‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, August 3, 2015, NBC finished #1 as ‘‘America’s Got Talent’‘ was the top program. BBC One was #1 in the UK as ‘New Tricks’ was the top program. Nine finished #1 in Australia as ‘‘Nine News’ was the top program. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, August 4, 2015 (Posted on August 5, 2015)
The Peacock Network won again on Tuesday, something it probably will not be able to accomplish when the season begins in the Fall. At 8P, ‘America’s Got Talent’ finished with an average 9.99 million viewers and a 6.6 rating and an 11 share of the available audience as it was #1 on the evening. At 10P, ‘Hollywood Game Night’ finished with an average 4.38 million viewers and a 2.9/5.
The Tiffany Network finished #2 on Tuesday with a schedule of reruns sandwiching an original program. First off at 8P, a rerun of the world’s #1 TV drama, ‘NCIS’ fished with the network’s high of 7.10 million viewers and a 4.5/8. Then at 9P, an original airing of ‘Zoo’ finished with an average 5.95 million viewers and a 4.0/7. At 10P, a rerun of ‘NCIS: New Orleans’ finished with an average 5.05 million viewers and a 3.6/6.
The Alphabet Network finished third on Tuesday with an all music salute. At 8P, ‘CMA Music Festival: Country’s Night to Rock’ ran all night long in prime time and finished with an average 5.19 million viewers and a 3.3/6 as it finished down -23% from the year previous. It was a schedule filler.
The Animal Network of Broadcasting nearly died on Tuesday. At 8P, ‘Are You Smarter Than a 5th Grader’ proved that it wasn’t as it only drew 2.17 million viewers and a 1.6/3. At 9P, as the network had cancelled Ryan Seacrest’s ‘Knock Knock Live’ last week, it put in two rerun episodes of ‘Last Man Standing’ and it drew an average 1.28 million viewers and a 1.0/2. Murdoch’s Minions are dead.
The Little Network That Couldn’t did die on Tuesday. At 8P, a rerun of ‘The Flash’ finished with an average 1.25 million viewers and a 0.8/2. Then at 9P, a rerun of ’iZombie’ finished with an 750,000 average viewers and a 0.5/1.
For The Record
NBC finished #1 on Tuesday with an average 8.121 million viewers and a 5.3/9. CBS finished #2 with an average 6.021 million viewers and a 4.0/7. ABC finished with an average 5.188 million viewers and a 3.3/6. Univision finished with an average 1.895 million viewers and a 1.1/2. FOX finished with an average 1.723 million viewers and a 1.3/2. The CW finished with an average 999,000 viewers and a 0.6/1.
Today In TV History
On this date in 1976, NBC-TV aired ‘The Beach Boys: It’s O.K.’ The show was a 15th anniversary special for the group.
Cable TV Top Ten Programs on Tuesday, August 04 2015
#1 Rizzoli & Isles TNT 4.226 million viewers @ 9P
#2 Haves * Have Nots OWN 3.172 million viewers @ 9P
#3 The O’Reilly Factor FOXNC 2.919 million viewers @ 8P
#4 The Kelly File FOXNC 2.450 million viewers @ 9P
#5 Deadliest Catch DISC 2.335 million viewers @ 9P
#6 The Big Bang Theory TBSC 2.307 million viewers @ 930P
#7 American Dad ADSM 2.294 million viewers @ 1030P
#8 American Dad ADSM 2.078 million viewers @ 10P
#9 The Big Bang Theory TBSC 2.071 million viewers @ 9P
#10 Pretty Little Liars FAM 2.031 million viewers @ 8P
Mobile To Drive Huge 20% Increase In Online Video Viewing in 2016
How much more content can we watch? New findings from ZenithOptimedia suggest the average amount time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016. The growth in video consumption is being driven by the rapid rise of smartphone and tablet penetration across the globe, together with the resulting changes in consumer behaviour. Video consumption on mobile devices is forecast to grow by 43.9% in 2015 and 34.8% in 2016. Meanwhile, video consumption on non-mobile devices will continue to grow, though at more moderate rates, increasing by 9.5% in 2015 and 6.5% in 2016.
ZenithOptimedia expects mobile to become the main platform for viewing online video next year. In 2012 mobile devices accounted for 22.9% of time spend watching online video worldwide. By 2014, this proportion had risen to 40.1%, and Zenith expects it to reach 52.7% in 2016 and 58.1% in 2017.
ZenithOptimedia also predicts that the number of people regularly watching traditional, linear TV will peak this year, and will start to decline for the first time in 2016. The report states that the number of regular linear TV viewers will rise 3.1% in 2015 but then shrink by 1.9% in 2016 and 0.9% in 2017.
TV Campaigns Extend Reach Via Facebook Ads
Facebook has seen success with video ad placements, and recent research indicates that TV advertisers are leveraging the social network to stretch the reach of their campaigns. According to March 2015 research by Nielsen for Facebook IQ, Facebook helps advertisers running television campaigns target younger age segments that are harder to reach on TV. Facebook-only entertainment ad campaigns in the US reached 13.4% of the 18-to-24 targeted age group, or nearly a quarter of overall reach among the demographic. Cross-platform campaigns delivered an average reach of 15.5%, or almost 27% of the total. Meanwhile, among those ages 25 to 34, cross-platform ads reached 14.0% of the targeted age group and Facebook-only campaigns about 10%, representing 22.3% and nearly 15% of total campaign reach, respectively. The boosts are particularly significant when one considers that nearly seven in 10 people reached on Facebook of all ages fell in the 18-to-34 range, vs. 26% share of those on TV, emphasizing the huge reach advertisers can gain among these younger demographics by going beyond television.
Video continues to expand its share of both mobile and total Facebook ad dollars. According to research from Nanigans, video increased its share of overall Facebook ad spending worldwide by 23% between Q1 2015 and Q2 2015, from 13% to 16%. Growth was even more impressive when it came to mobile ads, where video’s portion of spending rose by 40% quarter over quarter, from 15% to 21%.
According to Kinetic Social, video’s share of Facebook ad dollars is larger in the US, where the format accounted for almost 27% of advertiser spend on the social network in Q2 2015. While this was slightly lower than its 28.0% share in Q1 2015, it was nearly double the portion it grabbed in Q4 2014 and more than triple that in Q2 2014. Overall, eMarketer estimated in April 2015 that Facebook ad spending worldwide would jump nearly 35% this year to reach $15.50 billion. At the same time, we forecast that Facebook mobile internet ad revenues would hit $11.01 billion globally in 2015, up 48.4% year over year.
Top Ten Box Office for Weekend 31 July-2 August 2015 (Domestic Only)
#1 Mission: Impossible-Rogue Nation $56,400,000 in 3,956 theaters
#2 Vacation $14,850,000 in 3,411 theaters
#3 Ant-Man $12,619,000 in 3,322 theaters
#4 Minions $12,200,000 in 3,575 theaters
#5 Pixels $10,400,000 in 3,723 theaters
#6 Trainwreck $ 9,700,000 in 2,690 theaters
#7 Southpaw $ 7,519,000 in 2,772 theaters
#8 Paper Towns $ 4,600,000 in 3,031 theaters
#9 Inside Out $ 4,517,000 in 1,904 theaters
#10 Jurassic World $ 3,800,000 in 1,912 theaters
Top Ten Box Office for Weekend 31 July-2 August 2015 (International)
#1 Mission: Impossible …$65,000,000 in 41 territories
#2 Minions $39,100,000 in 63 territories
#3 Monster Hunt$27,000,000 in 6 territories
#4 Ant-Man $20,000,000 in 51 territories
#5 Pixels $19,800,000 in 75 territories
#6 Inside Out $17,800,000 in 52 territories
#7 Vacation $14,850,000 in 1 territory
#8 Assassination $12,700,000 in 1 territory
#9 Dynasty Woman: Yang … $9,000,000 in 1 territory
#10 Wild City $8,500,000 in 1 territory
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
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Across The Pond
The Big One at 7P began with ‘Rip Off Britain’ and it brought in an average 3.60 million viewers to win the time slot. Then at 9P, ‘New Tricks’ topped the ratings outside of the soaps with a solid 5.37 million viewers (25.5%).
The Independent One brought back Cilla. But first at 8P, ‘Love Your Garden’ brought in an average 3.16 million viewers. Then at 9P, an hour-long tribute ‘The One and Only Cilla Black’, which featured an introduction for her friend, Paul O’Grady’ brought in an average 3.35 million viewers and a 15.8% share of the available audience. Then at 1040P, a rerun of Sheridan Smith’s drama ‘Cilla’ brought in an average 1.23 million viewers (11.7%).
The Little Two at 730P presented ‘Great British Menu’ and it delivered an average 1.73 million viewers (8.4%). At 8P, ‘The House That £100k Built’ brought in 1.70 million viewers (8.7%). At 9P, ‘Are Our Kids Tough Enough? Chinese School’ finished as the top program of the night on Two with an average 1.82 million viewers (8.6%).
The Viacom Five at 8P, had ‘The Dog Rescuers with Alan Davies’ and it was seen by an average 1.13 million viewers (5.8%). AT 9P, ‘Can’t Pay? Benefits Special’ pulled in an average audience of 1.45 million viewers (6.9%). At 10P, ‘Botched Up Bodies’ brought in an average 785,000 viewers (5.0%).
The Big four at 8P presented ‘The Three Day Nanny’ and it brought in an average 960,000 viewers (4.9%). At 9P, ‘Hunt for the Arctic Ghost Ship’ jumped up and drew an average 1.45 million viewers (6.9%).
The Tiny E at 10P presented ‘Tattoo Fixers’ and it drew an average 422,000 viewers (2.8%).
The National Nine Network in Australia finished #1 again on Tuesday with a resounding 27.9% share of the available audience. And again, the #1 program was ‘Nine News’ with a 1.159 million viewers. #2 was ‘Nine News 630P’ with an average 1,117,000 viewers. #5 was ‘A Current Affair’ finished with an average 965,000 viewers. #6 was the legally entangled (see below) ‘The Hotplate’ with 942,000 viewers.
The Second Commercial Network in Australia finished second with a 25.8% share. #3 was ‘Seven News’ with 1,047,000 viewers. #4, ‘Seven News/Today Tonight’ finished with 977,000 viewers. And, #10 was ‘Home and Away’ with an average 762,000 viewers.
The Third Commercial Network in Australia finished #3 with a 21.0% share of the available audience. #8 was ‘The Great Australian Spelling Bee’ with an average 801,000 viewers.
The Alphabet Network in Australia finished fourth with a 18.2% share. #7 was ‘ABC News’ with 816,000 viewers. #9 was ‘Kevin McCloud’s Escape to the Wild’ with an average 763,000 viewers.
The Special Broadcast Service finished #5 with a 7.1% share of the available audience.
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
The Second Commercial Network stopped Nine’s two day run as it became #1 by a whisker, winning with a 26.8% share of the available audience on Wednesday. The ratings favorite, Seven, had four programs in the Top Ten as #3 was ‘Seven News’ with 1.007 million viewers. #6 was ‘Seven News/Today Tonight’ with 909,000 viewers. #9 was ‘Home and Away’ with 773,000 viewers. And finally, #10 was ‘Border Security-Australia’s Front Line’ which delivered an average 753,000 viewers.
The National Nine Network finished #2 by just 0.2%, finishing the evening with a 26.6% share. #1, however, was still ‘Nine News’ with an average 1.113 million viewers. #2 was ‘Nine News 6:30’ and it finished with an average 1.073 million viewers. #4 was ‘A Current Affair’ and it drew 945,000 viewers. Finally, the fourth program in the Top Five was #5, ‘A Current Affair’ with an average 913,000 viewers. And yet they did NOT finished #1 for the evening.
The Third Commercial Network in Australia finished third on Wednesday with an 18.9% share, beating ABC by 0.2% share. Tied for #7 was ‘The Bachelor Australia’ as it finished with an average 805,00 viewers.
The Alphabet Network in Australia finished #4 with an 18.7% share. #7 was ‘ABC News’ with an average 805,000 viewers.
The Special Broadcast Service finished with an 8.9% share of the available audience.
Seven & Nine Battle In Court
Seven and Nine have appeared in court today over similarities between reality cooking programs ‘My Kitchen Rules’ and ‘The Hotplate’, as Seven looks to have its rival removed from air.
In proceedings at the federal court today, Seven claimed Nine’s The Hotplate was identical to its My Kitchen Rules show in editing that created dramatic tension and its use of stereotype couples from states, according to reports from The Australian. The paper is also reporting that Seven lawyers said The Hotplate was an attempt by Nine to undo its copyright over the My Kitchen Rules format. “The very thing it is intended to do is destroy and appropriate the format which My Kitchen Rules has controlled for six years,” lawyers for Seven said.
The proceedings come as ‘The Hotplate’ begins to pick up speed with TV audiences reaching its highest audience last night with a metro viewership of 944,000 according to overnight OzTam figures. Meanwhile Seven’s latest reality launch, ‘Restaurant Revolution’ has dropped to 522,000 viewers last night, since its launch audience of 676,000 last week.
Yesterday a spokesperson from Seven pointed to the similarities in format as to why it was brining the matter to court. “Channel Nine’s on-air promotions for its program had a strange sense of deja vu,” a spokesperson said. “We then saw it. We believe Nine has appropriated Seven’s ‘My Kitchen Rules’ original format and related production elements, and contravened copyright. That’s why we’re in court.”
As you can see, in or out of court, people were ‘Switching Channels’.
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