‘It’s All About Screens.’ This is the Daily Diary of Screens. On Wednesday, August 4, 2015, CBS finished #1 as NBC’s ‘‘America’s Got Talent’‘ was the top program. BBC One was #1 in the UK as the season premiere of ‘The Great British Bake Off’ was the top program in the world. Seven finished #1 in Australia but Nine’s ‘‘Nine News’ was the top program. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Wednesday, August 5, 2015 (Posted on August 6, 2015)
The Tiffany Network finished #1 in a close battle on Wednesday with an all original programming block, one of the few during the summer at Black Rock. At 8P, ‘Big Brother’ finished with an average 4.60 million viewers. At 9P, an episode of ‘Extant’ finished with an average 4.73 million viewers, #1 in the time slot. Then at 10P, ‘Extant’ finished with an average 4.87 million viewers and again, #1 in the time slot.
The Peacock Network gave it a massive effort to win on Wednesday also with an all original schedule. At 8P ‘America’s Got Talent: World’s Got Talent’ finished with an average 6.88 million viewers and finished #1 in its time slot. Then the premiere of the comedy ‘Mr. Robinson’ finished with an average 4.60 million viewers, a surprisingly good finished for a new program, ranking #2 in the time slot. Then at 930P, like NBC always does, over milks a good thing by running another episode back-to-back rather than letting fans await for another episode and build water-cooler talk to build an audience, as only 3.79 million viewers watched the second episode. At 10P, ‘Last Comic Standing’ rebuilt the audience and drew an average 4.70 million viewers. Like a baseball pitcher trying to get just one more out, the Sarnoff Siti Staffers didn’t quite make the right pitch, made a mistake, and lost the evening’s battle. All it takes is just one mistake and you can count on 30 Rock to make it.
The Animal Network of Broadcast finished #3 on Wednesday with, you guessed it, an all original programming schedule. At 8P, ‘MasterChef’ pulled in an average 4.82 million viewers. Then at 9P, ‘Home Free’ finished with an average 2.83 million viewers.
The Alphabet Network finished fourth because it didn’t have an all original programmed evening or nobody really cared about what was on that network. At 8P, a rerun of ‘The Middle’ drew an average of 3.94 million viewers, good for 4th in the time slot. Then at 830P, a rerun of ‘The Goldbergs’ drew an average of even less, 3.15 million viewers. At 9P, a rerun of ‘Modern Family’ finished with an average 3.44 million viewers. At 930P, the fourth rerun of the night had ‘Black-ish’ which finished with an average 3.32 million viewers. Then at 10P, an original episode of a program really nobody cares about except for friends and relatives of the people who appear on the program, ‘Celebrity Wife Swap’ finished with an average 3.01 million viewers. The Minions of Walt’s World didn’t get the message.
The Little Network That Couldn’t tried with premiere night. At 8P, the season premiere of ‘America’s Next Top Model’ finished with an average 1.17 million viewers. Then at 9P, the series premiere of ‘A Wicked Offer’ finished with an average 720,000 viewers. Perhaps the programmers didn’t get the message at 9P.
For The Record
CBS finished #1 on Wednesday with an average 5.397 million viewers. NBC finished a close second with an average 5.258 million viewers. FOX finished #3 with an average 3.858 million viewers. ABC finished with an average 3.312 million viewers. Univision finished with an average 2.142 million viewers. Telemundo finished with an average 1.600 million viewers. The CW finished with an average 947,000 viewers.
Today In TV History
On this date in 2000, it was announced that Ice-T would play a detective on the NBC TV series ‘Law & Order: Special Victims Unit’.
Cable Top Ten TV Programs on Wednesday
#1 American Pickers HIST 2.907 million viewers @ 9P
#2 The Big Bang Theory TBS 2.734 million viewers @ 10P
#3 The Big Bang Theory TBS 2.603 million viewers @ 1030P
#4 The Big Bang Theory TBS 2.538 million viewers @ 930P
#5 American Dad ADSM 2.249 million viewers @ 1030P
#6 The Big Bang Theory TBS 2.140 million viewers @ 9P
#7 Suits USA 2.083 million viewers @ 9P
#8 Duck Dynasty AEN 2.072 million viewers @ 9P
#9 American Dad ADSM 2.032 million viewers
Mobile To Drive Huge 20% Increase In Online Video Viewing in 2016
How much more content can we watch? New findings from ZenithOptimedia suggest the average amount time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016. The growth in video consumption is being driven by the rapid rise of smartphone and tablet penetration across the globe, together with the resulting changes in consumer behaviour. Video consumption on mobile devices is forecast to grow by 43.9% in 2015 and 34.8% in 2016. Meanwhile, video consumption on non-mobile devices will continue to grow, though at more moderate rates, increasing by 9.5% in 2015 and 6.5% in 2016.
ZenithOptimedia expects mobile to become the main platform for viewing online video next year. In 2012 mobile devices accounted for 22.9% of time spend watching online video worldwide. By 2014, this proportion had risen to 40.1%, and Zenith expects it to reach 52.7% in 2016 and 58.1% in 2017.
ZenithOptimedia also predicts that the number of people regularly watching traditional, linear TV will peak this year, and will start to decline for the first time in 2016. The report states that the number of regular linear TV viewers will rise 3.1% in 2015 but then shrink by 1.9% in 2016 and 0.9% in 2017.
TV Campaigns Extend Reach Via Facebook Ads
Facebook has seen success with video ad placements, and recent research indicates that TV advertisers are leveraging the social network to stretch the reach of their campaigns. According to March 2015 research by Nielsen for Facebook IQ, Facebook helps advertisers running television campaigns target younger age segments that are harder to reach on TV. Facebook-only entertainment ad campaigns in the US reached 13.4% of the 18-to-24 targeted age group, or nearly a quarter of overall reach among the demographic. Cross-platform campaigns delivered an average reach of 15.5%, or almost 27% of the total. Meanwhile, among those ages 25 to 34, cross-platform ads reached 14.0% of the targeted age group and Facebook-only campaigns about 10%, representing 22.3% and nearly 15% of total campaign reach, respectively. The boosts are particularly significant when one considers that nearly seven in 10 people reached on Facebook of all ages fell in the 18-to-34 range, vs. 26% share of those on TV, emphasizing the huge reach advertisers can gain among these younger demographics by going beyond television.
Video continues to expand its share of both mobile and total Facebook ad dollars. According to research from Nanigans, video increased its share of overall Facebook ad spending worldwide by 23% between Q1 2015 and Q2 2015, from 13% to 16%. Growth was even more impressive when it came to mobile ads, where video’s portion of spending rose by 40% quarter over quarter, from 15% to 21%.
According to Kinetic Social, video’s share of Facebook ad dollars is larger in the US, where the format accounted for almost 27% of advertiser spend on the social network in Q2 2015. While this was slightly lower than its 28.0% share in Q1 2015, it was nearly double the portion it grabbed in Q4 2014 and more than triple that in Q2 2014. Overall, eMarketer estimated in April 2015 that Facebook ad spending worldwide would jump nearly 35% this year to reach $15.50 billion. At the same time, we forecast that Facebook mobile internet ad revenues would hit $11.01 billion globally in 2015, up 48.4% year over year.
Top Ten Box Office for Weekend 31 July-2 August 2015 (Domestic Only)
#1 Mission: Impossible-Rogue Nation $56,400,000 in 3,956 theaters
#2 Vacation $14,850,000 in 3,411 theaters
#3 Ant-Man $12,619,000 in 3,322 theaters
#4 Minions $12,200,000 in 3,575 theaters
#5 Pixels $10,400,000 in 3,723 theaters
#6 Trainwreck $ 9,700,000 in 2,690 theaters
#7 Southpaw $ 7,519,000 in 2,772 theaters
#8 Paper Towns $ 4,600,000 in 3,031 theaters
#9 Inside Out $ 4,517,000 in 1,904 theaters
#10 Jurassic World $ 3,800,000 in 1,912 theaters
Top Ten Box Office for Weekend 31 July-2 August 2015 (International)
#1 Mission: Impossible …$65,000,000 in 41 territories
#2 Minions $39,100,000 in 63 territories
#3 Monster Hunt$27,000,000 in 6 territories
#4 Ant-Man $20,000,000 in 51 territories
#5 Pixels $19,800,000 in 75 territories
#6 Inside Out $17,800,000 in 52 territories
#7 Vacation $14,850,000 in 1 territory
#8 Assassination $12,700,000 in 1 territory
#9 Dynasty Woman: Yang … $9,000,000 in 1 territory
#10 Wild City $8,500,000 in 1 territory
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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Across The Pond
The Big One had the big bake off, ready to rise again, as it was #1 in the UK on Wednesday. At 8P saw the highly anticipated launch of the sixth season of the BBC’s unstoppable runaway hit ‘The Great British Bake Off’ as another pack of 12 determined contestants entered the tent of with dreams in their eyes set on baking dominance. It debuted with a staggering 9.3 million viewers with a 43% share, and finished as the top program of the night…anywhere. That’s 43% of the available audience tuning in to a baking show, folks. It peaked at 10 million viewers. Then at 9P, ‘Earth’s Natural Wonders’ drew 4.5 million viewers with a 23% share. Note: ‘TGBBO’ is a phenom. It has literally built, over the first five years, an audience which built from 2 million on BBC 2 to over 12 million for last year’s finale on BBC One. Marry Berry for PM.
The Independent One had at 8P, the ‘very last’ episode of long-running miniseries ‘Foyle’s War’, with the two hour repeat from January of this year brought in 2.0 million viewers and a 10% share. Morale: Don’t compete against Marry Berry.
The Viacom Five at 8P had ‘The Nightmare Neighbour Next Door’ and it brought in an average 1.6 million viewers and a 7% share. Later, ‘Undercover Benefits Cheat’ drew a network high on Wednesday of 1.8 million viewers and a 10% share.
The Little Two at 8P presented ‘Horizon’ with a story CBS’ ’60 Minutes’ covered last year regarding space junk with an episode titled ‘The Trouble with Space Junk’, as it drew 1.0 million viewers and a 5% share. At 9P, ‘Signed, Sealed, Delivered: Inside the Post Office’ dropped to 771,000 viewers and a 4% share. Next, ‘One Born Every Minute’ was watched by an average 1.3 million and a 7% share.
The Big Four slipped on Wednesday, as at 8P, ‘Kirstie’s Fill Your House For Free’ could only bring in 766,000 viewers and a 4% share.
The Second Commercial Network stopped Nine’s two day run as it became #1 by a whisker, winning with a 26.8% share of the available audience on Wednesday. The ratings favorite, Seven, had four programs in the Top Ten as #3 was ‘Seven News’ with 1.007 million viewers. #6 was ‘Seven News/Today Tonight’ with 909,000 viewers. #9 was ‘Home and Away’ with 773,000 viewers. And finally, #10 was ‘Border Security-Australia’s Front Line’ which delivered an average 753,000 viewers.
The National Nine Network finished #2 by just 0.2%, finishing the evening with a 26.6% share. #1, however, was still ‘Nine News’ with an average 1.113 million viewers. #2 was ‘Nine News 6:30’ and it finished with an average 1.073 million viewers. #4 was ‘A Current Affair’ and it drew 945,000 viewers. Finally, the fourth program in the Top Five was #5, ‘A Current Affair’ with an average 913,000 viewers. And yet they did NOT finished #1 for the evening.
The Third Commercial Network in Australia finished third on Wednesday with an 18.9% share, beating ABC by 0.2% share. Tied for #7 was ‘The Bachelor Australia’ as it finished with an average 805,00 viewers.
The Alphabet Network in Australia finished #4 with an 18.7% share. #7 was ‘ABC News’ with an average 805,000 viewers.
The Special Broadcast Service finished with an 8.9% share of the available audience.
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
The National Nine Network finished back on top, Thursday in Australia with a huge 36.1% share of the available audience. And the #1 program was ‘Nine News’ with an average 1.053 million viewers. #2 was ‘Nine news 6:30’ with an average 1.034 million viewers. Together, the Nine News programs were the only programs to reach over 1 million viewers on Thursday. #6 was ‘A Current Affair’ with an average 839,000 viewers.
The Second Commercial Network in Australia finished #2 with a 24.0% average. #3 was ‘Seven News’ which finished nearly 180,000 viewers behind the leader as it finished with an average 873,000 viewers. #4 was ‘Seven News/Today Tonight’ with an average 854,000 viewers. #9 was ‘Home and Away’ with an average 746,000 viewers.
The Third Commercial Network in Australia finished third with a 19.1% share of the available audience. #8 was ‘The Bachelor Australia’ which delivered an average 794,000 viewers.
The Alphabet Network of Australia finished #4 with an average 14.5% share. #7 was ‘ABC News’ which finished with 796,000 viewers. And, #10 was ‘7.30’ which delivered 653,000 viewers.
The Jewel Network in Australia had the #5 program as ‘The Ashes: Fourth Test-England vs Australia Session 1-D1’ drew a solid 848,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 6.3% share of the available audience.
Seven & Nine Battle In Court
Seven and Nine have appeared in court today over similarities between reality cooking programs ‘My Kitchen Rules’ and ‘The Hotplate’, as Seven looks to have its rival removed from air.
In proceedings at the federal court today, Seven claimed Nine’s The Hotplate was identical to its My Kitchen Rules show in editing that created dramatic tension and its use of stereotype couples from states, according to reports from The Australian. The paper is also reporting that Seven lawyers said The Hotplate was an attempt by Nine to undo its copyright over the My Kitchen Rules format. “The very thing it is intended to do is destroy and appropriate the format which My Kitchen Rules has controlled for six years,” lawyers for Seven said.
The proceedings come as ‘The Hotplate’ begins to pick up speed with TV audiences reaching its highest audience last night with a metro viewership of 944,000 according to overnight OzTam figures. Meanwhile Seven’s latest reality launch, ‘Restaurant Revolution’ has dropped to 522,000 viewers last night, since its launch audience of 676,000 last week.
Yesterday a spokesperson from Seven pointed to the similarities in format as to why it was brining the matter to court. “Channel Nine’s on-air promotions for its program had a strange sense of deja vu,” a spokesperson said. “We then saw it. We believe Nine has appropriated Seven’s ‘My Kitchen Rules’ original format and related production elements, and contravened copyright. That’s why we’re in court.”
As you can see, in or out of court, people were ‘Switching Channels’.
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