‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, August 5, 2015, FOX News Channel finished #1 as ‘‘The Republican Debate’‘ was the top program. ITV #1 in the UK as ‘Emmerdale’ was the top program. Nine finished #1 in Australia as ‘‘Nine News’ was the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, August 6, 2015 (Posted on August 7, 2015)
FOX News Channel
Murdoch’s News Network finished #1 on Thursday behind the behemoth known as the first presidential candidate debate of the year. At 8P, ‘The O’Reilly Factor’ finished with an average 6.581 million viewers for #2 in the time slot. Then at 9P, in a two-hour look, ‘The Republican Party Presidential Candidate Debate’ held in Cleveland, OH, brought in an average 23.997 million viewers which was good for a 16.0 ratings.
The Tiffany Network finished #2 on Thursday with reruns and reality. At 8P, a rerun of ‘The Big Bang Theory’ finished #1 for the evening with an average 7.22 million viewers and a 4.9/9. At 830P, ‘Mom’ dropped a bit and finished with an average 5.69 million viewers and a 3.5/6. Then the reality hit, ‘Big Brother’ jumped back to #1 in its time slot with an average 6.15 million viewers and a 3.9/6. At 10P, the drama, ‘Under the Dome’ finished with an average 3.87 million viewers and a 2.6/5.
The Peacock Network came in second Thursday with something news and a couple of hours of old. At 8P, the new episode of ‘Food Fighters’ finished with an average 3.71 million viewers and a 2.5/4. Then at 9P, two hours of reruns of ‘Dateline’ which came in with an average 4.98 million viewers and a 3.3/5.
The Alphabet Network presented an all original programming evening on Thursday and got buried. At 8P, ‘Astronaut Wives Club’ finished with an average 3.60 million viewers and a 2.8/5. At 9P, ‘Mistresses’ dropped with an average 2.53 million viewers and a 2.2/3. Then at 10P, ‘Rookie Blue’ drew an average 3.06 million viewers and a 2.3/3.
The Animal Network of Broadcast had all reruns on Thursday. At 8P, a rerun of ‘Boom’ finished with an average 2.31 million viewers and a 1.5/3. Then at 9P, a rerun of ‘Bones’ finished with an average 2.39 million viewers and a 1.6/3.
The Little Network That Couldn’t nearly didn’t show. AT 8P, ‘Beauty and the Beast’ drew an average 810,000 viewers and a 0.7/1. At 9P, a rerun of ‘Dates’ finished with an average 480,000 viewers and a 0.4/1. Then at 930P, the final episode of ‘Dates’ finished with 460,000 and a 0.3/0. That’s called nobody cares.
The Laugh Factory Network had one of the highest rated nights in its history as at 10P, the finale of ‘The Daily Show starring Jon Stewart’ finished with an average 3.5 million viewers.
For The Record
FOX News Channel finished #1 Thursday with an average 18.192 million viewers. CBS finished #2 on Thursday with an average 5.492 million viewers and a 3.5/6. NBC finished with an average 4.556 million viewers and a 3.0/5. ABC finished with an average 3.062 million viewers and a 2.4/4. FOX finished with an average 2.349 million viewers and a 1.5/3. Univision finished with an average 2.079 million viewers and a 1.1/2. Telemundo finished with an average 1.6 million viewers and a 0.9/2. The CW finished with an average 657,000 viewers and a 0.5/1.
Today In TV History
On this date in 1941, WNBT-TV (WNBC) broadcast the first audience-participation program, ‘Play The Game’ which was a version of the game Charades. It was presented by Dr. Harvey Zorbaugh. It was the first panel show and game show on television. It later appeared on the Dumont Network as a regularly scheduled program on September 24, 1946. It jumped to ABC August 20, 1948. Celebrity panelists during the DuMont Network run included Ireene Wicker, Ray Knight, and Will Mullin. There were also audience participation segments during which viewers were invited to call in their guesses to the charades being presented. No known episodes of the program exist from any of the three networks.
Cable Top Ten TV Programs in Prime Time on Thursday
#1 GOP Pres Debate FOXNC 23.997 million viewers @ 850P
#2 The O’Reilly Factor FOXNC 6.581 million viewers @ 8P
#3 Descendants DSNY 2.570 million viewers @ 9P
#4 Mountain Men HIST 2.441 million viewers @ 9P
#5 WWE Smackdown SYFY 2.405 million viewers @ 8P
#6 The Big Bang Theory TBS 2.163 million viewers @ 1030P
#7 The Big Bang Theory TBS 2.143 million viewers @ 10P
#8 American Dad ADSM 1.952 million viewers @ 1030P
#9 American Dad ADSM 1.840 million viewers @ 10P
#10 Alone HIST 1.803 million viewers @ 1003P
Broadcast Morning Show TV Ratings (July 2015)
ABC’s ‘Good Morning America’ continued to lead the morning broadcast television ratings in July with an average 4.468 million viewers. NBC’s ‘Today’, still struggle from the debacle it created last year, drew an average 4.076 million viewers.
CBS’ ‘CBS This Morning’ continued with its news heavy programming with an average 3.156 million viewers.
Mobile To Drive Huge 20% Increase In Online Video Viewing in 2016
How much more content can we watch? New findings from ZenithOptimedia suggest the average amount time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016. The growth in video consumption is being driven by the rapid rise of smartphone and tablet penetration across the globe, together with the resulting changes in consumer behaviour. Video consumption on mobile devices is forecast to grow by 43.9% in 2015 and 34.8% in 2016. Meanwhile, video consumption on non-mobile devices will continue to grow, though at more moderate rates, increasing by 9.5% in 2015 and 6.5% in 2016.
ZenithOptimedia expects mobile to become the main platform for viewing online video next year. In 2012 mobile devices accounted for 22.9% of time spend watching online video worldwide. By 2014, this proportion had risen to 40.1%, and Zenith expects it to reach 52.7% in 2016 and 58.1% in 2017.
ZenithOptimedia also predicts that the number of people regularly watching traditional, linear TV will peak this year, and will start to decline for the first time in 2016. The report states that the number of regular linear TV viewers will rise 3.1% in 2015 but then shrink by 1.9% in 2016 and 0.9% in 2017.
TV Campaigns Extend Reach Via Facebook Ads
Facebook has seen success with video ad placements, and recent research indicates that TV advertisers are leveraging the social network to stretch the reach of their campaigns. According to March 2015 research by Nielsen for Facebook IQ, Facebook helps advertisers running television campaigns target younger age segments that are harder to reach on TV. Facebook-only entertainment ad campaigns in the US reached 13.4% of the 18-to-24 targeted age group, or nearly a quarter of overall reach among the demographic. Cross-platform campaigns delivered an average reach of 15.5%, or almost 27% of the total. Meanwhile, among those ages 25 to 34, cross-platform ads reached 14.0% of the targeted age group and Facebook-only campaigns about 10%, representing 22.3% and nearly 15% of total campaign reach, respectively. The boosts are particularly significant when one considers that nearly seven in 10 people reached on Facebook of all ages fell in the 18-to-34 range, vs. 26% share of those on TV, emphasizing the huge reach advertisers can gain among these younger demographics by going beyond television.
Video continues to expand its share of both mobile and total Facebook ad dollars. According to research from Nanigans, video increased its share of overall Facebook ad spending worldwide by 23% between Q1 2015 and Q2 2015, from 13% to 16%. Growth was even more impressive when it came to mobile ads, where video’s portion of spending rose by 40% quarter over quarter, from 15% to 21%.
According to Kinetic Social, video’s share of Facebook ad dollars is larger in the US, where the format accounted for almost 27% of advertiser spend on the social network in Q2 2015. While this was slightly lower than its 28.0% share in Q1 2015, it was nearly double the portion it grabbed in Q4 2014 and more than triple that in Q2 2014. Overall, eMarketer estimated in April 2015 that Facebook ad spending worldwide would jump nearly 35% this year to reach $15.50 billion. At the same time, we forecast that Facebook mobile internet ad revenues would hit $11.01 billion globally in 2015, up 48.4% year over year.
Top Ten Box Office for Weekend 31 July-2 August 2015 (Domestic Only)
#1 Mission: Impossible-Rogue Nation $56,400,000 in 3,956 theaters
#2 Vacation $14,850,000 in 3,411 theaters
#3 Ant-Man $12,619,000 in 3,322 theaters
#4 Minions $12,200,000 in 3,575 theaters
#5 Pixels $10,400,000 in 3,723 theaters
#6 Trainwreck $ 9,700,000 in 2,690 theaters
#7 Southpaw $ 7,519,000 in 2,772 theaters
#8 Paper Towns $ 4,600,000 in 3,031 theaters
#9 Inside Out $ 4,517,000 in 1,904 theaters
#10 Jurassic World $ 3,800,000 in 1,912 theaters
Top Ten Box Office for Weekend 31 July-2 August 2015 (International)
#1 Mission: Impossible …$65,000,000 in 41 territories
#2 Minions $39,100,000 in 63 territories
#3 Monster Hunt$27,000,000 in 6 territories
#4 Ant-Man $20,000,000 in 51 territories
#5 Pixels $19,800,000 in 75 territories
#6 Inside Out $17,800,000 in 52 territories
#7 Vacation $14,850,000 in 1 territory
#8 Assassination $12,700,000 in 1 territory
#9 Dynasty Woman: Yang … $9,000,000 in 1 territory
#10 Wild City $8,500,000 in 1 territory
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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Across The Pond
The Independent One had ‘Emmerdale’ and that allowed it to top the ratings with both of its dramatic episodes on Thursday evening. AT 7P, ‘Emmerdale’ drew an average 6.08 million viewers (a whopping 34.3% share of the available audience) as an explosion at the village hall led to a grisly death for Val Pollard and Ross Barton was killed by his brother Pete. AT 8P, ‘Emmerdale’ increased the audience to 6.45 million viewers (33.3%).
The Big One went East. At 730P, ‘EastEnders’ gained an average 6 million viewers (32.7%).
The Big Four presented at 630P, ‘Hollyoaks’ as it was seen by 678,000 viewers (4.5%).
The Viacom Five at 6P presented ‘Home and Away’ and it drew 466,000 viewers (3.4%). At 630P, ‘First Look’ drew 299,000 viewers (2.0%).
The Little Three had a rerun at 10P of ‘EastEnders’ as it pulled in 344,000 viewers (2.1%).
UK Viewers Are Changing
Time Spent Online Doubles Over Decade, But TV Still King
Increasingly, smartphones and tablets are boosting time online, according to Ofcom’s 2015 communications market report, which has more than doubled over the last decade. Tablet penetration reached 54% in the UK, Ellen Hammett reported in Mediatel 08.06.15. Last year also saw the biggest increase in time spent online in a decade, with internet users spending more than three and a half hours longer online each week compared with the previous year.
But, despite growth in online viewing, TV still reaches the overwhelming majority of people, with 92% of the UK watching TV each week (down -1% year on year) for 3 hours and 40 minutes a day on average – 11 minutes less per day compared with 2013.
However, while the UK population is spending a little less time in front of the box.
As reported by tech blog The Verge, ‘Sky News’ livestream of the Republican presidential candidate debates was pulled from YouTube yesterday and replaced with a copyright takedown notice. And whose copyright was Sky News infringing? That would be Fox News, the US channel which is, like Sky, part of Rupert Murdoch’s globe-spanning media empire. The glitch looks like a simple technical error, rather than a full-on legal dispute or someone at Sky forgetting to tell Fox they were going to provide the evening of light entertainment to those outside the US.
The National Nine Network finished back on top, Thursday in Australia with a huge 36.1% share of the available audience. And the #1 program was ‘Nine News’ with an average 1.053 million viewers. #2 was ‘Nine news 6:30’ with an average 1.034 million viewers. Together, the Nine News programs were the only programs to reach over 1 million viewers on Thursday. #6 was ‘A Current Affair’ with an average 839,000 viewers.
The Second Commercial Network in Australia finished #2 with a 24.0% average. #3 was ‘Seven News’ which finished nearly 180,000 viewers behind the leader as it finished with an average 873,000 viewers. #4 was ‘Seven News/Today Tonight’ with an average 854,000 viewers. #9 was ‘Home and Away’ with an average 746,000 viewers.
The Third Commercial Network in Australia finished third with a 19.1% share of the available audience. #8 was ‘The Bachelor Australia’ which delivered an average 794,000 viewers.
The Alphabet Network of Australia finished #4 with an average 14.5% share. #7 was ‘ABC News’ which finished with 796,000 viewers. And, #10 was ‘7.30’ which delivered 653,000 viewers.
The Jewel Network in Australia had the #5 program as ‘The Ashes: Fourth Test-England vs Australia Session 1-D1’ drew a solid 848,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 6.3% share of the available audience.
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
The National Nine Network won again as it finished with a 36.0% share with five programs finishing in the Top Ten. The #1 program was ‘Nine News 6:30’ with an average 1.026 million viewers. #2 was ‘Nine News’ with 1,020,000 viewers. Then #3 was ‘A current Affair’ with an average 869,000 viewers. #8 was ‘Friday Night NRL Live’ with an average 676,000 viewers. And #10 was ‘Hot Seat’ with 587,000 viewers.
The Second Commercial Network in Australia finished second with a 29.2% share. #4 was ‘Seven News’ with an average 841,000 viewers. #5 was ‘Seven News/Today Tonight’ and it pulled in 755,000 viewers. #7, ‘Better Homes and Gardens’ finished with 677,000 viewers.
The Alphabet Network in Australia finished #3 with a 14.9% share of the available audience. #6 was ‘ABC News’ with 694,000 viewers.
The Third Commercial Network in Australia finished fourth with a 14.3% share. #9, ‘Family Feud’ finished with 604,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 5.7% share.
Seven & Nine Battle In Court
Seven and Nine have appeared in court today over similarities between reality cooking programs ‘My Kitchen Rules’ and ‘The Hotplate’, as Seven looks to have its rival removed from air.
In proceedings at the federal court today, Seven claimed Nine’s The Hotplate was identical to its My Kitchen Rules show in editing that created dramatic tension and its use of stereotype couples from states, according to reports from The Australian. The paper is also reporting that Seven lawyers said The Hotplate was an attempt by Nine to undo its copyright over the My Kitchen Rules format. “The very thing it is intended to do is destroy and appropriate the format which My Kitchen Rules has controlled for six years,” lawyers for Seven said.
The proceedings come as ‘The Hotplate’ begins to pick up speed with TV audiences reaching its highest audience last night with a metro viewership of 944,000 according to overnight OzTam figures. Meanwhile Seven’s latest reality launch, ‘Restaurant Revolution’ has dropped to 522,000 viewers last night, since its launch audience of 676,000 last week.
Yesterday a spokesperson from Seven pointed to the similarities in format as to why it was brining the matter to court. “Channel Nine’s on-air promotions for its program had a strange sense of deja vu,” a spokesperson said. “We then saw it. We believe Nine has appropriated Seven’s ‘My Kitchen Rules’ original format and related production elements, and contravened copyright. That’s why we’re in court.”
As you can see, in or out of court, people were ‘Switching Channels’.
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