1 Live’ had an average 372,000 viewers with Australia 27 New Zealand 19.
The Special Broadcast Service in Australia finished #5 Saturday with a 6.0% share of the available audience
Seven & Nine Battle In Court
Seven and Nine have appeared in court today over similarities between reality cooking programs ‘My Kitchen Rules’ and ‘The Hotplate’, as Seven looks to have its rival removed from air.
In proceedings at the federal court today, Seven claimed Nine’s The Hotplate was identical to its My Kitchen Rules show in editing that created dramatic tension and its use of stereotype couples from states, according to reports from The Australian. The paper is also reporting that Seven lawyers said The Hotplate was an attempt by Nine to undo its copyright over the My Kitchen Rules format. “The very thing it is intended to do is destroy and appropriate the format which My Kitchen Rules has controlled for six years,” lawyers for Seven said.
The proceedings come as ‘The Hotplate’ begins to pick up speed with TV audiences reaching its highest audience last night with a metro viewership of 944,000 according to overnight OzTam figures. Meanwhile Seven’s latest reality launch, ‘Restaurant Revolution’ has dropped to 522,000 viewers last night, since its launch audience of 676,000 last week.
Yesterday a spokesperson from Seven pointed to the similarities in format as to why it was brining the matter to court. “Channel Nine’s on-air promotions for its program had a strange sense of deja vu,” a spokesperson said. “We then saw it. We believe Nine has appropriated Seven’s ‘My Kitchen Rules’ original format and related production elements, and contravened copyright. That’s why we’re in court.”
As you can see, in or out of court, people were ‘Switching Channels’.
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Azar Lawrence with McCoy Tyner